What RS does

RS, founded in 1995 and headquartered in Buenos Aires, Argentina, is a privately-held B2B services firm specialized in the Latin American automotive sector. The company's flagship is Nyvus.net, a proprietary market intelligence platform that delivers monthly pricing (including traditional and financing bonuses), 200+ vehicle specifications per unit, and integrated sales-volume analytics across 15+ LATAM and Caribbean markets spanning Argentina, Chile, Colombia, Mexico, Brazil, Peru, Uruguay, Ecuador, Panama, Costa Rica, Trinidad and Tobago, Bolivia, Paraguay, Dominican Republic, and Puerto Rico. RS serves approximately 120 enterprise clients per year (per its Spanish-language site), with named customers including major automotive OEMs such as Nissan, Volkswagen, Toyota, Ford, Chevrolet, Fiat, Peugeot, Renault, and Dodge.

The operating model spans five integrated business units: (1) automotive market intelligence, (2) market research (ad hoc studies, customer satisfaction trackings, research innovation), (3) training and capacitation (key-in-hand programs, product comparisons, in-company training, event coordination), (4) custom software development using Angular, Bootstrap, C# .Net, and SCRUM agile methodologies, and (5) a 50-position in-house call center operating since 2002 with CATI/CAWI software. RS maintains regional offices in Argentina (HQ, Buenos Aires), Chile (Santiago), Colombia (Bogotá), Mexico (Mexico City), and Brazil (São Paulo), supporting direct B2B engagement with automotive manufacturers across the region.

Revenue is generated predominantly through customized B2B engagements and multi-year contracts: subscription/recurring revenue from Nyvus.net market intelligence subscriptions and project-based professional services revenue from ad hoc research, training programs, custom software development, and call center operations. Pricing is not publicly disclosed and is scoped per engagement. The company headcount is reported at 70 (Spanish-language site) versus 130 (English-language site), an inconsistency likely reflecting a synchronization issue between language versions of the site; the lower figure should be treated as more current until reconciled. Outside of its core automotive focus, RS's software origins (since 1994) and historical engagements in banking and medical imaging indicate latent horizontal capability that is not currently commercialized at scale.

Name

RS

Legal name

RS

Website

https://rs.com.ar

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

RS is an Argentine-founded B2B services firm providing automotive market intelligence, research, training, custom software, and call center services to automotive OEMs across 15+ Latin American and Caribbean markets via its Nyvus.net platform.

Ownership category

akta.pro rank

Product category

Automotive Market Intelligence

NAICS

Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371), Services-Computer Processing & Data Preparation (7374), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Competitive & Market Intelligence (Competitive Tracking, TAM/SAM/SOM) (MPAAALAL)

Keywords

• Automotive market intelligence
• Market research services
• Custom software development
• Call center services
• Training programs

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Automotive Market Intelligence Services: Monthly price monitoring, specifications tracking, and volume analysis for automotive markets across Latin America. Services include traditional bonuses and financing bonuses for new vehicles.
2. Market Research Services: Ad hoc research studies, customer satisfaction tracking programs, and comprehensive monitoring services for automotive industry clients
3. Training and Capacitation Programs: Key-in-hand training programs, in-company training, and event coordination services for automotive sector clients
4. Software Development: Customized software development services for automotive and other sectors using modern technologies and agile methodologies
5. Call Center Services: In-house call center operations with 50 positions, offering customized inbound and outbound call services, support desks, and survey implementation

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

RS provides automotive market intelligence, market research, training programs, custom software development, and call center services to enterprise clients across Latin America. Its core product is the Nyvus.net platform, which delivers monthly pricing, vehicle specifications (200+ attributes), and sales volume tracking for new vehicles across multiple LATAM and Caribbean markets, complemented by ad hoc research studies, satisfaction tracking, in-company training, and CATI/CAWI-enabled call center operations.

Product overview

RS is a service company offering a portfolio of interconnected solutions centered on automotive market intelligence. The core product is Nyvus.net, a market intelligence platform that provides pricing, specifications, and volume data. This is supported by Market Research services (ad hoc studies, satisfaction tracking), Training Programs (key-in-hand and in-company), Software Development (custom solutions using Angular, Bootstrap, C# .Net), and an in-house Call Center with CATI/CAWI capabilities. Together these units serve automotive industry clients across Latin America and the Caribbean.

Differentiator

Problem solved

Functional benefit

Brands

• nyvus: Market information services and surveys platform for automotive market intelligence covering prices, specifications, and volumes across Latin American markets.

Products and services

• Nyvus.net Proprietary market intelligence platform providing monthly pricing data, vehicle specifications (200+ attributes), and sales volume tracking for new vehicles across Latin American and Caribbean markets.
• Automotive Market Intelligence Services Market intelligence unit providing price tracking, specifications analysis, and volume data for automotive markets across LATAM, Mexico, Central America, and the Caribbean.
• Market Research Research services including ad hoc studies, customer satisfaction tracking, and innovation in research methodologies using real-time reporting platforms for automotive and other sectors.
• Training Programs Comprehensive training programs including turnkey programs, product comparisons, event coordination, and in-company training for automotive sector professionals at both local and regional levels.
• Software Development Custom software development services using agile SCRUM methodologies, with capabilities in Angular, Bootstrap, C# .Net, and legacy systems (Clipper Summer 87), for automotive and other sectors.
• Call Center In-house call center operating since 2002 with 50 positions and CATI/CAWI software capabilities, supporting inbound/outbound calls, surveys, customer service desks, and assistance in multiple languages.

Quantifiable outcome

• Comprehensive market coverage across 15+ Latin American and Caribbean countries
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Marklines: Marklines is an automotive industry intelligence platform offering vehicle specifications, pricing, and market data globally, overlapping directly with RS's core subscription product offering.
• GfK: GfK is a global market research firm with deep automotive sector practice covering pricing, consumer behavior, and CSAT studies, directly comparable to RS's ad hoc research and satisfaction tracking offerings.
• J.D. Power: J.D. Power is the best-known global automotive market intelligence and customer satisfaction research firm, directly comparable to RS's Nyvus.net pricing/spec intelligence and CSAT tracking for OEMs and dealers.
• Ipsos: Ipsos is a global market research firm with a dedicated automotive practice delivering ad hoc studies, brand tracking, and customer satisfaction measurement, comparable to RS's market research and CSAT services.

Broad incumbents

• Kantar: Kantar is a large data and insights group with automotive and consumer research practices; comparable as a broader incumbent that competes for the same OEM market research budgets as RS.
• Cox Automotive: Cox Automotive (including Kelley Blue Book) is a broad automotive data and services incumbent whose pricing, valuation, and market intelligence products compete with RS's Nyvus.net pricing platform.
• Nielsen: Nielsen is a global consumer measurement and research firm whose automotive and consumer insights offerings overlap with RS's broader market research and CSAT services.
• S&P Global Mobility: S&P Global Mobility (formerly IHS Markit) is a dominant global provider of automotive data, forecasts, and competitive intelligence — a broad incumbent whose automotive intelligence competes with RS at the OEM enterprise level.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rs-argentina

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RS