ZEGIN

What ZEGIN does

ZEGIN is a privately held Macedonian pharmacy and health-products retailer operating under the self-described positioning of 'first and largest family pharmacy in Macedonia' (првa и најголемa семејна аптека во Македонија). The company runs an omnichannel business combining a network of physical pharmacy locations across Skopje and nationwide North Macedonia with a full-featured e-commerce platform at zegin.com.mk and native iOS and Android mobile applications. Its assortment spans pharmaceuticals (OTC and prescription), dietary supplements and vitamins (Solgar, Superdiet, Pharmavital), K-Beauty and J-Beauty cosmetics (Biodance, Some By Mi, Anua, Skin1004, Shiseido, Kose), organic and specialty baby food (Babybio, Holle), organic/vegan/gluten-free foods, orthopedic aids, medical equipment, and home/pet health products. The company is also vertically adjacent to clinical services through the Zegin Medika polyclinic.

The business model is high-velocity B2C retail with three revenue streams: online store sales via zegin.com.mk with nationwide delivery (free over 1,800 denars), in-store sales across the physical pharmacy network (which also serve as pickup/return and loyalty card registration points), and a loyalty card program awarding 'pearls' (biseri) redeemable for free products to drive repeat purchases. Pricing is per-unit in Macedonian denars across promotional and standard SKUs (e.g., weekly deals, 3-for-N, online-only discounts, short-shelf-life offers), with personalized pricing and loyalty calculations gated behind user login. Marketing is executed through a multi-channel mix including a blog and recipes section, an email newsletter (ZEGIN Билтен), segmented Facebook and Instagram accounts, the mobile applications, and a printed and digital magazine 'Mali Soveti'. The company won the E-Commerce Awards Macedonia 'E-prodavnica za zdravje, nega i ubavina' category in 2023, 2024, and 2025, and placed second for 'E-trgovec so najdobra dostava' in 2025.

ZEGIN serves a horizontal consumer base across the entire Macedonian market with a primary segment of general consumers and families, supplemented by segments for parents of young children, health-conscious and dietary-restriction shoppers, K-Beauty enthusiasts, and patients managing specific health conditions. There is no enterprise or B2B customer concentration; the customer base is a long tail of individual buyers. The company is a Macedonian DOOEL private limited entity with no disclosed parent, no funding rounds, no disclosed revenue, and no disclosed headcount, operating under DBA 'ZEGIN Online' alongside its physical pharmacy branding.

Name

ZEGIN

Legal name

ZEGIN

Website

https://zegin.com.mk

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

ZEGIN is a privately held Macedonian family pharmacy chain operating physical pharmacies nationwide alongside an e-commerce platform and iOS/Android mobile apps, selling pharmaceuticals, supplements, K-Beauty and J-Beauty cosmetics, organic baby food, medical equipment, and orthopedic aids to general consumers and families across North Macedonia.

Ownership category

akta.pro rank

Product category

Retail Pharmacy

NAICS

Pharmacies and Drug Retailers (45611), Health and Personal Care Retailers (456)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Health & Pharmacy Omnichannel (CRAFAEAK)

akta.pro secondary industries

Discount Drugstores (Value-Focused Chain Pharmacies) (CRAEAHAA), Discount Drugstores with Clinics (Retail Health Clinics) (CRAEAHAE)

Keywords

• Retail pharmacy
• Online pharmacy
• Health and wellness
• Baby care products
• Cosmetics retail

Headquarters

HQ city

Skopje

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. E-commerce Online Store Sales: Revenue generated from direct online sales of health, beauty, baby care, organic food, and medical products through the zegin.com.mk platform with delivery across all of North Macedonia. Free delivery is available on orders exceeding 1800 denars.
2. Physical Pharmacy Store Sales: Revenue from walk-in customers at pharmacy locations throughout Macedonia. Physical stores also serve as pickup and return points for online orders and are where the ZEGIN loyalty card is registered and used.
3. Loyalty Card Program (Бисери/Points): The ZEGIN loyalty card collects 'biseri' (pearls/points) on each purchase (excluding medicines). Accumulated pearls can be redeemed for free products, incentivizing repeat purchases and customer retention.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

ZEGIN operates an omnichannel family pharmacy retail business in North Macedonia, selling over-the-counter medicines, health supplements, cosmetics (including Korean K-Beauty and Japanese lines), baby care products, organic and specialty food, medical equipment, and orthopedic aids. Customers can purchase products through the zegin.com.mk e-commerce platform with nationwide delivery, via iOS and Android mobile apps, or at physical pharmacy locations across Skopje and throughout Macedonia, supported by a 'pearls' (biseri) loyalty rewards program.

Product overview

ZEGIN is Macedonia's first and largest family pharmacy chain operating both physical retail locations and an e-commerce platform. The offering consists of a unified online pharmacy and health store with multiple integrated modules: the core ZEGIN Online e-commerce platform for product sales, a mobile application for iOS and Android, the ZEGIN Loyalty Card program for rewards, a network of physical pharmacies, and content extensions including the ZEGIN Health Magazine (Mali Soveti), blog, and recipes section. The product portfolio spans health supplements (vitamins, minerals, immune support), cosmetics (Korean K-Beauty and Japanese skincare lines), baby products (organic baby food, diapers, care items), healthy food (organic, vegan, gluten-free), medical equipment, orthopedic aids, and home/pet care. The company positions itself as a comprehensive health and wellness destination with personalized care through its loyalty program and pharmacist consultations.

Differentiator

Problem solved

Functional benefit

Products and services

• ZEGIN Online E-commerce Platform Online pharmacy and health store platform selling over-the-counter and prescription medicines, health supplements, cosmetics, baby products, organic food, medical equipment, and orthopedic aids with nationwide delivery across North Macedonia (free above 1800 denars).
• ZEGIN Mobile Application Mobile application available on Google Play and the Apple App Store that lets customers browse the catalog, place orders, track order history, manage accounts, and receive promotional push notifications.
• ZEGIN Loyalty Card Program Points-based loyalty program awarding 'pearls' (biseri) on purchases (excluding medicines), redeemable for free products at ZEGIN pharmacies and on the online platform. Registration is available in physical stores and at Poliklinika Zegin Medika.
• ZEGIN Physical Pharmacy Network Network of physical pharmacy locations across Skopje and throughout North Macedonia offering in-store shopping, pharmacist consultation, loyalty card registration, and pickup and returns for online orders.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ZEGIN Partners (Наши партнери)unclearOthersZEGIN references a 'Наши партнери' (Our Partners) page on their website, but specific partner company names and partnership details are not visible in the provided source data. The company collaborates with numerous international health, beauty, and food brands stocked on its platform.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Walgreens Boots Alliance: Largest US retail pharmacy chain combining physical drugstores with digital commerce across health, wellness, and beauty. Comparable in the omnichannel drugstore model and in extending pharmacy into beauty/wellness adjacencies.
• dm drogerie markt: Germany's largest drugstore chain with an expanding presence in the Balkans (including North Macedonia). Overlaps with ZEGIN in beauty, baby, organic, and OTC categories, but operates as a mass-market generalist.
• CVS Health: Major US integrated pharmacy retailer with MinuteClinic retail health clinics, prescription, OTC, and beauty offerings. Comparable in combining pharmacy, retail health services, and digital commerce under one brand.

Regional players

• Apoteket: Swedish state-affiliated pharmacy chain combining physical drugstores and e-commerce across health, beauty, and wellness. Comparable in the omnichannel pharmacy model, though operating in a different (and far larger) national market.
• Pinguin Drogerie: Drugstore chain operating in Bosnia and Herzegovina with a comparable assortment in health, beauty, baby, and household. Regional peer in a neighboring Western Balkan market with a similar retail format.
• Galenika: Serbian pharmaceutical company with a retail pharmacy presence and proprietary products. Comparable in being a regional pharmacy/health brand operating within a single national market.
• Lilly Drogerie: Bulgarian drugstore chain offering health, beauty, baby, and household products across physical stores. Regional peer with similar product mix and family-pharmacy positioning, though it does not yet operate in Macedonia.

Direct peers

• Notino: Czech-founded, pan-European online health & beauty retailer offering a deep K-Beauty assortment, pharmacy-adjacent categories, and free delivery thresholds. Directly comparable to ZEGIN's online pharmacy/beauty model and K-Beauty positioning.
• DocMorris: Dutch/Swiss-headquartered online pharmacy with pan-European delivery of OTC medicines, supplements, and beauty products. Directly comparable in business model — online pharmacy retail with broad health & beauty assortment.
• Shop Apotheke: Leading European online pharmacy operating across multiple countries, offering OTC, prescription, beauty, and wellness products with home delivery. Comparable to ZEGIN's e-commerce pharmacy and nationwide delivery model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/zeginpharmacy
• Facebookfacebook.com/zegin.pharmacy
• Instagraminstagram.com/zegin_pharmacy
• LinkedInlinkedin.com/company/zegin

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZEGIN