LIVETARGET
- Company typePrivate
- Founded2005
- Headquarters—
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
LIVETARGET firmographics
Firmographics- Name
- LIVETARGET
- Website
- https://livetargetlures.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
LIVETARGET industry classification
Industry- Product category
- Fishing Tackle & Lures
- akta.pro primary industry
- Lures, Flies & Terminal Tackle Specialty Retail (CRAMALAJ)
- akta.pro secondary industries
- Saltwater & Offshore Fishing Specialty Retail (CRAMALAC), General Fishing Tackle & Bait Retail (CRAMALAA)
Keywords
LIVETARGET business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Fishing Lure Product Sales: One-time purchase model for fishing lures and baits sold directly to consumers and through retail channels. Products include frogs, worms, sunfish, shrimp, mullet, and various species-specific lures for freshwater and saltwater fishing.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels2 records
LIVETARGET product offering
Product offeringCore offering
LIVETARGET designs and manufactures realistic, species-specific fishing lures for both freshwater and saltwater anglers. The product portfolio includes crankbaits, swimbaits, frogs, jigs, soft plastics, poppers, walking baits, and twitchbaits, organized by target species (bass, pike, trout, mullet, shrimp, etc.) and by fishing tool type. Key differentiators include proprietary Injected Core Technology and Hollow Body Construction used across the line.
Product overview
LIVETARGET is a fishing lure manufacturer producing lifelike imitation lures for both freshwater and saltwater fishing. The product portfolio spans multiple lure types organized by target species and fishing technique. Freshwater offerings include species-specific lures (Baitball, Craw, Frog, Goby, Herring, Mouse, Pike, Shad, Shiner, Smelt, Sunfish, Trout, Worms, Yellow Perch) and tool-type categories (Crankbaits, Jerkbaits, Jigs, Poppers, Swimbaits, Walking Baits, Hollow Body, Injected Core Technology, and more). Saltwater offerings include species-specific lures (Croaker, Mackerel, Menhaden, Mullet, Pinfish, Sardine, Shrimp) and tool categories (Hollow Body, Jigs, Soft Plastics, Swimbaits, Twitchbaits, Walking Baits). Key product lines include the Ultimate Frog series (TUF, TUP, TUD variants), Hollow Body Rigged Shrimp, Rigged Mullet Swimbait, and The Ultimate Frog premium hollow body frog. The company differentiates through proprietary Injected Core Technology across both freshwater and saltwater product lines.
Differentiator
Problem solved
Functional benefit
Products and services
- Freshwater Lures
Companies that use LIVETARGET
Customer profileSegments3 records
Ideal customer profiles3 records
LIVETARGET technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
LIVETARGET partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Mustad FishingcoreLIVETARGET operates under the Mustad Fishing umbrella, sharing the same domain infrastructure and brand family. Mustad is a well-established fishing equipment manufacturer providing the parent brand infrastructure for LIVETARGET's operations.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
LIVETARGET competitors and assessment
Company assessmentDirect peers
- Jackall: Jackall is a Japanese lure brand known for walking baits, crankbaits, and high-end realistic hardbaits used in bass fishing. Comparable to LIVETARGET in the walking bait, frog, and crankbait categories, particularly in premium tiers.
- Gary Yamamoto Custom Baits: Gary Yamamoto Custom Baits is a specialty soft plastic brand focused on realistic creature and worm imitations for bass. Comparable to LIVETARGET's species-specific soft plastic lineup serving similar freshwater anglers.
- Savage Gear: Savage Gear is a European-based lure brand known for realistic swimbaits and soft plastics for pike, perch, and saltwater predators. Closely comparable to LIVETARGET's species-specific realistic lure positioning across both freshwater and saltwater.
- Strike King: Strike King manufactures crankbaits, jigs, frogs, and other freshwater lures heavily oriented toward bass fishing. Directly comparable to LIVETARGET's freshwater lineup, particularly in the frog and crankbait categories.
- Zoom Bait: Zoom Bait is a leading soft plastic lure manufacturer with a strong position in worms, creature baits, and finesse presentations. Comparable to LIVETARGET's soft plastic worms and finesse freshwater offerings.
- Z-Man Fishing Products: Z-Man is a soft plastic lure innovator with proprietary ElaZtech material technology, similar to LIVETARGET's emphasis on novel construction materials. Competes in the same realistic soft bait and jig categories.
- Rapala: Rapala is a global fishing lure manufacturer with a deep catalog of crankbaits, swimbaits, and other lures across freshwater and saltwater. Directly comparable to LIVETARGET as both compete for the same specialty tackle shelf space at retailers worldwide.
Emerging players
- Keitech: Keitech is a Japanese soft plastic lure maker with strong bass and inshore saltwater positioning, recognized for realistic baitfish profiles. Comparable to LIVETARGET's species-specific swimbaits and soft plastics across both segments.
- 13 Fishing: 13 Fishing is a younger tackle brand with growing lure and rod/reel offerings, including crankbaits and frogs. Comparable as a competitor pursuing similar bass-fishing specialty retail channels where LIVETARGET is present.
Broad incumbents
- Berkley (Pure Fishing): Berkley is a mass-market fishing tackle brand (owned by Pure Fishing) covering lures, line, and soft plastics across species. Comparable as a competitor in the realistic soft plastic and hard bait categories where LIVETARGET also competes.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat3 records
Key risks3 records
Key highlights6 records
Customer concentration
LIVETARGET social profiles
Digital presenceLIVETARGET financial estimates
Financial estimateRevenue estimate
Valuation estimate
LIVETARGET leadership team
Management profileNumber of profiles
LIVETARGET funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LIVETARGET M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LIVETARGET
What does LIVETARGET do?
LIVETARGET designs and manufactures realistic, species-specific fishing lures for both freshwater and saltwater anglers. The product portfolio includes crankbaits, swimbaits, frogs, jigs, soft plastics, poppers, walking baits, and twitchbaits, organized by target species (bass, pike, trout, mullet, shrimp, etc.) and by fishing tool type. Key differentiators include proprietary Injected Core Technology and Hollow Body Construction used across the line.
When was LIVETARGET founded?
LIVETARGET was founded in 2005. It employs 51 to 100 people.
How does LIVETARGET make money?
One revenue line is on record: fishing Lure Product Sales.
Who are LIVETARGET's main competitors?
Direct peers on record are Jackall, Gary Yamamoto Custom Baits, Savage Gear, Strike King, Zoom Bait, Z-Man Fishing Products and Rapala. Emerging players are Keitech and 13 Fishing. Berkley (Pure Fishing) is listed as a broad incumbent.
Does LIVETARGET have an API?
No public API is recorded for LIVETARGET.
What industry is LIVETARGET in?
LIVETARGET's product category is Fishing Tackle & Lures. Its primary akta.pro industry code is CRAMALAJ, Lures, Flies & Terminal Tackle Specialty Retail, with a secondary code of CRAMALAC, Saltwater & Offshore Fishing Specialty Retail.