What EXPANDED.ART does

EXPANDED.ART is an online art marketplace operated by Expanded.Art GmbH, a privately held German limited liability company headquartered at Alexandrinenstraße 118-121 in Berlin, with Johann König serving as Managing Director. The platform presents a curated selection of contemporary and historical avant-garde artworks across three transaction formats: physical fine art (sold by the platform as agent for artists), digital artworks (delivered immediately post-purchase), and NFTs (self-minted on own account, with secondary user-to-user trading brokered under CONCEDUS GmbH's regulatory umbrella). Custom physical editions produced to buyer specifications round out the product surface.

The platform is built on a Shopify-powered e-commerce storefront with NFT minting and wallet integration capabilities, and operates as a self-serve marketplace where users register, browse, add to cart, and complete purchases directly. NFT brokerage is conducted under CONCEDUS GmbH's liability umbrella as a contractually bound intermediary registered with BaFin, with the platform performing AML and appropriateness checks for NFT trading under German WpIG regulations. Logistics for physical artworks are handled through Convelio SAS (Paris), and the company runs a multi-channel marketing presence via Instagram, Twitter/X, email newsletter, and an in-house editorial magazine.

The business model spans five revenue streams: agency commissions on artwork sales, one-time license fees for self-minted NFTs, transaction fees on brokered NFT trades, one-time fees for digital artworks, and one-time fees for custom-produced editions. The customer base is primarily individual art collectors and enthusiasts purchasing on a pay-as-you-go basis, with artists serving as the secondary supply-side segment. No revenue, headcount, or funding figures are publicly disclosed, and the company shows no parent company, subsidiaries, or external institutional investment signals in the available source material.

Name

EXPANDED.ART

Legal name

Expanded.Art GmbH

Website

https://expanded.art

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

EXPANDED.ART is a Berlin-based online art marketplace that sells physical artworks, digital artworks, and NFTs to individual collectors, operating as a BaFin-registered intermediary under CONCEDUS GmbH for compliant NFT trading via a Shopify-powered storefront.

Ownership category

akta.pro rank

Product category

Online Art Marketplace

NAICS

Art Dealers (459920)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Art & 1/1 Digital Art NFT Marketplaces (FSADANAB)

Keywords

• Online art marketplace
• NFT trading platform
• Digital art sales
• Physical fine art
• Limited edition artworks

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Supply Chain

Revenue model

1. Artwork Sales (Agency): Platform operator sells artworks in its own name and for the account of artists, acting as an intermediary between artists and collectors.
2. NFT Sales (Own Business): Platform operator sells own-minted NFTs in its own name and on its own account. NFTs purchased by users cannot be sold to third parties on EXPANDED.ART; enabling trading between users is planned for the future.
3. NFT Trading Brokerage: As a contractually bound intermediary under CONCEDUS GmbH, the platform brokerages NFT trades between users, acting as an investment intermediary pursuant to German WpIG regulations.
4. Digital Artwork Sales: Platform sells digital artworks that are delivered immediately after purchase.
5. Edition Sales (Custom Production): Physical artworks produced according to individual user specifications and wishes, with approximately 30 working days delivery time.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

EXPANDED.ART operates an online marketplace for contemporary art, selling physical artworks, digital artworks, and NFTs. The platform sells artworks in its own name and for the accounts of artists, mints and sells its own NFTs, and brokerages NFT trades between users as a contractually bound intermediary under CONCEDUS GmbH. Custom physical artworks can be produced to buyer specifications with approximately 30 working days delivery.

Product overview

EXPANDED.ART is an online art marketplace operated by Expanded.Art GmbH (Berlin) that presents yesterday's pioneers and today's avant-garde. The platform offers a unified marketplace experience comprising multiple product categories: EXPANDED Editions (limited edition artworks), EXPANDED Fine Art (physical fine art), EXPANDED Artists (artist directory), EXPANDED Magazine (editorial content), and a comprehensive Artworks Collection. The platform supports three primary transaction types: physical artwork sales (sold by the platform in its own name and for artists' accounts), NFT sales (self-minted NFTs sold on own account), and custom/commissioned physical artworks produced to buyer specifications (edition sales). All purchases are processed through Shopify, with NFT trading additionally regulated through partnership with CONCEDUS GmbH as the contractually bound intermediary.

Differentiator

Problem solved

Functional benefit

Products and services

• EXPANDED Editions
• EXPANDED Fine Art
• NFT Marketplace
• Edition Sale (Custom Production)
• EXPANDED Artworks Collection

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Two partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationShopify powers the online store for offers and purchase processing. Processing is performed by Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland. Due to the group of companies, processing may also occur in Canada and USA. Data transfer to Canada has adequate protection via European Commission adequacy decision.
• CONCEDUS GmbHcoreStrategic or Co-development PartnerCONCEDUS GmbH, Schlehenstr. 6, 90542 Eckental, Germany, is the principal under whose liability the platform operator acts as a contractually bound intermediary for NFT brokerage. The platform operator is registered with BaFin as a contractually bound intermediary under register number [...]. CONCEDUS exercises liability umbrella functions and conducts appropriateness checks and AML compliance for NFT trading.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Artnet: Artnet operates an online art marketplace including galleries, auctions, and price databases. It is directly comparable to EXPANDED.ART as an online venue connecting collectors to physical and digital artworks with editorial content and artist profiles.
• Artsy: Artsy is the leading online art marketplace connecting collectors with galleries, auction houses, and artists worldwide. It is directly comparable to EXPANDED.ART as a curated online platform facilitating primary art sales to collectors, with overlapping collector audience and gallery-style curation model.
• Nifty Gateway: Nifty Gateway is a curated NFT art marketplace (owned by Gemini) that sells limited-edition drops from prominent digital artists. It is directly comparable to EXPANDED.ART in combining curated digital art drops with secondary trading and a strong art-world brand.
• SuperRare: SuperRare is a curated NFT art marketplace focused on single-edition and limited-edition digital artworks from established and emerging artists. It is directly comparable to EXPANDED.ART's NFT marketplace function, with similar curated artist roster and collector-facing sales model.
• MakersPlace: MakersPlace is an NFT art marketplace focused on authenticated, limited-edition digital artworks from notable artists. It is directly comparable to EXPANDED.ART's NFT marketplace in curation model, authentication/provenance emphasis, and artist-onboarding approach.
• Foundation: Foundation is an NFT art marketplace built around curated artists and auction-style drops. It is directly comparable to EXPANDED.ART's NFT marketplace in core mechanism — curated artist roster, single-edition auctions, and secondary trading — and serves a similar collector base.

Broad incumbents

• OpenSea: OpenSea is the largest general NFT marketplace, listing broad NFT categories including art. It is a broad incumbent that overlaps with EXPANDED.ART on NFT art trading, but is uncurated, far broader than art, and operates without the BaFin-regulated brokerage structure.
• Sotheby's: Sotheby's is a global auction house with a significant online sales platform and dedicated NFT/digital art operations. It is a broad incumbent that overlaps with EXPANDED.ART on both traditional fine art sales and NFT brokerage, but operates at vastly larger scale and with auction-led rather than fixed-price economics.
• Christie's: Christie's is a global auction house with online sales and a prominent NFT/digital art division (Christie's 3.0). It is a broad incumbent comparable to EXPANDED.ART on traditional fine art and NFT sales, with auction-led mechanics and a much broader portfolio.

Emerging players

• KnownOrigin: KnownOrigin is a curated NFT art marketplace supporting limited-edition digital artworks. It is an emerging peer with narrower scale than EXPANDED.ART, comparable in core marketplace mechanics and artist-curation model but with less emphasis on physical fine art.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/ExpandedArt
• Instagraminstagram.com/expanded.art
• LinkedInlinkedin.com/company/expanded-art

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EXPANDED.ART