Raufeld

What Raufeld does

Raufeld Medien GmbH is a German cross-media communications agency founded in 2004 in Berlin-Kreuzberg by Jens Lohwieser, formerly head of department at Berliner Zeitung, together with two editors. The company operates from three offices — Berlin (headquarters), Hamburg, and Essen — and is majority-owned by FUNKE Mediengruppe, one of Germany's largest publishing conglomerates, since 2016. Raufeld is structured around four service divisions: Content Marketing, Digital Solutions, Editorial Services, and CSR Communication, supported by an interdisciplinary team of journalists, editors, designers, developers, and strategists described as '200+ employees' across the three locations.

The agency's core offering is full-service cross-media content production for large enterprises, government institutions, and media organizations. Raufeld produces branded editorial products including tenant magazines (Vonovia 'zuhause' with 380,000 circulation), employee publications (DLR 'ECHTZEIT', GASAG 'Gaskieker'), trade magazines (DGUV 'Arbeit & Gesundheit', 'top eins', 'pluspunkt'), tourism magazines (Dresden Magazin, K wie Köln), digital platforms (kinofenster.de, sowohntberlin.de), and digital tools (Sozial-O-Mat with 312,000 users). The technology stack combines proprietary cross-media storytelling methodology with standard agency tooling (WordPress, Matomo analytics, cloud collaboration), and the company has begun integrating generative AI for content and video production workflows.

Raufeld's business model is enterprise B2B professional services with custom project-based pricing and multi-year contracts. Client acquisition relies on direct consultative sales, referrals through the FUNKE Mediengruppe network, and industry reputation demonstrated through awards (FOX Awards Gold/Silver 2024, GdW Sonderpreis 2024). Customer segments are diversified across retail, real estate, government/public sector, tourism, energy, transport, and healthcare, with primary emphasis on large enterprises and government/public institutions. The agency has added CSR/sustainability reporting as a new revenue line targeting German companies subject to CSRD compliance obligations.

Name

Raufeld

Legal name

Raufeld Medien GmbH

Website

https://raufeld.de

Company type

Private

Founded year

2004

Operating status

Operating

Short description

Raufeld is a German cross-media communications agency founded in 2004 and majority-owned by FUNKE Mediengruppe since 2016. It produces branded editorial products — magazines, digital platforms, CSR communications, and editorial services — for large enterprises, government institutions, and media organizations across Germany from offices in Berlin, Hamburg, and Essen.

Ownership category

akta.pro rank

Product category

Content Marketing & Corporate Communications Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industries

Regulatory & Disclosure Strategy (CSRD/ESRS, ISSB/IFRS S2, SEC, TCFD) (EUABAKAH), Technology & B2B PR (MPAAADAC)

Keywords

• Content marketing services
• Corporate communications
• Editorial services
• Digital solutions agency
• CSR communication consulting

Headquarters

HQ city

Berlin-müggelheim

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Content Marketing Services: Project-based content production including magazines, social media campaigns, podcasts, videos, and multimedia content for corporate clients. Revenue generated through agency fees, production costs, and ongoing retainer arrangements.
2. Digital Solutions: Website development, UX/UI design, online stores, apps, and digital platform development. Billed as project-based development or ongoing digital maintenance contracts.
3. Editorial Services: Editorial content production for media companies including topic planning, writing, layout, editing, and proofreading services delivered directly into clients' CMS systems.
4. CSR Communication: Sustainability communication consulting, CSR reporting, and sustainability strategy services for corporate clients subject to CSRD reporting obligations.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

Raufeld is a B2B cross-media communications agency that produces content marketing, digital solutions, editorial services, and CSR/sustainability communication for enterprises, government institutions, and media organizations. It runs four dedicated service divisions covering strategy, editorial production, UX/UI design, website and app development, social media campaigns, podcasts, video, sustainability reporting, and events, delivering branded content products such as corporate magazines, employee publications, location magazines, digital platforms, and digital tools for clients.

Product overview

Raufeld is a German cross-media communications agency organized into four core service divisions: Content Marketing, Digital Solutions, Editorial Services, and CSR Communication. Rather than a unified software platform, Raufeld operates as a full-service agency producing branded content products for clients including tenant magazines (zuhause for Vonovia), employee publications (ECHTZEIT for DLR, Gaskieker for GASAG), location magazines (Dresden Magazin, K wie Köln), trade publications (Arbeit & Gesundheit, top eins for DGUV), digital platforms (kinofenster.de, sowohntberlin.de), and digital tools (Sozial-O-Mat). The agency also develops educational products (Diggies interactive learning modules) and manages client content hubs (ALDI inspiriert e-paper). Services span editorial production, UX/UI design, social media, SEO, video/podcast production, and sustainability reporting.

Differentiator

Problem solved

Functional benefit

Products and services

• Content Marketing
• Digital Solutions
• Editorial Services
• CSR Communication

Quantifiable outcome

• 312,000 voters assisted through 'Sozial-O-Mat' tool for Diakonie Deutschland
• +4 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature2 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Serviceplan Group: Largest independent agency group in Europe with deep German roots, offering integrated communication, content, digital, and CSR advisory services — directly comparable full-service B2B model and DACH market focus.
• Kolle Rebbe: Hamburg-based creative and content agency with cross-media capabilities and a strong corporate-publishing and brand-content portfolio — comparable to Raufeld in mid-sized German creative agency positioning and storytelling differentiation.
• Scholz & Friends: One of Germany's leading creative/advertising agencies, headquartered in Hamburg with full-service capabilities across brand strategy, digital, content, and campaigns — directly comparable to Raufeld's full-service B2B agency model and German mid-market focus.
• Territory (Gudrun GmbH): German content and brand communications agency within the Gruner + Jahr/Hamburg-based landscape, offering corporate publishing, content marketing, and digital platforms — directly comparable in editorial-led, cross-media agency model and DACH enterprise focus.
• fischerAppelt: Germany-based integrated communications agency specializing in PR, content, corporate communications, and CSR/sustainability advisory — strong peer for Raufeld's PR, CSR, and corporate publishing work with German enterprise clients.
• Jung von Matt: Major German independent creative agency group with cross-media brand, digital, content, and storytelling capabilities — closely comparable in service mix, creative orientation, and German enterprise/government client base.

Broad incumbents

• Ogilvy Germany: WPP-owned global creative and communications network with strong German operations across brand, content, PR, and digital — broad incumbent comparable to Raufeld in scope of services but operating at a much larger network scale.
• BBDO Germany: Part of the global BBDO/Omnicom network, operating full-service creative, digital, and content offerings in Germany — broad incumbent peer competing for cross-media enterprise briefs but with a wider portfolio than Raufeld.
• DDB Germany: Global network agency operating in Germany with full-service advertising, digital, and content capabilities — broad incumbent competing for the same enterprise B2B clients but as part of a wider global network portfolio.

Emerging players

• Heimspiel GmbH: Boutique German content and corporate communications agency focused on storytelling, employer branding, and content marketing for SMEs and mid-market clients — emerging peer comparable in editorial-driven cross-media approach but smaller in scale.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/sozialesth
• LinkedInlinkedin.com/company/raufeld-medien-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raufeld