What Blocworks does

Blocworks is a founder-owned indoor bouldering gym company operating two locations in the Oklahoma City metropolitan area — the flagship at 104 S Broadway in Downtown Edmond and a newer site at 1210 N Hudson Avenue in Midtown OKC. The company is privately held and explicitly bootstrapped, with co-founders Evan and Mariah stating on their About page that they have "no investors or outside partners." Both gyms feature 13–14 ft climbing walls with foam padding and continuously refreshed boulder problems (80+ problems at Edmond, new climbs weekly at Midtown), supplemented by adjustable Kilter Boards, campus boards, hang boards, and member-only strength training equipment including treadmills, rowers, and assault bikes. Members also receive day-pass access to a third facility, Climb Tulsa, through a reciprocal partnership.

The company generates revenue through a tiered membership model anchored at $75/month or $700/year prepaid (saving $200 vs. monthly), supplemented by day passes ($18–22), punch passes (5-punch $88 with rentals, 10-punch $132 without, college night 5-punch $39), youth club subscriptions ($132/month for ages 5–16, included with unlimited gym access at a 6:1 climber-to-coach ratio), and a USA Climbing-affiliated competitive youth team. Ancillary revenue streams include private coaching, group/private facility rentals (Sunday 6–8 PM with a 10-paid-climber minimum at $22/person), a $35 Start Climbing Class bundled with a two-week trial membership, recurring competition fees via the Heatwave Bouldering Series, on-site retail with a 10% member discount, and gift cards (e-gift and in-gym physical). Sales occur through a self-serve Capitan platform, direct in-gym point-of-sale, and email-based group booking inquiries.

Go-to-market is community-led: organic Instagram presence, word-of-mouth referral (amplified by unlimited first-time guest passes — one per day for members), youth programs that function as a multi-year customer pipeline, and signature recurring events. The customer base spans individual climbers of all abilities, youth participants, college students, families, and corporate/social group renters. Headcount is reported at 1–10 employees across both locations, consistent with the lean, founder-operated profile.

Name

Blocworks

Website

https://climbblocworks.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Blocworks operates two indoor bouldering gyms in the Oklahoma City metro area (Edmond and Midtown), offering memberships, day passes, youth climbing programs, coaching, competitions, and retail for climbers of all skill levels under a founder-owned, investor-free operating model.

Ownership category

akta.pro rank

Product category

Indoor Bouldering Gym

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Climbing & Mountaineering Gyms/Guides (Indoor, Outdoor, Via Ferrata) (THAAAKAG)

akta.pro secondary industries

Climbing & Mountaineering Gear Retail (CRAMAMAB), Fitness & Wellness Operations Support (On-site Gyms/Wellness Rooms) (IMAIALAL)

Keywords

• Indoor bouldering
• Climbing gym memberships
• Youth climbing programs
• Climbing competitions
• Fitness training facilities

Headquarters

HQ city

Edmond

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Subscriptions: Recurring monthly ($75/month) and annual ($700/year) memberships providing unlimited access to both Edmond and Midtown locations plus day passes to Climb Tulsa. Family add-ons available at discounted rates ($50 secondary, $35 additional members).
2. Day Passes and Punch Cards: One-time entry fees for non-members including day passes ($18-22), punch passes (5-visit for $88 with rentals, 10-visit for $132 without), and college night passes ($39). 12-month expiration on punch passes.
3. Youth Programs: Weekly after-school climbing club for ages 5-16 at $132/month, including unlimited gym membership. Team tryouts for competitive youth climbers (ages 8-18) with USA Climbing network participation.
4. Private Coaching: One-on-one professional coaching sessions for climbers seeking to optimize physical condition or improve climbing efficiency.
5. Group Rentals and Events: Private facility rentals on Sundays (6-8pm) with minimum 10 paid climbers at $22/person. 15% discount for groups of 25+. Kid groups (8+ climbers, 14 and under) can rent entire gym.
6. Retail Sales: On-site retail shop offering climbing equipment and apparel. Members receive 10% discount. Also sells e-gift cards and physical gift cards.
7. Competitions and Merchandise: Heatwave Bouldering Series events (free for members, $30 for non-members per round). Pre-order merchandise (t-shirts).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Blocworks operates two indoor bouldering gyms in Edmond and Midtown Oklahoma City, selling memberships, day passes, punch cards, youth climbing clubs and competitive teams, private coaching, beginner classes, private group rentals, and bouldering competitions. Members also receive day-pass access to partner gym Climb Tulsa, and an on-site retail shop sells climbing equipment and apparel.

Product overview

Blocworks is a bouldering gym company operating two locations in the Oklahoma City metro area (Edmond and Midtown) with a third partner gym (Climb Tulsa) accessible via membership. The company offers tiered membership products (monthly at $75, annual at $700, and 3-month prepaid at $250) providing unlimited access to both gyms plus day passes to Climb Tulsa. Day passes ($18-22) and punch passes (5-punch for $88, 10-punch for $132) serve non-members. The product portfolio extends to youth programs including Youth Climbing Club ($132/month for ages 5-16) and competitive Youth Climbing Team, private coaching, Start Climbing Class, and private facility rentals. Events like the Heatwave Bouldering Series and group booking services round out the offering. All memberships include retail discounts, member-only events, and guest pass privileges.

Differentiator

Problem solved

Functional benefit

Products and services

• Blocworks Edmond Bouldering Gym Flagship bouldering gym in Downtown Edmond providing indoor climbing access, modern training equipment, and co-working patio space for individual climbers, youth programs, and members.
• Blocworks Midtown Bouldering Gym Modern bouldering gym in Midtown Oklahoma City featuring member-only strength mezzanine, weekly refreshed climbs, retail pro shop, and restaurant adjacency.
• All-Access Membership Recurring subscription membership (monthly, 3-month prepaid, or annual prepaid) granting unlimited access to both Edmond and Midtown locations, day-pass access to partner gym Climb Tulsa, member-only hours and fitness areas, retail discounts, and unlimited first-time guest passes. Family add-ons available.
• Drop-In Climbing Access Pay-as-you-go and punch-card entry options for non-members, including all-inclusive day passes with rentals ($22), rental-free day passes ($18), 5-punch and 10-punch bundles with 12-month expiration, and a College Night 5-punch pass ($39) restricted to designated evening windows.
• Youth Climbing Team USA Climbing-affiliated competitive youth program for ages 8-18, with athletes training up to three times per week at Edmond, Midtown, and partner gyms and competing at local, regional, divisional, and national events.
• Youth Climbing Club Weekly after-school climbing program for ages 5-16 ($132/month) split into Pathfinders (5-10) and Ascent (10-16) squads with 6:1 climber-to-coach ratio, Safesport certified coaches, and unlimited gym membership included.
• Little Blocs Discounted supervised climb time ($10) for kids 11 and under held Saturdays 9-10 AM at both locations, including climbing and rental shoes with no formal coaching.
• Private Coaching One-on-one professional coaching sessions for climbers at any level, focused on optimizing physical conditioning, climbing technique, and efficiency improvements.
• Start Climbing Class Beginner 90-minute on-floor class with staff plus a two-week all-access membership activation, sold as a Two Week Trial at $35 to onboard new climbers.
• Private Facility Rental Private gym rental every Sunday 6-8 PM for groups of 10+ climbers at $22/person (15% discount for 25+); kid groups of 8+ climbers (14 and under) can also rent the entire gym.
• Heatwave Bouldering Series Three-round redpoint bouldering competition series (May, June, July) with Beginner (V0-V3), Intermediate (V2-V5), Advanced (V4-V7), and Open (V8+) categories; free for members and $30 per round for non-members, plus associated merchandise pre-orders.
• Gift Cards Square-based e-gift cards in set amounts purchased online and physical gift cards sold in gym, redeemable for memberships, passes, and retail.

Quantifiable outcome

• 80+ boulder problems at Edmond location
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Climb TulsaminorStrategic or Co-development PartnerDay pass access to Climb Tulsa (a full service rope and bouldering gym in Tulsa, OK) included with all Blocworks memberships. This partnership extends member value by providing access to a third facility in the region.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Movement Climb: National indoor climbing gym chain (formerly Movement Boulder) operating full-service bouldering and roped climbing facilities with youth programs, coaching, and competitions — directly comparable membership-and-class business model to Blocworks.
• The Spot Bouldering Gym: Bouldering-only indoor climbing gym focused on community, training, and route-setting quality — closely comparable to Blocworks' bouldering-only, community-first positioning.
• Earth Treks: Multi-location indoor climbing gym operator offering bouldering and top-rope, youth teams, coaching, and fitness — comparable full-stack indoor climbing business to Blocworks.
• Vertical World: Multi-location indoor climbing gym with bouldering, roped climbing, youth team, and lessons — similar full-program climbing facility business model.
• Sender One Climbing: Indoor climbing gym chain offering bouldering, roped climbing, yoga, and fitness with youth programs and competitions — directly comparable multi-product climbing facility model.
• Brooklyn Boulders (BKB): Community-oriented indoor bouldering gym chain with youth programs, coworking, and fitness — comparable community-led positioning and product mix to Blocworks.
• Bouldering Project: Multi-location indoor bouldering gym operator with strong community positioning, fitness co-location, and youth/team programs — operates at larger scale but shares Blocworks' community-led, training-augmented climbing model.

Regional players

• Climb Tulsa: Full-service rope and bouldering gym in Tulsa, OK and Blocworks' reciprocal partner — operates a comparable indoor climbing offering but in a different geography, expanding Blocworks' effective footprint for members.

Broad incumbents

• Life Time Fitness: National premium fitness club operator that includes climbing walls, youth programming, and group fitness within a broader athletic-resort portfolio — overlaps with Blocworks' climbing + fitness + youth offering at a much larger scale.
• Planet Fitness: Mass-market fitness chain competing for the same local fitness/discretionary membership dollars in the OKC metro — indirect competitor for share of wallet on recreational fitness spending.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/climbblocworks
• Facebookfacebook.com/blocworksclimbinggym
• LinkedInlinkedin.com/company/climbblocworks

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blocworks