What climb tulsa does

Climb Tulsa is a privately held indoor climbing gym operator headquartered at 4923 E. 32nd Street in Tulsa, Oklahoma, operating a nearly 20,000-square-foot facility with 50-foot climbing walls, bouldering areas, auto belays, top rope lanes, a yoga studio, fitness area, and a retail gear shop. The company serves individual climbers and fitness enthusiasts in the Tulsa metropolitan area, supplemented by reciprocal day-pass access to Blocworks bouldering facilities in Oklahoma City and Edmond. Core products span facility access (day passes at $19, monthly EFT memberships at $69/month, and annual prepaid memberships at $599), instructional classes (First Timer Package $38, Lead Course $75, Transition to Outdoor Course $75), structured youth programming ($299 per 8-week session and summer camps), adult climbing clubs, yoga instruction, group event packages ($199–$399), corporate memberships, and Oklahoma's largest in-stock climbing retail shop carrying Black Diamond, Petzl, Scarpa, Big Agnes, and others.

The business operates a hybrid direct-to-consumer and B2B go-to-market model. Consumer revenue is captured through self-serve online booking via the Rock Gym Pro widget and walk-in traffic; B2B revenue flows through a sales-led corporate membership program with more than 18 enterprise customers across aerospace (American Airlines), energy (ONEOK), retail (QuikTrip), government (Muscogee Nation, Cherokee Nation Business), education (Tulsa Public Schools, Broken Arrow Public Schools, OU Tulsa), financial services (BOK, Vanguard), and other sectors. Pricing is diversified across recurring subscriptions (memberships and corporate plans), one-time transactional purchases (day passes, punch cards, classes, parties, youth programs), and hardware retail. Operating technology is non-proprietary, built on Rock Gym Pro for booking and membership management and SmartWaiver for digital liability waivers.

Climb Tulsa was founded when Jason Burks acquired the predecessor New Heights gym in January 2016, partnered with Lee Sherman, and rebranded the business. The flagship facility opened in June 2018 at 32nd and Yale and has since expanded from 17,000 to nearly 20,000 square feet. The company is privately held with no disclosed institutional investment, no parent company, and a stated staff of over 30. Revenue is not publicly disclosed.

Name

climb tulsa

Legal name

Climb Tulsa

Website

https://climbtulsa.com

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Climb Tulsa operates a nearly 20,000-square-foot indoor climbing gym in Tulsa, Oklahoma, serving individual climbers, youth program participants, and corporate employee-wellness clients across more than 18 enterprise partnerships through memberships, classes, youth programs, events, and a retail gear shop.

Ownership category

akta.pro rank

Product category

Indoor Climbing Gym

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Sporting Goods Retailers (45911)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Climbing & Mountaineering Gyms/Guides (Indoor, Outdoor, Via Ferrata) (THAAAKAG)

akta.pro secondary industries

Climbing & Mountaineering Gear Retail (CRAMAMAB), Hiking & Trail Accessories Retail (CRAMAAAD)

Keywords

• Indoor climbing facility
• Climbing memberships
• Climbing instruction classes
• Youth climbing programs
• Climbing gear retail

Headquarters

HQ city

Tulsa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Day Passes and Punch Cards: One-time entry fees for climbing access. Day passes at $19 include access to bouldering, auto belays, top roping, and fitness area. Punch cards available in 5 or 10 visit bundles with bulk discounts. No expiration on punch cards.
2. Membership Subscriptions: Monthly EFT memberships at $69/person and annual prepaid memberships. Family and individual plans available. All memberships include unlimited yoga, day passes to Blocworks, gear rental discounts, and member-only hours.
3. Climbing Classes: Instructional classes including First Timer Package ($38), Guided Climbing Session ($40), Lead Course ($75), Transition to Outdoor Course ($75). Classes free to members.
4. Youth Programs: Structured youth programming including homeschool clubs, afterschool clubs, teen clubs, and weekend clubs. Priced at $299 per participant for 8-week sessions. Summer camps at $299 for 4-day half-day programs.
5. Gear Shop Retail: Retail sales of climbing equipment including shoes, harnesses, ropes, quickdraws, chalk bags, camping gear, and accessories. Major brands carried include Black Diamond, Petzl, Scarpa, Big Agnes.
6. Yoga Classes: Yoga classes offered as membership benefit (unlimited with membership) or standalone Yoga+Fitness Membership at $40/month.
7. Corporate Memberships: B2B corporate membership plans with minimum 5 employees. Corporate Membership Plan at $50/person/month billed to employer. Corporate Discount Plan at $55/month billed to employee. Both include gear rental benefits.
8. Groups and Parties: Event hosting with three tiers: Basic ($199), Ultimate ($299), and Premier ($399). Party packages include instructors, gear, climbing time, and private rooms.
9. Gear Rentals: Daily equipment rental including full gear rental package (harness, shoes, belay device) at $8/day. Members receive 25% off gear rentals.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Climb Tulsa operates an indoor climbing gym and retail gear shop in Tulsa, Oklahoma, selling facility access through day passes ($19) and recurring memberships ($69/month EFT or $599 prepaid annual). The company also delivers climbing instruction classes, youth programs, summer camps, adult climbing clubs, yoga, competitive team training, group event packages, and a retail pro shop carrying major climbing brands. Corporate membership plans extend the offering to local employers for employee wellness benefits.

Product overview

Climb Tulsa is a single-location climbing gym offering a unified service model centered on facility access and instruction. The core offering is the climbing facility (nearly 20,000 sq ft with 50-foot walls) accessible via day passes or memberships. This is complemented by structured programs including youth clubs, summer camps, and competitive Team Climb Tulsa; climbing instruction courses (First Timer Package, Lead Course, Transition to Outdoor); yoga classes; and adult climbing clubs. Revenue streams include memberships (monthly EFT and prepaid annual), class fees, youth program tuition, group event packages, and retail gear sales. Blocworks day pass access is included as a membership benefit. The company also offers corporate membership plans for employer-sponsored access.

Differentiator

Problem solved

Functional benefit

Brands

• Blocworks: A top-tier bouldering gym with two locations and over 5,000 square feet of climbing, known for exceptional route setting. Climb Tulsa memberships include day passes to Blocworks facilities.
• Team Climb Tulsa

Products and services

• Day Passes Single-visit climbing passes priced at $19 granting access to bouldering, auto belays, top roping, and the fitness area for ages 16+. Gear rental available separately at $8/day.
• Monthly EFT Membership Month-to-month electronic funds transfer membership at $69/person/month with $40 startup fee. Includes unlimited climbing access, unlimited yoga, free top rope course, 10% off gear, 25% off rentals, 2 guest passes/month, Blocworks day passes, and members-only hours (Tue & Thu 6am-10am). Can be frozen for $10/month.
• Annual Prepaid Membership Prepaid annual membership priced at $599 (current sale price), including unlimited climbing access, yoga, fitness, and all member benefits. Optional gear rental add-on at $135/year. Family annual variant available.
• Corporate Memberships B2B corporate membership plans with minimum 5 employees. Corporate Membership Plan ($50/person/month, employer-paid) includes gear rental with $0 startup fee. Corporate Discount Plan ($55/month, employee-paid) requires $20 startup fee. Both provide access to all facility amenities.
• Climbing Classes Multi-tier instructional offerings including First Timer Package ($38, ages 13+, includes top rope training and gear rental), Guided Climbing Session ($40, ages 5+, one-hour introduction), Lead Course ($75 members only, two-night certification), and Transition to Outdoor Course ($75 members, two 2-hour sessions covering anchors, knots, route finding, and leave no trace ethics).
• Yoga Classes Yoga program including Intro to Yoga, Core Beta, and Flow Beta classes taught by certified instructors. Unlimited with all Climb Tulsa memberships; standalone Yoga+Fitness Membership available at $40/month for non-climbers.
• Youth Programs Structured 8-week youth climbing clubs at $299/participant including Homeschool Clubs (ages 5-17), Afterschool Clubs (ages 5-14), Teen Clubs (ages 14-17), and Weekend Clubs. Meets weekly for 1.5-2 hours per session with 4:1 instructor ratio; gear rental included.
• Summer Kids Programs Summer climbing camps at $299 per participant for 4-day half-day sessions (Mon-Thu, 4 hours) covering bouldering, top rope, auto-belay, slack lining, and rappelling. Ages 6-10 and 11-14. Daily snack provided with prorated late sign-up.
• Adult Climbing Clubs Free member-benefit clubs including Women's Climbing Club, Men's Climbing Club, and Climbing Improvement Club. All meet weekly for 8 weeks and are led by staff for community and structured skill progression.
• Team Climb Tulsa Competitive climbing team with three practice sessions per year; each session includes 4 practices (2 per week for 2 weeks) at $40 per session ($10/day). Tryouts required. Led by coach Kate Friedl.
• Groups & Parties Group event packages including Basic ($199), Ultimate ($299, harness and shoes included, 1.5 hours), and Premier ($399 for up to 10 climbers with 2 hours, private party room, food/cake option, full gym access). Additional climbers $15/person up to 15 max.
• Gear Shop Oklahoma's largest in-stock climbing gear retail shop carrying Black Diamond, Petzl, Scarpa, Big Agnes, Sterling Rope, Sawyer, Kelty, and Nemo products. Selection includes climbing shoes, harnesses, ropes, trad gear, quickdraws, chalk bags, hangboards, camping equipment, backpacks, and sleeping gear.
• Blocworks Day Pass Access Membership benefit providing day passes to Blocworks Bouldering Gym's two Oklahoma locations (Oklahoma City and Edmond) with over 5,000 combined square feet of bouldering. Members scan their card at Blocworks for entry; valid for individuals on CT Membership, one pass per day each.

Named customers18 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• American AirlinesminorGTM or Marketing PartnerCorporate discount membership partnership providing American Airlines employees access to Climb Tulsa facilities at reduced rates.
• BOKminorGTM or Marketing PartnerCorporate discount membership partnership providing BOK employees access to Climb Tulsa facilities at reduced rates.
• Broken Arrow Public SchoolsminorGTM or Marketing PartnerCorporate discount plan for educators and school staff. Part of teacher appreciation and employee wellness initiatives.
• Muscogee NationminorGTM or Marketing PartnerCorporate membership partnership providing tribal nation employees access to climbing and fitness facilities.
• ONEOKminorGTM or Marketing PartnerCorporate membership partnership providing ONEOK employees access to Climb Tulsa facilities as part of employee wellness benefits.
• QuikTripminorGTM or Marketing PartnerCorporate membership partnership providing QuikTrip employees access to Climb Tulsa facilities as employee wellness benefit.
• Tulsa Public SchoolsminorGTM or Marketing PartnerCorporate discount plan for TPS educators and staff. Teacher and educator appreciation through reduced membership rates.
• Blocworks Bouldering GymcoreGTM or Marketing PartnerClimb Tulsa memberships include day passes to both Blocworks locations (OKC and Edmond). Reciprocal access agreement expands member value proposition without capital investment.
• OU TulsaminorGTM or Marketing PartnerCorporate membership partnership for University of Oklahoma Tulsa campus students, faculty, and staff.
• Justin Thompson Restaurant GroupminorGTM or Marketing PartnerCorporate membership partnership for restaurant employees of local hospitality group.
• The Gathering PlaceminorGTM or Marketing PartnerCorporate membership partnership for employees of the Tulsa park and recreation organization.
• Cherokee Nation BusinessminorGTM or Marketing PartnerCorporate membership partnership providing Cherokee Nation Business employees access to climbing facilities.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Movement: National chain of climbing gyms (formerly Movement Climbing + Fitness) operating multiple large-format facilities with bouldering, top rope, lead, yoga, fitness, and youth programs. Directly comparable to Climb Tulsa in facility mix, membership model, and youth/adult programming.
• Earth Treks: Multi-location climbing gym operator with full-service facilities offering climbing instruction, youth programs, fitness, and yoga. Closely matches Climb Tulsa's integrated facility-plus-programming model across a regional footprint.
• BKB (Brooklyn Boulders): Multi-city climbing gym chain offering bouldering, top rope, classes, youth programs, coworking, and community events. Directly comparable to Climb Tulsa on membership, youth programming, and event-driven community engagement.
• Sender One Climbing: Climbing gym chain with locations in Texas and California offering bouldering, roped climbing, yoga, fitness, youth programs, and parties. Closely matches Climb Tulsa's product mix, including corporate and youth programming.
• EVO Rock + Fitness: Multi-location climbing gym chain offering bouldering, roped climbing, fitness, yoga, youth programs, and events. Directly comparable to Climb Tulsa on facility amenities, instruction, and community programming.
• Blocworks Bouldering Gym: Climb Tulsa's reciprocal partner (acquired brand retained) operating bouldering facilities in OKC and Edmond. Directly comparable as a bouldering-only format serving the same Oklahoma market with overlapping membership economics.
• Vertical World: Long-running Pacific Northwest climbing gym chain offering roped climbing, bouldering, instruction, youth programs, and gear retail. Comparable to Climb Tulsa on integrated facility, instruction, and youth programming model.
• The Spot Bouldering Gym: Multi-location bouldering-focused gym in Colorado with youth programs, coaching, yoga, and gear retail. Comparable to Climb Tulsa on programming depth, retail presence, and community-driven positioning.
• Stone Summit Climbing and Fitness: Atlanta-based climbing gym with extensive youth programming, teams, instruction, yoga, and fitness. Comparable to Climb Tulsa on youth-team programming depth and large facility footprint.

Broad incumbents

• REI Co-op: National outdoor retailer selling climbing, hiking, and camping gear from premium brands overlapping Climb Tulsa's gear shop assortment. Relevant as a broad retail incumbent competing for the same consumer gear dollars in the climbing/outdoor category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/climb-tulsa

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about climb tulsa