iLend Capital
iLend Capital is a Toronto-based mortgage brokerage operated by a single principal broker, intermediating Ontario consumers with 50+ Canadian lenders and specializing in alternative and private lending for self-employed, credit-challenged, and non-traditional borrowers.
- Company typePrivate
- Founded2020
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What iLend Capital does
iLend Capital is a Toronto-based mortgage brokerage operating as a solo practitioner under Principal Broker Didar Sehra (Brokerage License #13289). The firm intermediates between individual borrowers in Ontario and a network of more than 50 lending institutions including major Canadian banks (TD Canada Trust, Scotiabank, Manulife Bank), credit unions (Meridian, First Ontario, Vancity), trust companies (Home Trust, Equitable Trust), and alternative lenders (MCAP, CMLS, XCEED). Its primary differentiation is specialization in alternative and private mortgage lending for segments underserved by traditional banks: self-employed borrowers with non-verifiable income, individuals with challenged credit or recent bankruptcy, new immigrants with limited Canadian credit history, investors, and those requiring fast short-term financing.
The company's product surface spans twelve use cases including private lending, first-time buyer mortgages, self-employed mortgages, new-to-Canada financing, investment property, debt consolidation, renewals, refinancing, home equity/renovations, credit improvement, and vacation/second home mortgages. Supporting tools are limited to interactive mortgage calculators, a blog, FAQ content, and an online application portal hosted via third-party provider gopineapple.com. There is no proprietary technology platform, no mobile app, no API offering, and no disclosed AI or automation capability.
The business model is commission-based: lenders pay finder fees on successfully closed mortgages while borrower-facing services are offered free of charge. Customer acquisition is driven by content marketing (SEO, blog, educational YouTube videos), direct phone/email outreach, and referral. The firm has no disclosed institutional capital, no parent company, and no public revenue, making it a lifestyle-scale brokerage with the implicit concentration risk that revenue, origination volume, and client relationships are all tied to a single licensed broker.
iLend Capital firmographics
Firmographics- Name
- iLend Capital
- Legal name
- iLend Capital
- Website
- https://ilendcapital.ca
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- iLend Capital is a Toronto-based mortgage brokerage operated by a single principal broker, intermediating Ontario consumers with 50+ Canadian lenders and specializing in alternative and private lending for self-employed, credit-challenged, and non-traditional borrowers.
- Ownership category
- akta.pro rank
iLend Capital industry classification
Industry- Product category
- Mortgage Brokerage Services
- NAICS
- Mortgage and Nonmortgage Loan Brokers (522310), Mortgage and Nonmortgage Loan Brokers (52231)
- SIC
- Mortgage Bankers & Loan Correspondents (6162), Loan Brokers (6163)
- akta.pro primary industry
- Hard Money & Private Mortgage Lending Intermediation (FSAEAEAH)
Keywords
Where iLend Capital is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
iLend Capital business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Mortgage Brokerage Commissions: iLend Capital operates as a mortgage broker earning commissions from lenders on successfully placed mortgages. Revenue is generated through transaction-based finder fees paid by lending institutions when mortgages close. The broker works with over 50 lending institutions including major banks, credit unions, trusts, and private lenders to find optimal mortgage solutions for clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | 1st Mortgage - GTA and extended areas |
| Other | Pay-as-you-go | 2nd Mortgage - GTA and Southern Ontario |
| Other | Pay-as-you-go | Private Lending 1st Mortgage |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
iLend Capital product offering
Product offeringCore offering
iLend Capital is a Toronto-based mortgage brokerage that places residential mortgages with a network of 50+ lenders (major banks, credit unions, trusts, and private lenders). The firm specializes in alternative and private lending for borrowers who cannot qualify at traditional banks, including self-employed individuals, those with bad credit or bankruptcies, new immigrants, and investors. Services are delivered directly by Principal Broker Didar Sehra through personalized consultation, online pre-approval applications, and end-to-end mortgage processing.
Product overview
iLend Capital is a mortgage brokerage offering alternative/private lending solutions alongside traditional mortgage services. The core offering is Private Lending for borrowers who cannot qualify for conventional bank mortgages, supplemented by specialized mortgage products including First Time Home Buyer, Self-Employed, New To Canada, Investment Property, Debt Consolidation, Mortgage Renewals, Refinancing, Home Equity/Renovation, Credit Improvement, and Vacation Home mortgages. The company also provides supporting tools such as Mortgage Calculators and Educational Videos. All services are facilitated through Principal Broker Didar Sehra with access to over 50 lending institutions including major banks, credit unions, trusts, and private lenders.
Differentiator
Problem solved
Functional benefit
Products and services
- Private Lending
Quantifiable outcome
- Working with over 50 lending institutions including major banks, credit unions, trusts and national/regional lenders
Companies that use iLend Capital
Customer profileNamed customers4 records
Segments7 records
Ideal customer profiles6 records
iLend Capital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
iLend Capital partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
iLend Capital competitors and assessment
Company assessmentDirect peers
- Butler Mortgage: Canadian mortgage brokerage operating in Ontario and other provinces, focused on alternative lending and complex borrower situations. Directly comparable to iLend in customer segments (self-employed, credit-challenged) and multi-lender brokerage model.
- True North Mortgage: Digital-first Canadian mortgage brokerage offering direct-to-consumer mortgage origination across multiple provinces. Competes head-to-head with iLend in the GTA and Ontario, with a similar multi-lender brokerage model but greater technology investment and brand recognition.
- Intellichoice Mortgage: Ontario-based mortgage brokerage offering alternative and private lending solutions, serving similar self-employed and credit-challenged segments as iLend Capital through a multi-lender brokerage model.
Broad incumbents
- Dominion Lending Centres: Canada's largest mortgage brokerage network with thousands of brokers across the country. iLend competes with local DLC franchises in Ontario; DLC offers brand, technology, and compliance scale that iLend cannot match individually.
- TMG The Mortgage Group: Large Canadian mortgage brokerage network with significant Ontario presence. Competes with iLend for both broker talent and end-borrower relationships, with greater scale and brand recognition.
Emerging players
- Borrowell: Canadian fintech offering credit products, rate comparisons, and mortgage services. Overlapping with iLend on self-employed, new-to-Canada, and credit-building segments, with a more digital-native delivery model.
- Mogo: Canadian fintech with a mortgage broker/online lending arm serving consumers seeking alternative mortgage and credit products. Targets overlapping unsecured-and-secured-lending customer segments with iLend, including those with non-prime profiles.
- Ratehub.ca: Canadian financial comparison platform letting users compare mortgage rates from multiple lenders. Competes for the same top-of-funnel search traffic and rate-shopping Ontario borrowers that iLend targets through its organic content strategy.
- nesto: Canadian digital mortgage brokerage that uses a tech-enabled platform to match borrowers with lenders. Represents the disruptive direct-to-consumer model that could displace traditional relationship-driven brokers like iLend Capital.
Others
- Pineapple (gopineapple.com): Canadian mortgage tech platform that provides application portals and digital tools to mortgage brokers, including iLend Capital itself. Strategic technology partner rather than competitor, but representative of the platform infrastructure brokers increasingly rely on.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
iLend Capital social profiles
Digital presenceiLend Capital financial estimates
Financial estimateRevenue estimate
Valuation estimate
iLend Capital leadership team
Management profileNumber of profiles
Profiles1 record
iLend Capital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iLend Capital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iLend Capital
What does iLend Capital do?
iLend Capital is a Toronto-based mortgage brokerage that places residential mortgages with a network of 50+ lenders (major banks, credit unions, trusts, and private lenders). The firm specializes in alternative and private lending for borrowers who cannot qualify at traditional banks, including self-employed individuals, those with bad credit or bankruptcies, new immigrants, and investors. Services are delivered directly by Principal Broker Didar Sehra through personalized consultation, online pre-approval applications, and end-to-end mortgage processing.
Is iLend Capital a public or private company?
iLend Capital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was iLend Capital founded?
iLend Capital was founded in 2020. It employs 1 to 10 people.
Where is iLend Capital based?
iLend Capital is headquartered in Toronto, Canada, in the North America region.
How does iLend Capital make money?
One revenue line is on record: mortgage Brokerage Commissions.
Who are iLend Capital's main competitors?
Direct peers on record are Butler Mortgage, True North Mortgage and Intellichoice Mortgage. Broad incumbents are Dominion Lending Centres and TMG The Mortgage Group. Emerging players are Borrowell, Mogo, Ratehub.ca and nesto. Pineapple (gopineapple.com) is listed as an others.
Does iLend Capital have an API?
No public API is recorded for iLend Capital.
What industry is iLend Capital in?
iLend Capital's product category is Mortgage Brokerage Services. Its primary akta.pro industry code is FSAEAEAH, Hard Money & Private Mortgage Lending Intermediation. Its NAICS code is 522310 and its SIC code is 6162.