Mogo
Mogo is a Canadian digital consumer lending platform offering personal lines of credit (up to C$35,000) and mortgage brokerage services to individual consumers via its MogoAccount app, now operating as a division of Orion Digital Corp.
- Company typePublic
- Founded2003
- HeadquartersMontréal, Canada
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Mogo does
Mogo, a consumer lending fintech founded in Canada in 2003 and now operating as a division of Orion Digital Corp. (formerly Mogo Inc., renamed December 30, 2025), provides digital personal loans and mortgage brokerage services to Canadian consumers through its MogoAccount platform. The core products are MogoMoney, a personal line of credit product offering pre-approval in 3 minutes without impacting the customer's credit score, with loans up to C$35,000, a 100-day money-back guarantee, a Level Up Mode that rewards on-time payments with credit limit increases, and Smart Alerts for payment tracking; and MogoMortgage, a digital mortgage brokerage offering online pre-approval with dedicated specialist support. The platform also distributes third-party Partner Loans and provides a one-time free Equifax credit score and Link Bank account-aggregation functionality. The technology stack is a cloud-based digital lending platform with TLS encryption, AWS-hosted infrastructure, and SIEM monitoring, accessible via web and mobile.
Mogo firmographics
Firmographics- Name
- Mogo
- Legal name
- Mogo Finance Technology Inc.
- Website
- https://mogo.ca
- Company type
- Public
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Mogo is a Canadian digital consumer lending platform offering personal lines of credit (up to C$35,000) and mortgage brokerage services to individual consumers via its MogoAccount app, now operating as a division of Orion Digital Corp.
- Ownership category
- akta.pro rank
Mogo industry classification
Industry- Product category
- Consumer Lending
- NAICS
- Mortgage and Nonmortgage Loan Brokers (522310)
- SIC
- Loan Brokers (6163)
- akta.pro primary industry
- Co-signed & Joint Personal Loans (Unsecured Installment) (FSAKAAAJ)
Keywords
Where Mogo is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Mogo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Personal Loan Interest: Mogo generates revenue through interest charged on personal loans (MogoMoney) provided directly to consumers. Loans range up to $35,000 with rates subject to change.
- Partner Loan Fees: Revenue from loans originated through partner lenders. Mogo facilitates connections to third-party lenders and may receive referral or origination fees.
- Mortgage Origination: Revenue from mortgage products offered through MogoMortgage, a broker model that connects borrowers with lending options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Personal loans up to $35,000 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Mogo product offering
Product offeringCore offering
Mogo operates a direct-to-consumer digital lending platform for Canadian consumers. Its core product, MogoMoney, is an online personal line of credit offering pre-approval in 3 minutes without affecting credit score, with loans up to $35,000. It also provides MogoMortgage, a digital mortgage brokerage offering online pre-approval for high-ratio mortgages with dedicated specialist support. The platform is accessed via a free MogoAccount dashboard that aggregates these products.
Product overview
Mogo, a subsidiary of Orion Digital Corp., operates a multi-product digital lending platform for Canadian consumers. The core platform is the MogoAccount, which provides access to two primary products: MogoMoney (personal lines of credit up to $35,000 with 3-minute pre-approval and a 100-day money-back guarantee) and MogoMortgage (digital mortgage brokerage for high-ratio mortgages with dedicated specialist support). The platform also facilitates Partner Loans from third-party lenders. Key features include Level Up Mode for credit limit increases, Smart Alerts for payment reminders, and a Link Bank feature for account aggregation. Additional features include free one-time credit scores from Equifax. Mogo has discontinued several products including MogoCrypto (Bitcoin), MogoSpend/MogoCard (prepaid Visa), Credit Score Monitoring, MogoProtect, and the Rewards Program. Internationally, Mogo operates in Romania through Eleving Group and has a POS finance partnership with Geidea in Egypt.
Differentiator
Problem solved
Functional benefit
Brands
- MogoMoney: Personal loans and lines of credit product offering up to $35,000 with quick pre-approval decisions and a 100-day money-back guarantee.
- MogoMortgage
Products and services
- MogoMoney Online personal line of credit for Canadian consumers, providing pre-approval in 3 minutes without impacting credit score. Loans up to $35,000 with flexible terms, no early repayment penalties, and Level Up Mode for credit limit increases based on on-time payments.
- MogoMortgage Digital mortgage brokerage offering online pre-approval for high-ratio mortgages (down payment or home equity less than 20% of home value). Requires minimum credit score of 640 and 5% down payment. Includes dedicated MogoMortgage Specialist support and daily updates.
- MogoAccount Free multi-product digital platform providing Canadian consumers access to MogoMoney and MogoMortgage instant pre-approvals. Includes Link Bank feature, one-time free credit score from Equifax, and Smart Alerts. Available to age-of-majority residents in multiple Canadian provinces and territories.
- Partner Loans Third-party lender loans accessed through the MogoAccount platform. Partner Lenders share loan data with Mogo to display Partner Data on the MogoMoney dashboard. Partner Loans are not Mogo loans and are governed by separate loan agreements with the Partner Lender.
- Mogo Romania Personal Loans New personal loan product launched by Mogo Romania after nine years focused on used-car financing. Digital, quick-access loan for Romanian consumers, expanding from the existing customer base to the broader market. Part of Eleving Group.
- Mogo-Geidea POS Finance POS finance solutions integrated with Geidea's payment infrastructure for merchants in Egypt's retail market, expanding digital payment options to consumers in Egypt.
Companies that use Mogo
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Mogo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Mogo partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Flash ForestminorCanadian tree-planting company that uses unmanned aerial vehicles (drones) to plant trees in high-impact regions, particularly high severity burn zones. Mogo and Flash Forest have planted 300,000 trees in Northern Alberta and British Columbia, Canada. The partnership supports Mogo's environmental mission and CO2 offsetting initiatives.
- VeritreeminorCanadian company using blockchain technology to track and monitor global forest restoration projects. Partnership includes tree planting in Canada, Madagascar, and Kenya. Veritree seeks to employ local tree planters, creating jobs worldwide while supporting Mogo's environmental sustainability goals.
- GeideaminorPartnership to integrate POS finance solutions for merchants in Egypt's retail market. The collaboration combines Geidea's payment infrastructure with Mogo's consumer finance products to expand digital payment options in the Egyptian market.
Scale indicators15 records
Recent moves8 records
Expansion highlights4 records
Mogo competitors and assessment
Company assessmentBroad incumbents
- Wealthsimple: Large Canadian consumer fintech spanning investing, savings, credit, and tax. Comparable to the broader Orion Digital platform strategy (lending + wealth) that Mogo sits within.
- Equitable Bank: Canadian Schedule I digital bank offering mortgages, savings, and lending products. Broad incumbent overlap with Mogo's lending and mortgage brokerage operations in Canada.
Emerging players
- Lendified: Canadian fintech providing small-business and consumer working capital and loans. Partial overlap with Mogo in Canadian digital lending using alternative underwriting.
- Lending Loop: Canadian fintech operating in consumer and small-business credit. Comparable emerging player in Canadian digital lending, though more focused on SMB and P2P models than Mogo's consumer line of credit.
Direct peers
- Borrowell: Canadian fintech offering personal loans, credit monitoring, and credit-building products to Canadian consumers. Directly comparable to Mogo's personal loan and digital credit platform business model and Canadian consumer target market.
- goeasy Ltd. TSX-listed Canadian consumer lender offering unsecured and secured personal loans, lease-to-own, and consumer credit products. Closest public peer to MogoMoney on product mix and Canadian consumer credit focus.
- Ratehub: Canadian mortgage and financial product comparison platform. Comparable to MogoMortgage on digital mortgage rate comparison and brokerage distribution to Canadian consumers.
- Fairstone Financial: Major Canadian consumer lender providing personal loans and debt consolidation products. Competes directly with MogoMoney for Canadian consumers seeking unsecured personal credit.
- Nesto: Canadian digital mortgage brokerage and lender. Directly comparable to MogoMortgage in digital mortgage origination, broker-led distribution, and Canadian homeowner target segment.
Others
- Equifax Canada: Major Canadian credit bureau. Mogo sources credit scores and data from Equifax; functionally an infrastructure provider to Mogo's lending and credit-monitoring features.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Mogo social profiles
Digital presenceMogo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mogo leadership team
Management profileNumber of profiles
Profiles1 record
Mogo subsidiaries and ownership
Company hierarchySubsidiaries1 record
Mogo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mogo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mogo
What does Mogo do?
Mogo operates a direct-to-consumer digital lending platform for Canadian consumers. Its core product, MogoMoney, is an online personal line of credit offering pre-approval in 3 minutes without affecting credit score, with loans up to $35,000. It also provides MogoMortgage, a digital mortgage brokerage offering online pre-approval for high-ratio mortgages with dedicated specialist support. The platform is accessed via a free MogoAccount dashboard that aggregates these products.
Is Mogo a public or private company?
Mogo is a public company. It is classified as public and is currently operating.
When was Mogo founded?
Mogo was founded in 2003. It employs 251 to 500 people.
Where is Mogo based?
Mogo is headquartered in Montréal, Canada, in the North America region.
How does Mogo make money?
Three revenue lines are on record. Personal Loan Interest is the primary driver. The others are partner Loan Fees and mortgage Origination.
Who are Mogo's main competitors?
Broad incumbents on record are Wealthsimple and Equitable Bank. Emerging players are Lendified and Lending Loop. Direct peers are Borrowell, goeasy Ltd., Ratehub, Fairstone Financial and Nesto. Equifax Canada is listed as an others.
Does Mogo have an API?
No public API is recorded for Mogo.
What industry is Mogo in?
Mogo's product category is Consumer Lending. Its primary akta.pro industry code is FSAKAAAJ, Co-signed & Joint Personal Loans (Unsecured Installment). Its NAICS code is 522310 and its SIC code is 6163.