Akon Aktivkonzept E.k.

What Akon Aktivkonzept E.k. does

Akon Aktivkonzept e.K. is a privately held German sole proprietorship (Einzelunternehmen) founded in 2001 by owner Dominik Möhler and headquartered in Bad Mergentheim, Germany. The company organizes certified health prevention travel programs ('Präventionsreisen') that bundle ZPP-certified courses in movement, relaxation, and nutrition with overnight stays at 90+ partner hotels across Germany and seven European countries. All courses are certified by the Zentrale Prüfstelle Prävention (ZPP) under §20 SGB V, enabling statutory health insurance subsidies of up to €280 per participant and reducing out-of-pocket customer cost to as low as €69 on 4-day packages priced from €349.

The company's core technology is an online booking platform supporting real-time course selection, health insurance subsidy processing, and direct billing with numerous German statutory health insurance funds. The product portfolio spans three 'Handlungsfelder' (fields of action — movement, relaxation, nutrition) and includes AKON Aktiv Walking, Nordic Walking, Yoga, Pilates, Qi Gong, Autogenes Training, Progressive Muskelentspannung, and nutritional courses, delivered via hotel-based programs, online courses with 310-day access, or via the BGM (Betriebliches Gesundheitsmanagement) corporate wellness module. The BGM vertical targets medium and large employers with tax-free subsidies up to €600 per employee per year under §3 No. 34 EStG.

Revenue is generated through unit-priced prevention travel packages (one-time transaction), BGM corporate wellness engagements (professional services with direct employer billing and monthly collective invoicing), and optional Stornoschutz cancellation protection (transaction fee). Distribution combines a consumer-facing website (akon.de), iOS/Android mobile apps, social media (Facebook), email/newsletter, print catalogs distributed through health insurance companies and doctors' offices, and sports event sponsorships. A multi-year effectiveness study conducted by the University of Duisburg-Essen Institute for Prevention and Health Promotion provides scientific validation of the program outcomes, including a reported 26% average reduction in illness-related absenteeism and an ROI of 2.7 per Euro invested for corporate clients.

Name

Akon Aktivkonzept E.k.

Legal name

AKON Aktivkonzept e.K.

Website

https://akon.de

Company type

Private

Founded year

2001

Operating status

Operating

Short description

Akon Aktivkonzept e.K. is a German prevention travel organizer, founded in 2001, that sells ZPP-certified health courses bundled with hotel stays across 90+ partner properties in Germany and Europe, serving both individual health-insurance-subsidized consumers and corporate wellness clients (BGM).

Ownership category

akta.pro rank

Product category

Prevention Travel & Wellness Programs

SIC

Services-Health Services (8000)

akta.pro primary industry

Wellness, Preventive & Executive Health Travel Facilitators (THAKAIAK)

akta.pro secondary industry

Employer Wellness & Population Health Programs (HLAEAAAH)

Keywords

• Prevention travel packages
• Primary prevention courses
• Corporate wellness programs
• Certified health courses
• Wellness travel services

Headquarters

HQ city

Bad Mergentheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Prevention Travel Packages: AKON generates revenue by selling prevention travel packages that combine accommodation at partner hotels with certified health courses. Pricing includes room, meals, and course programs. Customers can receive subsidies from their health insurance (up to €280), reducing their out-of-pocket costs. The company offers direct billing with partner health insurance funds for seamless processing.
2. BGM Corporate Wellness Programs: Companies can sponsor employee participation in prevention programs with tax-free subsidies up to €600 per person per year under §3 No. 34 EStG. AKON offers direct billing with employers and provides customized corporate websites for coordinated wellness programs.
3. Stornoschutz (Cancellation Protection): Optional cancellation protection offered during booking for unforeseen cancellations, providing additional revenue per transaction.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

AKON organizes prevention travel programs (Präventionsreisen) that combine ZPP-certified health promotion courses with accommodation at 90+ partner hotels across Germany and Europe. Packages encompass movement, relaxation, and nutrition courses delivered in 4-day or week-long formats, allowing statutory health insurance subsidies of up to €280. Additionally, AKON runs BGM (Betriebliches Gesundheitsmanagement) corporate wellness programs enabling tax-free employer subsidies up to €600 per employee per year.

Product overview

AKON Aktivkonzept is Germany's leading prevention travel organizer, offering a unified platform of health promotion services. The core product consists of AKON Präventionsreisen (prevention travel programs) combining certified health courses with overnight stays in selected star-rated hotels across Germany and Europe, with subsidies of up to 280 EUR from health insurers. The AKON Präventionskurse portfolio spans three handlungsfelder (movement, relaxation, nutrition) and includes named programs such as AKON Aktiv Walking, AKON Reaktiv Walking, AKON Gesundheitswandern, Nordic Walking, Yoga, Pilates, and relaxation techniques. Additional offerings include AKON Onlinekurse for remote participation, a BGM module for corporate health management with tax advantages up to 600 EUR per year, the AKON Stornoschutz cancellation protection add-on, and mobile apps for iOS and Android. All programs are ZPP-certified according to §20 SGB V.

Differentiator

Problem solved

Functional benefit

Products and services

• AKON Präventionsreisen Prevention travel programs (Präventionsreisen) that combine ZPP-certified health promotion courses with overnight stays at selected star-rated hotels across Germany and Europe, eligible for statutory health insurance subsidies of up to €280 per participant.
• AKON Präventionskurse Certified prevention courses covering three handlungsfelder (fields of action) — movement, relaxation, and nutrition — delivered by qualified instructors in accordance with GKV-Spitzenverband criteria and ZPP certified under §20 SGB V.
• AKON Onlinekurse Online (remote) prevention courses enabling customers to complete the certified course program from home, with 310-day access and full subsidy coverage available to qualifying participants.
• BGM Betriebliches Gesundheitsmanagement Corporate health management service for businesses, including tax-free employer subsidies of up to €600 per employee per year under §3 No. 34 EStG, BGM vouchers, direct billing with employers, and customizable corporate websites in company CI.
• AKON Stornoschutz Optional cancellation protection add-on selected during the booking process, providing coverage against unforeseen cancellations for a prevention travel reservation.
• AKON Programmvielfalt Diverse program portfolio of named, ZPP-certified courses including AKON Aktiv Walking, AKON Reaktiv Walking, AKON Gesundheitswandern, AKON Faszienfit, Nordic Walking, Yoga, Pilates, Qi Gong, Autogenes Training, Progressive Muskelentspannung, and nutritional courses.

Quantifiable outcome

• Health insurance subsidies up to €280 per participant
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• Zentrale Prüfstelle Prävention (ZPP)coreStrategic or Co-development PartnerZPP is the central certification body for prevention courses in Germany. All AKON courses, concepts, and course leaders are certified by ZPP under §20 SGB V, enabling health insurance subsidies for participants. The ZPP cooperative includes Ersatzkassen, Betriebskrankenkassen, Allgemeine Ortskrankenkassen, Innungskrankenkassen, KNAPPSCHAFT, and SVLFG.
• Various German Health Insurance FundscoreGTM or Marketing PartnerNumerous health insurance funds partner with AKON for direct billing of prevention subsidies. Includes AOK variants (Baden-Württemberg, Bayern, Bremen, Hessen, Niedersachsen, Nordost, NordWest, Rheinland, Rheinland-Pfalz, Sachsen-Anhalt, PLUS), BKK funds (Audi, BAHN, BMW, Bosch, Daimler, Merck, Siemens, etc.), IKK classic, KNAPPSCHAFT, Barmer, DAK, TK, and others.
• German Corporate EmployersmajorChannel Partner/ Reseller/ DistributorCompanies use AKON's BGM programs as employee wellness benefits. Employers receive tax-free subsidies up to €600/person/year, direct billing options, and monthly collective invoicing. Corporate websites can be customized in company CI.
• Partner Hotels (90+ properties)majorChannel Partner/ Reseller/ DistributorNetwork of 90+ partner hotels across Germany and Europe where AKON prevention courses are conducted. Includes major hotel chains and independent wellness hotels such as Dorint, Maritim, Steigenberger, and others.
• Reisewell AktiplusminorGTM or Marketing PartnerReisewell Aktiplus is a wellness and health travel partner linked to AKON for extended offerings.
• Würzburger KickersminorGTM or Marketing PartnerAKON is an official partner of Würzburger Kickers football club for brand visibility and community engagement.
• Willingen Ski Jumping World CupminorGTM or Marketing PartnerOfficial partner of the Willingen Ski Jumping World Cup event.
• Klingenthal World CupminorGTM or Marketing PartnerOfficial partner of the Klingenthal World Cup event.
• Universität Duisburg-Essen (Institut für Prävention und Gesundheitsförderung)majorStrategic or Co-development PartnerMulti-year study conducted at the University of Duisburg-Essen by the Institute for Prevention and Health Promotion on the effectiveness and sustainability of AKON course programs as part of quality assurance.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• machtfit: machtfit is a corporate-wellness platform that lets employers offer employees a broad catalog of prevention and fitness services via tax-free subsidies under §3 No. 34 EStG. It directly competes with AKON's BGM (Betriebliches Gesundheitsmanagement) offering for the same German employer buyer.
• Fit Reisen: Fit Reisen is Germany's largest specialist operator of health, wellness, and prevention travel packages, offering hotel-plus-course combinations directly comparable to AKON's Präventionsreisen. It is the closest head-to-head competitor for German insurance-subsidized wellness travel.

Emerging players

• Humanoo: Humanoo is a B2B digital health platform offering employers a prevention and mental-health app, often integrated with health-insurer partnerships. It competes with AKON Onlinekurse and BGM for the same corporate-wellness buyer but in a digital-only format.
• Wellpass (formerly qualitrain): Wellpass provides employer-subsidized access to a network of fitness and wellness partners across Germany; it competes with AKON's BGM corporate channel by aggregating digital and physical wellness options on a single platform rather than delivering prevention travel.
• 7Mind: 7Mind offers online meditation and mindfulness courses that are ZPP-certified for German health-insurance subsidies, putting it in direct partial overlap with AKON's relaxation-course track and B2B distribution to German employers.
• AKKON Wellness & Reisen: AKKON is a smaller German operator of wellness and health-travel packages that overlaps with AKON's prevention-travel offering in DACH, particularly for budget-conscious travelers seeking insurance-subsidized stays.

Others

• Maritim Hotelgesellschaft: Maritim is a major German hotel chain that hosts AKON prevention courses in multiple properties and shares the German preventive-wellness traveler with AKON; a comparable operator within the German wellness-and-MICE hospitality segment.
• Haufe Akademie: Haufe Akademie is a German corporate-training and BGM-services provider selling structured employer-wellness and prevention programs; it competes partially with AKON's BGM channel for HR-department budgets at German mid-market and enterprise employers.
• IFA Hotels & Resorts: IFA Hotels & Resorts is a German/European hotel operator that hosts AKON prevention courses (e.g., IFA Graal-Müritz); it is a key distribution partner and channel for the same preventive-wellness traveler, and a comparable operator in the German wellness-hospitality segment.

Broad incumbents

• KUR- und Wellnessreisen (Kurzurlaub.de / Kurz-mal-weg): Kurzurlaub.de is a large German short-stay and wellness-booking marketplace that bundles hotel-plus-package offerings; while broader than AKON, it competes for the same consumer booking wallet in the wellness-and-prevention travel category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Akon.Aktivkonzept
• LinkedInlinkedin.com/company/akon-aktivkonzept-e.k.

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Akon Aktivkonzept E.k.