Reisewelt

What Reisewelt does

Reisewelt GmbH is an Austrian privately held travel agency headquartered at Europaplatz 1a, 4020 Linz, founded circa 1975. The company operates a hybrid distribution model combining a network of physical travel agency branches (Reisebüros) across Austria with a web-based online booking platform (reisewelt.at) that aggregates package holidays, hotels, and flights from at least twelve tour operators including TUI, TUI Deutschland, DERTOUR, Schauinsland-Reisen, alltours, ANEX Tours, Coral Travel, ITS, Rhomberg, Springer Reisen, TRAVELIX, and vtours. The platform supports structured search and filtering by destination, travel dates, duration, hotel category, meal plan, departure airport (Innsbruck, Klagenfurt, Linz, Wien, Salzburg, München, Graz), and traveler composition including children.

Its core product portfolio covers Last Minute Reisen, Pauschalreisen (package holidays), All Inclusive Urlaub, Kurztrips, Städtereisen, Fernreisen (long-haul), Flusskreuzfahrten, Kreuzfahrten, and a proprietary sub-brand 'Reisewelt Reisen' for curated packages. Supporting functionality includes the PAYBACK loyalty integration (1 °Punkt per €2 spent), a 'Reisewelt Lieblingsmoment' weekly promotional contest, payment processing via PayPal, Mastercard and Visa, and adjacent add-on services such as Kofferbutler.at luggage transport for city-trip bookings.

The company employs 200+ travel experts (Reiseexpert:innen) who provide personalized face-to-face consulting, and serves both individual leisure consumers (primary) and corporate/business clients via a dedicated Reisewelt Firmenservice. Revenue is generated through transaction-based commissions on bookings distributed across its branches and online platform; pricing is dynamic per package, with publicly displayed package prices ranging from approximately €333 to over €2,800 per person. Marketing is delivered through a content/inspiration hub, email newsletter, and social channels (Instagram, Facebook, TikTok, Pinterest). The firm holds IATA accreditation and is a member of the Österreichischer ReiseVerband (ÖRV), and was recognized as a Kununu Top Company 2026.

Name

Reisewelt

Legal name

Reisewelt GmbH

Website

https://reisewelt.at

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

101–250 employees

Short description

Reisewelt GmbH is an Austrian travel agency operating a hybrid model of physical branches and an online booking platform aggregating package holidays from TUI, DERTOUR, Schauinsland-Reisen, and other tour operators, serving individual leisure and corporate travelers with 200+ in-house travel experts.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (561510), Travel Agencies (56151)

akta.pro primary industry

Island, Beach & Resort Travel Agencies (THAKAFAL)

akta.pro secondary industries

Family, Honeymoon & Romance Travel Agencies (THAKABAE), Wellness, Spa & Retreat Travel Agencies (THAKAFAI), Luxury Travel Agencies (THAKAFAA), Cultural, Heritage & Arts Travel Agencies (THAKAFAK)

Keywords

• Package holidays
• Travel agency services
• Tour operator distribution
• Leisure travel booking
• Travel consulting

Headquarters

HQ city

Linz

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Travel Package Commission: Reisewelt acts as a travel agency/reseller earning commissions on package holidays, hotels, and flights booked through its agency network and online platform. Revenue is generated through transaction-based commissions from tour operator partnerships (TUI, DERTOUR, Schauinsland-Reisen, and others) on each completed booking.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Reisewelt is a traditional Austrian travel agency that sells package holidays, last-minute deals, all-inclusive vacations, city trips, long-haul travel, and cruises sourced from a network of third-party tour operators. The company delivers bookings through its online platform reisewelt.at and through its physical travel agency branches staffed by 200+ travel experts, with personalized consulting and itinerary customization. Revenue is generated primarily through commissions earned on bookings placed with partner tour operators such as TUI, DERTOUR, Schauinsland-Reisen, alltours, ANEX Tours, Coral Travel, ITS, Rhomberg, Springer Reisen, TRAVELIX, and vtours.

Product overview

Reisewelt is an Austrian travel agency offering a comprehensive online booking platform alongside physical travel agencies. The core product portfolio consists of packaged travel offerings including Last Minute Reisen, Pauschalreisen (package holidays), All Inclusive Urlaub, Kurztrips (short breaks), Städtereisen (city trips), Fernreisen (long-haul travel), Flusskreuzfahrten (river cruises), and Kreuzfahrten (ocean cruises). The company operates under its own sub-brand 'Reisewelt Reisen' for curated packages and integrates the PAYBACK loyalty program for customer rewards. Additional services include the 'Reisewelt Lieblingsmoment' promotional campaign. The platform allows customers to search and book various travel products online, supported by personal consultation from 200+ travel experts at physical agency locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Last Minute Reisen Discounted package holidays available for imminent departure, sourced from partner tour operators and aimed at Austrian consumers seeking spontaneous, value-priced getaways.
• Pauschalreisen Traditional package holidays combining flights, accommodation, and transfers, sourced from partner tour operators and sold to Austrian leisure travelers.
• All Inclusive Urlaub All-inclusive resort package holidays where meals, beverages, and selected activities are included in the upfront price, sold to Austrian leisure travelers through partner tour operators.
• Kurztrips Short-duration package trips for Austrian consumers seeking brief leisure breaks, sourced from partner tour operators.
• Städtereisen City break packages targeting Austrian consumers interested in urban tourism, including flights and accommodation to European and international cities.
• Fernreisen Long-haul travel packages for Austrian consumers seeking distant destinations such as Asia, Africa, the Americas, and the South Pacific, sourced from partner tour operators.
• Flusskreuzfahrten River cruise packages for Austrian consumers, sourced from cruise operator partners.
• Kreuzfahrten Ocean cruise packages for Austrian consumers, sourced from cruise operator partners.
• Reisewelt Reisen Curated, Reisewelt-branded tour packages aggregating partner tour operator inventory, with personalized itinerary customization by Reisewelt travel experts.

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

13 partnerships are on record, tiered core, major and standard.

• PAYBACKcoreGTM or Marketing PartnerReisewelt partners with the PAYBACK loyalty program, allowing customers to collect 1 PAYBACK °Punkt per €2 spent on any booking, both online and in physical travel agencies. Accumulated points can be redeemed for a wide range of rewards. This partnership serves as a key loyalty and marketing lever to drive repeat bookings and customer retention.
• TUIcoreChannel Partner/ Reseller/ DistributorReisewelt resells TUI package holidays and travel offerings as a key tour operator partner. The partnership features prominently on the Reisewelt website with dedicated TUI Last Minute Angebot sections, indicating TUI is one of the primary product suppliers alongside other major operators.
• DERTOURmajorChannel Partner/ Reseller/ DistributorDERTOUR is one of the featured tour operators whose package holidays and hotels are distributed through Reisewelt's booking platform and travel agencies.
• Schauinsland-ReisenmajorChannel Partner/ Reseller/ DistributorSchauinsland-Reisen is one of the featured tour operators whose travel packages are distributed through Reisewelt's platform and travel agency network.
• alltoursmajorChannel Partner/ Reseller/ Distributoralltours is a featured tour operator whose offerings are available through Reisewelt's distribution channels.
• ANEX ToursmajorChannel Partner/ Reseller/ DistributorANEX Tours is one of the tour operator partners whose travel packages are distributed via Reisewelt.
• Coral TravelstandardChannel Partner/ Reseller/ DistributorCoral Travel is a tour operator partner whose offerings are available through Reisewelt's booking platform.
• ITSstandardChannel Partner/ Reseller/ DistributorITS is a tour operator whose packages are distributed through Reisewelt's platform.
• RhombergstandardChannel Partner/ Reseller/ DistributorRhomberg is a tour operator partner featured on Reisewelt's platform.
• Springer ReisenstandardChannel Partner/ Reseller/ DistributorSpringer Reisen is a tour operator whose travel packages are distributed via Reisewelt.
• TRAVELIXstandardChannel Partner/ Reseller/ DistributorTRAVELIX is a tour operator partner whose offerings are available through Reisewelt.
• TUI DeutschlandcoreChannel Partner/ Reseller/ DistributorTUI Deutschland is a major tour operator whose package holidays are prominently featured and distributed through Reisewelt's channels.
• vtoursstandardChannel Partner/ Reseller/ Distributorvtours is a tour operator whose travel packages are distributed through Reisewelt.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Schauinsland-Reisen: German tour operator that distributes package holidays both through its own direct channels and via agencies like Reisewelt. Overlaps directly with Reisewelt's core beach/all-inclusive product and is both supplier and partial competitor.
• TUI: Global tourism incumbent that is simultaneously Reisewelt's largest supplier and a competitor via TUI's own retail and direct app channels. Highly comparable on product (package holidays) and customer (leisure travelers in DACH), but at vastly greater scale and with vertical integration.
• alltours: German tour operator with all-inclusive and beach-focused package holidays sold both direct and through agencies. Listed as a Reisewelt supplier; comparable on product type, customer segment, and DACH distribution overlap.
• FTI Touristik: Major German tour operator with package holiday offerings across beach and city destinations (currently in restructuring following 2024 insolvency). Highly comparable to Reisewelt in product mix and DACH leisure customer base, and competes for the same supplier relationships.
• Booking.com: Global OTA incumbent dominating hotel and package bookings in Europe. Competes with Reisewelt on price transparency, inventory breadth and digital UX, and increasingly on packages — though without the in-person expert consulting layer.
• ANEX Tours: Tour operator active across Europe with beach and all-inclusive packages, and an existing Reisewelt distribution partner. Comparable on product mix and DACH customer base, and an alternative channel that competes for Reisewelt's end customers.

Direct peers

• HolidayCheck Group: DACH-focused online travel platform combining hotel/package comparison, reviews and booking. Comparable to Reisewelt on target market (German-speaking leisure travelers) and on package-holiday product, with a digital-first model that competes for the same self-service bookers.
• DER Touristik / DERTOUR: One of the largest German tour operator and travel agency groups (REWE Group), running multiple retail brands (DERTOUR, Meier's Weltreisen) with hybrid online + branch distribution and similar multi-supplier package holiday focus. Closest direct comp to Reisewelt in scale, model and DACH footprint.
• lastminute.com: European OTA specializing in last-minute and dynamically priced package holidays and city breaks. Directly comparable to Reisewelt on 'last-minute' and short-break product categories where Reisewelt also competes.
• CHECK24 Reisen: Large German online travel comparison and booking platform focusing on package holidays. Direct competitor to Reisewelt's online channel on price transparency and self-service booking, with much larger digital marketing scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/reisewelt.at
• Instagraminstagram.com/reisewelt_at
• TikToktiktok.com/@reisewelt.at
• Pinterestat.pinterest.com/reiseweltat
• LinkedInlinkedin.com/company/reisewelt

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reisewelt