52nd Ltd
52nd Ltd is a UK-based manufacturer that designs, develops, and supplies custom private label and promotional home and kitchen products for consumer brands. Founded in 2003, it operates with 1-10 employees from the City of London.
- Company typePrivate
- Founded2003
- HeadquartersCity Of London, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What 52nd Ltd does
52nd Ltd is a United Kingdom-based company that designs, develops, and supplies custom private label and promotional home and kitchen products for consumer brands. Founded in 2003 and headquartered in the City of London, the firm operates with a micro team of 1-10 employees and markets itself under the tagline "Focused on performance and stewardship." Publicly available information on its product portfolio, manufacturing capabilities, supplier network, and customer relationships is sparse; the firm's own website presents only its logo and tagline without substantive product or service descriptions, and no customers, certifications, trademarks, or patents are disclosed in the source data.
No information is available on the company's technology stack, pricing model, go-to-market motion, distribution channels, or revenue mechanics. There is no disclosed management team, no funding history, no M&A activity, no partnerships, and no product launch signals. The legal entity operates as 52nd Ltd, doing business as "52nd," and remains privately held. Given the near-total absence of verifiable operational detail, the firm's actual scale, customer base, and competitive positioning within the UK private label home and kitchen category cannot be independently confirmed from the input data.
52nd Ltd firmographics
Firmographics- Name
- 52nd Ltd
- Legal name
- 52nd Ltd
- Website
- https://52ndltd.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 52nd Ltd is a UK-based manufacturer that designs, develops, and supplies custom private label and promotional home and kitchen products for consumer brands. Founded in 2003, it operates with 1-10 employees from the City of London.
- Ownership category
- akta.pro rank
52nd Ltd industry classification
Industry- Product category
- Private Label Home Goods
- NAICS
- Other Furniture Related Product Manufacturing (3379)
- SIC
- Wholesale-Furniture & Home Furnishings (5020)
- akta.pro primary industry
- Home Décor, Housewares & Gifts Distribution (CRAOAFAB)
- akta.pro secondary industry
- Small Appliance, Countertop & Coffee/Tea Station Organization (HSAFACAH)
Keywords
Where 52nd Ltd is headquartered
LocationHeadquarters
- HQ city
- City Of London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
52nd Ltd business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel
52nd Ltd product offering
Product offeringCore offering
52nd Ltd designs, develops, and supplies custom private label and promotional home and kitchen products for consumer brands. The company operates as a product sourcing and supply partner, producing bespoke home and kitchen goods tailored to the branding and product specifications of its client brands.
Product overview
52nd Ltd is a company focused on performance and stewardship. Based on the limited source data, no specific product portfolio, individual product names, or modular architecture details are available to characterize their offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Private Label Home and Kitchen Products
- Promotional Home and Kitchen Products
Companies that use 52nd Ltd
Customer profileIdeal customer profiles1 record
52nd Ltd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
52nd Ltd competitors and assessment
Company assessmentDirect peers
- Joseph Joseph: UK-based design-led kitchen and homeware brand serving major retailers globally — analogous UK-rooted design-and-supply model in the home and kitchen category.
- InterDesign: Designer and manufacturer of branded and private label home organization and utility products — closely comparable custom home product development and supply business.
- Bradshaw International: US-based designer and supplier of private label and branded consumer housewares and kitchen products — directly comparable custom private label home and kitchen sourcing model.
- Epoca International: Designer and supplier of private label and branded home and kitchenware for major retailers — closely comparable custom private label design and sourcing model to 52nd.
- KitchenCraft: UK-based designer, supplier and brand owner of kitchenware and homeware sold through major retailers — overlapping UK home and kitchen product development and supply activities.
Broad incumbents
- Lifetime Brands: US-listed multi-brand housewares platform with significant private label and licensed kitchen/home divisions, operating at much larger scale than 52nd but in the same design/supply category.
- Spectrum Brands: Diversified US-listed consumer products company with significant home and kitchen divisions, including private label capabilities — much broader portfolio but overlapping category.
- OXO: Iconic consumer kitchen gadget brand owned by Helen of Troy, comparable as a design-and-supply player in the home and kitchen category, though considerably larger and brand-led rather than private label.
- Newell Brands: Large US-listed consumer goods conglomerate spanning home and kitchen categories with private label and licensing operations — broad incumbent operating far above 52nd's scale.
- Hamilton Beach: US-based small appliance designer/manufacturer with deep private label and licensed brand relationships — comparable home and kitchen product development capability at far greater scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights4 records
Customer concentration
52nd Ltd social profiles
Digital presence52nd Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
52nd Ltd leadership team
Management profileNumber of profiles
52nd Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
52nd Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 52nd Ltd
What does 52nd Ltd do?
52nd Ltd designs, develops, and supplies custom private label and promotional home and kitchen products for consumer brands. The company operates as a product sourcing and supply partner, producing bespoke home and kitchen goods tailored to the branding and product specifications of its client brands.
Is 52nd Ltd a public or private company?
52nd Ltd is a private company. It is classified as unknown and is currently operating.
When was 52nd Ltd founded?
52nd Ltd was founded in 2003. It employs 1 to 10 people.
Where is 52nd Ltd based?
52nd Ltd is headquartered in City Of London, United Kingdom, in the Europe region.
Who are 52nd Ltd's main competitors?
Direct peers on record are Joseph Joseph, InterDesign, Bradshaw International, Epoca International and KitchenCraft. Broad incumbents are Lifetime Brands, Spectrum Brands, OXO, Newell Brands and Hamilton Beach.
Does 52nd Ltd have an API?
No public API is recorded for 52nd Ltd.
What industry is 52nd Ltd in?
52nd Ltd's product category is Private Label Home Goods. Its primary akta.pro industry code is CRAOAFAB, Home Décor, Housewares & Gifts Distribution, with a secondary code of HSAFACAH, Small Appliance, Countertop & Coffee/Tea Station Organization. Its NAICS code is 3379 and its SIC code is 5020.