Polo School

What Polo School does

New Forest Polo Club is a private members polo club founded in 1935 by Major R Walker-Munro and based at New Park, Brockenhurst, within the New Forest National Park in Hampshire, United Kingdom. The legal entity, New Forest Polo Club Limited, operates a member-run club that offers affordable polo to players ranging from beginners and Pony Club members through to professional players from across the south of England. Its core offering is membership access structured around three annual subscription tiers: Adult Playing Membership at £650, Junior Membership at £300, and Social Membership at £50, with additional limited revenue from tournament entry fees and local sponsorships.

The club's product is fundamentally experiential and community-based rather than technology-based. It organizes weekly chukkas, seasonal tournaments (including the Spring Tournament, Blue Jackets & Gieves Cup, Kuseyo Cup, and Barfoot Bowl), and an annual charity match in support of Oakhaven Hospice. Operations rely on conventional polo equipment and on-site facilities at New Park, which is owned by the New Forest Show Society — a structural dependency that simultaneously anchors the club's venue and constrains its operational independence. Distribution is direct: members download an application form, pay by bank transfer, and consume the service on-site.

The business model is recurring subscription revenue supplemented by sponsor contributions and charitable event proceeds. Customer acquisition is community-led, driven by word-of-mouth, Pony Club outreach, Facebook presence, and direct email solicitations to local and national businesses for sponsorship. The club also functions as a social venue for spectators through its Social Membership tier, which provides free entry and parking to all fixtures. The combined effect is a small, durable lifestyle business rather than a scalable enterprise.

Name

Polo School

Legal name

New Forest Polo Club Limited

Website

https://newforestpoloclub.co.uk

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

1–10 employees

Short description

New Forest Polo Club is a member-run polo club founded in 1935 at New Park, Brockenhurst, offering tiered annual memberships to adult, junior, and social members across the south of England.

Ownership category

akta.pro rank

Product category

Polo Club Services

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Equestrian Teams & Stables (Racing/Show Jumping/Eventing) (MPAKABAG)

akta.pro secondary industry

Club Sports Programs (EDALAIAB)

Keywords

• Polo club membership
• Equestrian sports club
• Polo tournaments
• Chukkas polo fixtures
• Private members polo

Headquarters

HQ city

Brockenhurst

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Others

Revenue model

1. Membership Subscriptions: Annual membership fees charged at three tiers: Adult Playing Membership at £650/year, Junior Membership at £300/year, and Social Membership at £50/year. Playing members receive access to all fixtures and weekly chukkas with complimentary parking. Social members receive free entry and parking to all fixtures and weekly Thursday evening chukkas.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

New Forest Polo Club is a private members' polo club offering three annual membership tiers (Adult Playing at £650/year, Junior at £300/year, and Social at £50/year) that grant access to weekly chukkas, seasonal tournaments, and on-site clubhouse facilities at New Park in Brockenhurst. The club caters to polo players ranging from complete beginners and Pony Club Members through to professional players across the south of England, with spectator access available through Social Membership.

Product overview

New Forest Polo Club is a traditional polo club offering membership-based polo playing opportunities. The club provides three membership tiers: Adult Playing Membership at £650 per year, Junior Membership (up to 18 years) at £300 per year, and Social Membership at £50 per year. The club organizes tournaments including Spring Tournament, Blue Jackets & Gieves Cup, Kuseyo Cup, Barfoot Bowl, and charity matches. It is not a technology product but rather a sports and recreational organization.

Differentiator

Problem solved

Functional benefit

Products and services

• Adult Playing Membership Annual playing membership for adult polo players granting full access to all fixtures and weekly chukkas at New Park, with complimentary parking for all fixtures. Adult Playing Members must hold up-to-date HPA (Hurlingham Polo Association) membership.
• Junior Membership Annual playing membership for junior members up to 18 years old, granting participation in fixtures and chukkas appropriate for junior players at New Park.
• Social Membership Annual social membership for spectators and supporters providing free entry and free parking to every polo fixture at New Park, plus access to weekly Thursday evening Chukkas from late April.
• Seasonal Polo Tournaments Seasonal competitive polo tournaments hosted at New Park, including the Spring Tournament, Blue Jackets & Gieves Cup, Kuseyo Cup, and Barfoot Bowl. External teams may enter via downloadable entry forms submitted by email.
• Annual Charity Polo Match (Oakhaven Hospice) Annual charity polo match held in aid of Oakhaven Hospice, welcoming spectators and local business sponsors who donate prizes to a Silent Auction. The 2025 event raised over £7,000 for the hospice.

Quantifiable outcome

• Charity match raised over £7,000 for Oakhaven Hospice in 2025

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor and core.

• BarfootsminorOthersBarfoots is a family-owned food and agriculture business founded in 1976 by Peter Barfoot, a fifth-generation farmer. They grow, process and pack semi-exotic vegetables at farms and facilities around the world. The company sponsors New Forest Polo Club as part of their regional marketing efforts.
• The Barn Animal HospitalminorOthersThe Barn Animal Hospital has been providing pet healthcare in the Basingstoke area for over 20 years. Their experienced team of vets, nurses and staff provide healthcare standards for pets.
• Collingwood ServicescoreOthersCollingwood Services provides medical support for events and hospitality, including the primary medical support for all New Forest Polo Club fixtures. This is a critical safety partnership ensuring medical coverage at all matches.
• England's Garden MachineryminorOthersA family-run business based in Ringwood, Hampshire specialising in new machinery sales, service and repair for all grounds and garden machinery. They likely support club grounds maintenance.
• Hurst Castle FerryminorOthersProvides access to the Solent's most recognisable landmark via seasonal ferry from Keyhaven to the Castle, giving easy access to the artillery fortress built by Henry VII.
• Lymington Yacht HavenminorOthersAward winning marina based in the Western Solent with over 650 fully-serviced marina berths. A family-owned business and industry leader for customer service and quality berthing.
• New Forest Show SocietycoreOthersFounded in 1920, the New Forest Show Society owns New Park where New Forest Polo Club is based. The Society runs the New Forest Show and raises funds to support the New Forest Agricultural Show Society and charitable organisations.
• Paris SmithminorOthersA law firm with 200 years of legal excellence providing full range of legal services to businesses, organisations and individuals from offices in Southampton and Winchester.
• RathbonesminorOthersRathbones Investment Management provides individual investment and wealth management services for private clients, charities, trustees and professional partners. They have been trusted for generations to manage and preserve wealth.
• Roger Smith PhotographyminorOthersA specialist in equine photography, Roger Smith is one of the finest photographers in the South of England. He is a regular at New Forest Polo Club fixtures as well as other polo fixtures and equine events.
• Spencers New ForestminorOthersThe leading independent estate agency for the New Forest with a network of offices across the National Park and surrounding areas. Provides professional, efficient and reliable estate agency services.
• Oakhaven HospicecoreOthersOakhaven Hospice is a local organisation providing specialist palliative care and support to those facing life-limiting illness in the New Forest, Waterside and Totton community. The charity costs just under £8m every year to run with only 11% NHS contribution. New Forest Polo Club hosts an annual charity polo match benefiting Oakhaven.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Kirtlington Polo Club: Long-established Oxfordshire polo club offering membership-based polo for adult and junior players, including Pony Club outreach. Directly comparable mission and structure to NFPC, serving beginners through professionals in southern England.
• Guards Polo Club: One of the UK's most prestigious polo clubs, based at Smith's Lawn in Windsor. Operates HPA-affiliated polo with memberships and tournaments, making it a comparable English polo club serving players from beginners to professionals. NFPC competes for regional south-of-England polo participants against this better-known venue.
• Cowdray Park Polo Club: Historic West Sussex polo club that hosts the British Open and Gold Cup, the UK's premier high-goal polo events. Comparable as a UK polo club organizing weekly chukkas, seasonal tournaments, and member play; directly competes for top-level players and tournament entry fees.
• Beaufort Polo Club: Gloucestershire-based polo club running a full fixture list for club members and visiting teams. Comparable to NFPC in providing HPA-affiliated polo across skill levels in a regional setting.
• Hurtwood Park Polo Club: Surrey-based polo club running weekly chukkas, club membership, and tournaments. Operates an analogous model to NFPC, targeting players and families in the south of England with comparable pricing structures.
• Tidworth Polo Club: Wiltshire-based polo club (established by the Army) running regular fixtures and club polo across skill levels. Comparable to NFPC as a southern England club serving members and visitors with HPA affiliation.

Others

• The Pony Club: UK youth equestrian membership organization with an active polo section that NFPC targets for new member acquisition. Comparable as a subscription-based member-driven sports organization, though broader in scope.
• Hurlingham Polo Association (HPA): The governing body for polo in the UK and Ireland. Included as an ecosystem peer — NFPC explicitly references HPA membership requirements for playing members and shares handicap/registration data with HPA.

Regional players

• Emsworth Polo Club: Hampshire/Sussex coastal polo club running weekend fixtures and member polo similar to NFPC. Geographically close and directly competes for Hampshire-based polo players and Pony Club members.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/newforestpoloclub
• LinkedInlinkedin.com/company/polo-school

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Polo School