Edible Asheville

What Edible Asheville does

Edible Asheville is a privately held regional print and digital magazine covering the local food, drink, and culinary culture of Asheville and Western North Carolina. The publication has been actively producing seasonal content since at least 2014, targeting local food enthusiasts, locavores, and visitors to the region. Its editorial scope spans local farms, restaurants, breweries, distilleries, seasonal recipes, and food traditions, organized into recurring columns including Features, How To, Weekend Trips, Global Appalachia, Mountain Brew, Genesis, and Repast. The company is co-owned by Publisher Tennille Tracy (a former Wall Street Journal food-policy reporter) and Errin Tracy, with a small core editorial team of approximately three to five members including a features editor and a photo editor.

The product portfolio centers on a seasonal print and digital magazine subscription sold through a WooCommerce-powered e-commerce storefront on a WordPress-based website, supplemented by free editorial content (features, recipes, farm profiles), guided Farm Tours, a Find a Copy retail distribution locator, advertising services for local businesses, and a free seasonal email newsletter called The Weekly Revel (May through October) alongside a free monthly newsletter. The publication maintains an active social media presence on Facebook, Instagram, and X. The 2026 product calendar includes a Summer issue and a Visitor's Companion edition, signaling ongoing seasonal cadence.

The business model combines subscription revenue from individual readers with advertising sales from local and regional food-and-beverage businesses. The magazine maintains a dedicated Advertise page and advertising inquiry contact. Operations are run from a PO Box mailing address in Asheville, NC, and the company is bootstrapped with no external investors, funding rounds, parent company, or M&A activity documented. Featured editorial subjects span well-known regional operators including Fonta Flora Brewery, Burial Beer Company, Carolina Ground, The Market Place, and Biltmore Estate Winery, reflecting coverage breadth rather than enterprise customer concentration.

Name

Edible Asheville

Legal name

Edible Asheville

Website

https://edibleasheville.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Edible Asheville is a regional print and digital magazine covering local food, drink, and culinary culture in Asheville and Western North Carolina. It serves food enthusiasts, locavores, and visitors via seasonal subscriptions, editorial features, recipes, farm tours, and advertising partnerships with local businesses.

Ownership category

akta.pro rank

Product category

Regional Food and Drink Magazine

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Food, Cooking & Beverage Magazines (MPAJAEAF)

akta.pro secondary industries

Cookbooks, Food & Drink Publishing (MPAJAAAG), Travel & Outdoors Magazines (MPAJAEAH)

Keywords

• Regional food magazine
• Local food publishing
• Culinary journalism
• Food and drink content
• Appalachian lifestyle publication

Headquarters

HQ city

Asheville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Magazine subscriptions: Print and digital magazine subscriptions sold to local food enthusiasts, locavores, and visitors to the Asheville area. Subscriptions are available through the website's WooCommerce storefront.
2. Advertising: Local and regional businesses advertise in the magazine and on the website. The magazine maintains an Advertise page and contact information for advertising inquiries at [[email protected]].

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Edible Asheville publishes a seasonal print and digital magazine covering local food, breweries, farms, restaurants, recipes, and things to do in Asheville and Western North Carolina. The publication distributes its content through subscriptions, newsstand pickup, a website, a free seasonal weekly newsletter (The Weekly Revel), and organized farm tours of regional producers. Advertising and sponsorship placements in the magazine and on the website are sold to local restaurants, breweries, farms, and food businesses.

Product overview

Edible Asheville is a seasonal magazine and digital publication focused on the local food, drink, and culinary culture of Asheville and Western North Carolina. The publication operates as a unified content platform offering a print and digital magazine subscription alongside free editorial content through its website. The product portfolio includes the core magazine, recipe collections, farm tours, a distribution finder service, and advertising services for local businesses. A complementary weekly email newsletter (The Weekly Revel) runs seasonally from May to October. The publication organizes content into regular columns including Features, How To, Weekend Trips, Global Appalachia, Mountain Brew, Genesis, and Repast, covering food history.

Differentiator

Problem solved

Functional benefit

Products and services

• Edible Asheville Magazine Subscription Seasonal print and digital magazine subscription covering local food, breweries, farms, restaurants, and things to do in Asheville and Western North Carolina. Sold to local food enthusiasts, locavores, and visitors via the publication's e-commerce storefront.
• Farm Tours Guided in-person tours of local farms in Western North Carolina connecting readers with regional food producers and agricultural experiences. Targeted at readers of the publication seeking direct engagement with regional producers.
• Advertising and Sponsorship Services Advertising and sponsorship placements in the print magazine and on the publication's website, sold to local restaurants, breweries, farms, distilleries, and food-related businesses to reach an engaged local food enthusiast audience.

Quantifiable outcome

• Regular coverage of 40+ craft breweries and hundreds of local farms, restaurants, and food businesses across Western North Carolina

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Asheville Citizen-Times: The primary daily newspaper serving Asheville and Western North Carolina. Comparable as a regional media outlet covering local food/dining and competing for Asheville-area advertising dollars.
• Blue Ridge Outdoors Magazine: A regional lifestyle/outdoor recreation magazine covering the Blue Ridge Mountains and broader Appalachia. Comparable for WNC regional audience overlap, especially on food, travel, and day-trip content.

Broad incumbents

• Garden & Gun: A national Southern lifestyle magazine covering food, drink, travel, and culture. Comparable for editorial positioning around Southern/Appalachian food culture, though at significantly larger scale and broader geography.
• Eater: A national online food media brand covering restaurants, chefs, and food culture. Comparable in subject matter (local food coverage), though Eater operates nationally and primarily digital-first rather than as a hyperlocal print magazine.
• Southern Living: A major Southern lifestyle brand covering food, travel, and home. Comparable for covering Southern food traditions and regional advertiser relationships, though at a national scale versus Edible Asheville's hyperlocal focus.
• Edible Communities: The parent network of independently published Edible-branded city and regional food magazines across North America. It is the franchise operator behind Edible Asheville and the most structurally comparable peer for benchmarking content, ad, and franchise economics.

Direct peers

• Mountain Xpress: Asheville's primary alt-weekly newspaper covering local news, food, and arts in Western North Carolina. Directly comparable for local audience overlap and as a regional editorial competitor.
• Edible Boston: A sister Edible-brand regional food magazine covering the Greater Boston food scene. Operates the same hyperlocal food/drink editorial model with subscriptions, advertising, and digital content.
• Our State Magazine: A regional North Carolina lifestyle magazine covering travel, food, and culture statewide. Comparable as a subscription-based regional magazine with print/digital distribution and local advertiser relationships.
• Edible Manhattan: Another Edible-brand sister magazine covering New York City's food and drink culture. Closely analogous in editorial format, advertising mix, and seasonality to Edible Asheville.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/edibleavl
• Facebookfacebook.com/edibleasheville
• Instagraminstagram.com/edibleasheville
• LinkedInlinkedin.com/company/edible-asheville

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edible Asheville