Bevology, Inc.
Bevology, Inc. is a Simsbury, Connecticut-based consulting firm that helps international wine and spirit brands enter and grow in the U.S. market through Three-Tier education, marketing programs, sales management, and boutique importing via its National Import license.
- Company typePrivate
- Founded2015
- HeadquartersSimsbury, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Bevology, Inc. does
Bevology, Inc. is a Simsbury, Connecticut-based marketing and consulting firm that helps international wine and spirit brands enter and grow in the U.S. market. Its core service offering — branded 'Get U.S. Market Ready™' — covers education on the Three-Tier distribution system, pricing structure planning, importer and distributor selection, contract negotiation, trade and consumer PR, social media marketing, and ongoing U.S.-based sales management. The firm's proprietary assets include an Excel-based U.S. Wine Price Structure Model and a Market Selection Tool, plus the 2018 book 'How to Get U.S. Market-Ready' by President Steve Raye and a weekly podcast slot on the Italian Wine Podcast channel launched in July 2020.
The company generates revenue across four streams: (i) professional-services consulting fees for strategy, marketing, and sales management engagements; (ii) transaction fees and margins through its wholly-owned boutique importing subsidiary Bevology Imports, which operates under a National Import license; (iii) one-time book sales via PDF and Amazon Kindle; and (iv) limited recurring media revenue from the podcast. Customer concentration is spread across named wine clients (Santa Carolina, McWilliam's/McGuigan, Javier Sanz, Puklavec & Friends, Vinkara, and the Pernod Ricard International Wine Portfolio including Jacob's Creek and Brancott Estate) and spirit clients (Pisco Portón, Singani 63, Fuzzy's Vodka, Tanduay, InvivoX,SJP), supplemented by country and regional trade promotion bodies such as those representing Austria, Australia, Chile, Spain, Santorini, Ribera del Duero, and Rueda.
Beyond consulting, Bevology participates in trade infrastructure as an organizer of USA Trade Tasting (inaugural 2016 event: 180 exhibitors, 23 countries, 2,300 attendees), a media sponsor of the wine2wine Business Forum (Verona), and a partner/speaker across Vinitaly, ProWein, London Wine Fair, WSWA, and Tales of the Cocktail. The firm is privately held and founder-controlled, with Steve Raye (President, 20+ years of drinks-industry experience at Heublein/Diageo and Brand Action Team) and Howard Bernstein (senior executive with importer and distributor operating background including Imperial Brands) as the two named principals.
Bevology, Inc. firmographics
Firmographics- Name
- Bevology, Inc.
- Legal name
- Bevology, Inc.
- Website
- https://bevologyinc.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bevology, Inc. is a Simsbury, Connecticut-based consulting firm that helps international wine and spirit brands enter and grow in the U.S. market through Three-Tier education, marketing programs, sales management, and boutique importing via its National Import license.
- Ownership category
- akta.pro rank
Bevology, Inc. industry classification
Industry- Product category
- Beverage Marketing Consulting
- NAICS
- Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Beverage & Mixology (Coffee, Tea, Wine, Cocktails) (EDAAAGAH)
- akta.pro secondary industry
- Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)
Keywords
Where Bevology, Inc. is headquartered
LocationHeadquarters
- HQ city
- Simsbury
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Bevology, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Marketing & Sales Consulting Services: Fees for strategic consulting, marketing programs, sales management, and market preparation seminars. Services include education on the Three-Tier System, price structure planning, importer/distributor selection, contract negotiation, and trade PR.
- Importing & Distribution: Bevology operates a boutique importing company (Bevology Imports) under its National Import license, generating revenue through importing and distributing wine and spirit brands in the U.S. market.
- Book Sales — 'How to Get U.S. Market-Ready': Sale of the book 'How to Get U.S. Market-Ready' by Steve Raye, published in November 2018, available in PDF and on Amazon (Kindle). The book is positioned as a key educational product for export brands.
- Podcast Content / Thought Leadership: Weekly podcast series based on the book, aired on the Italian Wine Podcast channel, with 5–10 minute segments providing practical advice on entering the U.S. market. Serves as a lead generation and thought leadership vehicle.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Bevology, Inc. product offering
Product offeringCore offering
Bevology is a marketing and sales consultancy that prepares international wine and spirits brands to enter and grow in the United States. Through its Get U.S. Market Ready seminars and end-to-end marketing, sales management, PR, and social media services, the firm guides foreign producers through U.S. three-tier compliance, distributor selection, and channel activation. The company also operates Bevology Imports under a National Import license, providing boutique importing and U.S. distribution for select wine and spirits brands.
Product overview
Bevology, Inc. is a marketing consulting company specializing in helping wine and spirit brands enter and grow in the U.S. market. The company offers a comprehensive suite of services centered around its 'Get U.S. Market Ready™' seminars, which provide educational preparation covering the Three-Tier System, pricing structures, import options, and distributor relationships. Core service offerings include marketing and sales management consulting, trade and consumer PR, social media marketing, distributor activation, and boutique importing services through their national import license. The company has expanded its thought leadership through the publication of 'How to Get U.S. Market-Ready' by Steve Raye and a podcast series on the Italian Wine Podcast channel providing practical guidance for U.S. market entry.
Differentiator
Problem solved
Functional benefit
Products and services
- Get U.S. Market Ready Seminars
Quantifiable outcome
- USA Trade Tasting inaugural event (2016) connected 180 exhibitors from 23 countries with 2,300 registered attendees
- +2 more outcomes
Companies that use Bevology, Inc.
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles2 records
Bevology, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Bevology, Inc. partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- wine2wine Business Forum / VeronafierecoreBevology is a media sponsor of the wine2wine Business Forum and Steve Raye gives presentations at the event. The Forum is organized by Veronafiere in Verona, Italy. Bevology also participates in the Clubhouse wine marathon hosted during the Forum. Steve Raye presented on U.S. wine e-commerce in October 2021.
- Italian Wine Podcast / Wine2DigitalcoreBevology's podcast series 'How to Get U.S. Market-Ready' airs weekly on the Italian Wine Podcast channel, produced by Stevie Kim and her team at Wine2Digital in Verona. This partnership amplifies Bevology's thought leadership to an international wine industry audience.
- Beverage Trade Network (BTN)coreBevology works closely with Beverage Trade Network (BTN), which organizes USA Trade Tasting and Australia Trade Tasting events. Steve Raye is an organizer of USA Trade Tasting and BTN organizes the events where Bevology connects with prospective clients. Bevology also sponsors IBWSS (International Bulk Wine and Spirits Show) and BTN's coaching sessions.
- National Association of Beverage Importers (NABI)minorIndustry and trade sponsor of USA Trade Tasting 2017 event. NABI is a trade body for beverage importers in the U.S.
- MHW Ltd.minorIndustry and trade sponsor of USA Trade Tasting 2017. MHW Ltd. is a nationally licensed beverage alcohol service import company.
- IWSR (International Wine & Spirit Research)minorIndustry and trade sponsor of USA Trade Tasting 2017. IWSR provides data and research on the global wine and spirits market.
- Network of Top-Tier DistributorscoreBevology maintains a network of top-tier distributors who share its vision and focus on developing new brands for the U.S. market. These distributors are leveraged both for Bevology's consulting clients and for brands imported through Bevology Imports.
- Vinitaly / VeronafierecoreSteve Raye is a consultant to Vinitaly and has managed U.S. trade PR for ProWein. He has given presentations at Vinitaly 2015, 2020, and other years. Vinitaly is one of the world's largest wine trade fairs organized by Veronafiere in Verona, Italy.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Bevology, Inc. competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bevology, Inc. social profiles
Digital presenceBevology, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bevology, Inc. leadership team
Management profileNumber of profiles
Profiles2 records
Bevology, Inc. subsidiaries and ownership
Company hierarchySubsidiaries1 record
Bevology, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bevology, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bevology, Inc.
What does Bevology, Inc. do?
Bevology is a marketing and sales consultancy that prepares international wine and spirits brands to enter and grow in the United States. Through its Get U.S. Market Ready seminars and end-to-end marketing, sales management, PR, and social media services, the firm guides foreign producers through U.S. three-tier compliance, distributor selection, and channel activation. The company also operates Bevology Imports under a National Import license, providing boutique importing and U.S. distribution for select wine and spirits brands.
Is Bevology, Inc. a public or private company?
Bevology, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bevology, Inc. founded?
Bevology, Inc. was founded in 2015. It employs 1 to 10 people.
Where is Bevology, Inc. based?
Bevology, Inc. is headquartered in Simsbury, United States, in the North America region.
How does Bevology, Inc. make money?
Four revenue lines are on record. Marketing & Sales Consulting Services are the primary driver. The others are importing & Distribution, book Sales — 'How to Get U.S. Market-Ready' and podcast Content / Thought Leadership.
Does Bevology, Inc. have an API?
No public API is recorded for Bevology, Inc..
What industry is Bevology, Inc. in?
Bevology, Inc.'s product category is Beverage Marketing Consulting. Its primary akta.pro industry code is EDAAAGAH, Beverage & Mixology (Coffee, Tea, Wine, Cocktails), with a secondary code of CRAOAIAA, Beer, Wine & Spirits Wholesale Distribution. Its NAICS code is 424820 and its SIC code is 5180.