Prolesa
- Company typePrivate
- Founded1994
- HeadquartersMontevideo, Uruguay
- Headcount101–250
- GTM typeB2B
- OfferingServices
Prolesa firmographics
Firmographics- Name
- Prolesa
- Legal name
- Productores de Leche S.A.
- Website
- https://prolesa.com.uy
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Prolesa industry classification
Industry- Product category
- Agricultural Inputs Distribution
- NAICS
- Farm Supplies Merchant Wholesalers (42491), Support Activities for Animal Production (115210)
- SIC
- Agricultural Services (700), Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Milking Parlor & Dairy Farm Support Services (Non-veterinary) (AFAEALAK)
- akta.pro secondary industries
- Livestock Health & Welfare Support Services (Vaccination Clinics, Biosecurity Implementation) (AFACAEAK), Performance & Metabolic Modifiers (e.g., Betaine, Carnitine) (AFADAKAI)
Keywords
Where Prolesa is headquartered
LocationHeadquarters
- HQ city
- Montevideo
- HQ country
- Uruguay
- HQ region
- Latin America
Offices5 records
Markets served
Prolesa business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Agricultural Inputs Sales: Prolesa generates revenue through the sale of a wide variety of agricultural inputs including veterinary products, animal nutrition, seeds, fertilizers, agrochemicals, hardware, fencing materials, water management equipment, milking supplies, and general farm supplies. Products are sold through 21 branches and an e-commerce platform.
- Grains and Concentrates: Sale of grains, concentrates, and subproducts (balanced feeds, Prolacta rations) through the Planta de Granelización, serving as the main supplier of these products to dairy producers supplying Conaprole.
- Infrastructure and Equipment: Sale and financing of agricultural infrastructure including silos, cooling tanks, irrigation systems (REINKE), milking equipment, and animal comfort solutions.
- Special Promotional Plans: Prolesa offers various promotional plans with special financing terms, discounts, and loyalty programs (reliquidación) for dairy producers, creating recurring revenue streams through customer loyalty and repeat purchases.
- Fuel Discount Programs: Prolesa offers fuel discount programs through agreements with DUCSA/ANCAP and Axion Energy, providing discounts credited to producers' Conaprole monthly settlements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | Cooling tanks with various financing options |
| Transaction based/ take rate | Multi-year contract | Fertilizer plans with special financing |
| Transaction based/ take rate | Pay-as-you-go | Seed quality guarantee and resowing insurance |
| Other | Annual | Annual reliquidación (price adjustment) program |
| Transaction based/ take rate | Multi-year contract | Fertilizers with productivity discounts |
| Transaction based/ take rate | Multi-year contract | Bulk concentrate plans |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Prolesa product offering
Product offeringCore offering
Prolesa (Productores de Leche S.A.) supplies a comprehensive range of agricultural inputs and services for dairy farm production, including veterinary products, animal nutrition, seeds, fertilizers, agrochemicals, grains and concentrates, farm infrastructure (silos, cooling tanks, irrigation systems), and general supplies. The company operates 21 physical branches across Uruguay, an e-commerce store, a mobile app, and delivers directly to farms, with financing programs and an annual loyalty rebate (reliquidación) for dairy producers who supply Conaprole.
Product overview
Prolesa (Productores de Leche S.A.) is a comprehensive agricultural supply company serving dairy farmers who supply Conaprole, Uruguay's largest dairy cooperative. The company operates as a multi-category platform offering veterinary and animal nutrition products, fertilizers (granulated, foliar, liquid), seeds (pastures, winter/summer crops), grains and concentrates (including Prolacta brand rations), infrastructure equipment (silos, cooling tanks, Reinke irrigation, feeding systems), agrochemicals, and general farm supplies. The product portfolio includes specialized sub-brands such as Holm&Laue calf rearing equipment and ColoQuick colostrum management systems. Prolesa also provides various service plans including cooling tank financing, special sales programs, and seasonal promotional plans with financing options. The company maintains ISO 9001:2015 certification for its bulk plant operations and operates 21 branches across Uruguay with an online store.
Differentiator
Problem solved
Functional benefit
Products and services
- Veterinary and Animal Nutrition Comprehensive range of veterinary products including antibiotics, anti-inflammatory drugs, hormones, antiparasitics, vaccines, vitamins, minerals (injectable and oral), artificial insemination supplies, milk substitutes, and animal care products for dairy cattle.
- Fertilizers Complete fertilizer line including granulates, foliars, liquids, lime amendments, and soil analysis services for optimizing fertilization and understanding soil needs.
- Seeds Seeds for winter crops, summer crops, and pastures including achicorias, alfalfas, cebadillas, dactylis, festucas, lotus, raigrases perennes, tréboles and trigo, sourced from providers like Calvase, Gentos, PGG Wrightson Seeds, Procampo and Sekan, with ISO 9001:2015 certified quality processes.
- Grains and Concentrates Grains, concentrates and Prolesa rations including Prolacta 18% supermineral for high-producing dairy cows, produced at the Planta de Granelización with ISO 9001:2015 certification.
- Infrastructure and Equipment Infrastructure equipment including silos, cooling tanks (open and closed systems from Bauducco, Japy Tech, Serap), feeding systems, Reinke irrigation systems, fertilizer applicators (São José), and dairy farm equipment.
- Agrochemicals Agricultural chemicals including adjuvants, seed treatments, fungicides, glyphosates, herbicides (including summer herbicides), insecticides, and miscellaneous agrochemical products.
- Supplies (Insumos) Wide range of farm supplies including fencing, analysis equipment, cleaning articles, home articles, animal care, electricity, hardware, greases and lubricants, water management, ensilage materials, tires, general milking equipment, transportation, various items, and clothing and safety equipment.
- Holm&Laue Calf Rearing Equipment German-quality calf rearing technology including MilkTaxi (150, 260, 400 liter capacities with milk pasteurization and Smart Mix system), Calf Expert automatic feeder (up to 120 calves, 2-4 stations), feeding rails with 7 stations, and Holm&Laue housing cabins (TwinHutch, MultiMax, IGLOO models for 2-15 calves).
- ColoQuick Calf Management European-brand calf colostrum management equipment including thawing units, pasteurizers (Pasteur II and MAXX4), colostrum bags, and optical refractometers for ensuring colostrum quality.
- GSI-Cumberland Aerial Silos Aerial silos available in 4.5 and 16 ton sizes, with optional automatic feeding systems for dairy farms and silo cleaning and maintenance services.
- Liquid Fertilizer Plant (Planta de Fertilizantes Líquidos) Liquid fertilizer production facility launched in 2024 to expand Prolesa's product portfolio for crop efficiency and improvement.
Quantifiable outcome
- Quality guarantee on 100% of seed lots through ISO 9001:2015 certified processes
- +1 more outcomes
Companies that use Prolesa
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Prolesa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Prolesa partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, moderate and minor.
- DUCSA / ANCAPcoreFuel discount agreement providing $4.20/liter discount on Gasoil 50-S at participating ANCAP stations. Discount is credited to producers' monthly Conaprole settlements.
- Axion EnergycoreFuel discount agreement providing $4.20/liter discount on gasoil 50-S through fuel vouchers issued by Prolesa, credited through Conaprole settlements. Valid only at Solución Flota stations.
- REINKEmoderateIrrigation equipment partnership. Prolesa offered special irrigation projects with REINKE central pivot or front-row equipment, including project design, warranty, and comprehensive service.
- ConaprolecoreConaprole (Cooperativa Nacional de Productores de Leche) is the largest dairy cooperative in Uruguay. Prolesa is dedicated to serving dairy producers who supply Conaprole, integrating customer loyalty programs (reliquidación), fuel discounts, and financing through Conaprole's settlement systems.
- CEV (Cámara de Especialidades Veterinarias) - Plan CEV GanaderocoreEnvironmental partnership for veterinary waste management. Prolesa hosts 15 collection centers nationwide for proper disposal of veterinary product packaging. Partnership promotes sustainable farming practices among dairy producers.
- CampoLimpiomoderateAssociation civil CampoLimpio program for safe management, collection, and final disposal of agrochemical and fertilizer packaging from agricultural activity.
- INALE (Instituto Nacional de la Leche)moderateINALE participates in joint projects including irrigation project selection committees and technical collaboration for dairy sector development.
- ANPL (Asociación Nacional de Productores de Leche)moderateNational dairy producers association participates in joint initiatives and project selection committees with Prolesa and Conaprole.
- Veterinary Laboratories (MSD, Zoetis, Virbac, Bimeda, Calier, Fatro, Phibro, Universal Lab, Zoovet)coreProlesa distributes products from leading veterinary pharmaceutical companies through Plan Hormonales and promotional programs for dairy producers.
- Seed Companies (Calvase, Gentos, PGG Wrightson Seeds, Procampo, Sekan)coreProlesa distributes seeds from multiple providers including winter crops, summer crops, pastures, and forages, with ISO 9001:2015 quality certified processes.
- ProlecocoreProleco provides special financing options for Prolesa customers, offering credit lines for agricultural inputs and infrastructure purchases.
- LSQAminorCertification body providing ISO 9001:2015 certification for quality management systems at the Planta de Granelización.
Scale indicators6 records
Recent moves10 records
Expansion highlights5 records
Prolesa competitors and assessment
Company assessmentOthers
- REINKE Irrigation: US-based irrigation equipment manufacturer partnering with Prolesa for irrigation projects in Uruguay. Included as a key technology partner and adjacent player in the dairy farm infrastructure ecosystem.
Direct peers
- Alltech: Global animal nutrition and feed additive company. Comparable as a supplier of nutritional supplements and premixes competing with Prolesa's Prolacta line for dairy producer share-of-wallet.
- Calister: Uruguayan agro-input distributor offering veterinary products, seeds, fertilizers, and farm supplies. Most directly comparable peer in geography and product breadth, competing for the same Uruguayan producer wallet.
- COPAGRAN (Cooperativa Agraria Nacional): Uruguayan agricultural cooperative distributing inputs to grain and livestock producers. Comparable as a cooperative-style distributor leveraging member relationships, financing, and technical service to drive input sales.
- GEA Group: Global manufacturer of milking equipment, cooling tanks, and dairy processing technology. Comparable as a supplier of cooling tanks and milking infrastructure (Bauducco, Japy Tech, Serap compete with GEA in this market).
- DeLaval: Global dairy farming equipment and solutions provider (cooling tanks, milking parlors, herd management). Comparable as a supplier of dairy-specific infrastructure and technology competing for the same producer capital expenditure budgets.
- Tattersall: One of Uruguay's largest agricultural input and farm equipment distributors. Directly comparable as a multi-category agricultural retailer serving Uruguayan producers with a similar branch-based, multi-vendor model.
Emerging players
- Lallemand Animal Nutrition: Global supplier of yeast, bacteria, and microbial-based animal nutrition products. Comparable as a specialty animal nutrition provider that competes for the same dairy producer input budget via distributor and direct channels.
Broad incumbents
- Cargill Animal Nutrition: Global animal feed and nutrition giant with regional Latin American presence. Comparable as a large-scale feed and nutrition supplier competing against Prolesa's plant and own-brand Prolacta rations.
- Nutrien Ag Solutions: World's largest agricultural input retailer with global branch networks. Comparable as a multi-category input distributor that benchmarks Prolesa's branch and advisory model, though operating at much larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Prolesa social profiles
Digital presenceProlesa compliance and trust
Trust signalCompliance1 record
Prolesa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prolesa leadership team
Management profileNumber of profiles
Profiles5 records
Prolesa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prolesa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prolesa
What does Prolesa do?
Prolesa (Productores de Leche S.A.) supplies a comprehensive range of agricultural inputs and services for dairy farm production, including veterinary products, animal nutrition, seeds, fertilizers, agrochemicals, grains and concentrates, farm infrastructure (silos, cooling tanks, irrigation systems), and general supplies. The company operates 21 physical branches across Uruguay, an e-commerce store, a mobile app, and delivers directly to farms, with financing programs and an annual loyalty rebate (reliquidación) for dairy producers who supply Conaprole.
Is Prolesa a public or private company?
Prolesa is a private company. It is classified as unknown and is currently operating.
When was Prolesa founded?
Prolesa was founded in 1994. It employs 101 to 250 people.
Where is Prolesa based?
Prolesa is headquartered in Montevideo, Uruguay, in the Latin America region.
How does Prolesa make money?
Five revenue lines are on record. Agricultural Inputs Sales are the primary driver. The others are grains and Concentrates, infrastructure and Equipment, special Promotional Plans and fuel Discount Programs.
Who are Prolesa's main competitors?
REINKE Irrigation is listed as an others. Direct peers are Alltech, Calister, COPAGRAN (Cooperativa Agraria Nacional), GEA Group, DeLaval and Tattersall. Lallemand Animal Nutrition is listed as an emerging player. Broad incumbents are Cargill Animal Nutrition and Nutrien Ag Solutions.
Does Prolesa have an API?
No public API is recorded for Prolesa.
What industry is Prolesa in?
Prolesa's product category is Agricultural Inputs Distribution. Its primary akta.pro industry code is AFAEALAK, Milking Parlor & Dairy Farm Support Services (Non-veterinary), with a secondary code of AFACAEAK, Livestock Health & Welfare Support Services (Vaccination Clinics, Biosecurity Implementation). Its NAICS code is 42491 and its SIC code is 700.