What Tattersall Multimaq S.A. does

Tattersall Multimaq S.A. is a privately held Chilean heavy construction machinery distributor formed in 2025 from the union of the Tattersall Group (over 100 years of history) and Multimaq (43 years of commercial activity). It operates as the exclusive representative of LiuGong in Chile, distributing excavators (908E, 9035E, 913E, 920E, 922E, 933E, 942E), front loaders (870H, 835H, 856H), motor graders (4215D), roller compactors (6612E), and mini loaders (365B, 375B, 385B), with new categories in backhoe loaders and aerial work platforms under development. The equipment is built on globally sourced Tier 3-compliant components including Cummins, Yanmar, and Perkins engines, Kawasaki hydraulic pumps and valves, ZF transmissions, and FOPS&ROPS-certified cabs.

The business operates through a directly-owned network of 7 branches spanning Chile from Antofagasta in the north to Puerto Montt in the south, with headquarters in Quilicura (Santiago). Revenue is generated from four streams: heavy machinery sales, original spare parts, technical service and maintenance contracts, and equipment rental. All sales are processed through a consultative B2B quote request ("Cotiza Aquí") mechanism, with pricing not publicly disclosed. After-sales service, including maintenance contracts, operator training, preventive maintenance, and warranty support, is performed by in-house specialized technicians across the branch network.

The company serves construction companies as the primary customer segment, with secondary exposure to mining operations and agriculture. Its go-to-market is enterprise field sales executed through the branch network, supported by a corporate website, LinkedIn, Instagram, and Facebook channels. The current management team is led by General Manager Gonzalo Pérez Ulloa and Administration and Finance Manager Andrés Castro Sotelo. No external funding, M&A, or investor backing is disclosed; the entity is privately held within the Tattersall conglomerate structure.

Name

Tattersall Multimaq S.A.

Legal name

Tattersall Multimaq S.A.

Website

https://tattersallmultimaq.cl

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Tattersall Multimaq S.A. is the exclusive LiuGong heavy construction machinery distributor in Chile, selling excavators, loaders, graders, rollers, and mini loaders through 7 owned branches and serving construction, mining, and agriculture customers with integrated sales, service, parts, and rental offerings.

Ownership category

akta.pro rank

Product category

Heavy Construction Machinery Distribution

NAICS

Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Agriculture, Construction, and Mining Machinery Manufacturing (3331)

SIC

Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Construction, Mining & Materials Handling Machinery & Equip (3530), Construction Machinery & Equip (3531)

akta.pro primary industry

Surface Mining Equipment (Excavators, Shovels, Draglines, Dozers) (IMAKANAA)

akta.pro secondary industry

Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD)

Keywords

• Heavy construction machinery
• Construction equipment dealer
• Machinery spare parts
• Equipment maintenance services
• Heavy equipment rental

Headquarters

HQ city

Quilicura (Santiago)

HQ country

Chile

HQ region

Latin America

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Heavy Machinery Sales: Sale of Liugong construction equipment including excavators, front loaders, motorgraders, roller compactors, and mini loaders. Products are sold directly through their branch network with consultation-based pricing.
2. Spare Parts Sales: Sale of original spare parts including filters, lubricants, wear elements, and tires for LiuGong machinery through their branch network.
3. Technical Service and Maintenance: Technical service offerings including maintenance contracts, repairs, preventive maintenance, operator training, and guaranteed warranty service performed by specialized technicians.
4. Equipment Rental (Arriendo): Equipment rental services indicated in the contact form area selection, allowing customers to rent construction machinery.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Tattersall Multimaq S.A. is the exclusive distributor of LiuGong heavy construction machinery in Chile, selling excavators, front loaders, motor graders, roller compactors, and mini loaders through a nationwide branch network. The company complements equipment sales with technical service, original spare parts supply, maintenance contracts, operator training, and equipment rental.

Product overview

Tattersall Multimaq S.A. is a heavy construction machinery dealer operating as the exclusive representative of LiuGong in Chile. The product portfolio consists of a comprehensive range of construction equipment organized into five main product lines: Excavators (908E, 9035E, 913E, 920E, 922E, 933E, 942 E), Front Loaders (870H, 835H, 856H), Motor Graders (4215D), Roller Compactors (6612E), and Mini Loaders (365 B, 375B, 385B). All equipment is powered by engines from manufacturers including Cummins, Yanmar, and Perkins. The company complements its machinery sales with technical service, spare parts supply, maintenance contracts, and operator training. The product lines share common components (Cummins/Yanmar engines, Kawasaki hydraulics, ZF transmissions) and are sold through multiple Chilean branch locations with integrated after-sales support.

Differentiator

Problem solved

Functional benefit

Products and services

• Excavadora 908E LiuGong mini excavator with Yanmar 4TNV98 Tier 3 engine producing 46.3 kW (63 hp) gross power, 0.32 m3 bucket capacity, designed for construction and earthmoving applications. Sold to construction contractors and operators in Chile.
• Excavadora 9035E LiuGong compact excavator with Yanmar 3TNV88-BPLY engine producing 21.2 kW (29 hp), 0.11 m3 bucket capacity, 3,085 mm maximum digging depth, designed for tight spaces and light construction work. Sold to construction and landscaping operators in Chile.
• Excavadora 913E LiuGong mid-size excavator with Cummins QSF3.8 engine producing 74 kW (99 hp) gross power, 0.6 m3 bucket capacity, 8,300 mm maximum reach, designed for medium to heavy construction applications. Sold to construction contractors across Chile.
• Excavadora 920E LiuGong excavator in the 20-ton class with Cummins engine, factory-installed third-function hydraulics for various attachments, 1.2 m3 bucket capacity, 700 mm track pads for terrain stability. Sold to construction and earthmoving operators in Chile.
• Excavadora 922E LiuGong 22-ton class excavator with Cummins Tier 3 engine, Kawasaki pumps and valves, factory-installed third-function hydraulics for various implements, marketed for 15% fuel savings versus alternatives. Sold to construction and mining operators in Chile.
• Excavadora 933E LiuGong heavy-duty excavator in the 33-ton class with Cummins engine, designed for high-productivity earthmoving operations. Sold to large construction and mining operators in Chile.
• Excavadora 942 E LiuGong large excavator with Cummins QSL 9 engine producing 202 kW (271 hp) net power, 8.9L displacement, 1,343 N·m maximum torque, 50 track pads, 600 mm triple-grouser track shoes, 350 kN maximum drawbar pull. Sold to heavy construction and mining customers in Chile.
• Cargador frontal 870H LiuGong front loader with Cummins QSL9.3 engine producing 190 kW (255 hp) gross power, 4 forward/3 reverse speeds, articulated steering, 19,895 kg straight tipping load, 3.0-7.0 m3 bucket options. Sold to construction, mining, and material handling operators in Chile.
• Cargador frontal 835H LiuGong front loader with Cummins Tier 3 engine, ZF transmission, FOPS&ROPS reinforced cabin, 4 forward speeds and 3 reverse speeds for versatile operations. Sold to construction and material handling operators in Chile.
• Cargador frontal 856H LiuGong's most demanded loader model globally, equipped with Cummins Tier 3 engine, ZF transmission, 17,800 kg operating weight, 3.5 m3 bucket capacity, backup camera, and remote monitoring system for fleet management and predictive maintenance. Sold to construction and mining customers in Chile.
• Motoniveladora 4215D LiuGong motor grader with 18,000 kg operating weight, 6-cylinder Cummins engine, 93 kN cutting force, 6 forward/3 reverse PowerShift transmission, FOPS&ROPS reinforced cabin. Sold to road construction and grading contractors in Chile.
• Rodillo compactador 6612E LiuGong vibratory roller compactor with Cummins engine, 12,200 kg operating weight, 7,200 kg drum vibration mass, 158 hp power, dual vibration system (30/33 Hz), hydraulic articulated steering. Sold to road construction and earthworks compaction contractors in Chile.
• Mini Cargador 365 B LiuGong compact loader with Perkins 404D-22 engine producing 35.7 kW (48.5 hp), 2,950 kg operating weight, 0.4 m3 bucket, 795 kg rated capacity, hydrostatic drive system, 10-16.5 tires. Sold to agricultural, landscaping, and light construction operators in Chile.
• Mini cargador 375B LiuGong compact loader with Yanmar 4TNV98-ZCPLYSC engine producing 50 kW (68 hp), 3,100 kg operating weight, 865 kg rated capacity, 0.4 m3 bucket, open/closed hydraulic system, optional attachments including hammer, forks, and cold planer. Sold to agricultural and construction operators in Chile.
• Mini Cargador 385B LiuGong high-specification compact loader with Yanmar Tier 3 engine producing 60.5 kW (82 hp), FOPS&ROPS cabined unit, hydraulic brakes, 0.45-0.5 m3 bucket capacity, high-flow third hydraulic function for drills, augers, and forks. Sold to agricultural, landscaping, and construction operators in Chile.
• Servicio Técnico y Post Venta Comprehensive technical service offering for LiuGong equipment including maintenance contracts, operator training, repairs, preventive maintenance, and guaranteed warranty service. Performed by specialized technicians at all 7 branches across Chile to support installed equipment customers.
• Repuestos Originales y Consumibles Supply of original spare parts and consumables for LiuGong construction machinery, including filters, lubricants, wear elements, and tires, available across all 7 branch locations in Chile to minimize equipment downtime for customers.
• Arriendo de Maquinaria Equipment rental service for LiuGong construction machinery, allowing customers to rent heavy equipment through the company's branch network across Chile as an alternative to purchasing.

Quantifiable outcome

• 15% fuel savings on 22-ton excavator compared to alternatives

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• LiugongcoreOEM/ Whitelabel/ Licensing PartnerOfficial Liugong representative in Chile. Liugong is described as one of the most important Chinese heavy machinery manufacturers globally. Tattersall Multimaq represents LiuGong products in Chile including excavators, front loaders, motorgraders, roller compactors, and mini loaders.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Komatsu Chile / Komatsu Latin America: Komatsu's authorized distribution arm in Chile, selling excavators, loaders, and mining equipment with full after-sales support. Directly comparable premium-brand alternative to LiuGong for Chilean construction and mining customers.
• Tattersall Maquinarias: Sister company within the Tattersall Group ecosystem, distributing John Deere construction and forestry equipment in Chile. Listed as an 'Asociados' brand on Tattersall Multimaq's website and shares parent-level resources and customer relationships.
• Derco (DercoMaq): Major Chilean heavy equipment distributor representing brands such as JAC and Caterpillar-aligned product lines. Directly competes with Tattersall Multimaq in construction machinery distribution across Chile using a similar multi-branch dealer model.
• Sany (Latin America operations): Chinese OEM peer with growing Latin America presence, selling excavators and construction equipment at price-competitive tiers similar to LiuGong. Competes head-to-head with Tattersall Multimaq in Chinese-brand positioning across the region.
• Finning (Caterpillar dealer, Chile/South America): Authorized Caterpillar heavy equipment dealer serving Chile and broader South America with full sales, parts, and service. Closest direct competitor given overlapping product categories (excavators, loaders) and similar B2B distribution model.
• XCMG (Latin America): Top-tier Chinese construction equipment manufacturer with expanding Latin America distribution. Competes in the same excavator and heavy equipment categories as LiuGong, often through third-party dealers in Chile.
• Salfa (Salfacorp): Chilean heavy equipment distributor with branches across the country selling construction machinery, trucks, and related services. Operates with a comparable multi-branch field-sales model and competes for the same construction and mining customers.

Broad incumbents

• Volvo Construction Equipment (Latin America): Premium global construction equipment OEM with established Latin America dealer network. Competes in excavator and loader categories against Tattersall Multimaq's LiuGong lineup, particularly in mining and infrastructure segments.
• CASE Construction Equipment (Latin America): Global construction equipment brand (CNH Industrial) with distribution across Latin America. Sells excavators, loaders, and compactors in similar product categories and competes for the same mid-tier Chilean customers.
• John Deere Construction & Forestry (Latin America): Global construction equipment OEM with established presence in Latin America and represented in Chile through the affiliated Tattersall Maquinarias. Provides an overlapping premium-brand alternative and competing dealer footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tattersallmultimaq
• LinkedInlinkedin.com/company/tattersallmultimaq
• Instagraminstagram.com/tattersallmultimaq

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tattersall Multimaq S.A.