Coyote Time Publishing

What Coyote Time Publishing does

SuperIndie.Games is a boutique PR and marketing agency specializing in the independent video game industry, operating with a three-person team (founder Albertino Robelló, influencer manager Vera Valeeva, and copywriter Sumaya Salifu). The company began providing marketing and PR services for indie games in January 2016, though its founding era references "helping indie studios since 2005" and its in-game advertising practice is described as 15 years old. The company serves indie game studios globally (USA, Canada, Germany, Russia, and other markets), enterprise brand advertisers seeking in-game ad placements, B2B service providers targeting indie studios, and IP owners/licensors exploring licensed game development.

The company's central asset is a manually-built, daily-updated database containing email contacts for over 6,000 journalists and 10,000 YouTubers and streamers, totaling 20,000+ gaming influencers worldwide. The service portfolio spans six lines: (1) Influencer Marketing & PR Services, the core offering, sending keycodes and pre-launch information to influencers and journalists; (2) Social Media Management across Steam, Discord, YouTube, TikTok, Reddit, Instagram, and Twitter; (3) Licensing matchmaking between IP owners (sports federations, film/TV licensors) and game developers; (4) In-Game Advertising, placing billboards, product placements, and video ads in AAA and indie games for brands such as Hasbro, Toyota, Universal, McDonald's, Sony Electronics, Domino's Pizza, Harley Davidson, and Audi; (5) Music Promotion to 3,000 music influencers; and (6) a Service Provider Directory email-marketing product reaching 13,000+ indie game studios. Technology integrations with in-game ad platforms Bloxbiz, Adinmo, Audiomob, Bidstack, and Sayollo enable brand campaign execution.

The business model is professional services plus selective advertising/licensing intermediation. Pricing is quote-based and not publicly disclosed. Go-to-market is direct sales — all prospects contact founder Albertino Robelló via [email protected] — combined with outbound email campaigns to the curated indie studio database, reporting 40%+ open rates. Academic engagements (lectures at Universitat Politècnica de Catalunya CITM, 2019-2020, and EVAD, 2020-2021) and indie community reputation supplement the funnel. The company has promoted over 1,000 games since 2016 and references coverage in top-tier outlets (IGN, PC Gamer, Rock Paper Shotgun) and top creators (PewDiePie, jacksepticeye, Kuplinov ► Play). No external funding, parent company, or institutional backing is disclosed.

Name

Coyote Time Publishing

Website

https://superindie.games

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

SuperIndie.Games is a three-person boutique PR and marketing agency for indie game studios, offering influencer outreach, social media management, licensing, in-game advertising, and music promotion services built on a manually-curated database of 20,000+ gaming influencers worldwide.

Ownership category

akta.pro rank

Product category

Indie Game PR and Marketing Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (54182), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Full-Service Media Planning & Buying (MPAAABAA)

akta.pro secondary industries

Indie Publishing & Label Services (Funding, Marketing, Release Management) (MPAFABAF), Media Barter & Trade Media Buying (BPAFABAL), Media Relations, Monitoring & Rapid Response (MPAAAOAK)

Keywords

• Indie game PR
• Gaming influencer marketing
• Game press relations
• Video game publicity
• Indie game studio marketing

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. PR and Marketing Services: Core revenue stream providing marketing and PR services to indie game studios. Services include influencer outreach, press releases, media placement, and keycode distribution to influencers. Billed per campaign or engagement.
2. Social Media Management: Full management of social media accounts for indie game studios including content creation, daily posting of GIFs and videos, and engagement with fans and influencers.
3. Social Media Management Services: Managing social network accounts across Steam, Discord, YouTube, TikTok, Reddit, Instagram, and Twitter. Content creation and daily posting services.
4. Licensing Representation: Matching IP owners (sports federations, film/TV licensors) with gaming studios for licensed game development. Commission or project-based fees.
5. In-Game Advertising: Tailoring in-game advertising campaigns for 15 years. Places billboards, product placements, and video ads in AAA and indie video games for brands. Long-standing clients include Hasbro, Toyota, Vodafone, Universal, McDonald's, Sony Electronics, and more recently Universal, Domino's Pizza, Harley Davidson, AXN, Cinesa IMAX, Volkswagen Polo, and Audi.
6. Music Promotion: Promoting music singles and albums among 3,000 music influencers worldwide through influencer outreach campaigns.
7. Service Provider Email Marketing: Email blast campaigns to 13k indie gaming studios promoting third-party service providers. Service providers provide content and specify their reply email; SuperIndie sets up and executes the campaign.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels4 records

Core offering

Coyote Time Publishing is a public relations and marketing agency dedicated to independent video game studios and gaming-adjacent brands, executing PR campaigns, influencer marketing, physical game mailers, in-game advertising integrations, and brand partnership facilitation. The agency's primary asset is a proprietary, manually built contact database of more than 20,000 gaming creators, streamers, journalists, and content makers, which it uses to plan and execute tailored exposure campaigns for each client.

Product overview

SuperIndie.Games operates as a specialized PR and marketing agency for independent game developers, offering a suite of integrated services built around a manually-curated database of over 20,000 gaming influencers (10,000+ YouTubers/streamers and 6,000+ journalists). The core offering is Influencer Marketing & PR Services, supplemented by Social Media Management (covering Steam, Discord, YouTube, TikTok, Reddit, Instagram, Twitter), Licensing Services (matching IP licensors with game developers), In-Game Advertising (placing brand ads in games via technology partners like Bloxbiz, Adinmo, Bidstack), Education Services, Music Promotion, and a Service Provider Directory. The company has promoted over 1,000 games since January 2016 across platforms including Steam, Switch, PlayStation, XBOX, VR, and mobile.

Differentiator

Problem solved

Functional benefit

Products and services

• Indie Game PR Campaigns Scoped public relations campaigns for independent game studios, leveraging a proprietary database of 20,000+ gaming press, streamers, and creators to secure coverage around launches and updates.
• Gaming Influencer Marketing Targeted influencer and creator outreach on behalf of indie game studios and consumer brands, using the agency's curated creator database to run coordinated streamer and content maker activations.
• Game Mailer (Physical Press Mailers) Production and distribution of physical press mailers containing game builds and promotional materials sent to gaming press and creators as part of launch campaigns.
• In-Game Advertising and Brand Integration Placement and facilitation of consumer brand integrations inside independent games, connecting brand partners with indie studios for in-game advertising and co-marketing deals.
• Brand Partnership Facilitation Connecting consumer brands and IP owners with independent game studios for joint marketing initiatives, leveraging the agency's existing relationships on both sides of the deal.

Quantifiable outcome

• More than 1,000 games promoted in 9 years across Steam, Switch, PlayStation, Xbox, VR, retro consoles, and mobile.
• +2 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• Universitat Politècnica de Catalunya – CITMminorOthersFounder Albertino Robelló served as lecturer for Marketing and Digital Distribution at CITM (Terrassa and Barcelona campuses) during 2019-2020, in the Video Game Development and Design degree program.
• EVAD – Escuela superior de videojuegos y arte digitalminorOthersFounder Albertino Robelló lectured the Masters Degree in Marketing for Video Games at EVAD (online) during 2020-2021, covering Social Media, Marketing, and Kickstarter subjects.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sandbox Strategies: Gaming-focused PR and marketing agency providing influencer relations, community management, and launch campaigns to game studios, mirroring SuperIndie's positioning in the indie game services niche.
• Evolve PR: Boutique PR agency dedicated exclusively to indie video game studios, offering media outreach, influencer campaigns, and launch support — directly comparable in target customer and service mix to SuperIndie.Games.
• ICO Partners: Long-standing video game PR and communications agency serving indie and AAA publishers globally, with services in media relations, influencer outreach, and event coverage — overlapping SuperIndie's core offering.
• Plan of Attack: Marketing and PR agency serving video game developers with PR, community management, and influencer campaigns, comparable to SuperIndie on customer base and service line.
• Wonacott PR: Public relations firm focused on video games and entertainment software, providing media outreach and influencer campaigns to indie and mid-sized developers — directly overlapping SuperIndie's PR core.
• Big Boss Creative: Full-service marketing agency for video game studios covering PR, social media, influencer marketing and community management, matching SuperIndie's multi-line service model for indie developers.
• Future Friends Games: Indie game marketing and PR specialist running campaigns for developers on Steam, console and mobile, closely aligned with SuperIndie's indie studio target segment and service offering.
• Tinsley PR: PR agency specialized in video games, esports and entertainment tech with media relations and influencer programs, comparable to SuperIndie on customer profile and core service.
• Bull PR: Boutique PR and marketing agency for gaming, esports and entertainment brands, providing media outreach and community campaigns that map closely to SuperIndie's influencer and press focus.

Broad incumbents

• Bidstack: In-game advertising technology platform and current SuperIndie partner that operates at a larger scale in brand-direct dynamic ad placements. Comparable because it serves the same in-game advertising use case SuperIndie monetizes through execution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/superindie-games

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coyote Time Publishing