Pride Radio

What Pride Radio does

Pride Radio is an award-winning LGBTQ+ community radio station founded in 2010, headquartered at the ONE Centre in Gateshead (North East England's dedicated LGBTQ+ hub) and operated by parent charity OUT North East. It broadcasts across the North East of England on 89.2FM and DAB, and distributes globally through iOS and Android mobile apps, smart speakers, the TuneIn platform, and online streaming via prideradio.co.uk. The station claims a total weekly reach of 191,007 listeners (59,832 on FM/DAB and 131,175 via digital/online) across 127+ countries. Its content portfolio includes the main radio station plus sub-brands Pride TV (video content) and Pride Extra (extended on-demand shows), with programming such as Balls at Breakfast, Tim Lichfield, Drive Time with Jonny Chambers, All Out Sport, and Pride Hits.

Pride Radio is structured as a not-for-profit operating under a community-radio model, with volunteer-supported operations across presenting, production, social media, and events. Its commercial model is anchored on advertising and sponsorships: it sells 4-week (£495 + VAT), 8-week (£895 + VAT), and 12-week (£1,195 + VAT) campaigns that bundle professionally produced 30-second adverts with 10 daily plays (8 primetime 7am–9pm plus 2 overnight). Additional revenue-adjacent streams include show sponsorships, competitions and promotions, integrated digital and social campaigns, video and podcast content, and event collaborations. The Top 40 Community Voices campaign — a £100,000 free-airtime initiative with Gateshead Metrocentre — exemplifies the community-impact framing that distinguishes the station commercially.

The station serves two intersecting audiences: LGBTQ+ listeners in the UK and globally (seeking community connection, representation, and entertainment not consistently available on mainstream media), and brands/organizations seeking authentic reach into the LGBTQ+ market (NHS services, charities, education providers, hospitality, public sector partners such as Newcastle City Council, Curious Arts, NE1, UNISON, and Maldron Hotel Newcastle). Strategic event partnerships span Newcastle Pride, Durham Pride, Hebburn Pride, Sheepfolds Pride, and Darlington Pride, anchoring the station within the regional Pride-festival ecosystem.

Name

Pride Radio

Legal name

Out North East

Website

https://prideradio.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Pride Radio is a not-for-profit LGBTQ+ community radio station in Gateshead, North East England, broadcasting on 89.2FM, DAB, and globally via digital streaming. Founded in 2010 and operated by OUT North East, it serves LGBTQ+ listeners and inclusive advertisers across 127+ countries.

Ownership category

akta.pro rank

Product category

Community Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Public/Community Local Stations (PBS Member Stations, Community Radio, LPFM) (MPABACAG)

akta.pro secondary industry

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

Keywords

• Community radio broadcasting
• LGBTQ+ media
• Digital radio streaming
• Radio advertising services
• Community programming

Headquarters

HQ city

Gateshead

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Radio Advertising: 30-second professionally produced adverts with script, voice-over, and licenses included. Includes 8 primetime plays per day (7am-9pm) and 2 overnight plays per day (9pm-7am).
2. Sponsorship: Positioning brands at the heart of Pride Radio by sponsoring shows, key features, and standout programming moments that resonate with LGBTQ+ audiences.
3. Competitions and Promotions: Presenter-led competitions, giveaways, and interactive audience campaigns that boost engagement and capture valuable data.
4. Digital and Social Campaigns: Integrated campaigns across website, social media platforms, newsletters, and app.
5. Video and Podcast Content: Visual podcasts, branded interviews, and engaging digital content designed for sharing and impact.
6. Events: Collaborations on live events, activations, and community-led experiences that put brands directly in front of LGBTQ+ audiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Pride Radio is an LGBTQ+ community radio station that broadcasts music, live shows, conversation, and community-led content across 89.2FM, DAB, and digital streaming platforms (mobile apps, smart speakers, TuneIn, online) reaching 191,007 weekly listeners. The station sells multi-week advertising campaigns (radio spots, show sponsorships, digital/social campaigns, video/podcast content, event collaborations) to inclusive brands and organizations, with all adverts produced in-house. It also runs flagship community amplification campaigns such as the Top 40 Community Voices scheme, which provides free airtime to 40 community organizations per cycle.

Product overview

Pride Radio is an award-winning LGBTQ+ community radio station launched in 2010, based at the ONE Centre in Gateshead. The station operates a unified platform combining traditional broadcast (89.2FM and DAB) with global digital streaming. Its core product is the main radio station featuring music programming and live shows, complemented by Pride TV (video content), Pride Extra (additional show content), and the Pride Radio mobile app. Programming includes Pride Hits, Balls at Breakfast, Tim Lichfield, Drive Time with Jonny Chambers, All Out Sport, and various weekend specialty shows. The station offers advertising services, community campaigns (such as Top 40 Community Voices), volunteering opportunities, and hosts events at the ONE Centre.

Differentiator

Problem solved

Functional benefit

Brands

• Pride Extra: Additional radio content beyond the main Pride Radio station
• Pride TV

Products and services

• Pride Radio (Main Station) Core LGBTQ+ community radio station broadcasting music, live shows, conversation, and community-led content across 89.2FM, DAB, mobile apps, smart speakers, TuneIn, and online streaming platforms. Targets LGBTQ+ listeners and allies in North East England and global digital audiences.
• Pride TV Video content offering from Pride Radio featuring visual programming and entertainment, complementing the main radio station for audiences seeking on-demand and visual media.
• Pride Extra Extended radio programming and additional show content beyond the main Pride Radio station, hosted on an external streaming platform.
• Pride Radio Mobile App iOS and Android mobile application enabling global live streaming of Pride Radio, accessible via App Store and Google Play.
• Advertising with Pride Radio Multi-platform advertising and sponsorship package including 30-second professionally produced radio adverts (script, voice-over, music licenses included), show sponsorships, competitions and promotions, integrated digital and social campaigns, video and podcast content, and live event collaborations. Sold as 4-week, 8-week, or 12-week campaigns (£495+ VAT, £895+ VAT, £1,195+ VAT) with 8 primetime plays per day and 2 overnight plays.
• Top 40 Community Voices Campaign Flagship community campaign providing free airtime and in-house professionally produced adverts to 40 community organizations, broadcast across FM, DAB, and digital platforms. Designed to amplify LGBTQ+ and regional community voices through Pride Radio's broadcast infrastructure.

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and major.

• Newcastle PridecoreGTM or Marketing Partner · 9 July 2026Pride Radio is a sponsor and partner for Newcastle Pride festival returning July 25 with theme 'City of Hope, Streets of Joy'. Festival delivered in partnership with Curious Arts, NE1, and Newcastle City Council.
• Curious ArtscoreStrategic or Co-development Partner · 9 July 2026Partner in delivering Newcastle Pride festival along with Pride Radio, NE1, and Newcastle City Council.
• NE1coreStrategic or Co-development Partner · 9 July 2026NE1 (Newcastle business partnership) is a partner in delivering Newcastle Pride festival.
• Newcastle City CouncilcoreStrategic or Co-development Partner · 9 July 2026Newcastle City Council is a partner in delivering Newcastle Pride festival.
• Gateshead MetrocentrecoreStrategic or Co-development Partner · 3 March 2026Partnership for the Top 40 Community Voices scheme celebrating the Metrocentre's 40th anniversary. £100,000 free advertising giveaway distributing airtime across 40 community organizations.
• OUT North EastcoreStrategic or Co-development PartnerOUT North East is the parent LGBTQ+ charity that runs Pride Radio. The station is based at the ONE Centre, the North East's dedicated LGBTQ+ hub operated by OUT North East.
• NHS ServicesmajorGTM or Marketing PartnerNHS partnerships for health campaigns and community health initiatives targeting LGBTQ+ audiences.
• Education ProvidersmajorGTM or Marketing PartnerPartnerships with educational institutions for campaigns focused on health, wellbeing, equality, and social impact.

Scale indicators7 records

Recent moves5 records

Expansion highlights6 records

Emerging players

• PinkNews: Leading LGBTQ+ digital media publisher in the UK. Comparable as an LGBTQ+ audience-focused media brand competing for inclusive advertising budgets and audience attention, but operates in digital publishing rather than broadcast radio.
• Gay Times: UK LGBTQ+ media brand covering news, culture, and lifestyle. Comparable as a community-focused media channel targeting LGBTQ+ audiences and inclusive advertisers, though operates as a print/digital magazine rather than radio broadcaster.

Others

• TuneIn: Global internet radio streaming platform and aggregator. Comparable as a digital audio distribution channel that Pride Radio uses for streaming, but also a competitor for global listener attention against thousands of other stations on the platform.

Broad incumbents

• Capital FM (Global Radio): Major UK commercial radio network owned by Global. Comparable as a UK regional broadcast competitor for advertiser budgets and listener attention, but operates at vastly larger scale with mainstream pop format versus Pride Radio's niche community focus.
• BBC Sounds: BBC's digital audio streaming platform offering live radio, podcasts, and on-demand content. Comparable as a UK digital audio distribution and consumption channel competing directly with Pride Radio's streaming offering for listener time and advertiser budgets.
• Heart Radio (Global Radio): UK national commercial radio network with regional FM/DAB coverage. Competes with Pride Radio for advertiser share of voice in the UK radio advertising market, though serves mainstream audiences rather than LGBTQ+ community.
• BBC Radio: UK public service broadcaster operating national and local radio stations. Comparable as a broadcast incumbent with massive scale, but BBC serves general audiences rather than LGBTQ+ niche, and competes for the same listener hours and advertiser attention in the UK.

Regional players

• Fever 107.3 (formerly Gaydio Manchester): Manchester-based LGBTQ+ community radio station broadcasting on FM and online. Comparable in LGBTQ+ audience focus and community broadcasting model, though serves the Manchester/Northwest region rather than the North East of England.

Direct peers

• Gaydio: UK-based LGBTQ+ community radio station broadcasting on FM, DAB, and online. Directly comparable to Pride Radio in audience focus, community positioning, and broadcast model, though Gaydio serves Manchester/Northwest and other UK regions rather than the North East.
• Resonance FM: London-based community radio station operating on a non-profit, community-led model. Comparable in non-commercial broadcasting structure, volunteer reliance, and niche audience focus, though Resonance targets arts/culture rather than LGBTQ+ communities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/myprideradio
• Instagraminstagram.com/my_prideradio
• Xx.com/myprideradio
• LinkedInlinkedin.com/company/pride-media-centre

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pride Radio