Brothers Horeca Groep

What Brothers Horeca Groep does

Brothers Horeca Groep (BHG) is a family-owned Dutch multi-concept hospitality group headquartered in Bunnik, Netherlands, operating 13+ distinct venues across mid-Netherlands. Founded on 14 February 1997 by brothers Marco and Rob Peek as uitgaanscentrum Brothers in Bunnik, the group has expanded over nearly three decades into a diversified portfolio spanning fine dining (Restaurant De Hoefslag, ranked 42nd in Lekker500 2022 and operating from a wooded setting in Bosch en Duin), casual dining (Meneer Smakers burger bars, Restaurant Zuiver in Utrecht and Amersfoort, Bistro Belle, Klein Zwitserland), grand cafés (Grand Café LIVING on the VU Campus in Amsterdam and in Utrecht), historic event venues (Fort bij Vechten - a UNESCO World Heritage site operated by BHG since spring 2021; De Landgoederij & Kasteel Cammingha in Bunnik with capacity for up to 1,300 guests; Het Dikke Torentje in Eemnes - a rijksmonument acquired in January 2026), and leisure/social entertainment concepts (JEU de boules bar in Utrecht and Arnhem, Down Under waterfront and 2,100 m² aquapark in Nieuwegein, and The Grand Shuffle shuffleboard bar opened in Utrecht in February 2026).

BHG operates a direct-to-consumer business model with all revenue generated through owned-and-operated venues. Five revenue streams are disclosed: (1) restaurant dining and food-and-beverage sales across all restaurant and bistro brands; (2) event venue hire and private bookings at De Landgoederij, Fort bij Vechten, Het Dikke Torentje, and Down Under; (3) leisure and activity-based revenue including jeu-de-boules lane rental at €18.50 per session (Utrecht), Down Under day passes at €25 per person including welcome drink, and The Grand Shuffle groups of 2-120; (4) the BHG gift card (cadeaukaart) sales, redeemable across multiple group venues with iDEAL payment and mail/post delivery within 2 days; and (5) corporate and business event services, including organised corporate festivals at Fort bij Vechten (groups from 200 to 5,000 guests). All pricing is venue-specific and consumer-facing with examples including Bistro Belle's €32.50 'Onbeperkt genieten' unlimited dining. Distribution is entirely direct via venue-specific websites and walk-in traffic, with a dedicated corporate sales contact (Edwin De Klein) for large event bookings.

The group serves four primary customer segments: individual diners and families across all restaurant and bistro venues; corporate and business clients hosting events from 50 to 5,000 guests (notably at Fort bij Vechten and De Landgoederij); celebration and event hosts (weddings, anniversaries, reunions) at distinctive heritage venues; and group activity and leisure seekers. The technology stack is conventional hospitality infrastructure: Cookiebot/Usercentrics for GDPR consent, Cloudflare for security, Google Analytics and TikTok/YouTube pixels for marketing, and separate booking flows per venue website. The company has no disclosed proprietary technology, AI/ML capability, API, or mobile app. Management remains with co-founders Marco and Rob Peek under family ownership with no institutional investment involvement, and the group employs 251-500 staff.

Name

Brothers Horeca Groep

Legal name

Brothers Horeca Groep

Website

https://bhg.nl

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

Brothers Horeca Groep is a family-owned Dutch multi-concept hospitality group operating 13+ restaurants, heritage event venues, and leisure concepts across mid-Netherlands, serving individual diners, corporate event clients, and celebration hosts.

Ownership category

akta.pro rank

Product category

Hospitality — Restaurants and Event Venues

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251), Food Services and Drinking Places (722), Snack and Nonalcoholic Beverage Bars (722515)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Special Occasion & Destination Restaurants (THAFACAK)

akta.pro secondary industries

Family-Style Restaurants (THAFACAC), Espresso Bars & Coffee Bars (THAFADAD), Resort Convention Hotels (THAGALAC)

Keywords

• Restaurant services
• Event venues
• Wedding venues
• Hospitality group
• Leisure activities

Headquarters

HQ city

Bunnik

HQ country

Netherlands

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant dining and food & beverage sales: Revenue from seated dining, à la carte meals, bar sales, and special events across all restaurant and bistro brands including Restaurant De Hoefslag, Restaurant Zuiver, Grand Café LIVING, Meneer Smakers, Bistro Belle, and Klein Zwitserland.
2. Event venue hire and private hire: Rental and booking revenue from private hire of event spaces, weddings, corporate events, and celebrations at venues such as De Landgoederij, Fort bij Vechten, Het Dikke Torentje, and Down Under.
3. Leisure and activity-based revenue: Revenue from paid leisure activities including jeu de boules lanes (JEU), shuffleboard sessions (The Grand Shuffle), watersports and aquapark access (Down Under), and venue rental for team events.
4. Gift card / cadeaukaart sales: Sale of the BHG gift card (cadeaukaart) across participating locations, providing prepaid value that can be redeemed at multiple group venues.
5. Corporate and business event services: Organised corporate festivals, team events, and business functions at Fort bij Vechten and other venues, including full-service catering, setup, and entertainment.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Brothers Horeca Groep owns and operates a portfolio of more than 13 hospitality concepts — restaurants, grand cafés, bistros, event venues, bars, and leisure facilities — in the mid-Netherlands. The group sells food and beverage services, venue hire for corporate and private events (weddings, meetings, corporate festivals), and leisure activities (jeu de boules, aquarium bar, golf/game club, leisure park) primarily to individual diners, families, and corporate clients.

Product overview

Brothers Horeca Groep is a family-owned Dutch hospitality organisation operating a diversified portfolio of restaurants, event venues, leisure concepts, and a gift card programme across Midden-Nederland (central Netherlands). The portfolio spans fine dining (Restaurant De Hoefslag), casual and global cuisine (Restaurant Zuiver), burger bars (Meneer Smakers), grand cafés (Grand Café LIVING), and leisure/social entertainment venues (JEU de boules bar, The Grand Shuffle). Event and wedding venues include De Landgoederij & Kasteel Cammingha, Fort bij Vechten (a UNESCO World Heritage fort), Het Dikke Torentje (a former church/national monument), Down Under (waterfront recreation), Bistro Belle, and Klein Zwitserland. The company also offers a multi-location gift card (BHG Cadeaukaart) and corporate event services (bedrijfsfestival). Founded in 1997 as an entertainment centre in Bunnik, the group is owned by brothers Marco and Rob Peek.

Differentiator

Problem solved

Functional benefit

Brands

• Restaurant De Hoefslag: Fine dining restaurant in Bosch en Duin featuring French cuisine with top-quality fresh ingredients. Ranked 42nd in Restaurantgids Lekker500 2022.
• JEU de boules bar
• Restaurant Zuiver
• Down Under
• Het Dikke Torentje
• De Landgoederij & Kasteel Cammingha
• Grand Café LIVING
• Meneer Smakers
• Fort bij Vechten
• The Grand Shuffle
• Klein Zwitserland
• Bistro Belle

Products and services

• Restaurant De Hoefslag Fine-dining restaurant operated by Brothers Horeca Groep for individual diners.
• Restaurant Zuiver Restaurant operated by Brothers Horeca Groep, offering dinner service to individual diners.
• Grand Café LIVING Grand café operated by Brothers Horeca Groep for casual dining, drinks, and socializing.
• Het Dikke Torentje Bistro operated by Brothers Horeca Groep, serving individual diners and small groups.
• Bistro Belle Bistro operated by Brothers Horeca Groep, also used for weddings and private dining.
• Fort bij Vechten Heritage event venue (a 19th-century fort on the New Dutch Waterline) operated by Brothers Horeca Groep, hosting corporate festivals, corporate events, and private occasions.
• De Landgoederij & Kasteel Cammingha Estate and castle venue operated by Brothers Horeca Groep for weddings and corporate events.
• JEU de boules bar Jeu de boules bar operated by Brothers Horeca Groep, combining a bar with indoor/outdoor pétanque lanes for casual leisure visitors.
• Down Under Aquarium bar operated by Brothers Horeca Groep, combining a bar with aquarium features for a leisure/dining experience.
• The Grand Shuffle Indoor golf and game club operated by Brothers Horeca Groep, offering game-based leisure activities.
• Klein Zwitserland Leisure park operated by Brothers Horeca Groep for families and groups seeking outdoor leisure activities.
• Meneer Smakers Casual-dining concept operated by Brothers Horeca Groep for individual diners.
• BHG Cadeaukaart (Gift Card) Group gift card redeemable across the Brothers Horeca Groep venues, used as a cross-venue retail product.

Quantifiable outcome

• De Hoefslag ranked 42nd in Lekker500 2022 Restaurant Guide
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Fort EventsminorOthersFort Events provides sport and game activity programming at Fort bij Vechten, complementing the venue's catering and event services with interactive outdoor activities.
• Duck CityminorOthersDuck City delivers active sport and game experiences at Fort bij Vechten, expanding the range of team-building options available to corporate and group clients.
• WaterliniemuseumminorOthersThe Waterliniemuseum is co-located at Fort bij Vechten, offering cultural and historical programming that enriches the visitor experience and adds educational value to events.

Scale indicators5 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• La Place: Dutch restaurant chain with grand-café-style locations, historically part of Vroom & Dreesmann. Comparable to BHG's Grand Café LIVING and casual restaurant brands as a multi-location Dutch restaurant operator.
• Albron: Large Dutch hospitality and food-services group operating restaurants, cafés, and catering at venues, workplaces, and leisure locations. Comparable to BHG in the Dutch multi-segment hospitality market, though with a heavier contract-catering focus.
• Fletcher Hotels: Dutch hotel-restaurant group with more than 100 hotels and castle/lodge venues, many of them historic properties. Comparable to BHG because it operates distinctive heritage venues with restaurants and event facilities across the Netherlands.
• Vermaat Group: Large Dutch hospitality and food-services group operating restaurants, cafés, and event catering across corporate, leisure, and healthcare venues. Comparable to BHG in its multi-segment Dutch hospitality footprint but operates primarily through outsourced contracts.
• Van der Valk: Largest family-owned Dutch hospitality group operating hotels, restaurants, and event venues nationwide. Comparable because it combines lodging, F&B, and large-scale event hosting across many properties, although it is significantly broader and includes a hotel chain.

Direct peers

• Blooming: Dutch hospitality group operating multiple restaurants, event venues, and beach clubs. Comparable to BHG as a multi-concept Dutch operator combining dining, events, and leisure venues under a single group.
• Loetje: Dutch restaurant chain famous for steaks with multiple locations across the Netherlands. Comparable to BHG's Meneer Smakers and casual restaurant brands as a multi-location Dutch restaurant operator.
• Hutten: Dutch hospitality and food-service group operating restaurants, corporate catering, and event venues, primarily in the south of the Netherlands. Comparable to BHG as a multi-concept Dutch hospitality operator serving both consumer and corporate segments.
• De Beren: Dutch full-service restaurant chain with broad nationwide presence. Comparable to BHG's full-service restaurant brands as a multi-location Dutch restaurant operator with a similar consumer positioning.
• The Harbour Club: Dutch premium event and restaurant venue operator with multiple locations. Comparable to BHG's De Landgoederij and Fort bij Vechten, blending high-end dining with large-scale private events and celebrations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bhgbunnik
• LinkedInlinkedin.com/company/brothers-horeca-groep

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brothers Horeca Groep