S.E.R Insurance Solutions

What S.E.R Insurance Solutions does

S.E.R Insurance Solutions, operating as SER Insurance Group, is an independent insurance agency and tax services firm headquartered at 17822 Bellflower Blvd in Bellflower, California. Founded in 2002, the privately-held company employs between 11 and 50 staff and serves California-resident individuals and small businesses through direct sales channels — phone, walk-in, and a WordPress-based website with online quote forms — supported by bilingual English/Spanish service.

The company's core product portfolio spans personal lines (auto, homeowner/renters/landlord, life, health, dental, vision, Medicare, Covered California, travel medical, and Mexico auto/property), commercial lines (general liability, commercial auto, workers compensation, professional and product liability, commercial property), an income tax preparation practice (forms 1040, 1065, 1120, 1120S, 990, licensed and bonded with the IRS and CTEC), and a broad surety bond practice covering more than ten bond types including CSLB contractor, DMV vehicle dealer, notary public, tax preparer, defective title, business service, court, immigration consultant, insurance broker, and escrow license bonds. Underlying technology is a standard multi-carrier brokerage model — the agency shops a network of 20+ carrier partners (Blue Shield of California, Kaiser Permanente, Anthem Blue Cross, Health Net, LA Care, Molina, Oscar, Delta Dental, VSP, GeoBlue, HTH) and resells their products; no proprietary platform, AI, or API stack is disclosed.

Revenue is generated primarily through carrier commissions on bound and renewed policies, supplemented by professional-service fees for tax preparation and surety bond placement. Pricing across products is granular and quote-driven, with subscription-style recurring revenue on ongoing insurance lines and one-time/multi-year contract revenue on bond products. Distribution remains overwhelmingly direct-to-consumer within California, with no third-party agency, brokerage, or marketplace channels identified.

Name

S.E.R Insurance Solutions

Legal name

SER Insurance Group

Website

https://serinsurancegroup.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

S.E.R Insurance Solutions is an independent, privately-held insurance agency and tax services firm in Bellflower, California, brokering personal and commercial insurance, surety bonds, and tax preparation for California individuals and small businesses through multiple carrier partnerships.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411), Life Insurance (6311), Accident & Health Insurance (6321), Fire, Marine & Casualty Insurance (6331), Surety Insurance (6351)

akta.pro primary industry

Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH)

Keywords

• Independent insurance brokerage
• Personal lines insurance
• Commercial insurance agency
• Surety bond services
• Income tax preparation

Headquarters

HQ city

Bellflower

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commissions: SER Insurance Agency earns commissions by selling insurance policies from multiple insurance carriers including auto, home, life, health, business, and surety bond products. They shop multiple insurance companies to find the best coverage and price for customers, earning a commission on each policy sold and renewed.
2. Tax Preparation Services: The agency provides income tax preparation services for individuals and businesses, including federal, state, and local tax returns. They are Licensed and Bonded with IRS and CTEC. Services include 1040, 1040EZ, 1065, 1120, 1120S, 990 filings, and they offer refund anticipation checks.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

S.E.R Insurance Solutions is an independent insurance brokerage that shops multiple reputable insurance carriers to provide personal and commercial insurance coverage. The firm sells auto, home, renters, life, health, dental, vision, Medicare, business/commercial, and Mexico/travel insurance policies, plus a wide range of surety and fidelity bonds (contractor, DMV dealer, notary, tax preparer, court, immigration consultant, escrow, janitorial). The firm also offers licensed income tax preparation services (federal, state, local, sales/use returns) under SER Insurance & Income Tax Solutions.

Product overview

S.E.R Insurance Solutions is an insurance agency and tax services company offering a comprehensive portfolio of insurance products and financial services. The core offerings include Auto Insurance (with California's Low Cost Auto Program), Homeowner/Landlord/Renters Insurance, Business Insurance (including Workers Compensation, General Liability, Commercial Auto, Professional Liability), Life Insurance, Health/Dental/Vision Plans, Medicare, Covered California enrollment, Travel/Mexico International Insurance, and Income Tax Preparation. The company also specializes in Surety Bonds with over 25 different bond types including Contractor License, DMV Dealer, Notary Public, Tax Preparer, Immigration Consultant, and Insurance Broker Bonds. They work with multiple carrier partners including Blue Shield of CA, Health Net, LA Care, Kaiser Permanente, Anthem Blue Cross, Molina Healthcare, Oscar Health, Delta Dental, and GeoBlue Travel Insurance. Founded in 2002, they operate as a licensed insurance broker in California.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Multi-carrier personal auto insurance covering bodily injury, property damage, medical payment, uninsured motorist, comprehensive, collision, roadside assistance, rental, and loan/lease payoff; arranged through a multi-carrier shopping approach for California drivers.
• California Low Cost Auto Insurance Program (CLCA) State of California program placing income-eligible good drivers into affordable liability policies that meet state financial responsibility laws; liability coverage starts at $198/year with rates varying by county.
• Homeowner Insurance Homeowners policies protecting house, property, belongings, and guests, available in forms HO-1 through HO-8 for different property types, sourced across multiple carriers for California residents.
• Landlord Policy / Dwelling Fire Policy Coverage for rental property owners including property damage protection, loss of rental income, personal property, and liability coverage, sourced across multiple carriers.
• Renters Insurance Coverage for renters protecting belongings in home, automobile, or storage with liability coverage and rent coverage for displaced tenants; starts as low as $0.41/day with multi-policy discounts.
• Business Insurance Commercial insurance portfolio including General Liability, Commercial Auto, Workers Compensation, Employment Practices, Product Liability, Professional Liability, Commercial Property, and Home-Based Business coverage sourced across multiple carriers for California small businesses.
• Life Insurance Multi-carrier life insurance products including Term Life, Whole Life, Universal Life, Variable Life, and Variable Universal Life contracts for personal financial planning.
• Health Insurance Health coverage placed through Blue Shield of CA, Health Net, LA Care, Kaiser Permanente, Anthem Blue Cross, Molina Health Care, and Oscar Health Plan for California individuals, families, and small businesses.
• Medicare / Medicare Supplement Assistance with federal Medicare coverage for people 65+ and those with disabilities, including Medicare Advantage, Part D, MAPD, Medigap, and Medicare Supplement plans.
• Covered California Enrollment California health insurance marketplace enrollment assistance for individuals, families, and small businesses through the SHOP program during open and special enrollment periods.
• Dental Insurance Dental coverage through Delta Dental, Anthem Blue Cross, Blue Shield of California, and California Dental Network, with HMO plans starting under $8/month covering preventive care, exams, cleanings, x-rays, fillings, extractions, oral surgery, root canal, and crowns.
• Vision Plans Vision insurance covering eye exams, eyeglasses, contact lenses, and LASIK surgery through Blue Shield of CA and VSP.
• Travel International Medical Insurance International travel medical insurance providing medical coverage for work, school, or vacation travel through GeoBlue and HTH Worldwide with direct billing between providers and the insurer.
• Mexico Insurance Mexico insurance products for personal auto, home/renters, commercial vehicles, and boats providing US-standard coverage for travel in Mexico, available via online quote and purchase through MexiPass.
• Income Tax Services Licensed tax preparation and e-filing for Federal, State, Local, and Sales/Use Tax Returns including 1040, 1040EZ, 1065, 1120, 1120S, and 990 filings, with refund anticipation checks; SER is Licensed and Bonded with IRS and CTEC.
• Contractor License Bond / CSLB Bond Surety bond required by the California Contractors State License Board (CSLB) protecting consumers from defective construction or license law violations, available in $25,000 and $100,000 amounts; SER can work with applicants who have bankruptcy in their record.
• DMV Vehicle Dealer Bond Surety bond required for California DMV Vehicle Dealer License: $50,000 for new/used vehicle dealers or $10,000 for wholesale/motorcycle dealers.
• Notary Public Bond $15,000 surety bond required by California law for notaries public, with rates as low as $50 for a 4-year term; protects the public, not the notary.
• Tax Preparer Bond / CTEC Bond $5,000 surety bond required by California for tax preparers registered with the California Tax Education Council (CTEC), with rates from $45 for a 1-year or $80 for a 4-year term.
• DMV Surety Bond / Defective Title Bond Lost or defective title surety bond for the California DMV with a typical 2% premium rate, $100 minimum premium, no credit check required in most cases, and same-day issuance.
• Business Service Bond / Janitorial Service Bond Bond protecting clients from dishonest acts of employees in business or janitorial services, available in face amounts from $2,500 to $25,000 for 1-3 year terms, with rates as low as $50 for a $2,500 bond for one year.
• Court Bond / Judicial Bond Court and judicial bonds for California residents, requiring a credit check and financial documentation as part of underwriting.
• Immigration Consultant Bond $100,000 two-year surety bond required for California immigration consultants, filed with the California Secretary of State.
• Insurance Broker Bond $10,000 surety bond required for California insurance broker licensure, available regardless of credit history including no-credit or bad-credit applicants.
• Escrow License Bond Surety bond for California licensed escrow companies with bond amounts of $25,000, $35,000, or $50,000 depending on trust liability.

Quantifiable outcome

• 5.0 Google rating based on 34 reviews
• +3 more outcomes

Named customers5 records

Segments9 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor and core.

• GeoBlue Travel PlanminorChannel Partner/ Reseller/ DistributorSER Insurance offers GeoBlue Travel Plan as a travel medical insurance option for customers traveling internationally for work, school, or vacation. GeoBlue provides coverage with direct billing between healthcare providers and the insurance company.
• HTH Worldwide Travel PlanminorChannel Partner/ Reseller/ DistributorHTH Worldwide Travel Plan offered as international travel health insurance alongside GeoBlue options. Provides medical coverage and assistance services for travelers abroad.
• Blue Shield of CaliforniacoreChannel Partner/ Reseller/ DistributorBlue Shield of California health plans offered through SER Insurance. Plans available for individuals, families, and small businesses through Covered California marketplace and off-exchange.
• Health NetcoreChannel Partner/ Reseller/ DistributorHealth Net health plans offered as health insurance options for California residents through the agency's offerings.
• LA Care Health PlancoreChannel Partner/ Reseller/ DistributorLA Care Health Plan offered as a health insurance option, particularly serving Los Angeles County residents.
• Kaiser PermanentecoreChannel Partner/ Reseller/ DistributorKaiser Permanente health plans offered as a health insurance carrier option for California residents.
• Anthem Blue CrosscoreChannel Partner/ Reseller/ DistributorAnthem Blue Cross health plans offered through SER Insurance for individuals, families, and small businesses. Plans include dental and vision options.
• Molina Health CarecoreChannel Partner/ Reseller/ DistributorMolina Health Care offered as a health insurance option, serving California residents including those eligible through Covered California.
• Oscar HealthminorChannel Partner/ Reseller/ DistributorOscar Health Plan offered as an individual health insurance option through SER Insurance.
• Delta DentalcoreChannel Partner/ Reseller/ DistributorDelta Dental Plans offered as dental insurance options through SER Insurance. Plans available for individuals and families with various coverage levels.
• California Dental NetworkminorChannel Partner/ Reseller/ DistributorCalifornia Dental Network offered as a dental HMO plan option for California residents at affordable rates.
• VSP (Vision Service Plan)coreChannel Partner/ Reseller/ DistributorVSP vision plans offered through SER Insurance for comprehensive eye care coverage including exams, lenses, and LASIK discounts.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Allstate: Major U.S. personal lines insurer with both captive agents and direct channels competing across auto, home, and life in California. Comparable in targeting the same household insurance buyer but with a single-carrier distribution model and significantly larger marketing budget.
• State Farm: One of the largest U.S. personal lines insurers with a captive agent distribution model that competes directly for auto, home, and life customers in California. Comparable in targeting the same California consumer household but with a captive (single-carrier) model rather than independent multi-carrier brokerage.
• HUB International: Large North American insurance brokerage with significant California operations distributing personal, commercial, and benefits lines. Comparable as an end-to-end brokerage competitor but with much broader geographic footprint and scale advantages.
• Marsh McLennan: One of the largest global insurance brokerages, with substantial California presence distributing commercial, personal, and employee benefits lines. Comparable in offering breadth but serves much larger enterprise clients and operates a national platform.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with significant California operations across commercial and personal lines. Comparable in product breadth but operates at substantially larger scale and serves enterprise accounts as well as SMB.
• Brown & Brown Insurance: Major U.S. insurance brokerage distributing property, casualty, and benefits products through regional offices including California. Comparable as a multi-line brokerage competitor with substantially greater scale and capital base.

Emerging players

• Lemonade: Digital direct-to-consumer insurance carrier offering renters, home, auto, and pet insurance via a mobile-first platform. Competes for the same California consumer insurance dollars but bypasses brokers entirely with a direct online purchase model.
• Next Insurance: Digital-first commercial insurance platform targeting small businesses with general liability, workers comp, and professional liability coverage. Comparable as a commercial lines distributor competing for the same California SMB customers SER serves, but with a fully digital distribution model.
• CoverWallet: Digital insurance platform focused on small business commercial coverage, offering online quoting and binding across general liability, workers comp, and professional lines. Comparable in targeting California SMB commercial buyers with a tech-enabled, lower-touch model.

Direct peers

• Heffernan Insurance Brokers: California-based independent insurance brokerage offering personal, commercial, and employee benefits coverage. Directly comparable as another multi-line independent broker operating in the same California market with similar carrier-shopping distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/serinsurance
• YouTubeyoutube.com/channel/UCherasilXjle7hre9d2FsHQ
• Facebookfacebook.com/SER-Insurance-Solutions-198116813563102/?ref=hl
• LinkedInlinkedin.com/company/ser-insurance-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about S.E.R Insurance Solutions