What Red Rose Packaging does

Red Rose Packaging is a privately held UK manufacturer of custom corrugated packaging and point-of-sale display units, founded in 1990 and operating from a single site in Hazel Grove, Stockport. The company produces two integrated product families: a standard transit and protective packaging range — Cases & Diecuts (FEFCO-standard and custom corrugated designs), Heavy Duty (heavy-gauge corrugated transit packs), and Composite (multi-material packs combining cardboard with foam, polystyrene, plastic, or wood) — and a display range comprising Free Standing Display Units, Counter Top Display Units, and Dump Bins for retail point-of-sale applications.

The company's technical capability centers on CAD-supported structural packaging design with in-house prototyping and physical testing (drop, vibration, stack, and transit), combined with a multi-technology print platform spanning flexographic, litho, screen, and digital printing. This allows the firm to deliver both 'Design To Protect' (engineering-led transit packaging) and 'Design To Promote' (creative-led display packaging) services under one supplier relationship. Certifications include ISO 14001, FSC Chain of Custody, and UK Cyber Essentials, supporting enterprise and consumer-brand procurement requirements.

The business model is B2B direct sales with custom quotation-based pricing and no e-commerce or self-serve channel; customers engage the sales team via phone or email for project briefs. The firm serves two primary segments — industrial and manufacturing buyers requiring transit and protective packaging, and retail and consumer-brand buyers requiring promotional displays — with the UK as its sole disclosed operating geography. The company is independent and privately held with no disclosed parent, institutional investors, funding rounds, or M&A activity; revenue, headcount, and ownership structure are not publicly disclosed.

Name

Red Rose Packaging

Legal name

Red Rose Packaging

Website

https://redrosepackaging.com

Company type

Private

Founded year

1990

Operating status

Operating

Short description

Red Rose Packaging is a UK-based manufacturer of custom corrugated packaging and point-of-sale display units. Founded in 1990 in Stockport, the firm serves industrial and retail clients with CAD-supported structural design, testing, and multi-print production capabilities.

Ownership category

akta.pro rank

Product category

Corrugated Packaging Manufacturing

NAICS

Corrugated and Solid Fiber Box Manufacturing (322211), Other Paperboard Container Manufacturing (322219)

SIC

Paperboard Containers & Boxes (2650)

akta.pro primary industry

Corrugated Packaging & Boxes (RSC, die-cut, bulk bins) (IMAMAHAA)

akta.pro secondary industry

Secondary & Multipack Packaging (IMALAHAB)

Keywords

• Corrugated packaging manufacturing
• Point of sale displays
• Structural packaging design
• Transit packaging solutions
• Retail display units

Headquarters

HQ city

Stockport

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Packaging Products: Manufacture and supply of custom corrugated packaging including cases, diecuts, heavy duty transit packs, and display units. Products are designed to customer specifications and sold as finished goods.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Red Rose Packaging designs and manufactures custom corrugated cardboard packaging and point-of-sale display units for UK B2B customers. Its standard packaging range covers Cases & Diecuts, Heavy Duty transit packs and Composite multi-material packs, while its display range covers Free Standing Display Units, Counter Top Display Units and Dump Bins. The company also provides two distinct design services — Design To Protect (structural transit packaging engineering with CAD and testing) and Design To Promote (creative retail display design).

Product overview

Red Rose Packaging is a packaging design and manufacturing company offering a portfolio of standard and display packaging products. The standard product range includes Cases & Diecuts (custom and FEFCO-standard corrugated packaging), Heavy Duty (heavy-duty transit packaging), and Composite (multi-material packaging incorporating foam, plastic, or wood). The display product range includes Free Standing Display Units, Counter Top Display Units, and Dump Bins for point-of-sale promotional displays. The company also provides design services under two distinct offerings: Design To Protect (structural packaging design for transit protection with CAD support and testing) and Design To Promote (creative display design using various print technologies including flexographic, litho, screen, and digital).

Differentiator

Problem solved

Functional benefit

Products and services

• Cases & Diecuts Corrugated cardboard packaging solutions available in FEFCO standard designs and custom unique configurations, used by businesses to protect products during transit.
• Heavy Duty Heavy duty corrugated transit packs designed for large, heavy items, offering an economical alternative to wood with stacking strength, built-in cushioning and a print surface.
• Composite Custom packaging solutions combining cardboard with foam, polystyrene, plastic or wood for specialised product protection requirements.
• Dump Bins Cost-effective display bins produced in various shapes and sizes, with customisable body printing and interchangeable header cards to support multiple products.
• Counter Top Display Units Small-format display units designed for retail counters, used for smaller products and sales literature to raise brand profile and increase sales.
• Free Standing Display Units Large-format, independently standing display units produced in various shapes and sizes for point-of-sale promotional display applications.
• Design To Protect Structural packaging design service using a CAD system to engineer protective transit packaging, develop samples and support drop, vibration, stack and transit testing to meet customer specifications.
• Design To Promote Creative display design service that combines structural expertise with multi-technology print capability (flexographic, litho, screen or digital) to deliver branded retail and point-of-sale displays.

Quantifiable outcome

• Reduce return rates caused by transit damage
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• DS Smith: One of the largest corrugated packaging manufacturers in the UK and Europe, offering cases, displays, and protective packaging at industrial scale. Directly comparable as a corrugated converter serving UK retail and industrial customers, but with a much larger footprint and broader product set.
• WestRock: Major North American-headquartered paper and packaging company with global corrugated and display operations. Comparable corrugated converting capability, though operating on a much larger and more international scale than Red Rose Packaging.
• Mondi: International packaging and paper group with corrugated and POS display operations in Europe including the UK. Comparable as a corrugated packaging converter serving FMCG and industrial customers, though much larger and more vertically integrated.
• Smurfit Kappa: Global paper-based packaging group with significant UK operations producing corrugated cases, consumer packaging, and POS displays. Comparable as a corrugated packaging supplier to UK retailers and manufacturers, but operating at vastly greater scale and geographic breadth.
• Graphic Packaging: Global paperboard packaging producer with folding cartons, corrugated, and POS display capabilities. Comparable to Red Rose Packaging in display and consumer-facing packaging categories, though operating at significantly greater scale.

Direct peers

• Weedon Group: UK corrugated packaging converter providing standard cases, heavy-duty packaging, and POS displays to industrial and retail customers. Highly comparable as a UK independent corrugated manufacturer with a similar mix of transit and display products.
• GWP Group: UK-based independent manufacturer of corrugated and protective packaging, supplying transit cases, fitments, and engineered protective solutions. Closely comparable to Red Rose Packaging in scale, geography, custom B2B converter model, and protective packaging focus.
• Clondalkin Group: European packaging group producing corrugated cases, folding cartons, and POS displays for FMCG and industrial markets. Comparable corrugated and display offering with similar customer base to Red Rose Packaging, though larger and pan-European in reach.
• Paramount Packaging: UK-based packaging supplier producing corrugated cartons, POS displays, and protective packaging for retailers and manufacturers. Directly comparable as a UK independent corrugated and display converter competing in the same customer segments.

Regional players

• Thimm Group: Germany-headquartered European packaging manufacturer producing corrugated packaging, displays, and protective packaging for retail and industrial customers. Comparable product portfolio to Red Rose Packaging but primarily serving continental Europe rather than the UK.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/red-rose-packaging

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Rose Packaging