Red een Kind
Red een Kind is a Dutch Christian nonprofit foundation (founded 1966, Zwolle) running seven-year village development programs for children in poverty across Sub-Saharan Africa and India, funded through monthly child/family sponsorships, donations, and seven Dutch Kringloop charity shops, reaching 496,253 children in 2025.
- Company typePrivate
- Founded1966
- HeadquartersZwolle, Netherlands
- Headcount—
- GTM typeB2C
- OfferingServices
What Red een Kind does
Red een Kind (legal entity: Stichting Red een Kind) is a Dutch Christian nonprofit foundation founded in 1966 and headquartered in Zwolle, Netherlands. The organization runs multi-year (typically seven-year) village development programs in Sub-Saharan Africa — including Uganda, Malawi, Burundi, Rwanda (via the Turakura Kids model), Kenya, South Sudan, DR Congo, with emergency aid in Somalia — and in the Cachar region of India. Its core methodology is programmatic rather than technological: self-help groups (zelfhulpgroepen), agricultural training, early childhood development centers, parenting education, and child protection structures, delivered through local implementing partners (e.g., LISAP, NASFAM in Malawi; SAO, AEE in Uganda; ADS, NCCK, AICCAD in Kenya; EPR in Rwanda). The explicit goal is community self-sufficiency so that external support can end.
The business model is a multi-stream donation engine. The primary recurring stream is monthly child sponsorship at €32.75 or family sponsorship at €48.75, available for programs in Uganda, Malawi, and Burundi. Turakura Kids Rwanda offers tiered subscriptions from €25 to €48 per month with digital portal access in lieu of one-to-one letters. Secondary streams include one-time donations (via iDEAL and bank transfer), the Dierbaar Cadeau symbolic-gift catalog (from €12), legacy giving managed by a dedicated relationship manager, emergency-fund appeals, and revenue from seven Kringloop second-hand charity shops across Dutch cities. The organization holds ANBI status, CBF Erkend Goed Doel certification, and ISO 9001 certification.
Go-to-market is direct-to-consumer via the Dutch website (redeenkind.nl), supplemented by community-led acquisition through Dutch churches, primary schools (Kinderrechtenfestival), businesses, and foundations. Marketing channels include email, organic social (Facebook, Instagram, LinkedIn, X), a podcast, and a broadcast partnership with EO for the Metterdaad TV series on NPO 2. In 2025 the organization reported reaching 496,253 children across village programs and emergency aid, with over 8,000 active individual sponsors.
Red een Kind firmographics
Firmographics- Name
- Red een Kind
- Legal name
- Stichting Red een Kind
- Website
- https://redeenkind.nl
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Short description
- Red een Kind is a Dutch Christian nonprofit foundation (founded 1966, Zwolle) running seven-year village development programs for children in poverty across Sub-Saharan Africa and India, funded through monthly child/family sponsorships, donations, and seven Dutch Kringloop charity shops, reaching 496,253 children in 2025.
- Ownership category
- akta.pro rank
Red een Kind industry classification
Industry- Product category
- International charitable development and child sponsorship services
- NAICS
- Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Grantmaking and Giving Services (81321), Emergency and Other Relief Services (624230)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Child Protection & Child Rights (BPAGABAG)
- akta.pro secondary industries
- Maternal, Newborn, Child & Adolescent Health (MNCAH) NGOs (HLAJAKAG), Dropout Prevention, Alternative Education & Re-Engagement Nonprofits (BPAGADAL)
Keywords
Where Red een Kind is headquartered
LocationHeadquarters
- HQ city
- Zwolle
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Red een Kind business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- Kind Sponsorship: Individual donors sponsor a child or family in one of Red een Kind's village programs for a monthly fee (€32.75 for a child, €48.75 for a family). The sponsorship fee funds community development programs rather than being directed solely to the sponsored individual.
- Turakura Kids Rwanda Supporter Program: Supporters of the Turakura Kids Rwanda program contribute €25, €32, or €48 per month, gaining access to an online portal with video updates and stories from the program. This is an alternative to traditional one-to-one child sponsorship.
- One-time and Periodic Donations: One-time donations made via the website, IDEAL payment, or bank transfer. Periodic (periodic schenking) donation agreements are also offered, particularly for legacy giving (nalaten).
- Dierbaar Cadeau (Gift Catalog): Donors purchase symbolic gifts (e.g., chickens, goats, trained preschool teachers, an hour of play) starting at €12, with proceeds funding specific program elements. Sold via dierbaarcadeau.nl webshop.
- Kringloop (Charity Thrift Shops): Red een Kind operates multiple second-hand (kringloop) shops in the Netherlands (Zwolle-Zuid, Zwolle-Berkum, Groningen, Hardenberg, Kampen, Enschede, Amersfoort). Revenue comes from sale of donated goods. Shops also sell gift vouchers.
- Bequests and Legacy Giving: The organization promotes legacy giving (nalaten aan een goed doel) and has a dedicated Relatiemanager Nalatenschappen (Legacy Relations Manager). Tax appraisal events at auction houses raise funds for projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Sponsor a child — €32.75/month |
| Subscription | Monthly | Sponsor a family — €48.75/month |
| Subscription | Monthly | Turakura Kids Rwanda supporter — starting at €25/month |
| Other | Pay-as-you-go | One-time donation — variable |
| Unit Pricing | Pay-as-you-go | Dierbaar Cadeau gift — from €12 |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels9 records
Red een Kind product offering
Product offeringCore offering
Red een Kind is a Dutch Christian nonprofit that funds and runs seven-year village development programs for children and families living in poverty in Sub-Saharan Africa and India. Its core funded offerings are child sponsorship (kindsponsoring from €32.75/month), family sponsorship (gezinssponsoring from €48.75/month), the Turakura Kids Rwanda early childhood program (from €25/month), and the Noodfonds emergency relief fund. The organization supplements these with one-time donations, a symbolic gift catalog (Dierbaar Cadeau from €12), planned giving (nalaten), and revenue from seven Kringloop second-hand shops in the Netherlands.
Product overview
Red een Kind is a Dutch Christian charity offering child sponsorship and development programs across multiple African countries. Their core products include traditional kindsponsoring (child sponsorship at €32.75/month) and gezinssponsoring (family sponsorship at €48.75/month), both funding village programs in Uganda, Malawi, and Burundi. Supporting products include the Turakura Kids Rwanda program (€25+/month) launched in 2025, the Dierbaar Cadeau gift card program (from €12), the Noodfonds emergency fund for crisis situations, and Kringloopwinkels thrift stores. Educational offerings include the Kinderrechtenfestival for Dutch schools. The organization also accepts one-time donations and legacy giving. All programs focus on sustainable community development through self-help groups, agricultural training, and early childhood education.
Differentiator
Problem solved
Functional benefit
Brands
- Turakura Kids Rwanda: A unique program in Rwanda supporting 25,000 children aged 0-7 with a digital-first approach to supporter engagement, replacing traditional one-on-one child sponsorship with community-based support.
- Dierbaar Cadeau
- Red een Kind Noodfonds
Products and services
- Kindsponsoring (Child Sponsorship) Monthly sponsorship of €32.75 connecting Dutch donors with a child in a Red een Kind village development program in Uganda, Malawi, or Burundi. Sponsors receive a sponsor package by post including a photo and information, can write letters to their sponsored child, and receive periodic updates on program results. Contributions fund community development rather than being directed solely to the sponsored individual.
- Gezinssponsoring (Family Sponsorship) Enhanced sponsorship tier at €48.75 per month supporting an entire family in a Burundi village program. Sponsors receive updates about the family's progress and the broader community program in which the family participates.
- Dorpsprogramma's (Village Development Programs) Multi-year (seven-year) community development programs operating in Uganda, Malawi, and Burundi, focusing on self-help groups, agricultural training, early childhood education, and child protection. Donors can directly support a specific village project via the Steun onze projecten page; programs aim for community self-sufficiency after seven years.
- Turakura Kids Rwanda Subscription program (€25, €32, or €48 per month) supporting 25,000 children aged 0-7 in Rwanda through a community-based early childhood development approach run by local partner EPR. Supporters gain access to an exclusive online portal with video updates and program stories, two issues per year of the OmArmen magazine, and quarterly email updates, but do not correspond one-to-one with a specific child.
- Dierbaar Cadeau (Precious Gift) Symbolic gift catalog offering from €12 (e.g., hour of play, hour of singing at €12; chickens and goats at €25; trained preschool teacher at €50) supporting families in Uganda, Kenya, Burundi, and Malawi. Gifts are sold via the dierbaarcadeau.nl webshop as physical or digital cards, including use as wedding or event gifts in lieu of traditional presents. Proceeds fund specific program elements.
- Eenmalige Donatie (One-time Donation) Single donation option allowing donors to make immediate contributions starting at €15 (with €50 and custom amounts also available) to support children in poverty and need, processed via iDEAL or bank transfer (NL77 ABNA 0377332860).
- Noodfonds (Emergency Relief Fund) Emergency relief fund providing aid to children and families in crisis situations, currently active in DR Congo, South Sudan, and Somalia through the Dutch Relief Alliance and local partner organizations. Support includes shelter, food, trauma care, education support, and relief kits.
- Kringloopwinkels (Charity Thrift Stores) Network of seven second-hand (kringloop) shops in Zwolle-Zuid, Zwolle-Berkum, Groningen, Hardenberg, Kampen, Enschede, and Amersfoort. Shops sell donated goods and Red een Kind gift vouchers, with proceeds funding charitable programs. They also serve as physical community engagement and tax appraisal event touchpoints.
- Kinderrechtenfestival (Children's Rights Festival) Annual one-week educational and fundraising program for Dutch primary schools (groups 1-8) running each November. Schools receive free educational materials, digital lessons, festival bands, and a complete fundraising toolkit. Students learn about world citizenship and children's rights while raising money for children in Africa and India.
- Nalaten (Legacy Giving) Planned giving program allowing donors to include Red een Kind in their will or estate. Managed by Relatiemanager Nalatenschappen André Groenewegen, the program supports tax-efficient giving (periodieke schenking) and includes annual tax appraisal events at auction houses such as Zeeuws Veilinghuis and Veilinghuis De Korendijk.
Quantifiable outcome
- 496,253 children reached in 2025 through village programs and emergency aid
- +3 more outcomes
Companies that use Red een Kind
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles5 records
Red een Kind technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Red een Kind partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Dutch Relief Alliance (DRA)coreThe Dutch Relief Alliance is a coalition of 14 Dutch humanitarian organizations working with the Dutch Ministry of Foreign Affairs and local organizations to deliver emergency aid. Red een Kind participates in DRA-led joint emergency response projects in DR Congo and Somalia, providing shelter, relief kits, healthcare, and food assistance to vulnerable populations.
- LISAP (Malawi)coreLISAP is a local partner organization in Malawi through which Red een Kind implements its village development programs in areas such as Mwalweni, Mwansambo, and Upper Zilakoma. LISAP facilitates self-help groups, agricultural training, and early childhood education.
- NASFAM (Malawi)coreNASFAM is a Malawian farmers' organization that partners with Red een Kind to implement agricultural training and community development programs in Malawi.
- AEE (Oeganda/Rwanda)coreAEE is a local partner organization operating in Uganda and Rwanda, implementing Red een Kind's village programs including self-help groups, child protection structures, and early childhood development centers.
- SAO (Oeganda)coreSAO is a local partner organization in Uganda working with Red een Kind on village development programs, particularly in the Abim, Arivu, and Bileafe areas.
- ADS (Kenia)coreADS (Anglican Development Services) is a Kenyan partner organization through which Red een Kind implements village programs in Bomet, Busia, and Kitui, including child groups, farmer groups, and parenting training.
- AICCAD (Kenia)coreAICCAD is a Kenyan faith-based development organization partnering with Red een Kind on community development programs in Kenya.
- NCCK (Kenia)coreNCCK (National Council of Churches of Kenya) is a partner organization collaborating with Red een Kind on development programs in Kenya.
- EPR (Rwanda)coreEPR is a local partner organization in Rwanda working with Red een Kind on the Turakura Kids Rwanda program, supporting 25,000 children aged 0-7 through early childhood development and family support.
- EO (Evangelische Omroep)coreEO is a Dutch religious broadcaster that partnered with Red een Kind for Season 53 of EO Metterdaad, a TV series airing on NPO 2 featuring Red een Kind's programs in Burundi. The partnership provides national media exposure to Red een Kind's work and mission.
- Kringloop voor Red een Kind (charity shops)coreRed een Kind operates seven Kringloop (second-hand charity) shops in Dutch cities (Zwolle-Zuid, Zwolle-Berkum, Groningen, Hardenberg, Kampen, Enschede, Amersfoort). These shops generate revenue from donated goods sales and serve as physical community engagement touchpoints.
- Climate Stewards NederlandminorClimate Stewards Nederland measures Red een Kind's CO2 emissions and provides carbon offset programs, supporting the organization's sustainability policy commitments.
- Zeeuws VeilinghuisminorThe Zeeuws Veilinghuis (auction house in Middelburg) partners with Red een Kind to auction donated valuable items at tax appraisal events, with proceeds funding Red een Kind's projects. Similar partnership with Veilinghuis De Korendijk.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Red een Kind competitors and assessment
Company assessmentDirect peers
- SOS Kinderdorpen Nederland: Large Dutch child-welfare NGO supporting vulnerable children through family-based care, with monthly sponsor relationships and presence in Africa and India. Overlaps with Red een Kind's child sponsorship value proposition and Dutch Christian/non-religious donor base.
- Compassion International (Compassion Nederland): Direct Dutch arm of the world's largest Christian child sponsorship NGO. Both organizations run monthly one-to-one child sponsorship programs for children in poverty, target Dutch Christian donor segments, and operate through a similar church-and-individual fundraising model.
- ZOA: Dutch Christian humanitarian and development organization active in fragile states (DR Congo, South Sudan, Ethiopia) — overlapping both with Red een Kind's Noodfonds emergency response footprint and its Dutch Christian donor base.
- Tearfund Nederland: Affiliated with the global Tearfund network, this Dutch Christian development organization funds community development and emergency relief. Comparable in Christian identity, Dutch donor base, and multi-country African program delivery via local partners.
- Woord en Daad: Large Dutch Christian development NGO running community-based programs in Africa and Asia with a similar self-help, locally-partnered delivery model. Targets the same Dutch Christian donor base and holds ANBI and CBF certifications comparable to Red een Kind's.
- Dorcas: Dutch Christian international development NGO operating community programs (food security, education, economic development) in Eastern Europe, Africa, and the Middle East. Comparable in ANBI/CBF certification, Dutch donor acquisition, and focus on vulnerable children and families.
- World Vision Nederland: Dutch branch of the global child sponsorship NGO. Direct competitor for monthly child sponsorships and Christian donor loyalty in the Netherlands; larger scale but overlapping donor value proposition, ANBI/CBF compliance, and program geographies.
- Kinderen van de Wereld (Childaid Network): Dutch child-focused development NGO running community development projects in India, Nepal, and South Africa through local partner organizations, financed by individual sponsors and donations. Highly comparable in child sponsorship, partner-mediated delivery, and ANBI status.
Broad incumbents
- UNICEF Nederland: Larger, secular global children's organization with a Dutch fundraising arm. Competes for the same Dutch family and individual donor wallet for child welfare, but is fundamentally a UN-mandated multilateral rather than a community-development NGO — hence categorized as a broad incumbent.
- Habitat for Humanity Nederland: Broader international nonprofit with Dutch presence focused on housing and family support in developing countries. Less direct overlap than the Dutch child-sponsorship NGOs above, but competes for similar Dutch family/individual donors and access to church and corporate partnerships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights8 records
Customer concentration
Red een Kind social profiles
Digital presenceRed een Kind compliance and trust
Trust signalCompliance3 records
Red een Kind financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red een Kind leadership team
Management profileNumber of profiles
Profiles2 records
Red een Kind subsidiaries and ownership
Company hierarchySubsidiaries1 record
Red een Kind funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red een Kind M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red een Kind
What does Red een Kind do?
Red een Kind is a Dutch Christian nonprofit that funds and runs seven-year village development programs for children and families living in poverty in Sub-Saharan Africa and India. Its core funded offerings are child sponsorship (kindsponsoring from €32.75/month), family sponsorship (gezinssponsoring from €48.75/month), the Turakura Kids Rwanda early childhood program (from €25/month), and the Noodfonds emergency relief fund. The organization supplements these with one-time donations, a symbolic gift catalog (Dierbaar Cadeau from €12), planned giving (nalaten), and revenue from seven Kringloop second-hand shops in the Netherlands.
Is Red een Kind a public or private company?
Red een Kind is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Red een Kind founded?
Red een Kind was founded in 1966.
Where is Red een Kind based?
Red een Kind is headquartered in Zwolle, Netherlands, in the Europe region.
How does Red een Kind make money?
Six revenue lines are on record. Kind Sponsorship is the primary driver. The others are turakura Kids Rwanda Supporter Program, one-time and Periodic Donations, dierbaar Cadeau (Gift Catalog), kringloop (Charity Thrift Shops) and bequests and Legacy Giving.
Who are Red een Kind's main competitors?
Direct peers on record are SOS Kinderdorpen Nederland, Compassion International (Compassion Nederland), ZOA, Tearfund Nederland, Woord en Daad, Dorcas, World Vision Nederland and Kinderen van de Wereld (Childaid Network). Broad incumbents are UNICEF Nederland and Habitat for Humanity Nederland.
Does Red een Kind have an API?
No public API is recorded for Red een Kind.
What industry is Red een Kind in?
Red een Kind's product category is International charitable development and child sponsorship services. Its primary akta.pro industry code is BPAGABAG, Child Protection & Child Rights, with a secondary code of HLAJAKAG, Maternal, Newborn, Child & Adolescent Health (MNCAH) NGOs. Its NAICS code is 813 and its SIC code is 8300.