lighthouse benefit advisors

Name

lighthouse benefit advisors

Legal name

Lighthouse Benefits Advisors

Website

https://lighthousebenefitadvisors.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Employee Benefits Consulting

NAICS

Insurance and Employee Benefit Funds (5251)

SIC

Insurance Agents, Brokers & Service (6411), Services-Management Consulting Services (8742)

akta.pro primary industry

Compensation, Benefits & Total Rewards Advisory (BPACAJAG)

akta.pro secondary industries

Benefits Administration (BPACAPAC), Eligibility, Enrollment & Benefits Administration (HLAEALAH), Benefits Administration & Enrollment Support (BPAAAIAB)

Keywords

• Employee benefits consulting
• Benefits administration
• Pharmacy benefit management
• COBRA administration
• HR compliance services

Headquarters

HQ city

Saint Simons Island

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Advisory and Brokerage Commissions: The firm earns commissions from insurance carriers for placing employee benefits coverage including health, dental, vision, disability, and other ancillary benefits. This is the primary revenue stream for benefits advisory firms.
2. Proprietary Program Administration (LBARx & Better Than COBRA): Revenue from administering proprietary programs including LBARx pharmacy management and Better Than COBRA alternative coverage services to existing employer clients.
3. Consulting and Compliance Services: Professional consulting services for benefits administration, compliance monitoring, plan design, and strategic planning for employers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Lighthouse Benefit Advisors designs, markets, and administers customized employee benefit programs for employers, including health, dental, vision, disability, and ancillary coverage. The firm differentiates through two proprietary offerings—LBARx, a pharmacy benefit program that reduces prescription drug spending via drug manufacturer and foundation savings, and Better Than COBRA™, an alternative to COBRA continuation coverage. Service delivery is enabled by the Employee Navigator benefits administration platform, supported by compliance monitoring, population health analytics, and wellness and disease management programs.

Product overview

Lighthouse Benefits Advisors offers a comprehensive employee benefits advisory service with multiple interconnected products and service modules. The core offerings include LBARx (a proprietary pharmacy cost reduction program) and BetterThanCOBRA (an alternative to traditional COBRA continuation coverage). These are supported by a suite of service modules covering strategic planning and development, benefits administration and technology, HR resources and member support, compliance and reporting, analytics and population health, wellness and disease management, pharmacy benefit consulting, and ancillary benefits. The company utilizes Employee Navigator technology platform for benefits management and enrollment, and works with national carriers to deliver customized benefit programs.

Differentiator

Problem solved

Functional benefit

Brands

• LBARx: Proprietary pharmacy program that helps clients reduce prescription drug spending by uncovering savings opportunities through drug manufacturers and their foundations.
• BetterThanCOBRA

Products and services

• LBARx Proprietary pharmacy benefit management program for employer clients that reduces prescription drug spending by accessing savings through drug manufacturers and their foundations, and provides specialty medication guidance and improved medication access.
• Better Than COBRA™ Alternative to COBRA continuation coverage for terminated employees that delivers personalized guidance, side-by-side coverage comparisons, digital and phone-based enrollment, and compliance reporting for employer clients.
• Strategic Planning & Development Custom benefit plan design and development service that creates sustainable long-term benefits strategies aligned with employer goals.
• Benefits Administration & Technology Technology-enabled benefits administration service using platforms like Employee Navigator to manage enrollment, benefits data, and compliance for employer clients.
• Compliance & Reporting Compliance advisory service providing guidance on federal and state regulations, proactive monitoring, weekly regulatory updates, and ACA and COBRA compliance support.
• Analytics & Population Health Data analytics service using predictive analytics to identify future risks, close gaps in care, and mitigate catastrophic claims risk across employer health plans.
• Wellness & Disease Management Proactive wellness and disease management programs that engage higher-risk employees with chronic conditions to lower healthcare costs and reduce serious claims.
• Pharmacy Benefit Consulting Pharmacy benefit consulting that uses team expertise and data analytics to identify inefficiencies and cost drivers and recommend strategies aligned with overall health plan goals.
• Ancillary and Voluntary Benefits Value-added benefits offering delivered through national carriers, including dental, vision, disability, commuter, supplemental life, EAP, identity theft protection, critical illness, accident, hospital indemnity, prepaid legal, and pet insurance.
• HR Resources & Member Support Communication tools and ongoing education resources that help HR teams assist employees in understanding their benefits.

Quantifiable outcome

• Prescription drugs account for more than 20% of total employee healthcare spend, which LBARx helps reduce
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• AllHealth ChoicecoreTechnology or IntegrationHealthcare provider partner that collaborates with LBA during open enrollment events. A nurse from AllHealth Choice participated in enrollment sessions and identified health issues for employees, demonstrating integrated care approach.
• Employee NavigatorcoreTechnology or IntegrationTechnology platform partner providing benefits management, enrollment, data warehousing, and compliance functionality. LBA utilizes this platform as the primary client administration system.
• Health Payer ConsortiumminorChannel Partner/ Reseller/ DistributorPartner organization in the health payer ecosystem.
• Mitigate PartnersminorStrategic or Co-development PartnerStrategic partner organization in the benefits ecosystem.
• NABIPcoreGTM or Marketing PartnerNational Association of Benefits Insurance Professionals - industry association membership providing professional development, networking, and industry advocacy.
• SIIA (Society of Insurance Administrators)coreGTM or Marketing PartnerIndustry association membership for insurance administrators providing professional resources and industry representation.
• SHRM (Society for Human Resource Management)coreGTM or Marketing PartnerProfessional HR association membership providing resources, certification, and networking for HR professionals and benefit administrators.
• Brunswick-Golden Isles Chamber of CommercecoreGTM or Marketing PartnerLocal chamber of commerce where LBA maintains membership and active participation. President Mike Maloy serves as past Chairman of the Board.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• Zywave: Zywave is a technology and content provider powering brokers and benefits agencies — listed as a LBA technology partner and adjacent ecosystem participant in the same brokerage channel.

Direct peers

• USI Insurance Services: USI is a national insurance brokerage with a deep employee benefits practice for mid-market employers, including proprietary risk-management programs — directly comparable to LBA's advisory plus LBARx proprietary offering.
• Benefitmall: Benefitmall is a benefits brokerage and administration platform serving small and mid-market employers through a partner-broker model; comparable to LBA's Employee Navigator-based service delivery and SMB employer focus.
• OneDigital: OneDigital is a U.S. employee benefits and HR advisory firm serving mid-market and small employers with brokerage, administration, and wellness offerings — the closest large-scale analog to LBA's regional mid-market benefits advisory model.

Broad incumbents

• Hub International: Hub International is a North American insurance brokerage with strong employee benefits practice for mid-sized employers — serves as a regional incumbent peer to LBA across the Southeast U.S.
• Arthur J. Gallagher & Co. Gallagher is a global insurance brokerage and risk management firm offering comprehensive employee benefit consulting at scale — the broad incumbent against which LBA's boutique advisory competes for larger accounts.
• Brown & Brown, Inc. Brown & Brown is a national insurance brokerage with a growing employee benefits segment for mid-market employers; comparable to LBA as a brokerage peer, though at significantly larger scale.
• Marsh McLennan (Mercer): Mercer, part of Marsh McLennan, is one of the largest health and benefits consultancies worldwide, offering actuarial, brokerage, and population health services — comparable to LBA but operating as a global incumbent.
• NFP (an Aon company): NFP is a middle-market insurance broker and benefits consultant now part of Aon; directly comparable to LBA in target client (mid-market employers) and benefits advisory orientation, but with national reach.

Emerging players

• Businessolver: Businessolver is a benefits administration technology platform providing enrollment, eligibility, and employee support — overlaps with LBA's outsourced administration and Employee Navigator-based enrollment workflow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lighthousebenefitadvisors

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about lighthouse benefit advisors