Rock Out Entertainment

What Rock Out Entertainment does

Rock Out Entertainment is a privately held, founder-owned live event production company headquartered in Livonia, Michigan, operating across Southeast Michigan. Founded in 1995 by Wayne A. Kinney, the company provides a vertically integrated suite of services spanning live DJ entertainment, professional audio (QSC, JBL, Mackie), intelligent and architectural lighting (Chauvet Rogue, up-lighting), video production (LED walls, projectors, IMAG), and a broad portfolio of photo booth formats (Open Air, Selfie Station, 360 Video, Ring Roamer, Green Screen, Mirror Me, Enclosed, Vintage, Slow Motion). Its 2024-2025 product refresh added AI-driven capabilities including computer-vision background removal, AI-FX character transformation, and AI-enhanced robot caricature artists, positioning the company at the intersection of traditional AV production and AI-augmented experiential offerings.

The company serves two primary segments: weddings (its historical core, with 800+ receptions personally DJ'd by the founder and 1,000+ lifetime events) and corporate events including team-building, product launches, galas, and brand activations. Its go-to-market is direct sales via website inquiry forms, phone, and email — quote-based pricing on services with published unit pricing on photo booth rentals starting around $595. Distribution is anchored by long-tenured preferred-vendor relationships with premium regional venues including The Henry Ford, Colony Club Detroit, Zingerman's Cornman Farms, Shinola Hotel, and Detroit Yacht Club, plus a 10+ season partnership with the Detroit Tigers at Comerica Park. Revenue is generated through professional services fees and equipment rental, with no disclosed institutional capital, no headcount growth signals, and no geographic expansion beyond Southeast Michigan.

Name

Rock Out Entertainment

Legal name

Rock Out Entertainment

Website

https://rockoutentertainment.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Rock Out Entertainment is a Livonia, Michigan-based live event production company founded in 1995 that provides DJ, audio-visual, photo booth, and AI-enhanced experiential services to weddings, corporate clients, and brand activations across Southeast Michigan.

Ownership category

akta.pro rank

Product category

Live Event Production Services

NAICS

Musical Groups and Artists (71113)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Party DJ, Music & Audio Services (HSACACAI)

akta.pro secondary industries

Live Music Booking (Bands, Soloists, DJs) (HSACAHAA), Backline & Musical Instrument Rentals (Concert/Performance Support) (THAHAEAL)

Keywords

• Live event production
• DJ services
• Photo booth rentals
• Audio visual production
• Wedding entertainment

Headquarters

HQ city

Detroit

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. DJ Services: Professional DJ services for weddings, corporate events, branding events, and special occasions. Revenue generated through hourly or event-based fees for DJ talent, equipment included. Services include music selection, emcee hosting, crowd reading, and playlist customization.
2. Audio-Visual Equipment Rental & Production: Rental and operation of professional audio systems, lighting equipment, LED video displays, projectors, screens, and staging. Includes on-site technicians and production staff. Revenue from equipment rental fees combined with technical labor.
3. Photo Booth Rentals: Various photo booth options including Open Air, Selfie Station, 360 Video, Green Screen, Ring Roamer, Mirror Me, Vintage, Enclosed, and Slow Motion booths. Revenue from rental fees typically ranging from $595-$795+ for 4-hour bookings, with add-on features available.
4. Event Planning & Production Services: Full-service event production including planning consultation, pipe and drape decor setup, ceremony music coordination, and complete logistics management. Revenue from professional services and labor.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Rock Out Entertainment provides live event production services for weddings, corporate events, branding activations, and special occasions across Southeast Michigan. Core deliverables include professional DJ entertainment, audio reinforcement, intelligent lighting, video/IMAG production, multiple photo booth formats, and full event planning/logistics. The company bundles its own equipment (QSC/JBL/Mackie audio, Chauvet lighting, LED video walls) with on-site DJs, technicians, and decor staff to deliver turnkey events.

Product overview

Rock Out Entertainment is a live event production company offering a comprehensive suite of DJ, audio-visual, and entertainment services for weddings, corporate events, and special occasions across Southeast Michigan. The core offering centers on Live DJ Services supported by Live Audio, Lighting, and Video Production capabilities. The product portfolio includes multiple photobooth variations (Open Air, Selfie Station, 360 Video Booth, Ring Roamer, Green Screen, Mirror Me, Enclosed, Vintage, Slow Motion Booth) and Draw Me Bots as add-on engagement modules. Additional services include Karaoke (with 57,000-song KaraFun catalog), Up-Lighting, Intelligent Moving Head Lighting, Pipe and Drape decor, Audience Participation Devices, and Rock Out Faces digital caricature art. The company also provides full-service Corporate Event Production, Wedding DJ and Production, Branding Events, and Live Music booking/planning. Founded in 1994 and incorporated in 2002, the company operates from Livonia, Michigan with preferred vendor status at major Southeast Michigan venues.

Differentiator

Problem solved

Functional benefit

Products and services

• Live DJ Services Professional live DJ entertainment for weddings, corporate events, branding events, and special occasions, including music selection, emcee hosting, crowd reading, announcement coordination, and full equipment setup.
• Live Audio Production Professional audio reinforcement featuring powered speakers (QSC, JBL), Mackie mixing boards, wireless microphones, and custom sound design serving events from 25-person presentations to large-scale productions.
• Lighting Services Professional event lighting including dance floor lighting, spotlights, uplighting, and intelligent moving head lights (Chauvet Rogue) covering weddings, corporate events, graduations, and social functions.
• Live Video Production Video display and production services including large LED screens, HD video, Image Magnification (IMAG), projectors, staging, and live streaming capabilities.
• Photo Booth Rentals Rental of multiple photo booth formats including Open Air, Selfie Station, 360 Video, Green Screen, Mirror Me, Enclosed, Vintage, and Slow Motion booths, with professional attendants, props, social sharing, and custom overlays; published starting prices around $595 for Open Air and approximately $795 for Enclosed Booth 4-hour rentals.
• Wedding DJ and Production Comprehensive wedding entertainment bundle including DJ services, ceremony and cocktail hour music, reception coordination, announcements, toasts, and full audio, video, and lighting production tailored to each couple's preferences.
• Corporate Event Production Full-service corporate event planning and production including team-building events, product launches, conference series, release parties, live performances, and charity galas designed to maximize event ROI and audience engagement.
• Branding Events Experiential marketing and branding event services including promotional staffing, audience engagement devices, and branded entertainment for corporate activations and product launches.
• Live Music Production Live music audio production and event planning featuring professional sound engineers, equipment rental, musician booking, and stage and lighting setup.
• Karaoke Services Digital karaoke service featuring a 57,000-song catalog via KaraFun, wireless microphones, 1000-watt loudspeaker, on-screen lyrics, smartphone song queue, and customizable key and tempo for singers.
• Pipe and Drape Decor Professional drapery services including 600 feet of 16-foot-tall black theatre drape, white functional drapery, and semi-transparent decor drapery for stage treatments and event-space framing.
• Audience Participation Devices Interactive audience clicker devices enabling real-time audience engagement and data capture for corporate meetings, trainings, fundraising events, and community building initiatives.
• Draw Me Bots AI-powered robot caricature artists that sketch guests in themed caricature form live at events, with text and email delivery of digital caricature cards.
• Ring Roamer Photo Booth Portable ring-shaped camera device launched in 2022 that brings photo capture directly to guests on the dance floor or mingling at events, enabling instant image sharing while mobile.
• 360 Video Booth Interactive 360-degree rotating camera platform launched August 2024 that captures slow-motion video of guests and produces shareable videos and GIFs with custom graphic overlays and wireless perimeter lighting.
• Enclosed Photobooth Enclosed photobooth launched September 2024 with wrap-around privacy curtains, 21-inch LCD preview screen, color and B&W photo filter options, and a professional attendant at approximately $795 for a 4-hour rental.
• Virtual Green Screen (AI Background Removal) for Selfie Station AI-powered background removal technology launched March 2025 and added to Selfie Station bookings, letting guests choose virtual backgrounds without physical green screen equipment.
• AI-FX Selfie Station Feature AI-FX feature launched in 2025 that transforms guests into themed characters (pirates, superheroes, fantastical adventures) using advanced AI, available as an add-on to Selfie Station bookings.

Quantifiable outcome

• Most dancing in 5 years at Community Choice Credit Union holiday party
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• The Henry FordcoreGTM or Marketing PartnerRock Out Entertainment is a preferred entertainment provider referred by The Henry Ford Museum. They have over 15 years on the venue's vendor list and regularly entertain at The Henry Ford, Greenfield Village, and Lovett Hall locations in Dearborn, MI. The relationship provides consistent event bookings and credibility through venue endorsement.
• Forbes Hospitality / Colony Club DetroitcoreGTM or Marketing PartnerNearly 15-year relationship with Forbes Hospitality as preferred partner to entertain at Colony Club Detroit, a historic elegant venue. Being referred by this venue provides regular bookings and industry credibility.
• Zingerman's Cornman FarmscoreGTM or Marketing PartnerPreferred vendor at Zingerman's Cornman Farms for approximately 10 years. Specializes in intimate and small weddings at this popular Ann Arbor area venue. Deep familiarity with venue layouts and offerings.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Selective Sound Entertainment: Detroit/Southeast Michigan DJ and event entertainment company specializing in weddings, corporate events, and school functions. Comparable scale and service portfolio to Rock Out.
• Sounds Abound Entertainment: Michigan-based DJ and event entertainment provider serving weddings, corporate events, and school events with similar DJ, lighting, and photo booth offerings. Overlapping regional customer base and product mix.
• Mike Staff Productions: Michigan-based wedding DJ and event entertainment company offering similar DJ, lighting, photo booth, and event production services across the Midwest. Closest scale and business-model match to Rock Out Entertainment.
• Elite Entertainment: Wedding and event DJ/entertainment company providing DJs, lighting, photo booths, and event coordination. Comparable in product mix (DJ + photo booth + AV) and customer segments (weddings, corporate).

Broad incumbents

• Freeman: Global event production and experiential marketing company providing AV, staging, lighting, and full event execution. Comparable in event production services but operates at enterprise scale across corporate, association, and trade-show segments.
• SWANK Audio Visuals: Event AV and production services company serving hotels, convention centers, and corporate events with staging, lighting, and sound. Comparable in AV/lighting rental and event production focus but at significantly larger scale.
• Encore Event Technologies: One of the largest event technology and AV production companies globally (formerly PSAV), offering AV, lighting, staging, and event technology services for meetings, conferences, and live events. Overlaps with Rock Out's AV/lighting/video production capabilities but at a much larger enterprise scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/rockoutinsta
• LinkedInlinkedin.com/company/rock-out-entertainment

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rock Out Entertainment