What Secana Beachtown does

Secana Beachtown Resort & Villas is a private, beachfront lifestyle resort operating in Berawa, Canggu, Bali, Indonesia. The property offers five accommodation tiers — an 84 sqm one-bedroom loft apartment and one- to four-bedroom private pool villas ranging from 173 sqm to 445 sqm — available for nightly, monthly and yearly stays. The resort is positioned as the only beachfront villa property in Canggu, located 150 meters from Berawa Beach and along the FINNS Loop shuttle route.

The business is structured as an integrated destination spanning three operating subsidiaries: Saya Club (a three-floor health and wellness facility with gym, reformer pilates, yoga, Muay Thai, spin, recovery amenities and co-working space), Beachtown Grocer (an all-day cafe and premium grocer offering Bali's largest canned craft beer selection), and Secana Rooftop (a 9am-11pm Mediterranean rooftop restaurant and pool bar with DJ sunset programming). Private event space is offered on the rooftop for celebrations and corporate functions. Day-to-day operations are delegated to third-party management firm Guest Society.

The revenue model combines one-time transactional accommodation and F&B revenue with a recurring component from monthly and yearly residences, wellness memberships, and event bookings. The company sells direct-to-consumer primarily through its own booking platform (booking.secanabeachtown.com) and WhatsApp reservation channels, with quote-based pricing that is not publicly disclosed. Customer segments are short-stay leisure travelers, families and groups, wellness-focused guests, and digital nomads/long-stay residents; a 2026 partnership with FINNS Beach Club extends distribution into a co-branded Short Escape package valid through March 2027.

Name

Secana Beachtown

Legal name

Secana Beachtown Resort & Villas

Website

https://secanabeachtown.com

Company type

Private

Founded year

2023

Operating status

Operating

Short description

Secana Beachtown is a private beachfront resort in Canggu, Bali, offering 1-4 bedroom private pool villas and loft apartments for nightly, monthly, and yearly stays, alongside Saya Club wellness, Beachtown Grocer cafe, and Secana Rooftop restaurant targeting leisure travelers, families, wellness guests, and long-stay residents.

Ownership category

akta.pro rank

Product category

Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Luxury Villas & Residences Resorts (THAGACAM)

akta.pro secondary industries

Beachfront & Island Luxury Resorts (THAGACAA), Luxury Beachfront & Waterfront Villas (THAMAEAE)

Keywords

• Beachfront resort accommodation
• Private pool villas
• Wellness retreats
• Serviced residences
• Hospitality dining venues

Headquarters

HQ city

Canggu

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Accommodation: Revenue from nightly, short-term, and long-term villa and apartment rentals. Accommodations include 1-4 bedroom private pool villas and loft apartments, available for nightly stays as well as monthly and yearly residencies.
2. Food & Beverage: Revenue from Secana Rooftop restaurant/bar and Beachtown Grocer cafe. Secana Rooftop operates from 9am to 11pm offering Mediterranean-influenced cuisine, seafood, grilled plates, pizzas, and pasta. Beachtown Grocer operates from 7am-11pm serving breakfast, lunch, dinner, grab-and-go items, and premium groceries including Bali's largest selection of craft beers.
3. Wellness Services: Revenue from Saya Club wellness facilities including gym access, reformer pilates, yoga, Muay Thai, spin, strength & conditioning classes, and in-room spa treatments. Saya Energise offers recovery facilities including jacuzzi, ice bath, sauna, and jacuzzi from 6am-9pm.
4. Events & Private Functions: Revenue from private event space bookings on the rooftop lounge for birthdays, cocktail gatherings, private dinners, corporate functions, and community gatherings.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Secana Beachtown operates a beachfront resort and villa property in Canggu, Bali offering 1-4 bedroom private pool villas (173-445 sqm) and 1-bedroom loft apartments (84 sqm) for nightly, short-term, monthly, and yearly stays. The property integrates multiple dining venues (Secana Rooftop restaurant/bar and Beachtown Grocer cafe/grocer), Saya Club wellness facilities (gym, Reformer Pilates, recovery center with sauna/ice bath/jacuzzi, co-working space, in-room spa), and private rooftop event space into a single lifestyle destination 150 meters from Berawa Beach.

Product overview

Secana Beachtown is a beachfront resort and residence complex in Berawa, Canggu, Bali, offering a portfolio of private pool villas and loft apartments across five accommodation tiers (1-4 bedroom villas and loft-apartments), complemented by dining venues (Secana Rooftop restaurant/bar, Beachtown Grocer cafe and grocer), Saya Club wellness facilities (gym, co-working space, recovery center, in-room spa), and curated stay packages. The property functions as an integrated lifestyle destination rather than a single product, combining accommodation with food & beverage, fitness, wellness, work, and event services.

Differentiator

Problem solved

Functional benefit

Brands

• Saya Club: Health and wellness club featuring gym, functional training, spin studio, pilates studio, recovery centre, co-working space, and in-room spa services
• Beachtown Grocer
• Secana Rooftop

Products and services

• Four Bedroom Signature Villa

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• FINNS Beach ClubcoreGTM or Marketing Partner · 6 March 2026SECANA x FINNS partnership offering Short Escape package including F&B vouchers up to IDR 2,000,000 per room, Party Pass with F&B credit up to IDR 605,000 per person, priority entry, FINNS Party Drinks Hard Seltzer, shot, towel rental, and locker access at FINNS Beach Club. Valid for stays from 06 Mar 2026 to 31 Mar 2027 with minimum 3 consecutive nights.
• Guest SocietycoreOthersGuest Society is identified as the management company operating Secana Beachtown Resort & Villas. The property is managed by Guest Society as indicated on the website footer.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Bisma Eight Ubud: Boutique Bali resort-positioned property with curated F&B and wellness programming — comparable as a Bali lifestyle-resort model at a similar scale, though located in Ubud rather than a beachfront.

Direct peers

• COMO Uma Canggu: Beachfront luxury resort in Canggu offering suites and villas with integrated wellness programming and multiple dining venues — the closest direct competitor in the same micro-market with the same lifestyle-and-wellness positioning.
• COMO Shambhala Estate: Bali wellness-intensive luxury resort with residences, full spa, and F&B — closely comparable to Secana's accommodation-plus-wellness bundled offer, though larger scale.
• Potato Head Bali (DESA Potato Head): Bali lifestyle destination combining accommodation, multiple restaurants, beach club, and event programming — operates on the same 'integrated lifestyle destination' thesis that underpins Secana's model.
• Karma Kandara Bali: Luxury cliff-top villa resort in Bali with multiple dining outlets, a beach club, and spa facilities — comparable as a Bali private-villa resort with multi-vertical revenue.
• Alila Villas Uluwatu: Luxury cliff-edge private-pool villa resort in Bali operating under a global luxury brand — directly comparable as a high-end Bali villa experience with on-site dining and wellness amenities.
• The Slow Canggu: Boutique Canggu hotel targeting the same creative-class / digital-nomad segment as Secana's long-stay residences, with curated food and beverage and a strong design-led brand identity.

Regional players

• FINNS Beach Club: Canggu's flagship beach club and Secana's distribution partner via the Short Escape package — competes for Canggu guest time-spend and daytime F&B share while also serving as a marketing channel.

Broad incumbents

• The Legian Seminyak: Established luxury beachfront resort in Bali with private villas, wellness, and dining — competes for the same high-end Bali leisure guest as Secana.
• W Bali Seminyak: International-branded luxury Bali beachfront resort with multiple dining venues, spa, and event programming — represents the broader-incumbent competitive set Secana must differentiate against.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/secana-beachtown

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Secana Beachtown