What Raymond Potterton Auctioneers does

Raymond Potterton Auctioneers is a privately held Irish estate agency founded in 1991 by Raymond Potterton, headquartered at 38 Watergate Street, Navan, County Meath. The firm operates as a private limited company (Raymond Potterton & Co, Company Reg: 31420) regulated by the Property Services Regulatory Authority under PSRA Licence 002488. It provides residential, new homes, agricultural, and commercial property sales and lettings, alongside both in-room and online property auctions and professional valuation services (market, probate, and compulsory purchase valuations). The firm explicitly markets itself as a specialist in the East Meath property market, with operating geographies extending into County Cavan, County Westmeath, and County Louth.

The company's core technology is a property listing and auction management platform integrated with digital marketing tools, supported by Matterport 3D virtual tours, drone photography for agricultural and aerial property showcasing, and a mobile-friendly website integrated with social media. Distribution relies heavily on Ireland's leading property portals (daft.ie, myhome.ie), targeted email property alerts to an internal buyer database, and local/national press advertising. The firm has a small team (11-50 employees), with a named bench including agents, an auctioneer (Sean McRedmond), and a data protection contact, and operates from a single Navan office that also houses its auction room.

Revenue is generated entirely on a transaction basis: commission on property sales, fees from auction services (in-room and online via the LSL Auctions platform), and fees for professional valuation work. Commission rates are not publicly disclosed and are negotiated individually by property type and sale method. The customer base is highly fragmented across individual buyers and sellers, residential developers, and agricultural landowners, with no disclosed enterprise customer concentration. Recent strategic activity has centered on launching multiple new home developments (The Furrows in Ratoath, Effernock in Trim, The Sycamore in Longwood) and a joint agency partnership with Lydon Farrell Property for large agricultural transactions.

Name

Raymond Potterton Auctioneers

Legal name

Raymond Potterton & Co

Website

https://raymondpotterton.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Raymond Potterton Auctioneers is a privately held Irish estate agency founded in 1991, operating from Navan, County Meath, providing residential, new homes, agricultural, and commercial property sales, lettings, auctions, and valuations across Meath and adjacent counties.

Ownership category

akta.pro rank

Product category

Real Estate Agency Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Appraisers (53132)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Auctions (BPAJAEAA)

akta.pro secondary industries

Land & Farm/Ranch Real Estate Auctions (BPAJAEAD), Development Site & Entitlement/Planned Community Auctions (BPAJAEAI), Luxury & High-Value Property Auctions (BPAJAEAE)

Keywords

• Residential property sales
• Agricultural land auctions
• Commercial estate agency
• New homes marketing
• Property valuations

Headquarters

HQ city

Navan

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Property Sales Commission: Commission-based estate agency fees charged on successful property sales transactions. The company acts as selling agent for residential, commercial, agricultural and new build properties across Meath and surrounding counties.
2. Auction Services: Revenue from conducting property auctions, both in-room and online. Properties sold via auction include agricultural land, residential homes, and commercial units.
3. Property Valuations: Professional valuation services including Property Valuations, Probate Valuations and Compulsory Purchase Valuations

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Raymond Potterton Auctioneers is a Meath-based estate agency offering residential, new homes, agricultural and commercial property sales, lettings, auctions, and professional valuations. The firm conducts both in-room and online auctions, primarily across County Meath and surrounding counties, providing end-to-end marketing, valuation, and transaction services to property buyers, sellers, and developers.

Product overview

Raymond Potterton Auctioneers is a property estate agency established in 1991, operating as a private limited company (Company Reg: 31420) regulated by PSR (Firm No: 002488). The company offers a comprehensive portfolio of property services including Residential, New Homes, Agricultural, and Commercial property sales and lettings, along with auction services (both in-room and online via LSL Auctions) and professional valuations (market valuations, probate valuations, compulsory purchase valuations). The company specializes in new home developments across Meath, including The Furrows in Ratoath, Effernock in Trim, and The Sycamore in Brackinrainey, Longwood. They also handle agricultural properties including farms and large acreage holdings, as well as commercial properties such as industrial units and office spaces.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Services
• New Homes Sales
• Agricultural Property Services
• Commercial Property Services
• Property Auctions
• Property Valuations

Quantifiable outcome

• Successful sale of 70-acre farm for €1.155m demonstrating strong auction performance
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Lydon Farrell PropertyminorChannel Partner/ Reseller/ DistributorJoint agency partnership for the sale of Meadstown and Moymet properties (250 acres in Dunderry). Both firms acted as joint selling agents for this large agricultural transaction.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sherry FitzGerald: Ireland's largest estate agency network with national branch coverage across residential, new homes, agricultural and commercial property. Comparable to Raymond Potterton in core service mix (sales, lettings, auctions, valuations) but with materially greater scale and geographic reach.
• REA (Real Estate Alliance): Network of independent Irish auctioneers offering residential, agricultural, commercial and auction services. Highly comparable co-operative model providing scale benefits to regional Irish firms similar to Raymond Potterton.
• Property Partners Lyster: Network of independent Irish auctioneers with strong rural and midlands presence. Comparable as a regional Irish full-service auctioneer handling residential, agricultural and commercial sales with auction capability.
• Quinn Property: Midlands-based Irish auctioneers specializing in agricultural land, farms and rural property with active in-room and online auctions. Closest peer in agricultural auction specialization, scale and regional Irish footprint.

Others

• Daft.ie: Ireland's leading property portal. Not a direct competitor to agency services but a critical distribution channel and structural disruptor — it shapes buyer search behaviour, fee expectations and competitive pressure on traditional auctioneers like Raymond Potterton.

Broad incumbents

• Knight Frank Ireland: Global real estate consultancy with Irish operations covering prime residential, commercial and rural estates. Comparable in prime/high-value residential and rural estate transactions including auction mandates.
• Savills Ireland: International real estate firm operating in Ireland across residential, commercial, agricultural and rural estates. Comparable breadth of services including agricultural estate sales and valuations, with much broader geographic and capital-markets reach.
• DNG: National Irish estate agency franchise offering residential, new homes, commercial, auctions and valuations. Directly comparable service offering with a multi-branch model that competes for the same vendor mandate pool as Raymond Potterton.
• Lisney: Established Irish estate agency with national branch coverage including residential, commercial and investment property. Comparable in core services but with stronger Dublin and investment-property orientation versus Raymond Potterton's agricultural and Meath focus.

Regional players

• Smith Harrington: Munster-based Irish auctioneers specializing in residential, agricultural and rural property with established auction practice. Comparable in auction and agricultural specialization but operating in a different Irish region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/raymondpotterton
• LinkedInlinkedin.com/company/raymondpottertonauctioneers

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raymond Potterton Auctioneers