What Recticel Bedding (schweiz) Ag does

Recticel Bedding (Schweiz) AG, operating under the consumer brand Superba within the corporate entity Lunora AG, designs and manufactures premium Swiss-made bedding systems for the Swiss consumer market. The portfolio spans mattresses (pocket-spring, foam, and Gomtex® Gel), boxspring beds, slatted bases (sommiers), toppers, bed frames, the motorized Komfortbett Superba Top 2.0, day beds/couches, pillows and duvets. Differentiation rests on proprietary technologies such as VESPA curved pocket springs, the 7-zone comfort system, NOVA plastic springs, and EvoPore high-resilience foam, combined with Swiss manufacturing across two plants — mattresses in Büron and slatted bases in Flüh — and a 100-year brand heritage dating to the introduction of Switzerland's first pocket-spring mattress in 1933.

The company distributes exclusively through an authorized network of specialist bedding retailers across Switzerland, supported by a company-owned consultation showroom in Büron. Pricing is quote-based, varies by configuration, and is finalized at the dealer; the product platform is modular and can be combined in over 1,000 variants. Customer segmentation centers on premium Swiss consumers (individuals and families) seeking customized ergonomic sleep solutions, with adjacent segments in accessible/care sleep (Komfortbett) and family-budget sleep (Family Collection). Revenue is generated on a one-time/per-unit sales basis through dealers, with no subscription or recurring license component.

The entity traces to Steppendeckenfabrik AG (founded 1924, renamed Superba S.A. in 1939), was integrated into the Recticel Group in 1996, and has been known since 2024 as Lunora AG following a centennial rebrand. Certification footprint includes Öko-Tex Standard 100 mattress covers, CFC-free foam cores, and GDPR-compliant data handling for direct customer relationships.

Name

Recticel Bedding (schweiz) Ag

Legal name

Recticel Bedding (Schweiz) AG

Website

https://superba.ch

Company type

Private

Founded year

1924

Operating status

Operating

Short description

Recticel Bedding (Schweiz) AG, operating as Superba under Lunora AG, designs and manufactures premium Swiss-made bedding systems — mattresses, boxspring beds, slatted bases, toppers, comfort beds, and pillows — sold exclusively through authorized specialist retailers across Switzerland.

Ownership category

akta.pro rank

Product category

Bedding and Sleep Systems

NAICS

Mattress Manufacturing (337910), Furniture and Related Product Manufacturing (337)

SIC

Household Furniture (2510)

akta.pro primary industry

Bed Frames, Foundations & Headboards Retail (CRAIABAE)

akta.pro secondary industries

Pillows & Pillow Systems Retail (CRAIABAC), Sleep Accessories Retail (Toppers, Pads, Wedges, Blankets, White Noise) (CRAIABAF)

Keywords

• Premium mattresses
• Boxspring beds
• Slatted bed bases
• Bedroom sleep systems
• Ergonomic bedding

Headquarters

HQ city

Büron

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Bedding Products Sales: Superba generates revenue through the sale of premium sleep systems including mattresses, boxspring beds, bed frames, slatted bases, toppers, pillows, duvets, and comfort beds through its authorized dealer network in Switzerland.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Superba designs, manufactures, and distributes premium Swiss-made sleep systems, including boxspring beds, mattresses (pocket spring, foam, and Gomtex® Gel), slatted bases, bed frames, toppers, the motorized Superba Top 2.0 comfort bed, day-bed couches, and pillows/duvets. Products are sold exclusively through a network of authorized Swiss specialist retailers and an appointment-based company showroom in Büron.

Product overview

Superba is a Swiss bedding company (operated by Lunora AG/Recticel Bedding Schweiz AG) offering a comprehensive sleep system portfolio. The product range centers on Boxspring Betten (luxury boxspring beds), Matratzen (mattresses in pocket spring, foam, and Gomtex® Gel technologies), Lattenroste (slatted bases in multiple variants), Bettrahmen (bed frames), Topper (mattress overlays), and the motorized Komfortbett Superba Top 2.0. Supporting products include Couches (space-saving day beds for guest rooms), Kissen & Duvets (pillows and duvets), and the Family Collection for budget-conscious families. Products utilize proprietary technologies including VESPA pocket springs, Gomtex® Gel foam, NOVA plastic springs, and 7-zone ergonomic zoning. The portfolio follows a platform approach where mattresses and slatted bases are designed to work synergistically, with accessory options for the Top 2.0 comfort bed.

Differentiator

Problem solved

Functional benefit

Products and services

• Boxspring Beds (Boxspring Betten) Luxury boxspring beds combining a box base, pocket spring mattress, and topper for premium sleep comfort; available in multiple models (e.g., Losone, Laax, Nyon, Flims, Losone extended) and configurable in 1000+ variants.
• Bed Frames (Bettrahmen) Customized bed frames designed to integrate with Superba suspension systems and mattresses, contributing to the overall bedroom aesthetic and accommodating different living situations.
• Mattresses (Matratzen) Mattresses with 7-zone ergonomic comfort, available in pocket spring, foam, and Gomtex® Gel technologies; designed for various sleep types with optimal body contour adaptation and pressure relief.
• Topper (Mattress Overlays) Mattress toppers designed as the optimal complement to Superba mattresses, creating a seamless connection between body and mattress for enhanced comfort.
• Slatted Bed Bases (Lattenroste / Sommiers) Range of slatted bed bases including Superbaflex (bridge technology), Ergoletto (with specific contact elements), Uniflex (elastic shoulder zone), Planoflex (flat model), and Scala (mini pocket spring core), engineered for ergonomic compatibility with Superba mattresses.
• Superba Top 2.0 Comfort Bed (Komfortbett) Height-adjustable motorized comfort bed for users with elevated needs, featuring lift function up to 80cm, remote-controlled head and foot adjustment, and 160kg load capacity.
• Day Beds / Guest Beds (Couches / Gästebett) Space-saving day beds that combine a bed frame with a slatted base, designed as a fully-fledged bed solution for guest rooms with quick setup.
• Pillows & Duvets (Kissen & Duvets) Pillows and duvets offering optimal head and body comfort, designed to provide a sense of security and well-being as part of the complete Superba sleep system.
• Gomtex® Gel Mattresses Mattresses featuring innovative gel foam technology with pressure relief, body support, breathable climate control, and extended longevity using CO2-recycled raw materials.
• Family Collection Family-oriented mattress collection with high-quality foams at affordable prices, including Kid/Teen mattresses with dual firmness levels for growing children.
• Futura Mattresses (Futura, Futura Deluxe, Futura Premium) Foam mattresses with ergonomic cores offering long-lasting comfort and consistent sleep climate; Futura Deluxe incorporates NOVA plastic springs for stability and flexible shoulder zones, while Futura Premium uses EvoPore high-resilience foam with 7-zone support.

Quantifiable outcome

• Superba mattresses can be configured in over 1000 variants, offering highly customized solutions

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• RecticelcoreStrategic or Co-development Partner · 1 January 2008Recticel acquired and merged with Superba SA in 1996, forming Recticel Bedding (Schweiz) GmbH. In 2008, Matra AG and Recticel Bedding merged to form Recticel Bedding (Schweiz) AG, integrating Superba, Swissflex, and Superba Atelier Suisse brands under unified ownership.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Tempur Sealy International: Global mattress and bedding conglomerate with premium sub-brands including Tempur-Pedic; competes with Superba across premium memory-foam and pocket-spring categories with much broader geographic and channel reach.
• Simmons Bedding Company: American mattress pioneer and major pocket-spring producer (Beautyrest) with global licensing; comparable to Superba on pocket-spring heritage (overlaps with Superba's VESPA), premium technology focus, and broad mattress-system portfolio.
• Dunlopillo: Long-established premium latex and pocket-spring mattress brand with European specialty-retail distribution; comparable to Superba on premium positioning, premium materials engineering, and dealer-channel GTM.
• Recticel Group (parent): Belgian-based parent group of Recticel Bedding (Schweiz) AG; oversees broader European mattress and bedding operations that share production techniques, materials sourcing, and pocket-spring IP with the Superba unit.

Regional players

• Ravensberger Matratzen: German premium mattress manufacturer with DACH specialty-retail distribution focused on point-elastic pocket-spring and ergonomic mattress systems; comparable to Superba on technology stack, premium positioning, and DACH-region dealer-led GTM.

Direct peers

• Vispring: British luxury pocket-spring mattress and bed maker serving premium consumers via specialist retailers; comparable to Superba on premium tier, pocket-spring core technology (e.g., Vispring's Vanadium springs vs. Superba's VESPA), and integrated sleep-system sales.
• Treca Paris: French luxury bedding brand (spring mattresses, boxspring bases, toppers) sold through specialist dealers; comparable on premium positioning, French/European craftsmanship heritage, and dealer-led premium distribution in continental Europe.
• Swissflex: Swiss premium slatted-base and sleep-system maker historically part of the same Recticel Bedding (Schweiz) AG entity before the 2008 merger; competes directly with Superba in ergonomic slatted bases and premium mattress/bases combos in Switzerland.
• Hästens: Swedish premium bedding manufacturer famous for handcrafted beds and mattresses targeting high-end consumers; directly comparable to Superba on premium positioning, craftsmanship heritage, and specialty-channel distribution.

Emerging players

• Emma – The Sleep Company: European bed-in-a-box DTC entrant now selling mattresses, boxspring beds and sleep systems across DACH including Switzerland; competes with Superba for the same Swiss consumers via a very different direct-to-consumer, compressed-shipping model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/superba-superba-atelier-suisse

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Recticel Bedding (schweiz) Ag