Professional Outsourced Service Providers

What Professional Outsourced Service Providers does

Professional Outsourced Service Providers (POSP) is a privately held South African insurance intermediary headquartered in Randburg, Johannesburg. Incorporated in 2023, the firm operates as a Juristic Representative of Southern Cross Risk Management (FSP 14874), a licensed Financial Services Provider, under whose regulatory umbrella it distributes insurance and risk products. POSP is led by three directors — Lars Forssman, John Austen and Henning Germishuys — who together bring over a century of combined insurance industry experience, including prior senior roles at Southern Cross Risk Management. The company's stated customer base spans insurance brokers, insurers, retailers, and corporates.

POSP's offering is organised around four service pillars. First, Broker Support & Enablement provides outsourced back-office and compliance support to brokers. Second, Affinity & Volume Solutions targets retailers and brand partners seeking embedded insurance and value-added product distribution at scale, with the company claiming to administer some of South Africa's largest affinity programmes. Third, a suite of Insurance Products includes Top Up Liability Plus, Tax Risk Insurance (distributed under partnership with Tax Risk Underwriting Managers), Cyber Liability Insurance, and Corporate & Commercial Solutions. Fourth, the company markets a Value-Added Products and Services (VAPS) catalogue comprising more than 55 products, which it claims is the largest such offering in the South African market. Technology references in the input are limited to 'data profiling' and 'compliance software support' — conventional, non-AI tooling — with no proprietary platform disclosed.

The business model is intermediary-driven. POSP earns commissions and fees by brokering insurance products, enabling affinity and volume distribution partnerships, and providing outsourced broker services. With a disclosed headcount of 1–10 employees, no external funding rounds, and no disclosed revenue figures, the operating profile is that of an early-stage, bootstrapped intermediary leveraging the regulatory licensing and operational infrastructure of its host FSP, Southern Cross Risk Management.

Name

Professional Outsourced Service Providers

Legal name

Professional Outsourced Service Providers

Website

https://posp.co.za

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Professional Outsourced Service Providers is a South African insurance intermediary offering broker support, affinity solutions, specialist insurance products, and over 55 value-added products to brokers, insurers, retailers, and corporates under its partnership with Southern Cross Risk Management.

Ownership category

akta.pro rank

Headquarters

HQ city

Randburg

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Broker Support Services: Fees for comprehensive broker support services including onboarding, training, administration, compliance support, and growth strategies.
2. Insurance Product Distribution: Commissions and fees from distributing insurance products including cyber liability, tax risk insurance, top-up liability, and corporate/commercial solutions.
3. Value Added Products and Services: Revenue from distribution of over 50 value-added products and services including panic services, roadside assistance, emergency medical, security, funeral services, identity protection, and legal services.
4. Affinity and Volume Solutions: Revenue from affinity partnerships and white-label solutions for retailers, brands, and associations. Generates passive revenues for partners through customized affinity and assist programs.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

Professional Outsourced Service Providers (POSP) delivers outsourced broker support, affinity solutions, and insurance and value-added products to insurance brokers, insurance companies, and large retailers/brands in South Africa. The company provides a suite of over 55 value-added products covering panic services, home assistance, roadside assistance, emergency medical, security, funeral, identity/cyber protection, financial wellness, legal services, and tutor services, alongside specialized insurance products such as Cyber Liability, Tax Risk, Top-Up Liability Plus, and Corporate & Commercial solutions. Service modules include Broker Support & Enablement (onboarding, training, administration, compliance, data profiling, revenue enhancement) and Affinity & Volume Solutions (white-label, channel partnerships).

Product overview

POSP offers a multi-product insurance and outsourcing platform comprising value-added products and services (the flagship offering with over 50 products covering assistance, protection, and wellness services), supplemented by specialized insurance products including Top Up Liability Plus, Corporate & Commercial Solutions, Tax Risk Insurance, and Cyber Liability Insurance. The platform is complemented by service modules for Affinity & Volume Solutions and Broker Support & Enablement, enabling brokers to maximize revenue through tailored, white-label, or integrated affinity solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Value Added Products and Services

Quantifiable outcome

• Over 55 products and services available in the South African market
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Tax Risk Underwriting ManagerscoreStrategic or Co-development PartnerPartnership to offer tax insurance products aimed at small to medium companies, company owners, trusts, and high-net-worth individuals. Tax Risk Underwriting Managers provides the underwriting expertise while POSP distributes through broker networks.
• Reputable Insurers (unspecified)coreStrategic or Co-development PartnerPartnerships with reputable insurers to provide brokers with a broad range of insurance options. Through these agreements, POSP enables brokers to access multiple insurance products through streamlined processes.
• Largest Retailers and Brands (unspecified)coreStrategic or Co-development PartnerPartnerships with large retailers and brands in South Africa to provide affinity and value-added programs. POSP develops, tailors, manages, and white-labels solutions for these partners' customer bases.
• Southern Cross Risk ManagementcoreStrategic or Co-development PartnerPOSP is a Juristic Representative of Southern Cross Risk Management, an Authorised Financial Services Provider (FSP 14874). Southern Cross Risk Management is a shareholder in POSP with shared leadership including Director Lars Forssman as Joint Managing Director.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Willis Towers Watson South Africa: Global advisory and insurance brokerage with South African operations covering broker services, risk consulting, and affinity distribution. Overlaps with POSP's broker enablement and value-added product distribution model.
• Aon South Africa: Global insurance brokerage with a substantial South African presence offering broker support, risk advisory, and affinity solutions to corporate and commercial clients. Highly comparable to POSP's broker enablement and affinity distribution model but at significantly larger scale.
• Marsh South Africa: International insurance broker and risk advisor operating in South Africa, providing broker services, affinity programs, and outsourced risk solutions to enterprises. Comparable to POSP as a broker-led distribution and enablement platform.
• Santam: Largest general insurer in South Africa with an extensive intermediary (broker) distribution model and value-added services for brokers. Comparable to POSP in the broker enablement space, though at substantially greater scale.
• Hollard Insurance Group: One of South Africa's largest independent insurers with a partner-broker model that provides broker support, product training, and affinity solutions. Overlaps with POSP's broker enablement and value-added product distribution offering.
• Old Mutual Insure: Major South African insurer with broker distribution, affinity partnerships, and value-added product offerings. Overlaps with POSP's insurance distribution and affinity solution model.
• Discovery Insure: South African insurer with a tech-enabled, integrated value-added services platform (Vitality) distributed through broker and direct channels. Comparable to POSP in offering insurers and brokers a rich stack of value-added products and loyalty solutions.

Direct peers

• PSG Insure: South African insurance distribution and broker support franchise within PSG, providing brokers with product access, training, compliance support, and operational infrastructure. Directly comparable to POSP's broker enablement model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/professional-outsourced-service-providers

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Professional Outsourced Service Providers