Crossmedia Marketing

What Crossmedia Marketing does

Crossmedia Marketing (株式会社クロスメディア・マーケティング) is a Tokyo-headquartered Japanese B2B services firm founded in February 2008 as a subsidiary of Crossmedia Group, specializing in corporate publishing and integrated content marketing. Its core offering is corporate book publishing (企業出版) — helping companies use editorial craft to articulate brand story, management philosophy, and thought leadership as a marketing and employer-branding asset rather than a sales tool. Surrounding the publishing axis, the firm operates a portfolio of adjacent services: content marketing (web articles, video, podcasts), recruiting content, publishing promotion, story-driven owned media production, corporate brochure design, and a specialized management-philosophy verbalization practice.

Underpinning the offering is the firm's proprietary "edit-first" (編集力) methodology and a cross-media strategy framework that integrates book publishing with websites, social, video, events, and Amazon distribution. The company claims a 1,000+ published title catalog including bestsellers and category leaders, a dedicated Amazon specialist team, in-house editorial/design/marketing capabilities, and named enterprise and mid-market clients across SaaS (Nulab), HR/recruiting (Slogan), accounting (Yume Sozoku), IT/engineering (Skilcity), and regional consulting/forestry. Project fees are estimated at JPY 5M-10M per engagement with multi-month timelines, while individual published books retail at JPY 1,600-1,980. The firm operates from a Tokyo headquarters and an Osaka (Kansai) branch, sells exclusively through direct sales in Japan, and discloses no public revenue, funding, or AI capabilities.

Name

Crossmedia Marketing

Legal name

株式会社クロスメディア・マーケティング

Website

https://cm-marketing.jp

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Crossmedia Marketing is a Tokyo-headquartered Japanese B2B services firm (founded 2008, subsidiary of Crossmedia Group) that helps enterprises use corporate book publishing and integrated content marketing to build brand, thought leadership, employer brand, and customer acquisition.

Ownership category

akta.pro rank

Headquarters

HQ city

Setagaya

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Pricing tiers

Distribution channels1 record

Marketing channels8 records

Core offering

Crossmedia Marketing provides corporate publishing (企業出版) and integrated content marketing services that help Japanese companies convert their expertise into business books and supporting marketing assets. The offering spans concept development, editorial, design, and production of corporate books, plus book marketing (ブックマーケティング) including Amazon promotion, cross-media campaigns, owned media, recruiting content, brochure design, and management philosophy articulation, all delivered as turnkey B2B service engagements.

Product overview

Crossmedia Marketing operates as a publishing and marketing services company offering a portfolio of services centered around corporate book publishing (企業出版) and content marketing. The core offering includes corporate publishing services, content marketing (articles, videos, podcasts), recruiting content services, publishing promotion, owned media production, brochure design, and management philosophy articulation. The company positions its services within a broader book marketing (ブックマーケティング) methodology framework and cross-media strategy (クロスメディア) approach, using book publishing as the axis for brand building, lead generation, and customer acquisition.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Publishing (企業出版) A publishing service that leverages editorial expertise to help Japanese companies accelerate growth through branding and marketing-focused book publication, positioning corporate books as business assets rather than sales tools. For B2B clients including consulting firms, SaaS companies, and professional service providers seeking thought leadership and lead generation.
• Content Marketing Services (コンテンツマーケティングサービス) Business book-level content creation including web articles, videos, and podcasts aimed at customer acquisition, offered as part of the integrated marketing portfolio for Japanese B2B clients.
• Recruiting Services (リクルーティングサービス) Multi-format content production and management including articles, web, and video to support corporate hiring and recruitment efforts for Japanese companies seeking employer branding.
• Publishing Promotion (出版プロモーション) Promotion services for published books including marketing strategy, media placement, and visibility campaigns to maximize the impact of corporate titles for Japanese B2B clients.
• Owned Media Production (オウンドメディア制作) Story-driven owned media site creation and operation to help Japanese companies build their own content platforms as part of an integrated book marketing strategy.
• Brochure Production (パンフレット制作) Corporate brochures, company profiles, and PR publications design and production services for Japanese enterprises.
• Management Philosophy Verbalization (経営哲学の言語化) A specialized service to articulate and verbalize management philosophy and corporate values into structured narrative content, supporting branding, IPO communications, and internal culture for Japanese companies.

Quantifiable outcome

• Some clients report 3x return on publishing investment; others achieve 1.5x revenue increase in 5 months post-publication
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Hakuhodo (博報堂): Major Japanese advertising agency known for creative content campaigns. Crossmedia competes with Hakuhodo's content-marketing and corporate-publishing practices for the same enterprise branding budgets, but Hakuhodo operates at significantly greater scale.
• PHP Institute (PHP研究所): Established Japanese publisher of business and self-development titles. Operates a parallel book-as-marketing-channel model for corporate clients and competes for shelf space on Amazon Japan in the same business-book categories.
• Dentsu (電通グループ): Japan's largest advertising agency group. Competes with Crossmedia for integrated brand-marketing budgets and increasingly offers content-marketing and corporate-publishing capabilities as part of broader client retainers, though at much larger scale and without editorial specialization.
• GLOBIS Corporation: Japanese business education and business-book publisher with strong corporate brand. Competes for thought-leadership attention in the Japanese business-book market and increasingly offers B2B content and executive-education services that overlap with Crossmedia's mid-market clients.
• Diamond Inc. (ダイヤモンド社): Major Japanese business-book and business-magazine publisher (Diamond Weekly, Harvard Business Review Japan). Provides a comparable channel for business thought-leadership content and competes for the same executive reader-attention as Crossmedia's corporate books.

Direct peers

• Crossmedia Publishing (クロスメディア・パブリッシング): Sister company within the Crossmedia Group that publishes business books for retail distribution. Shares the same parent, editorial DNA, and corporate-publishing focus but operates on the publisher/retail side rather than the B2B marketing-services side.
• Advantage | ForbesBooks (formerly Scribe Media): Global corporate-publishing agency that helps executives and companies produce professional books as branding and lead-generation assets. Closest international analog to Crossmedia's book-marketing methodology, though operating primarily in English-speaking markets.

Others

• PR TIMES: Japan's leading press-release distribution platform. Functionally adjacent — Crossmedia's publishing-promotion service frequently channels client PR through platforms like PR TIMES — making it an ecosystem partner and partial substitute for in-house press distribution.

Emerging players

• Sendenkaigi (宣伝会議): Japanese marketing-services and education company producing advertising/marketing media, events, and training. Comparable in serving marketing professionals and B2B content buyers, though focused on advertising craft education rather than corporate book publishing.
• Thinkers50: Global thought-leadership ranking and publishing ecosystem for management thinkers. Operates in the same authority-via-publishing niche as Crossmedia, providing a benchmark and competitive reference point for cross-border expansion of corporate book-marketing services.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/cm__marketing
• YouTubeyoutube.com/@crossmedia_TV/videos
• Facebookfacebook.com/CrossMediaMarketing55

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crossmedia Marketing