dementia care and education campus

What dementia care and education campus does

Dementia Care and Education Campus is a not-for-profit initiative of Hospice of the Valley, operating a $25 million, 140,974-square-foot, five-building campus on 3.2 acres at 3811 N. 44th St. in Phoenix, Arizona. The campus delivers a fully integrated continuum of dementia care: a 12-bed assisted living center, a 10-bed inpatient hospice home (GARDINER Home), an adult day club with capacity for 26 participants, a Memory Café, a public-facing Dove Café, an education center, and an adjoining child center that operates an intergenerational enrichment program with preschoolers from Prince of Peace Preschool and Valley of the Sun YMCA's Y-Academy. Distinctive programs include the Dementia Moments virtual simulation training (used to train 1,700+ Phoenix firefighters and TSA officers), mechanical pet therapy, board-certified personalized music/soundtrack therapy, and improv-based communication training for care partners.

The organization generates no fee revenue from patients; all campus care, in-home Supportive Care for Dementia visits, RISE respite care, virtual programs, and educational workshops are provided at no charge to families. Operating capital is sourced from federal grants (notably Administration for Community Living grant #90ADPI0058 for palliative care expansion), large charitable donations such as Mercy Care's $670,000 commitment, and recurring community fundraising including a $650,000 2023 Aaha! Art. Food. Wine gala. Distribution is community-led via healthcare referrals, hospital and first-responder partnerships, ASU student engagement, and earned media rather than paid acquisition.

The customer base is split across five segments: people living with all stages of dementia (primary), family caregivers (primary), healthcare professionals and students, first responders, and community members/children through intergenerational programming. The campus is led by Executive Director Debbie Shumway with Dr. Gillian Hamilton (MD/PhD) as Medical Director of Supportive Care for Dementia and Maribeth Gallagher (DNP/FAAN) as Dementia Program Director. The organization holds an Arizona Health Department authorization to train memory care staff statewide, was recognized with the American Hospital Association's 2018 Circle of Life Award, and serves a market in which Arizona's dementia population is projected to grow approximately 43% by 2025 to roughly 200,000 cases.

Name

dementia care and education campus

Legal name

Dementia Care and Education Campus

Website

https://dementiacampus.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Dementia Care and Education Campus is a not-for-profit Hospice of the Valley initiative in Phoenix that delivers free, integrated dementia care — residential, day, in-home, education, and intergenerational programming — funded by federal grants and charitable donations.

Ownership category

akta.pro rank

Product category

Dementia Care Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Services for the Elderly and Persons with Disabilities (624120), Educational Support Services (611710)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082), Services-Social Services (8300)

akta.pro primary industry

Assisted Living with Memory Care (Mixed Campus) (HLADABAB)

akta.pro secondary industries

Memory Care Adult Day Programs (Dementia/Alzheimer’s) (HSABANAC), Adult Day Memory Care Programs (Dementia Day Care/Day Health) (HLADACAH), Alzheimer’s & Dementia-Specific Adult Day Programs (HLADAIAC), Family Caregiver Training & Dementia Coaching (HSABAEAI), Dementia Care Coordination & Care Planning (HSABAEAJ), Dementia & Alzheimer’s Respite Care (HSABAGAF)

Keywords

• Dementia care services
• Memory care
• Hospice care
• Caregiver education
• Professional health training

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: As a not-for-profit organization under Hospice of the Valley, the campus relies heavily on community donations, charitable contributions, and fundraising events such as the annual Aaha! Art. Food. Wine gala which raised record $650,000 in 2023.
2. Federal and State Grant Funding: Receives federal grants from the Administration for Community Living (grant #90ADPI0058) to expand Palliative Care for Dementia programs. State mandate funding for memory care staff training authorized by Arizona Health Department.
3. Care Services (Free to Patients): Core dementia care services are provided free of charge to families thanks to community support and grant funding. The campus provides adult day club, assisted living, memory cafe, education, and support services at no cost.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Dementia Care and Education Campus is a not-for-profit integrated campus that delivers free, comprehensive dementia care services across the care continuum, including adult day programming, assisted living, inpatient hospice care, in-home supportive care, respite services, caregiver education, and statewide professional training. Services blend evidence-based clinical care with proprietary therapeutic programs such as the Dementia Moments sensory simulation, mechanical pet therapy, and board-certified music therapy, and pair adult participants with preschool children for intergenerational enrichment.

Product overview

Dementia Care and Education Campus is a not-for-profit healthcare organization operated by Hospice of the Valley, offering a comprehensive portfolio of dementia care services. The organization provides a multi-faceted approach including residential care (Assisted Living with 12 beds, Hospice Inpatient Care Home with 10 beds), community-based programs (Adult Day Club, Memory Café), in-home support services (Supportive Care for Dementia, RISE Respite Care, Engagement and Enrichment), and educational programming (Campus Programs, Virtual Programs, Memory Care Training). The campus features an intergenerational enrichment component integrating adult day services with a child center. Services are provided at no cost to families, supported by federal grants and community donations. The organization also provides digital educational content through dementia care videos covering various caregiving scenarios.

Differentiator

Problem solved

Functional benefit

Brands

• Adult Day Club: Day programs for adults living with early and moderate stage dementia providing stimulating programs and cognitive engagement activities
• Assisted Living
• RISE Respite Care
• Memory Café
• Dove Café
• GARDINER Home

Products and services

• Adult Day Club Day programs for adults living with early and moderate stage dementia providing stimulating programs and cognitive engagement activities, with intergenerational enrichment through interaction with preschoolers in the adjoining Child Center. Capacity up to 26 participants.
• Assisted Living Residential care for individuals with mild, moderate, or advanced dementia in a 12-person center with private rooms and a couple's suite, including housekeeping, dining, spa services, and companionship visits.
• Memory Café Social space where people with dementia and their care partners can relax, connect with others, and share experiences over food and activities.
• Supportive Care for Dementia In-home palliative care program providing education, emotional support, behavior management strategies, medication consultations, and 24/7 phone support for caregivers of patients at any stage of dementia, including those living alone or with developmental disabilities such as Down syndrome.
• RISE Respite Care Respite in Student Engagement program connecting families caring for someone living with dementia with Arizona State University students to offer affordable respite care.
• Dementia Hospice Care Specialized end-of-life hospice care for those with Alzheimer's or other dementia, providing 24/7 support and comfort-focused services in the home.
• Engagement and Enrichment In-home services focused on meaningful activities, cognitive stimulation, and quality-of-life enhancement for people with dementia.
• Education and Training Programs Professional training for healthcare workers, first responders, family caregivers, and students on dementia care techniques and best practices.
• Campus Programs Educational sessions, support groups, and engaging activities provided by professional caregivers for care partners and people with dementia, hosted at the Phoenix campus.
• Virtual Programs Online dementia education and support sessions for care partners and the community, offered at no cost via Zoom.
• Memory Care Training Specialized 12-hour dementia training plus continuing education for memory care facility staff, authorized by the Arizona Department of Health under a state mandate requiring specialized dementia training.
• Dementia Hospice Inpatient Care Home (GARDINER Home) 10-bed inpatient unit with private rooms providing short-term, around-the-clock hospice care for patients with advanced dementia, branded as the GARDINER Home.
• GATHER Support Group Peer-led support group for people living with Mild Cognitive Impairment (MCI), providing a safe environment for sharing experiences and discovering coping strategies.
• Dementia Care Videos Educational video series showing real-life scenarios for dementia caregivers, demonstrating personalized approaches to preserve dignity and enhance quality of life.

Quantifiable outcome

• Over 4,500 professionals trained in dementia care in the past year
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

17 partnerships are on record, tiered core, secondary and minor.

• Valley of the Sun YMCAcoreStrategic or Co-development Partner · 2 December 2024Partnership to operate Y-Academy Preschool in the same building as the Adult Day Club, enabling intergenerational enrichment programs where seniors interact with young children.
• Christ Lutheran School (CLS)secondaryStrategic or Co-development Partner · 1 December 2024Intergenerational partnership connecting CLS students with individuals at the Dementia Campus, building understanding and meaningful connections across generations.
• Arizona State University (ASU) College of Health SolutionscoreStrategic or Co-development Partner · 14 March 2017Long-standing partnership providing educational courses for students including 'Change a Life, Change a Community' and 'Intro to Dementia and Alzheimer's Disease.' Students receive hands-on experience visiting dementia patients and can earn palliative care certificates. ASU students also provide volunteer services and respite care through the RISE (Respite in Student Engagement) program connecting families with student caregivers.
• Prince of Peace PreschoolcoreStrategic or Co-development PartnerOperates Child Center for children ages 18 months to 5 years in a facility adjoining the Adult Day Club. The intergenerational program enables adults with dementia to interact with preschoolers through activities, music, and observation.
• Mercy CareminorStrategic or Co-development PartnerDonated $670,000 to help launch the Choose Your Person community education campaign encouraging Arizonans to make advance healthcare decisions and select healthcare power of attorney.
• Phoenix Fire DepartmentcoreStrategic or Co-development PartnerCollaboration to provide dementia training to over 1,700 Phoenix firefighters. Training includes Dementia Moments simulation experience and video-based education on communicating with dementia patients during emergencies.
• TSA (Transportation Security Administration) Phoenix Sky HarborsecondaryStrategic or Co-development PartnerLed innovative 'Dementia Moments' training for TSA officers to better support passengers with dementia through airport security screening processes.
• Phoenix Theatre - Partners That Heal ProgramminorStrategic or Co-development PartnerTheater troupe performs for people living with dementia at the campus, providing cultural enrichment and entertainment through live theatrical performances.
• Flight to Remember FoundationminorStrategic or Co-development PartnerProvides virtual memory tours for hospice patients, enabling dementia patients to virtually revisit meaningful locations from their past.
• BenevillaminorStrategic or Co-development PartnerBenevilla staff member trained as Dementia Fellow developed Purple Table Project to make Birt's Bistro the first dementia-friendly restaurant in Arizona.
• Maricopa Fire/Medical DepartmentminorStrategic or Co-development PartnerReceived dementia training from Hospice of the Valley at 'Dementia Moments' program to improve emergency response to dementia patients.
• Alzheimer's AssociationsecondaryStrategic or Co-development PartnerCommunity partner collaborating on dementia support initiatives and keeping the Association informed about campus developments.
• Dementia Caregiver AllianceminorStrategic or Co-development PartnerCommunity partner providing specialized support for dementia caregivers.
• Duet Partners in Health and AgingminorStrategic or Co-development PartnerCommunity partner supporting families dealing with dementia and aging-related challenges.
• Tempe Fire Medical RescueminorStrategic or Co-development PartnerCommunity partner receiving dementia training to improve emergency response capabilities.
• University of Arizona Sonoran Center for Excellence in DisabilitiesminorStrategic or Co-development PartnerAcademic partner collaborating on dementia care research and education, with special focus on people with developmental disabilities.
• VALLEYLIFEminorStrategic or Co-development PartnerCommunity partner in the grant-funded initiative to support families living with dementia.

Scale indicators16 records

Recent moves9 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/dementiacampus
• LinkedInlinkedin.com/company/dementia-care-and-education-campus
• Instagraminstagram.com/hospiceofthevalleyaz

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about dementia care and education campus