dementia care and education campus
Dementia Care and Education Campus is a not-for-profit Hospice of the Valley initiative in Phoenix that delivers free, integrated dementia care — residential, day, in-home, education, and intergenerational programming — funded by federal grants and charitable donations.
- Company typePrivate
- Founded2020
- HeadquartersPhoenix, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What dementia care and education campus does
Dementia Care and Education Campus is a not-for-profit initiative of Hospice of the Valley, operating a $25 million, 140,974-square-foot, five-building campus on 3.2 acres at 3811 N. 44th St. in Phoenix, Arizona. The campus delivers a fully integrated continuum of dementia care: a 12-bed assisted living center, a 10-bed inpatient hospice home (GARDINER Home), an adult day club with capacity for 26 participants, a Memory Café, a public-facing Dove Café, an education center, and an adjoining child center that operates an intergenerational enrichment program with preschoolers from Prince of Peace Preschool and Valley of the Sun YMCA's Y-Academy. Distinctive programs include the Dementia Moments virtual simulation training (used to train 1,700+ Phoenix firefighters and TSA officers), mechanical pet therapy, board-certified personalized music/soundtrack therapy, and improv-based communication training for care partners.
The organization generates no fee revenue from patients; all campus care, in-home Supportive Care for Dementia visits, RISE respite care, virtual programs, and educational workshops are provided at no charge to families. Operating capital is sourced from federal grants (notably Administration for Community Living grant #90ADPI0058 for palliative care expansion), large charitable donations such as Mercy Care's $670,000 commitment, and recurring community fundraising including a $650,000 2023 Aaha! Art. Food. Wine gala. Distribution is community-led via healthcare referrals, hospital and first-responder partnerships, ASU student engagement, and earned media rather than paid acquisition.
The customer base is split across five segments: people living with all stages of dementia (primary), family caregivers (primary), healthcare professionals and students, first responders, and community members/children through intergenerational programming. The campus is led by Executive Director Debbie Shumway with Dr. Gillian Hamilton (MD/PhD) as Medical Director of Supportive Care for Dementia and Maribeth Gallagher (DNP/FAAN) as Dementia Program Director. The organization holds an Arizona Health Department authorization to train memory care staff statewide, was recognized with the American Hospital Association's 2018 Circle of Life Award, and serves a market in which Arizona's dementia population is projected to grow approximately 43% by 2025 to roughly 200,000 cases.
dementia care and education campus firmographics
Firmographics- Name
- dementia care and education campus
- Legal name
- Dementia Care and Education Campus
- Website
- https://dementiacampus.org
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dementia Care and Education Campus is a not-for-profit Hospice of the Valley initiative in Phoenix that delivers free, integrated dementia care — residential, day, in-home, education, and intergenerational programming — funded by federal grants and charitable donations.
- Ownership category
- akta.pro rank
dementia care and education campus industry classification
Industry- Product category
- Dementia Care Services
- NAICS
- Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Services for the Elderly and Persons with Disabilities (624120), Educational Support Services (611710)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082), Services-Social Services (8300)
- akta.pro primary industry
- Assisted Living with Memory Care (Mixed Campus) (HLADABAB)
- akta.pro secondary industries
- Memory Care Adult Day Programs (Dementia/Alzheimer’s) (HSABANAC), Adult Day Memory Care Programs (Dementia Day Care/Day Health) (HLADACAH), Alzheimer’s & Dementia-Specific Adult Day Programs (HLADAIAC), Family Caregiver Training & Dementia Coaching (HSABAEAI), Dementia Care Coordination & Care Planning (HSABAEAJ), Dementia & Alzheimer’s Respite Care (HSABAGAF)
Keywords
Where dementia care and education campus is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
dementia care and education campus business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- Donations and Charitable Contributions: As a not-for-profit organization under Hospice of the Valley, the campus relies heavily on community donations, charitable contributions, and fundraising events such as the annual Aaha! Art. Food. Wine gala which raised record $650,000 in 2023.
- Federal and State Grant Funding: Receives federal grants from the Administration for Community Living (grant #90ADPI0058) to expand Palliative Care for Dementia programs. State mandate funding for memory care staff training authorized by Arizona Health Department.
- Care Services (Free to Patients): Core dementia care services are provided free of charge to families thanks to community support and grant funding. The campus provides adult day club, assisted living, memory cafe, education, and support services at no cost.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Free community services including adult day club, memory cafe, education, and support groups |
| Freemium | Free | Free in-home supportive care for dementia patients and families |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
dementia care and education campus product offering
Product offeringCore offering
Dementia Care and Education Campus is a not-for-profit integrated campus that delivers free, comprehensive dementia care services across the care continuum, including adult day programming, assisted living, inpatient hospice care, in-home supportive care, respite services, caregiver education, and statewide professional training. Services blend evidence-based clinical care with proprietary therapeutic programs such as the Dementia Moments sensory simulation, mechanical pet therapy, and board-certified music therapy, and pair adult participants with preschool children for intergenerational enrichment.
Product overview
Dementia Care and Education Campus is a not-for-profit healthcare organization operated by Hospice of the Valley, offering a comprehensive portfolio of dementia care services. The organization provides a multi-faceted approach including residential care (Assisted Living with 12 beds, Hospice Inpatient Care Home with 10 beds), community-based programs (Adult Day Club, Memory Café), in-home support services (Supportive Care for Dementia, RISE Respite Care, Engagement and Enrichment), and educational programming (Campus Programs, Virtual Programs, Memory Care Training). The campus features an intergenerational enrichment component integrating adult day services with a child center. Services are provided at no cost to families, supported by federal grants and community donations. The organization also provides digital educational content through dementia care videos covering various caregiving scenarios.
Differentiator
Problem solved
Functional benefit
Brands
- Adult Day Club: Day programs for adults living with early and moderate stage dementia providing stimulating programs and cognitive engagement activities
- Assisted Living
- RISE Respite Care
- Memory Café
- Dove Café
- GARDINER Home
Products and services
- Adult Day Club Day programs for adults living with early and moderate stage dementia providing stimulating programs and cognitive engagement activities, with intergenerational enrichment through interaction with preschoolers in the adjoining Child Center. Capacity up to 26 participants.
- Assisted Living Residential care for individuals with mild, moderate, or advanced dementia in a 12-person center with private rooms and a couple's suite, including housekeeping, dining, spa services, and companionship visits.
- Memory Café Social space where people with dementia and their care partners can relax, connect with others, and share experiences over food and activities.
- Supportive Care for Dementia In-home palliative care program providing education, emotional support, behavior management strategies, medication consultations, and 24/7 phone support for caregivers of patients at any stage of dementia, including those living alone or with developmental disabilities such as Down syndrome.
- RISE Respite Care Respite in Student Engagement program connecting families caring for someone living with dementia with Arizona State University students to offer affordable respite care.
- Dementia Hospice Care Specialized end-of-life hospice care for those with Alzheimer's or other dementia, providing 24/7 support and comfort-focused services in the home.
- Engagement and Enrichment In-home services focused on meaningful activities, cognitive stimulation, and quality-of-life enhancement for people with dementia.
- Education and Training Programs Professional training for healthcare workers, first responders, family caregivers, and students on dementia care techniques and best practices.
- Campus Programs Educational sessions, support groups, and engaging activities provided by professional caregivers for care partners and people with dementia, hosted at the Phoenix campus.
- Virtual Programs Online dementia education and support sessions for care partners and the community, offered at no cost via Zoom.
- Memory Care Training Specialized 12-hour dementia training plus continuing education for memory care facility staff, authorized by the Arizona Department of Health under a state mandate requiring specialized dementia training.
- Dementia Hospice Inpatient Care Home (GARDINER Home) 10-bed inpatient unit with private rooms providing short-term, around-the-clock hospice care for patients with advanced dementia, branded as the GARDINER Home.
- GATHER Support Group Peer-led support group for people living with Mild Cognitive Impairment (MCI), providing a safe environment for sharing experiences and discovering coping strategies.
- Dementia Care Videos Educational video series showing real-life scenarios for dementia caregivers, demonstrating personalized approaches to preserve dignity and enhance quality of life.
Quantifiable outcome
- Over 4,500 professionals trained in dementia care in the past year
- +3 more outcomes
Companies that use dementia care and education campus
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
dementia care and education campus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
dementia care and education campus partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, secondary and minor.
- Valley of the Sun YMCAcorePartnership to operate Y-Academy Preschool in the same building as the Adult Day Club, enabling intergenerational enrichment programs where seniors interact with young children.
- Christ Lutheran School (CLS)secondaryIntergenerational partnership connecting CLS students with individuals at the Dementia Campus, building understanding and meaningful connections across generations.
- Arizona State University (ASU) College of Health SolutionscoreLong-standing partnership providing educational courses for students including 'Change a Life, Change a Community' and 'Intro to Dementia and Alzheimer's Disease.' Students receive hands-on experience visiting dementia patients and can earn palliative care certificates. ASU students also provide volunteer services and respite care through the RISE (Respite in Student Engagement) program connecting families with student caregivers.
- Prince of Peace PreschoolcoreOperates Child Center for children ages 18 months to 5 years in a facility adjoining the Adult Day Club. The intergenerational program enables adults with dementia to interact with preschoolers through activities, music, and observation.
- Mercy CareminorDonated $670,000 to help launch the Choose Your Person community education campaign encouraging Arizonans to make advance healthcare decisions and select healthcare power of attorney.
- Phoenix Fire DepartmentcoreCollaboration to provide dementia training to over 1,700 Phoenix firefighters. Training includes Dementia Moments simulation experience and video-based education on communicating with dementia patients during emergencies.
- TSA (Transportation Security Administration) Phoenix Sky HarborsecondaryLed innovative 'Dementia Moments' training for TSA officers to better support passengers with dementia through airport security screening processes.
- Phoenix Theatre - Partners That Heal ProgramminorTheater troupe performs for people living with dementia at the campus, providing cultural enrichment and entertainment through live theatrical performances.
- Flight to Remember FoundationminorProvides virtual memory tours for hospice patients, enabling dementia patients to virtually revisit meaningful locations from their past.
- BenevillaminorBenevilla staff member trained as Dementia Fellow developed Purple Table Project to make Birt's Bistro the first dementia-friendly restaurant in Arizona.
- Maricopa Fire/Medical DepartmentminorReceived dementia training from Hospice of the Valley at 'Dementia Moments' program to improve emergency response to dementia patients.
- Alzheimer's AssociationsecondaryCommunity partner collaborating on dementia support initiatives and keeping the Association informed about campus developments.
- Dementia Caregiver AllianceminorCommunity partner providing specialized support for dementia caregivers.
- Duet Partners in Health and AgingminorCommunity partner supporting families dealing with dementia and aging-related challenges.
- Tempe Fire Medical RescueminorCommunity partner receiving dementia training to improve emergency response capabilities.
- University of Arizona Sonoran Center for Excellence in DisabilitiesminorAcademic partner collaborating on dementia care research and education, with special focus on people with developmental disabilities.
- VALLEYLIFEminorCommunity partner in the grant-funded initiative to support families living with dementia.
Scale indicators16 records
Recent moves9 records
Expansion highlights6 records
dementia care and education campus competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
dementia care and education campus social profiles
Digital presencedementia care and education campus financial estimates
Financial estimateRevenue estimate
Valuation estimate
dementia care and education campus leadership team
Management profileNumber of profiles
Profiles4 records
dementia care and education campus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
dementia care and education campus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about dementia care and education campus
What does dementia care and education campus do?
Dementia Care and Education Campus is a not-for-profit integrated campus that delivers free, comprehensive dementia care services across the care continuum, including adult day programming, assisted living, inpatient hospice care, in-home supportive care, respite services, caregiver education, and statewide professional training. Services blend evidence-based clinical care with proprietary therapeutic programs such as the Dementia Moments sensory simulation, mechanical pet therapy, and board-certified music therapy, and pair adult participants with preschool children for intergenerational enrichment.
Is dementia care and education campus a public or private company?
dementia care and education campus is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was dementia care and education campus founded?
dementia care and education campus was founded in 2020. It employs 1 to 10 people.
Where is dementia care and education campus based?
dementia care and education campus is headquartered in Phoenix, United States, in the North America region.
How does dementia care and education campus make money?
Three revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are federal and State Grant Funding and care Services (Free to Patients).
Does dementia care and education campus have an API?
No public API is recorded for dementia care and education campus.
What industry is dementia care and education campus in?
dementia care and education campus's product category is Dementia Care Services. Its primary akta.pro industry code is HLADABAB, Assisted Living with Memory Care (Mixed Campus), with a secondary code of HSABANAC, Memory Care Adult Day Programs (Dementia/Alzheimer’s). Its NAICS code is 623312 and its SIC code is 8050.