Schlemmer Gmbh

What Schlemmer Gmbh does

Schlemmer GmbH is a family-owned German manufacturer and B2B e-commerce retailer of standardized and custom safety and information signs, founded in 1960 and headquartered in Oberhaching near Munich. Operating under the schilder.de domain, the company sells exclusively to commercial buyers (B2B) and offers more than 5,000 catalog articles covering safety signs (warning, prohibition, mandatory, fire protection, rescue), traffic signs, laser warning signs, electrical markings, GHS/hazardous goods labels, orientation/wayfinding systems, photoluminescent (glow-in-the-dark) products, pipe markings, inspection stickers, and sign-mounting accessories. Products are manufactured in-house at the Oberhaching facility using modern digital printing processes, and are engineered to comply with German and EU regulatory standards including DIN ISO EN 7010, DIN 4844, DIN 4066, DIN EN 60825-1, and ASR A1.3.

The go-to-market is product-led and digital-first: the Schild-O-Mat online configurator enables commercial customers to self-design custom signs (dimensions, materials, text, symbols), supported by a toll-free hotline (0800 80 10 600) and detailed product pages that double as standards-education content. A professional on-site mounting service in the Oberbayern region bridges online sale with physical installation. Pricing is unit-based with volume discounts (€4.20–€73.50 per unit), free shipping above €250 net, and a €7.95 packaging fee below that threshold; accepted payment methods include PayPal, SEPA direct debit, credit card, advance payment, and invoice (Rechnungskauf) for approved commercial customers.

Revenue is generated entirely from one-time product sales, custom manufacturing, and the regional mounting service. The company is led by Managing Director Armin Schlemmer and authorized signatory Roman Schlemmer, operates without external investors, parent entities, or disclosed funding, and has no subsidiaries. Customer segments span industrial and manufacturing facilities, commercial property and facility management, public institutions, retail and hospitality, and electrical/laser equipment environments — all unified by regulatory-driven demand for compliant workplace safety signage. No AI/ML capabilities, M&A activity, partnerships, or external recognition (awards, certifications, patents) are disclosed in the source material.

Name

Schlemmer Gmbh

Legal name

Schlemmer GmbH

Website

https://schilder.de

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Family-owned German B2B manufacturer of standardized and custom safety, traffic, and regulatory signage, operating the schilder.de e-commerce platform with 5,000+ products since 1960, serving commercial buyers across industrial, facility management, and public-institution segments throughout Germany.

Ownership category

akta.pro rank

Headquarters

HQ city

Oberhaching

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales (Signs and Markings): One-time sale of physical signs and markings. The company sells a wide range of safety signs, traffic signs, warning signs, prohibition signs, fire protection signs, rescue signs, parking signs, building signs, pipe markings, and sign mounting accessories. Revenue is generated through individual product purchases via the e-commerce platform.
2. Custom/Individual Sign Manufacturing: Bespoke manufacturing of signs according to customer-specific requirements using the Schild-O-Mat configurator or direct consultation. Customers can specify dimensions, materials, text, and designs. Production occurs at the company's own facility in Oberhaching.
3. Professional Mounting/Installation Service: On-site installation service for signs in the Oberbayern region, providing a complete solution from production to professional mounting. This service bridges the digital sale with physical installation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Schlemmer GmbH is a family-owned German manufacturer of standardized and custom safety, warning, prohibition, mandatory, and information signs, established in 1960 and headquartered in Oberhaching near Munich. The company runs a B2B e-commerce platform through which industrial and commercial buyers can order signage online and offers an on-site mounting service for installation.

Product overview

Schlemmer GmbH (operating as schilder.de) is a family-owned German manufacturer of signs and markings established in 1960, based in Oberhaching near Munich. The company operates as a B2B e-commerce platform offering over 5,000 products across multiple sign categories. Their product portfolio centers on safety signs (warning signs, prohibition signs, mandatory signs, fire protection signs, rescue/exit signs), traffic signs, laser warning signs, electrical signs, and industrial equipment. Supporting products include mounting accessories (pipe posts, clamps, adhesive systems), orientation/wayfinding systems, glow-in-the-dark markings, and inspection stickers. The company also offers a custom sign configurator tool for personalized signage. All products are manufactured in-house in Oberhaching using modern digital printing processes, with emphasis on DIN/ISO compliance and weather-resistant materials for outdoor use.

Differentiator

Problem solved

Functional benefit

Products and services

• Standardized Safety Signs
• Custom Signs via Schild-O-Mat Configurator
• On-site Sign Mounting and Installation Service

Quantifiable outcome

• Over 5,000 products in the catalog covering comprehensive sign and marking needs
• +1 more outcomes

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• 3M: Diversified industrial conglomerate with a significant safety and identification business covering facility safety signs, reflective materials, and labeling. Overlaps with Schlemmer in workplace safety signage but as part of a much wider product portfolio.
• Avery Dennison: Large global materials-science and labeling company producing industrial labels, signs, and identification products. Comparable in B2B label/sign supply with broader portfolio, global manufacturing footprint, and enterprise distribution.
• Phoenix Contact: German industrial automation and connectivity specialist offering equipment marking, terminal block labels, and facility identification products. Overlaps with Schlemmer's electrical and industrial signage categories from a broader industrial-automation base.
• RS Components: Global B2B distributor of industrial and safety products, including safety signs, labels, and facility identification. Comparable in serving commercial buyers of regulated signage, though as a broad-line distributor rather than a focused manufacturer.

Direct peers

• Emedco: US-focused B2B supplier of safety signs, compliance labels, and facility identification products. Direct peer in serving commercial buyers of regulated signage with similar catalog breadth and B2B distribution model.
• Brady Corporation: Global leader in safety identification, signs, labels, and printing solutions for industrial and facility safety. Direct peer across Schlemmer's core categories including workplace safety signage, pipe marking, and GHS/CLP labels, with substantially broader geographic reach.
• Accuform Signs: North American manufacturer specializing in safety signs, facility identification, pipe marking, and custom signage. Closely comparable product set to Schlemmer, including regulatory-compliant signage and custom manufacturing capabilities.
• Weidmüller: German industrial connectivity and electronics company with a robust marking, labeling, and identification product line (industrial printers, markers, labels). Comparable in electrical/equipment marking and industrial signage sold B2B in the German market.

Regional players

• DENIOS: German-headquartered specialist in environmental, safety, and hazardous-materials storage with associated signage and labeling products. Regional peer serving overlapping German industrial customers with a broader facility-safety portfolio.

Emerging players

• Jalite: Specialist manufacturer of photoluminescent (glow-in-the-dark) safety signage and evacuation products. Comparable to Schlemmer's langnachleuchtende product line, overlapping on regulatory-compliant wayfinding and emergency signage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/schilder-schlemmer-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schlemmer Gmbh