Reelfly Fishing Adventures Llc

What Reelfly Fishing Adventures Llc does

Reelfly Fishing Adventures LLC (DBA: ReelFly) is a privately held, locally owned fly shop and guide service founded in 2013 in Sattler, Texas, and relocated in January 2022 to a retail storefront at 1175 FM 2673 Suite 107, Canyon Lake, TX 78133. The company combines two complementary lines: a professional guide service offering per-boat fly fishing trips on the Guadalupe River, San Marcos River, and Devils River (the Guadalupe tailrace below Canyon Lake Dam is recognized as one of the top 100 trout streams in the US and the southernmost trout fishery in the country), and a full-service fly shop selling flies, rods, reels, lines, wading gear, packs, vests, accessories, and outdoor apparel from brands including Orvis, Temple Fork Outfitters, Redington, Taylor Fly Fishing, and Smith/Suncloud Optics.

Revenue is generated through three streams: (1) guided float and wade trips priced per-boat ($375-$600 depending on duration and river), with 50% deposits at booking and Trout season typically October-May; (2) Devils River multi-day (3-night/2.5-day) all-inclusive guided expeditions targeting bucket-list anglers at a higher price point with a 50% non-refundable deposit (currently not booking); and (3) retail fly shop sales through a physical storefront and online store, supplemented by gift certificates, fly tying classes, casting lessons, and group clinics. Distribution runs through the website, phone, in-person at the shop, the e-commerce storefront, and an Instagram-led content marketing channel anchored by recurring fishing reports.

The company serves three persona-based customer segments: recreational fly anglers (families, father-son groups, couples, individuals), fly fishing equipment buyers purchasing gear and apparel, and a smaller adventure-seeker segment targeting remote wilderness expeditions. There is no institutional or enterprise customer base disclosed. The business is independently owned with no external funding, no parent company, no patents, and no certifications, and is operated by a small team of named guides including Jordan Bracamontez, Andrew Valtierra, Tyler Emanuel, Donovan Kypke (with 8+ years on the Devils River), and Kyle Hodson.

Name

Reelfly Fishing Adventures Llc

Legal name

Reelfly Fishing Adventures LLC

Website

https://reelfly.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Reelfly Fishing Adventures LLC is a locally owned Texas Hill Country fly shop and guide service offering per-boat guided fly fishing trips on the Guadalupe, San Marcos, and Devils Rivers, alongside retail fly fishing gear, apparel, and clinics for recreational anglers.

Ownership category

akta.pro rank

Product category

Guided Fly Fishing Services

NAICS

Scenic and Sightseeing Transportation, Water (48721)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Fishing & Angling Charters / Guides (THAAALAD)

akta.pro secondary industries

Fishing Charters & Angling Experiences (Deep Sea, Sportfishing, Fly Fishing) (THAJAJAC), Fly Fishing Specialty Retail (CRAMALAD)

Keywords

• Fly fishing guides
• Guided fishing trips
• Fly shop retail
• Outdoor apparel
• Fly fishing education

Headquarters

HQ city

Canyon Lake

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Guided Fly Fishing Trips: Per-boat pricing for guided float trips on Guadalupe River and San Marcos River. Half-day, 3/4 day, and full-day options available. Includes equipment rental (waders/boots on Guadalupe trips), shuttle service, non-alcoholic beverages, and Texas fishing license. 50% deposit required at booking.
2. Retail Fly Shop Sales: Full line of fly fishing products including flies, fly boxes, reels, rods, line/leader/tippet, wading gear, packs, vests, accessories, and outdoor apparel. Products sold through physical shop and online store (e2commerce). Brands include Orvis, Temple Fork Outfitters, Redington, Taylor Fly Fishing, and Smith/Suncloud sunglasses.
3. Devils River Multi-Day Expeditions: 3-night/2.5-day guided expeditions including all meals, drinks, snacks, fly rods/reels/equipment, shuttle service, guides, boats, and camping. Higher price point adventure experience for serious fly anglers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

ReelFly is a locally owned fly shop and guide service operating out of Canyon Lake, Texas. It sells guided float and wade fly fishing trips on the Guadalupe River, San Marcos River, and Devils River, and operates a retail fly shop carrying flies, rods, reels, wading gear, and outdoor apparel from brands including Orvis, Temple Fork Outfitters, Redington, Taylor Fly Fishing, Smith, and Suncloud. The business also runs fly tying classes, casting clinics, and gift certificates.

Product overview

ReelFly is a locally owned fly shop and guide service based in Canyon Lake, Texas, providing guided fly fishing trips on multiple rivers in the Texas Hill Country. The company operates as a retail fly shop combined with a professional guide service, offering trip experiences on the Guadalupe River (trout and bass fishing), San Marcos River (bass and cichlid fishing), and Devils River (multi-day expeditions). The retail side offers fly fishing equipment, outdoor apparel, custom flies, and accessories from brands including Orvis, Temple Fork Outfitters, Redington, Taylor Fly Fishing, and Smith/Suncloud Optics. Supporting services include fishing reports, educational clinics, and gift certificates.

Differentiator

Problem solved

Functional benefit

Products and services

• Guadalupe River Guided Fly Fishing Trips Guided float and wade fly fishing trips on the Guadalupe River targeting Rainbow and Brown Trout (trout season October-May) plus year-round Bass, Striper, and warmwater species. Offered in Half Day ($400/boat), 3/4 Day ($500/boat), and Full Day ($600/boat) formats with waders, boots, lunch, shuttle, non-alcoholic beverages, and Texas fishing license included.
• San Marcos River Guided Fly Fishing Trips Year-round guided float trips on the San Marcos River targeting Guadalupe Bass, Smallmouth Bass, Largemouth Bass, Rio Grande Cichlids, Sunfish, Carp, Gar, and Catfish. Offered as 1/2 Day ($375/boat) and 3/4 Day ($450/boat) trips including shuttle service, non-alcoholic beverages, and Texas fishing license.
• Devils River Guided Multi-Day Expeditions Multi-day bucket-list guided expeditions on the remote Devils River (currently not booking new trips) featuring Smallmouth Bass, Largemouth Bass, Carp, Catfish, and Panfish conducted via 13-foot whitewater rafts. Three-night / two-and-a-half-day all-inclusive trips covering meals, drinks, snacks, fly rods and reels, equipment, shuttle, guides, boats, and camping, with a 50% nonrefundable deposit required within 15 days of booking.
• Fly Shop Retail (Flies, Gear, Apparel, and Accessories) Full-service fly shop retail offering flies and custom fly patterns, fly boxes, fly rods, fly reels, line/leader/tippet, wading gear, packs and vests, rod and reel outfits, accessories, and men's and women's outdoor apparel from brands such as Orvis, Temple Fork Outfitters, Redington, Taylor Fly Fishing, and Smith/Suncloud Optics. Available through the physical storefront and the online store at reelfly.com/shop with USPS Priority Flat Rate shipping.
• Fly Fishing Clinics and Education Educational offerings including fly fishing clinics (such as summer clinic series hosted with Community Pizza in Wimberley), casting lessons, fly tying classes, and club/event seminars for anglers of all skill levels.
• Gift Certificates Gift certificates redeemable for guided fly fishing trips, commonly purchased for Christmas and holiday gifts.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Guadalupe River Trout Unlimited (GRTU)coreStrategic or Co-development PartnerGRTU is a local chapter of Trout Unlimited that conducts regular trout stocking in the Guadalupe River. They stock Rainbow and Brown Trout throughout the trout season (November-March). ReelFly guides fish these stocked waters and report on fishing conditions following GRTU stockings. The stocking schedule includes multiple releases from GRTU and TPWD throughout the season.
• Texas Parks & Wildlife Department (TPWD)coreStrategic or Co-development PartnerTPWD conducts regular trout stocking in the Guadalupe River as part of their fish management program. Stockings occur from November through March. TPWD also maintains year-round fishing access at Guadalupe Park. ReelFly guides fish TPWD-stocked waters and provide fishing reports noting TPWD stocking schedules.
• Taylor Fly FishingminorChannel Partner/ Reseller/ DistributorReelFly is an authorized dealer for Taylor Fly Fishing products. They carry Taylor Fly Fishing reels and rods including the Phenom MII ($360) and Dynamix ($199). The company describes Taylor Fly Fishing products as having excellent price point to quality and aesthetics.
• Smith OpticsminorChannel Partner/ Reseller/ DistributorReelFly is an authorized Smith Optics dealer. The shop carries Smith polarized sunglasses.
• Suncloud OpticsminorChannel Partner/ Reseller/ DistributorReelFly is an authorized Suncloud Optics dealer. The shop carries a large selection of Suncloud polarized sunglasses.
• The Guide NetworkminorGTM or Marketing PartnerThe Guide Network provides the online booking platform for ReelFly's San Marcos River trips. Booking link directs customers to theguidenetwork.com booking system.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Bass Pro Shops / Cabela's: National big-box outdoor retailer carrying fly fishing gear, apparel, and offering in-store guide services; relevant broad incumbent competitor on the retail side and increasingly on the guided-experience side.
• Orvis: National fly fishing brand operating retail stores, endorsed lodges, and guide schools; comparable as a broad incumbent selling the same fly fishing equipment carried by ReelFly and offering competing guide/lodge experiences.

Direct peers

• Austin Angler: Central Texas fly shop and guide service; directly competes for the same Austin/San Antonio-area recreational fly angler segment with similar guided trip and retail offerings.
• Blue Lick Outfitters: Texas-based fly fishing guide service offering guided trips on multiple Texas waters; comparable as a regional competitor focused on guided fly fishing experiences with similar trip-based revenue model.
• Tailwaters Fly Fishing: Dallas-area fly shop and guide service offering Texas freshwater and destination fly fishing trips; comparable as a Texas fly shop + guide operation with multi-river programming and retail.
• Mossy Creek Fly Fishing: Virginia-based fly shop and guide service with full retail assortment; comparable as a small-to-mid-market fly shop + guide operation with similar product mix and direct-to-consumer model.
• Guadalupe River Outfitters: A Texas Hill Country guide service and fly shop operating on the same Guadalupe River tailrace; already referenced in ReelFly's own content as part of their guide network, making it the closest direct peer in geography, product, and customer base.
• Living Waters Fly Fishing: Texas-based fly fishing outfitter offering guided trips and retail in Central Texas; directly comparable as a regional fly shop + guide service targeting the same recreational angler segment.

Others

• Patagonia: Outdoor apparel and fly fishing-adjacent brand; relevant as a wholesale apparel/outerwear supplier competitor and ecosystem participant in the broader fly fishing consumer market.

Regional players

• Front Range Anglers: Colorado-based fly shop and guide service; comparable in business model (fly shop + guided trips + retail) but operates in a different geography, useful as a regional benchmark for retail-plus-guides economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/reelflyTX

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reelfly Fishing Adventures Llc