What lpd inc does

LPD Inc. (legally Leadership Performance Development Inc.) is a private professional services firm founded in 1999 by Dan Stiff and headquartered in Carolina Beach, North Carolina. The firm delivers customized leadership development, sales performance training, brand/team development workshops, executive coaching, and business university consulting to enterprise clients. Its curriculum combines proprietary content — anchored by the 'Sell the Brand First' methodology (also published as a McGraw-Hill book in May 2006) and the trademarked 'EduTrainment' pedagogy — with licensed flagship programs from recognized training content owners including Ken Blanchard Companies (Situational Leadership II), VitalSmarts (Crucial Conversations), FranklinCovey (Speed of Trust), TalentSmart (Emotional Intelligence), SellXL (Selling to the C-Suite), and Business Methodologies International (Business Reality simulations). Customized offerings include tiered sales and customer service workshops, iLead leadership curricula, motivation and self-improvement programs, success-driven culture workshops, executive coaching engagements, and creative EduTrainment video production.

The firm operates as a boutique consultancy with a reported 1-10 employee base and a horizontal go-to-market that targets enterprise buyers across roughly 35 industries — including named customers such as Pfizer, Boeing (and Aviall/Spirit Aerosystems), Home Depot, Abbott Labs, Zoll Medical, Sprint, PwC, Sherwin Williams, Field Entertainment, and St. Jude Children's Cancer Research. Revenue is generated through professional services engagements — workshop delivery, certification programs, executive coaching, and consulting — priced on a quote-based custom basis rather than published rate cards. Distribution is direct-sales-led, supplemented by an affiliate partner network of certified deliverers (The Connor Group, SBD Consulting, Ignite Selling, SellXL, Business Methodologies International, and NineRuns) that extends LPD's reach globally while keeping internal headcount small. The firm claims a 90%+ repeat customer rate, signaling high client retention, and relies on thought-leadership content marketing (YouTube channel, published book, referral networks) for top-of-funnel demand generation.

Name

lpd inc

Legal name

Leadership Performance Development Inc.

Website

https://lpdinc.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

LPD Inc. is a private professional services firm founded in 1999 that delivers customized leadership, sales, brand development training, executive coaching, and consulting to enterprise clients across 35 industries.

Ownership category

akta.pro rank

Headquarters

HQ city

Carolina Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Customized Training Programs: LPD generates revenue through providing customized training and educational experiences for organizations. Programs include leadership development, sales performance, brand/team development, and customer engagement workshops. Revenue is generated through workshop delivery, certification programs, and consulting engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

LPD Inc. designs and delivers customized leadership, sales performance, brand development, and customer engagement training programs for enterprise clients. Its offerings combine LPD's proprietary 'EduTrainment' methodology with licensed flagship curricula (e.g., Sell the Brand First, Crucial Conversations, Situational Leadership) and tailored executive coaching and business university advisory services. Revenue is generated through workshop delivery, certification-based program facilitation, custom video content creation, and consulting engagements.

Product overview

LPD Inc. is a training and consulting company offering a portfolio of flagship programs and customized training services. The flagship programs include Sell the Brand First, Crucial Conversations, Situational Leadership, Speed of Trust, Emotional Intelligence, Selling to the C-Suite, and Business Reality — each typically licensed from certified partners like VitalSmarts, Ken Blanchard Companies, Franklin Covey, TalentSmart, and Business Methodologies International. Beyond flagship offerings, LPD provides customized programs including Executive Leadership Workshops, iLead Leadership Growth Workshops, Sales Workshops (entry to premier levels), Customer Service Workshops, Customer Engagement, Motivation, and Self-Improvement workshops, plus consulting services such as Executive Coaching and Business University Training. The company also offers Creative EduTrainment Videos for custom content creation. More than 90% of clients are repeat customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Sell the Brand First LPD's flagship program teaching salespeople to leverage brand equity as a strategic asset and become brand ambassadors in every sales conversation; delivered as a workshop for enterprise sales teams.
• Crucial Conversations VitalSmarts-licensed training program taught by LPD-certified facilitators, teaching professionals to speak with complete candor and respect during high-stakes, high-emotion conversations.
• Situational Leadership (SLII) SLII (Situational Leadership II) curriculum licensed from Ken Blanchard Companies, delivered by LPD-certified facilitators to teach leaders a model and tools for creating open communication and developing self-reliance in the people they manage.
• Speed of Trust FranklinCovey-licensed workshop delivered by LPD-certified facilitators that teaches leaders how to raise trust from an often-ignored asset to a strategic advantage, accelerating growth and improving execution.
• Emotional Intelligence TalentSmart-licensed training program delivered by LPD-certified facilitators that develops self-awareness, self-management, social awareness, and relationship management skills.
• Selling to the C-Suite SellXL-licensed curriculum delivered by LPD-certified facilitators that teaches B2B salespeople how to gain access to executives, navigate gatekeepers, and leverage value propositions with C-Suite prospects.
• Business Reality Business Methodologies International board-based business and financial simulation delivered by LPD-certified facilitators that teaches employees the language of finance, how cash flows through a company, and how to make wise financial decisions.
• Executive Leadership Workshops Customized four-course leadership curriculum covering communicating within the organization, people and resource development, retaining talent and building bench strength, and strategic thinking and decision making.
• Leadership Growth (iLead) Workshops Customized four-course leadership growth curriculum (iLead) for accelerating growth by developing high-impact leadership skills including communication, relationship building, motivation, and decision making.
• Sales Workshops Tiered customized sales training workshops covering entry level (Selling to Your Potential), intermediate (Communicating and Selling Value), advanced (Negotiating to Win/Win), and premier (Selling at a Higher Level).
• Customer Service Workshops Tiered customized customer service training programs covering entry level (Showtime), intermediate (StageTime), and advanced (Reality Showtime) levels, including stress management, dealing with difficult people, and time prioritization.
• Customer Engagement Workshop Customized workshop helping participants discover what customers truly want from vendor/supplier relationships and how to leverage that understanding to build strong customer bonds.
• Engagement Workshop Customized workshop teaching leaders how engagement attracts, inspires, and retains talented individuals while motivating employees to perform at their best.
• Success-Driven Culture Workshop Customized workshop combining culture consulting around beliefs and defining desired culture with heavy emphasis on trust, confidence, commitment, and integrity.
• Motivation Workshop Customized development program educating participants on the history of motivation and modern-day approaches, covering individual incentives, satisfiers, motivators, and engagement strategies.
• Self-Improvement Workshop Customized development program helping leaders create individual growth plans and set up mentoring and coaching systems to develop talent within an organization.
• Executive Coaching One-on-one executive coaching sessions with senior-level leaders to create career development, counseling, or individual growth plans focused on developing skills for lasting results.
• Business University Training Consulting and guidance on setting up a business university program or transitioning and running a corporate training function, covering budgeting, planning, envisioning, growing, attracting training talent, executive presence, and inspiring a new vision for learning.
• Creative EduTrainment Videos Custom video production service used to launch new ideas, drive culture change, or enhance brand image by reinforcing strongest messages to customers and employees in LPD's signature EduTrainment style.

Quantifiable outcome

• 90%+ client retention rate with repeat customers

Named customers20 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• The Connor Group, Inc.coreStrategic or Co-development PartnerAffiliate partner led by Gary B. Connor. Expertise in instructional design including classroom, e-learning and blended learning, leadership development programs, and executive leadership development. Gary has developed over 250 training programs in 25+ years. Certified to deliver LPD programs including Communication Wisely, Coaching and Feedback, Recruiting and Retaining Talent, Decision Making, Motivation, DISC assessments, Speed of Trust, and Crucial Conversations.
• SBD Consulting LLCcoreStrategic or Co-development PartnerAffiliate partner led by Sue Dunlap. Specializes in Sales Effectiveness, Leadership Development, Executive Coaching, and Instructional Design. Master Facilitator for Wilson Learning programs. Certified to deliver LPD's leadership and sales training programs.
• Ignite Selling, Inc.coreStrategic or Co-development PartnerAffiliate partner led by Steve A. Gielda. Sales Performance Improvement company specializing in Competitive Sales Simulations, Consultative Selling Skills, Strategic Opportunity Planning, Negotiation Skills, and New Product Launch Support. Author of 'Premeditated Selling: Tools for Developing the Right Strategy for Every Opportunity' published September 2012.
• SellXL.com (Dr. Stephen J. Bistritz)coreStrategic or Co-development PartnerAffiliate partner Dr. Stephen J. Bistritz provides sales training solutions for B2B salespeople including Selling at the Executive Level, Sales Opportunity Snapshot, and Cultivating Client Loyalty programs. Co-authored 'Selling to the C-Suite' with McGraw-Hill in 2010. 40+ years of experience including 27 years at IBM.
• Business Methodologies InternationalcoreImplementation/ SI/ Consulting PartnerAffiliate partner led by Bill Albert. Designer of customized board-based business and financial simulations. Creator of Business Reality 101 for Distributors and Business Reality/Acumen 201 for Manufacturer-Distributor/Supply Chain. LPD certified to deliver Business Reality curriculum.
• NineRunsminorStrategic or Co-development PartnerAffiliate partner led by Jerry Phillips. Specializes in profitable revenue growth, strategic planning, sales acceleration, succession planning, and management coaching. Has tripled customers, employees and revenue in 24 months for clients.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Wilson Learning: Sales and leadership development firm whose content is referenced as a Master Facilitator program for one of LPD's affiliate partners. Directly comparable target market (enterprise sales/leadership training) and delivery model.
• BTS: Strategy execution and sales transformation consulting firm offering customized leadership and sales capability programs to enterprise clients. Directly comparable in business model (customized enterprise training/consulting) and buyer.
• Center for Creative Leadership (CCL): Research-driven leadership development provider offering customized programs, executive coaching, and assessments to enterprise and government clients. Overlaps LPD on leadership development, coaching, and tailored delivery.
• The Ken Blanchard Companies: Leadership development firm whose Situational Leadership II (SLII) is delivered by LPD under license. Both compete for enterprise leadership-training budgets with overlapping methodologies and content.
• FranklinCovey: Global performance and leadership training firm whose 'Speed of Trust' curriculum LPD is licensed to deliver. Both target enterprise clients with leadership, sales, and execution training, overlapping directly on content and buyer persona.
• VitalSmarts: Corporate training company behind the Crucial Conversations curriculum that LPD is certified to deliver. Directly comparable as a provider of communication, leadership, and performance training to enterprise buyers.

Broad incumbents

• Development Dimensions International (DDI): Large leadership development and selection firm serving global enterprises. Overlaps with LPD in leadership training, executive development, and customized enterprise engagements at materially larger scale.
• Korn Ferry: Global organizational consulting firm with a major executive coaching and leadership development practice. A much larger incumbent that competes for the same enterprise leadership and coaching spend, albeit at significantly greater scale.
• Heidrick & Struggles: Executive search and leadership advisory firm with a growing leadership consulting and coaching practice. Competes with LPD for executive-level coaching and leadership development engagements among large enterprises.
• Dale Carnegie Training: Established global training firm offering leadership, sales, and communication programs to enterprises. A larger incumbent in the same horizontal training space with overlapping curriculum categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCPe8CQRjFHRAtBwzhvrXpeg
• LinkedInlinkedin.com/company/lpd-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about lpd inc