Rudolf Geiser AG

What Rudolf Geiser AG does

Rudolf Geiser AG is a privately held Swiss B2B distributor of hardware, components, and access systems for the door, window, interior fitting, and woodworking trades. Founded in 1868 and headquartered in Langenthal with a second site in Corminboeuf, the company sells more than 45,000 articles sourced from premium brand partners (GEZE, GU, MACO, Siegenia, REHAU, Grass, PEKA, Lamello, among others) and serves door manufacturers, window builders, interior outfitters, wood builders, and general craftspeople across Switzerland. The offering is organized across six core product categories — Türtechnik, Fenstertechnik, Küchen-/Möbeltechnik, Befestigungstechnik, Maschinen/Werkzeuge, and Allgemeine Eisenwaren — supplemented by in-house custom manufacturing (cylinder, hardware, threshold, and sealing Manufakturen) and three expert consulting teams for doors, windows, and interior construction.

The company's technology stack centers on a proprietary e-commerce platform (GELA Shop) and a set of process-automation tools — GELA E-Label (electronic shelf labels with one-click reordering), Gela Smart Scan (smartphone barcode/QR scanning), Gela Scan, the ComNorm interface for carpentry/joiner software integration, and Digitale Rückintegration for order and invoice reconciliation — all wired into an internal ERP and WMS. Distribution combines external field sales consultants covering all Swiss cantons, an inside sales operation in both German- and French-speaking locations, an e-commerce channel, and an owned delivery fleet (Geiser-Camion) capable of same-day or next-day fulfillment for orders placed by 17:00. Pricing is catalog-based in CHF with 30-day net terms, free delivery above CHF 750 net, milestone billing for large projects, and per-work-report service billing; customer concentration is low, dominated by a long tail of small and mid-sized Swiss trade workshops.

Name

Rudolf Geiser AG

Legal name

Rudolf Geiser AG

Website

https://gela.ch

Company type

Private

Founded year

1868

Operating status

Operating

Short description

Rudolf Geiser AG is a privately held Swiss B2B distributor, founded in 1868, supplying door, window, and interior fitting hardware to carpentry, joinery, and construction trades across Switzerland through 45,000+ SKUs, field and inside sales, and an owned delivery fleet.

Ownership category

akta.pro rank

Product category

Building Hardware Distribution

NAICS

Building Material and Supplies Dealers (4441), Furniture Merchant Wholesalers (42321)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Lumber & Other Construction Materials (5030)

akta.pro primary industry

Doors, Windows & Millwork Hardware Retail (Locks, Hinges, Handles) (CRAIADAJ)

akta.pro secondary industries

Fasteners, Nails, Screws & Anchors Retail (CRAIADAC), Fasteners, Adhesives & Sealants Retail (Nails, Screws, Glues, Caulks) (CRAIAEAK), Drawer, Cabinet & Pantry Organization Retail (Dividers, Inserts, Lazy Susans) (CRAIAJAD)

Keywords

• Door hardware distribution
• Window hardware supply
• Building trade supplies
• Fastening technology wholesale
• Carpentry joinery fittings

Headquarters

HQ city

Langenthal

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales - Catalog/Standard Articles: Sale of catalog articles from stock, including door hardware (Türtechnik), window hardware (Fenstertechnik), kitchen/furniture hardware (Küchen-/Möbeltechnik), fastening technology (Befestigungstechnik), machines/tools (Maschinen/Werkzeuge), and general ironmongery (Allgemeine Eisenwaren). Over 45,000 articles. Products sourced from brand partners including GEZE, GU, MACO, Siegenia, REHAU, Grass, PEKA, Lamello, and others.
2. Custom Manufacturing / Manufakturen: Custom manufacturing services including: cylinder manufacturing (Zylinder-Manufaktur) for individual cylinder solutions from standard to custom; hardware manufacturing (Beschläge-Manufaktur) for bespoke fitting solutions per drawing or sample; threshold manufacturing (Schwellen-Manufaktur) for HS threshold customization for barrier-free access; sealing manufacturing (Dichtungs-Manufaktur) for precision-cut and configured seals for windows, doors, and special constructions.
3. Expert Consulting Services: Technical consulting through expert teams (Türen, Fenster, Innenausbau) for complex door, window, and interior projects — from planning through commissioning. Includes support for fire protection, escape route technology, access controls, smoke ventilation systems (RWA), and project coordination.
4. Logistics and Delivery Services: Own fleet of delivery trucks (Geiser-Camion) providing reliable delivery. Modern logistics system with automated picking reduces picking errors. Free delivery for orders over CHF 750 net. Same-day or next-day delivery options for orders placed by 17:00.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Rudolf Geiser AG supplies hardware, components, and access systems for doors, windows, interior fittings, fastening, and tools to Swiss trade professionals, offering over 45,000 catalog articles from brand partners complemented by in-house custom manufacturing and expert technical consulting. The company combines its physical product catalog with proprietary digital process tools (GELA E-Label, GELA Smart Scan, ComNorm interface, Digitale Rückintegration) and an own-fleet delivery service to streamline ordering and inventory for carpentry, joinery, window-making, and interior-construction businesses.

Product overview

Rudolf Geiser AG operates as a specialized B2B hardware and tools distributor for trade professionals, offering a comprehensive portfolio organized across six core product categories: Türtechnik (door technology), Fenstertechnik (window technology), Küchen-/Möbeltechnik (kitchen/furniture technology), Befestigungstechnik (fastening technology), Maschinen/Werkzeuge (machines/tools), and Allgemeine Eisenwaren (general hardware). The company differentiates through digital process optimization tools including the GELA Shop e-commerce platform, GELA E-Label electronic shelf labels, GELA Smart Scan mobile scanning, and ComNorm/Digitale Rückintegration software interfaces that connect customer ERP systems with their ordering platform. Supporting these products are expert consultation teams for doors, windows, and interior construction, plus custom manufacturing services (cylinders, fittings, thresholds, seals) and logistics with their own delivery fleet. The offering is structured as a unified platform combining physical products with digital tools to streamline procurement and workflow for woodworking and construction trades.

Differentiator

Problem solved

Functional benefit

Brands

• Gela-Shop: Online e-commerce platform for ordering products
• Gela Smart Scan
• Gela Scan
• gela e-label
• ComNorm
• Digitale Rückintegration

Products and services

• Türtechnik (Door Technology) Comprehensive door hardware and locking solutions including door handles, access control systems, automatic door operators, sliding door systems, and fire protection components, distributed to door manufacturers, fabricators, and trade professionals.
• Fenstertechnik (Window Technology) Window hardware systems including hinges, locks, RWA (smoke and heat extraction) systems, roller shutter systems, insect screens, and electronic window controls for window manufacturers and fabricators.
• Küchen- / Möbeltechnik (Kitchen / Furniture Technology) Hardware and accessories for kitchen and furniture manufacturing including drawer systems, waste containers, lighting solutions, and specialized fittings for interior applications, distributed to kitchen builders and furniture manufacturers.
• Befestigungstechnik (Fastening Technology) Comprehensive range of fastening solutions including screws, anchors, connectors, and chemical anchors for construction and woodworking applications, sold to trade professionals.
• Maschinen / Werkzeuge (Machines / Tools) Power tools and machines from professional brands including Bosch Professional and Festool, along with hand tools, pliers, and tool sets for trade professionals.
• Allgemeine Eisenwaren (General Hardware) Wide range of general hardware items and accessories for various construction and woodworking applications.
• Experten-Teams (Expert Teams for Doors, Windows, Interior Construction) Specialized consultation teams — Expertenteam Türen (doors), Expertenteam Fenster (windows), and Expertenteam Innenausbau (interior construction) — providing technical support from planning through implementation for complex door, window, and interior projects.
• Manufakturen (Custom Manufacturing Services) Custom manufacturing services including cylinder customization (Zylinder-Manufaktur), fitting solutions per drawing or sample (Beschläge-Manufaktur), HS threshold customization for barrier-free access (Schwellen-Manufaktur), and precision-cut seals for windows, doors, and special constructions (Dichtungs-Manufaktur).
• Logistik & Lieferservice (Logistics & Delivery Service — geiser-Camion) Modern logistics system with the geiser-Camion delivery fleet ensuring fast delivery, controlled picking processes to minimize errors, and flexible handling of special requirements; free delivery for net order value above CHF 750.
• GELA Shop (E-commerce Ordering Platform) Online e-commerce ordering platform enabling customers to browse and order the over 45,000 article catalog, access account information, track deliveries, and manage recurring orders.
• GELA E-Label (Electronic Shelf Label System) Electronic shelf label system enabling one-button material reordering directly at the storage rack with order status, delivery date, and in-transit information displayed; pre-configured with router-based setup.
• GELA Smart Scan (Mobile QR/Barcode Scanning) Smartphone-based QR/barcode scanning solution that uses the phone camera to photograph product barcodes or QR codes and transfer articles to the GELA shop for review and ordering.
• ComNorm Integration (Carpentry Software Interface) Industry-standard interface connecting carpentry/joinery software with the gela webshop for price inquiries, orders, and article information sent directly from industry software environments; also available via ComNormOrder for customers without industry software.
• Digitale Rückintegration (Digital Back Integration) Digital process connecting order confirmations, scheduling, order monitoring, and invoice verification between Geiser and carpentry software; eliminates typing errors, enables digital control of order confirmations, and simplifies invoice auditing.

Quantifiable outcome

• Digitale Rückintegration saves approximately 14 working days per year per company with 5 orders per week (45h for order entry and scheduling + 40h for invoice verification and commission allocation)
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

17 partnerships are on record, tiered core and minor.

• GEZEcoreChannel Partner/ Reseller/ DistributorGEZE is a brand partner for window hardware and systems. Geiser distributes GEZE products including smoke and fire protection systems, window technology, and building automation for the Swiss market.
• Gretsch-Unitas (GU)coreChannel Partner/ Reseller/ DistributorGretsch-Unitas (GU) is a key brand partner for door and window hardware systems. Geiser distributes GU products in Switzerland.
• MACOcoreChannel Partner/ Reseller/ DistributorMACO is a brand partner for window hardware. Three hardware systems (Maco, Siegenia, GU) are available from stock.
• SIEGENIAcoreChannel Partner/ Reseller/ DistributorSIEGENIA is a brand partner for window and door hardware. Geiser distributes SIEGENIA products in Switzerland, available from stock alongside MACO and GU.
• HEBGOminorChannel Partner/ Reseller/ DistributorHEBGO is a brand partner for window and door hardware solutions in the Swiss market.
• SIKAminorChannel Partner/ Reseller/ DistributorSIKA is a brand partner providing sealing and bonding solutions for window and door installation.
• POESIA (MK Dichtungs AG)minorChannel Partner/ Reseller/ DistributorPOESIA / MK Dichtungs AG is a brand partner for sealing solutions in window and door applications.
• REHAUcoreChannel Partner/ Reseller/ DistributorREHAU is a key brand partner for window and door profiles, roller shutter systems, and terrace solutions. Geiser distributes REHAU products including REHAU-Rollladensystem and REHAU Relazzo.
• GRASScoreChannel Partner/ Reseller/ DistributorGRASS is a brand partner for furniture hardware and fittings, specializing in hinge systems, drawer systems, and moving mechanisms for kitchen and furniture construction.
• PEKAcoreChannel Partner/ Reseller/ DistributorPEKA is a brand partner for kitchen and furniture hardware including waste disposal systems, pull-out systems, and specialized fittings.
• LamellocoreChannel Partner/ Reseller/ DistributorLamello is a brand partner specializing in joining technology, edge banding, and installation systems for woodworking and interior applications.
• KMD (KM-decor)minorChannel Partner/ Reseller/ DistributorKMD (KM-decor) is a brand partner for decorative surfaces and materials for interior design and kitchen construction.
• ROLLFIXminorChannel Partner/ Reseller/ DistributorROLLFIX is a brand partner for furniture fitting solutions.
• Bosch ProfessionalminorGTM or Marketing PartnerBosch Professional runs promotional campaigns (Bosch PRO Deals) through Geiser, offering customers attractive rewards — from free batteries to tools and accessories — with purchase of Bosch Professional products.
• FestoolminorGTM or Marketing PartnerFestool runs seasonal bonus campaigns (Festool Bonus Weeks) through Geiser, offering customers rewards such as additional batteries and accessories with purchases of selected Festool products.
• ComNorm (Carpenter Software Providers)coreTechnology or IntegrationComNorm is a standardized digital interface connecting carpenter/joiner software (from various software providers) with the Geiser webshop. Enables price inquiries, orders, and article information to be sent directly from industry software. Also available via ComNormOrder for customers without industry software.
• Lions Club LangenthalminorGTM or Marketing PartnerCommunity partnership with Lions Club Langenthal. Geiser hosted the Lions Cup 2026 — a team competition combining logistics challenges, packing challenges, and carpentry skills — strengthening community ties and local network.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hilti Group: Direct-sales supplier of tools, fastening systems and software services to construction professionals globally. Comparable in serving tradespeople with premium tools, fastening technology, and increasingly with process optimization software.
• Hoffmann Group: European B2B distributor of quality tools, workshop supplies and fasteners to industrial and trade customers. Overlapping product portfolio (machines, hand tools, fastening), catalog-led sales, and focus on professional buyers.
• Berner Group: European B2B distribution specialist serving construction, automotive and metalworking trades with fasteners, tools, chemicals and consumables. Closely comparable business model — direct-to-trade sales, broad SKU range, and field-sales consultant coverage.
• Debrunner Koenig: Swiss B2B distributor of construction materials, fasteners, tools and ironmongery serving trades across Switzerland. Directly comparable by geography, customer base (carpenters, contractors), and product mix spanning fastening technology to professional tools.
• Würth Group: Global market leader in B2B distribution of fasteners, tools, hardware and chemical products to trade professionals. Same one-stop-shop concept for tradespeople, similar sales-van / catalog model, and overlapping fastener and tool categories.
• SFS Group: Swiss-headquartered manufacturer and distributor of precision fasteners, fastening systems and architectural hardware. Overlaps strongly in window/door hardware, fastening technology, and serving Swiss and European construction trades.

Emerging players

• Festool (TTS Tooltechnic Systems): Premium manufacturer of power tools for woodworking, carpentry and interior finishing. Geiser runs Festool Bonus Weeks campaigns, confirming close product overlap in serving Swiss carpenters and joiners; Festool is a key upstream brand partner.

Broad incumbents

• Stanley Black & Decker: Global manufacturer of tools, fasteners, and industrial solutions (DeWalt, Stanley, Bostitch, etc.). Comparable at the product level — same power tool and fastener categories Geiser distributes — but operates as a brand manufacturer rather than a trade distributor.
• Illinois Tool Works (ITW): Diversified global manufacturer with major segments in fastening systems, construction products and specialty equipment. Many of its brands (e.g., in fastening and architectural hardware) sit upstream of Geiser as the OEMs it distributes.
• Robert Bosch (Power Tools division): Manufacturer of professional power tools and accessories under Bosch Professional, actively promoted through Geiser (Bosch PRO Deals). Comparable at the power tools / fastening category level as the upstream OEM supplier whose products Geiser distributes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rudolf-geiser-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rudolf Geiser AG