Robomind Brasil

What Robomind Brasil does

Robomind Brasil, legally Robomind Editora Ltda., is a Brazilian educational technology company founded in 2014 and headquartered in Blumenau, Santa Catarina. The company develops and publishes educational robotics curricula, student workbooks, teacher guides, and teaching kits, delivering both curricular (in-school) and extracurricular (after-school) programs to students aged 3 through high school. Its core offering is organized around the proprietary 2CEs methodology (Contextualize, Build, Experience, Evolve), a four-stage instructional framework mapped to Brazil's BNCC national curriculum and the STEAM educational standards. Robomind's product portfolio includes nine curricular courses (KidsMind, KidsCode, Hands On, TechBuilder, Developer, CodeSkill, Enjoy, Coders, Visioneers) and five extracurricular courses (Coding, Inventors, Game UP, MindBlocks, Creators), built on top of third-party hardware platforms including LEGO Education (WeDo 2.0, SPIKE Essential, SPIKE Prime, Coding Express), BBC Micro:bit, and ROBOROBO UARO kits. Supporting digital infrastructure includes the Classmind online learning platform and the Robomind+ mobile application on Android and iOS.

The company operates primarily through a franchise model with 40+ business partners implementing Robomind programs across more than 300 schools in 23 Brazilian states, supplemented by direct school sales and partnerships with municipal and state education secretariats. Revenue is generated through three streams: franchise fees and royalties, sale of educational kits and materials to schools, and recurring extracurricular course fees paid by parents. Robomind expanded internationally to Angola in 2019 and Mexico in 2020, and in 2023 secured the exclusive World Robot Olympiad (WRO) Brazil organizer partnership, which feeds the company's Robotics Experience national competition pipeline. Approximately 1,038 teachers actively deliver Robomind programs across partner schools, and the company has organized 32+ editions of its Edtech professional development event through 2025. Robomind remains privately held, bootstrapped, and founder-controlled, with no disclosed institutional investment or external funding rounds.

Name

Robomind Brasil

Legal name

Robomind Editora Ltda.

Website

https://robomind.com.br

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Robomind Brasil is a Blumenau-based educational robotics company that develops curricula, teacher training, and franchise-delivered robotics programs for 300+ K-12 schools across Brazil, Mexico, and Angola, using its proprietary 2CEs methodology aligned with the BNCC national curriculum.

Ownership category

akta.pro rank

Product category

Educational Robotics Services

NAICS

Educational Support Services (611710), All Other Schools and Instruction (61169), Computer Training (61142)

akta.pro industry

PRIMARYEDAJAMAG

Math & STEM Learning Technology (incl. Coding/Robotics Platforms)

Education/K–12 / Primary & Secondary Education/K–12 Educational Technology Solutions

SECONDARYEDAFANAB

Robotics Learning Platforms

Education/Education Technology (EdTech) & Digital Learning/STEM & Coding Learning Platforms (Robotics, Maker, Computer Science)

SECONDARYEDAMADAN

Robotics Kits, Parts & Lab Equipment Providers (Education-Focused)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Robotics, Engineering & Makerspaces

SECONDARYEDAMADAA

Robotics After-School & Enrichment Clubs

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Robotics, Engineering & Makerspaces

SECONDARYEDAMADAM

Teacher Training & Curriculum Providers (Robotics/Maker Education)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Robotics, Engineering & Makerspaces

SECONDARYEDAMADAE

Competition Robotics Teams & Coaching (FLL/FTC/FRC, VEX)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Robotics, Engineering & Makerspaces

Keywords

• Educational robotics
• STEAM curriculum
• Robotics kits
• Teacher training
• BNCC-aligned programs

Headquarters

HQ city

Blumenau

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Franchise Fees (Franquias): Robomind generates revenue through franchise partnerships where franchisees pay for the right to operate Robomind educational robotics programs in their territories. Franchise support includes training, methodology, materials, and ongoing pedagogical assistance.
2. Educational Materials and Kits: Sale of educational materials including student workbooks, teacher guides, and technological kits (LEGO Education, UARO, BBC Micro:bit) to partner schools and franchises.
3. Extracurricular Course Fees: Revenue from extracurricular robotics courses offered to students, with weekly 1.5-hour classes. Parents enroll students through the online enrollment system.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Robomind Brasil develops and delivers educational robotics courses, curriculum, teaching materials, and digital resources for schools and students. The company offers both curricular (integrated into school curriculum) and extracurricular (after-school) robotics programs using LEGO Education kits, BBC Micro:bit, and UARO hardware combined with their proprietary 2CEs pedagogical methodology and STEAM/BNCC-aligned curriculum. They operate primarily through a franchise model, providing teacher training, pedagogical support, and ongoing consulting to partner schools.

Product overview

Robomind Brasil is an educational robotics company offering a comprehensive portfolio of courses and programs for students from ages 3 to High School, organized into two main delivery modes: curricular programs (integrated into school curriculum) and extracurricular programs (after-school courses). The core platform includes 9 curricular courses (KidsMind, KidsCode, Hands On, TechBuilder, Developer, CodeSkill, Enjoy, Coders, Visioneers) and 5 extracurricular courses (Coding, Inventors, Game UP, MindBlocks, Creators), all utilizing the proprietary 2CEs methodology (Contextualize, Construct, Experience, Evolve) and STEM/BNCC-aligned curriculum. Supporting offerings include the Classmind digital platform, Robomind+ mobile app (Android/iOS), and competition events (Robotics Experience, Robomind Challenge, Edtech professional development). The company operates through a franchise model with presence across 23 Brazilian states and international operations in Mexico.

Differentiator

Problem solved

Functional benefit

Brands

• Robomind Educacional: Educational division brand used in copyright notices and formal references.
• Classmind

Products and services

• Curricular Robotics Programs Robotics curriculum integrated into school programs for students ages 3-18, covering foundational coding, robotics assembly, game programming, and advanced interdisciplinary applications. Uses LEGO Education kits, BBC Micro:bit, and UARO ROBOROBO platforms. Targeted at schools implementing BNCC-aligned technology education.
• Extracurricular Robotics Courses After-school robotics and coding courses offered to students outside regular school hours, with weekly 1h30min sessions using LEGO Education and UARO ROBOROBO kits. Designed for parents seeking supplemental technology education for their children.
• Classmind Digital Learning Platform Online educational platform providing digital resources, supplementary materials, and content access for students and teachers participating in Robomind programs. Supports the curricular and extracurricular course offerings.
• Robomind+ Mobile App Mobile application for Android and iOS platforms that supports the Robomind educational robotics curriculum, enabling student engagement and learning extension beyond classroom settings.
• Robomind Franchise Program Franchise program providing entrepreneurs and educators the right to operate Robomind educational robotics programs in their territories, including territorial rights, training, methodology, materials, and ongoing pedagogical support. Claims ROI potential of 12-24 months.

Quantifiable outcome

• 1,038 teachers actively implementing Robomind programs across partner schools
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• World Robot Olympiad (WRO)coreStrategic or Co-development Partner · 23 August 2023Robomind is the exclusive partner for the World Robot Olympiad in Brazil. This partnership enables Brazilian students to compete internationally and represents a major milestone for educational robotics in the country. Teams qualifying through Robotics Experience events can represent Brazil at WRO international competitions.
• LEGO GroupcoreTechnology or Integration · 4 October 2018Robomind uses LEGO Education products as core technology platforms for their curriculum, including LEGO Education WeDo 2.0, SPIKE Essential, SPIKE Prime, and Coding Express. The company participated in LEGO Show Bahrain event and maintains close working relationship with LEGO for educational initiatives.
• ROBOROBOcoreTechnology or IntegrationRobomind utilizes UARO kits from ROBOROBO for certain curriculum offerings, particularly the MindBlocks course for first-grade students, providing an additional technology platform option in their educational ecosystem.
• BBC Micro:bitsupportingTechnology or IntegrationRobomind incorporates BBC Micro:bit and peripherals into their Coders curriculum for programming education, using this accessible hardware platform to teach students about microcontrollers and basic programming concepts.
• Universidade La SallesupportingStrategic or Co-development PartnerRobomind provided robotics training for 22 university professors at Universidade La Salle in Rio Grande do Sul, extending their educational methodology to higher education institutions.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Market position

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/robomind
• YouTubeyoutube.com/robomind
• Facebookfacebook.com/robomind
• LinkedInlinkedin.com/company/robomind-editora
• Instagraminstagram.com/robomind
• TikToktiktok.com/@robomind
• Pinterestpinterest.com/robomind

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Robomind Brasil