Schmid-alarm Gmbh

What Schmid-alarm Gmbh does

Schmid Alarm GmbH is a German electronic security systems integrator founded in 1973 and headquartered in Stockdorf near Munich. The company plans, installs, and maintains integrated security systems for both commercial and private customers, with a portfolio spanning intrusion detection (Einbruchmeldeanlagen), fire detection (Brandmeldeanlagen), video surveillance, perimeter security, electronic access control, and unified Gefahren-Management-Systeme (GMS) that connect these subsystems through platforms such as Honeywell WinGuard/Winmag and Advancis WinGuard. Core technology is built around partner-supplied components from Telenot and Honeywell for intrusion and fire, Axis Communications for network video, Qognify and Milestone for video management, Honeywell IQ MultiAccess for access control, and NSC Sicherheitstechnik for fire detection. The company is VdS certified for both intrusion and fire systems, DIN 14675 certified for fire detection, ISO 9001 certified since 1997, and holds a 1989 Federal Ministry of Economic Affairs security clearance for personnel secret protection.

Revenue is generated through a mix of one-time installation projects (typically EUR 15,000-50,000+ for danger management systems) and recurring services including annual maintenance contracts, reduced-rate service hours (EUR 90/hr regular, ~EUR 78 with contract), 24/7 alarm monitoring routed to partner Ehrl Bewachungsdienst's VdS-certified control center, and consulting fees (EUR 2,000-6,000 credited toward full project). The go-to-market is exclusively direct field sales with a six-step engagement model from consultation through ongoing check-ups, supported by a regional service network spanning Munich, Landsberg, Garmisch, and Upper Bavaria. Customers include ADAC, Allianz, Giesecke+Devrient, Pro Aurum, Rational AG, Versicherungskammer Bayern, ESG Elektroniksystem- und Logistik GmbH, Bayerische Staatsbibliothek, and the Bavarian State Library, alongside private residences and SMB clients. In June 2024 Schmid Alarm merged with Gleich, vi2vi, and Freihoff groups under Garda Holding (EMK Capital), creating one of Germany's largest electronic security technology providers while retaining independent brand operation. The company is family-owned in its second generation under Managing Directors Ina Schmid and Tobias Schmid.

Name

Schmid-alarm Gmbh

Legal name

Schmid Alarm GmbH

Website

https://schmid-alarm.de

Company type

Private

Founded year

1973

Operating status

Operating

Short description

Schmid Alarm GmbH is a 50-employee, family-owned German electronic security systems integrator serving commercial and private customers in Munich and Upper Bavaria with intrusion detection, fire detection, video surveillance, perimeter security, access control, and integrated hazard management systems since 1973.

Ownership category

akta.pro rank

Product category

Electronic Security Systems Integration

NAICS

Security Systems Services (except Locksmiths) (561621), Electronic and Precision Equipment Repair and Maintenance (8112)

akta.pro primary industry

Fire Alarm & Life Safety Systems Integration (BPAKAGAF)

akta.pro secondary industries

Intrusion Detection & Burglar Alarm Systems Integration (BPAKAGAC), Fire Alarm Systems (Design/Install/Service/Monitoring) (BPABAHAA), Fire Alarm Monitoring & Dispatch (BPAKAFAC)

Keywords

• Electronic security systems
• Intrusion alarm systems
• Fire detection systems
• Video surveillance solutions
• Access control systems

Headquarters

HQ city

Stockdorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Revenue model

1. Security System Installation: One-time installation of comprehensive security systems including intrusion detection, fire detection, video surveillance, perimeter security, and access control. Pricing varies based on scope and complexity.
2. Maintenance and Service Contracts: Ongoing maintenance services with dedicated technicians, reduced hourly rates, free telephone support, and regular system check-ups. Includes annual maintenance agreements.
3. Alarm Monitoring Services: Connection to security monitoring center for 24/7 surveillance with response services
4. Consulting and Planning Services: Detailed security planning and consultation services for new installations, ranging from 2,000 to 6,000 EUR depending on scope
5. Project Management: General contractor services coordinating all trades for complete security installations

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Schmid-alarm GmbH plans, installs, and maintains electronic security systems including intrusion alarm systems (EMA), fire detection systems (BMA), video surveillance, perimeter security, and access control, integrating them into unified danger management platforms. The company also provides 24/7 alarm monitoring through partner security services and acts as a general contractor for complete security installations for both business and private customers in the Munich/Upper Bavaria region.

Product overview

Schmid Alarm GmbH is a single-product integrated electronic security systems provider offering a portfolio of interconnected security solutions for both commercial and residential customers. The core offering combines intrusion detection (Einbruchmeldeanlagen / EMA), fire detection (Brandmeldeanlagen / BMA), alarm monitoring and response (Alarmverfolgung via partner Ehrl), video surveillance (Axis cameras + Qognify VMS), perimeter security, and electronic access control (IQ MultiAccess / Honeywell). These subsystems can be unified via Gefahren-Management-Systeme (GMS) using Advancis WinGuard or Honeywell Winmag platforms for centralized monitoring and control. The company also provides planning, service/maintenance, and general-contractor (GU) project management services, as well as specialized high-security solutions under the Schmid Control brand for critical infrastructure and regulated environments. The portfolio functions as an integrated, customized system rather than a modular software platform, with each installation tailored to the client's specific security requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• Einbruchmeldeanlagen (Intrusion Alarm Systems) Wired and wireless intrusion and burglary alarm systems that act as deterrents and detect break-in attempts, triggering alerts. Primarily uses Telenot and Honeywell components. Available for both business and private customers.
• Brandmeldeanlagen (Fire Alarm Systems) Fire detection systems using smoke detectors and temperature sensors to rapidly detect fires and trigger alarms. Systems are designed to DIN EN standards, VdS, and ISO 9001. Uses ESSER by Honeywell and NSC Sicherheitstechnik products. Available for business and private customers.
• Alarmverfolgung (24/7 Alarm Monitoring and Response) 24/7 alarm monitoring and security response service. When an alarm is triggered, a security team from partner Ehrl Bewachungsdienst is dispatched to investigate. Ehrl operates a DIN EN 50518 and VdS 3138 certified control center with approximately 30 VdS-certified response personnel. Available for business and private customers.
• Videoüberwachung (Video Surveillance) Professional IP network video surveillance using HD cameras and infrared sensors. Cameras and video encoders from Axis Communications are combined with Qognify video management software (VMS) for recording, live viewing, and video analytics. Available for business and private customers.
• Perimetersicherung (Perimeter Security) Perimeter monitoring and protection systems for securing outdoor areas, properties, and gardens. Uses thermal cameras, radar detectors, fence sensors, HD cameras, and video analytics to detect persons and vehicles attempting to enter a protected perimeter. Available for business and private customers.
• Zutrittskontrolle (Access Control) Electronic access control systems managing entry permissions via RFID cards, fingerprints, or retina scans. Uses IQ MultiAccess from Honeywell, enabling online and offline access management with time-limited permissions. Available for business and private customers.
• Gefahren-Management-Systeme (Integrated Danger Management Systems) Integrated security management software that networks and manages multiple security subsystems (intrusion alarms, fire alarms, video surveillance, access control) on a single platform. Uses Honeywell Winmag and Advancis WinGuard as the management software platforms. Enables visualization, centralized control, structured intervention procedures, and comprehensive event logging.
• Schmid Control (High-Security Solutions) High-security solutions brand for specialized applications such as narcotic/controlled substance storage (BTM), military-standard facilities, and high-availability environments. Features include encrypted video with watermarks for court-admissible documentation, explosion-protected components (ATEX and IECEx compliant), and automatic failover for continuous operation.
• Planung (Security Planning and Consulting) Standalone security planning and consulting services producing detailed planning documents (including tender-ready specifications) tailored to client needs and insurance requirements. Planning costs of approximately EUR 2,000 to 6,000 are credited toward the full project if Schmid Alarm implements the full project.
• Kundendienst (Maintenance and Service Contracts) Ongoing service, maintenance, and technical support for installed security systems. Includes a 24/7 emergency hotline, online support, and maintenance contracts with reduced service rates. Regular inspection, maintenance, and troubleshooting services are provided by field technicians.
• Ganzheitliche Sicherheitslösungen (General Contractor Security Project Management) General contractor (GU) and project management services for complete security installations. Coordinates and manages all trades involved in a security project (locksmiths, electricians, IT/network, door/window manufacturers, garden builders), serving as the single point of contact for clients.

Quantifiable outcome

• Successfully prevented multiple break-in attempts at customer sites through integrated security systems
• +2 more outcomes

Named customers12 records

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability4 records

Feature6 records

Partnerships

13 partnerships are on record, tiered core, major and minor.

• Ehrl Bewachungsdienst (Dipl.-Kfm. Helmut Ehrl GmbH)coreStrategic or Co-development PartnerLong-standing partnership with Munich-based security company Ehrl for alarm monitoring and response services. Ehrl operates VdS-certified intervention forces with approximately 10 vehicles and a modern alarm receiving station (AES) according to DIN EN 50518 and VdS 3138.
• Honeywell (Telenot, ESSER, IQ MultiAccess)coreTechnology or IntegrationPrimary technology partner for intrusion detection systems (Telenot, Honeywell), fire detection (ESSER by Honeywell), and access control solutions (IQ MultiAccess). Products meet DIN EN standards, VdS, and ISO 9001 requirements.
• Axis CommunicationscoreTechnology or IntegrationGold partner since 2015 for professional network video surveillance using Axis security cameras and video encoders. Long-term strategic partnership for IP video technology.
• QognifycoreTechnology or IntegrationStrategic partner for video management software (VMS). Qognify is a pioneer in IP video technology providing software platforms for professional video surveillance solutions.
• AdvanciscoreTechnology or IntegrationCertified system partner for WinGuard danger management systems. Advancis provides software for integrating and managing multiple security systems on a unified platform.
• NSC Sicherheitstechnik GmbHmajorTechnology or IntegrationPartner for fire detection products that complement ESSER by Honeywell offerings, meeting high quality standards for commercial applications.
• Milestone SystemsmajorTechnology or IntegrationVideo management system partner providing open platform IP video management software for enterprise surveillance deployments.
• BHE (Bundesverband der Hersteller- und Errichterfirmen von Sicherheitssystemen e.V.)coreOthersIndustry association membership since 1976 for certified installers of security systems protecting people and assets. Provides industry standards and best practices.
• BVSW (Bayerischer Verband für Sicherheit in der Wirtschaft e.V.)coreOthersMember of Bavarian Association for Security in Business, networking with other security companies and staying current on industry developments.
• Gleich GruppecoreStrategic or Co-development PartnerJune 2024 merger partner from Aschaffenburg specializing in consulting, planning, implementation and support of complex security projects with focus on IT-oriented security technology.
• vi2vi GruppecoreStrategic or Co-development PartnerJune 2024 merger partner from Karlsruhe region providing security software solutions for over 20 years, including security management systems and video management for critical infrastructure.
• Freihoff GruppecoreStrategic or Co-development PartnerJune 2024 merger partner from Langenfeld, previously joined Garda Holding in April 2024, part of the combined group creating comprehensive 360-degree security technology coverage.
• Verband der FamilienunternehmerminorOthersMembership in German family business association representing and supporting family-owned enterprises.

Scale indicators5 records

Recent moves10 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks2 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/schmidalarm
• Instagraminstagram.com/schmidalarm
• LinkedInlinkedin.com/company/schmid-alarm

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schmid-alarm Gmbh