Salon Sorella

What Salon Sorella does

Salon Sorella is a privately held, single-location full-service beauty salon operating at 472 King Street in Franklin, Massachusetts, founded in 2008 by twin sisters Jean Carmignani and Carol Colella. The salon delivers a comprehensive menu of personal care services across haircuts, hair color, foils, balayage, blowouts, upstyles, Brazilian Blowout smoothing treatments, manicures and pedicures, lash extensions (classic through mega volume plus lifts and tints), makeup (bridal, prom, classic, and natural), waxing and laser hair removal, microblading, suncapsule and airbrush tanning, and an after-hours private event rental offering. The team consists of approximately 15 stylists and specialists, including color experts, a lash specialist, a nail technician, and a registered nurse offering wellness services, supported by a boutique carrying fashion accessories and professional hair care brands (Alfaparf, Aluram, Moroccanoil, Pai-Shau, Brazilian Blowout, Wow, Nutrafol).

The business operates a direct-to-consumer model with pay-as-you-go unit pricing across every service line, ranging from $12 for a bang trim to $265+ for a full balayage with haircut. The only operational technology in use is the third-party SalonTarget online booking platform, which is embedded in the salon's Wix-hosted website; the salon has no proprietary software, no mobile app, and no disclosed AI or data capabilities. Marketing is conducted through the website, Facebook, and individual stylist Instagram accounts, with the salon's value proposition centered on personalized service, local community reputation, and brand tenure rather than technology or scale advantages.

Ownership remains entirely with the two co-founders, with no external investors, no parent company, no subsidiaries, and no institutional capital. Salon Sorella is privately held with no public listing, operates exclusively in the New England market, and has no history of mergers, acquisitions, or restructuring events. Revenue and headcount are not publicly disclosed, and there are no indications of geographic expansion, franchising, or capital-raising activity.

Name

Salon Sorella

Legal name

Salon Sorella

Website

https://salonsorellafranklin.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Salon Sorella is a privately held, single-location full-service beauty salon in Franklin, Massachusetts, founded in 2008 by twin sisters, serving individual consumers with haircuts, color, nail, lash, makeup, waxing, laser, microblading, and tanning services plus retail product sales.

Ownership category

akta.pro rank

Product category

Beauty Salon Services

NAICS

Beauty Salons (812112)

akta.pro primary industry

Haircutting & Styling Services (HSALAAAD)

akta.pro secondary industry

Women's Hair Salons (HSALAAAA)

Keywords

• Hair salon services
• Beauty salon
• Nail care services
• Hair coloring
• Lash extensions

Headquarters

HQ city

New Franklin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Hair Services: Core revenue from hair services including haircuts, color, foils, balayage, blowouts, and upstyles. These are primarily one-time service transactions with add-on options like haircuts and styling.
2. Beauty Services: Services including nail care, lash extensions, makeup application, hair removal, and tanning. Offerings range from single-visit services to multi-visit packages.
3. Microblading Services: Semi-permanent eyebrow enhancement technique offered as a specialized service with complimentary consultations.
4. Smoothing Treatments: Brazilian Blowout smoothing treatments that reduce frizz and enhance hair manageability, offered as premium priced services.
5. Product Sales: Sale of professional hair care products including Alfaparf, Aluram, Moroccanoil, Pai-Shau, Brazilian Blowout, Wow, and Nutrafol. Also includes fashion accessories from the boutique.
6. Event Rental: After-hours party rental services for private events like bachelorette parties and birthday celebrations. Rental fees vary by day of week.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Salon Sorella is a full-service beauty salon delivering hair, nail, skin care, waxing, laser hair reduction, microblading, lash, makeup, and tanning services to individual consumers from a single Franklin, MA storefront. In addition to in-person services, it retails professional hair care brands (Moroccanoil, Aluram, Pai-Shau, Brazilian Blowout, Wow, Nutrafol, Alfaparf) and fashion accessories from an in-salon boutique, and rents the salon after-hours for private events such as bachelorette parties and birthdays.

Product overview

Salon Sorella is a full-service salon offering a comprehensive range of beauty and personal care services. The salon's core service portfolio includes hair services (precision cutting, coloring, foils, balayage, blowouts, upstyles, and Brazilian Blowout smoothing treatments), nail services (manicures and pedicures with various add-ons), makeup services (bridal, prom, classic, and natural looks), lash services (classic, hybrid, volume, and mega volume extensions plus lifts and tints), hair removal (waxing and laser reduction), microblading, tanning (suncapsule and airbrush), and a boutique retail section. The salon also offers an After Hours Party experience for group events and sells professional hair care products including Aluram, Moroccanoil, Pai-Shau, Brazilian Blowout, Wow, Nutrafol, and Alfaparf. Founded in 2008 by twin sisters Jean Carmignani and Carol Colella, the salon positions itself as a community cornerstone focused on delivering exceptional service.

Differentiator

Problem solved

Functional benefit

Products and services

• Haircut Services (Women, Men, Children, Pre-Teen) Professional haircut services for women, men, children (ages 0-9), and pre-teens (ages 10-13), including bang trims.
• Hair Coloring Services Vibrant single-process hair color and glaze treatments starting at $59, with optional haircut and style add-ons.
• Foil Highlighting Services (Full, Partial, Mini) Hair highlighting technique using foils at three intensity levels: Full Foil for entire head, Partial Foil for top/crown/hairline, and Mini Foil for face-framing highlights.
• Balayage Services (Full and Partial) Hand-painted hair lightening for a natural, sun-kissed look, offered as Full Balayage (entire head) and Partial Balayage (face and top layers).
• Blowout Services Professional blowout styling for a polished finish.
• Upstyle Services Special occasion updos for weddings, proms, and other formal events, starting at $65.
• Brazilian Blowout Smoothing Treatment Professional hair smoothing treatment that reduces frizz, enhances shine, and improves manageability, starting at $250.
• Nail Services (Manicures and Pedicures) Classic manicure starting at $23 with gel ($35) and dip ($55) add-ons, plus classic pedicure starting at $55 with express ($45), glycolic smoothing ($65), and ionic detox ($70) add-ons.
• Lash Extension and Lift Services Lash services including Classic, Hybrid, Volume, and Mega Volume extension sets with corresponding fills, plus Lash Lift and Lash Tint treatments.
• Makeup Services (Bridal, Prom, Classic, Natural) Professional makeup services including bridal makeup (from $125), prom makeup (from $50), classic, and natural looks for various occasions.
• Waxing Hair Removal Services Waxing hair removal across full arm, lower arm, upper arm, underarm, back, bikini, Brazilian, eyebrows, lip, chin, full leg, lower leg, and upper leg.
• Laser Hair Reduction Laser-based hair reduction services with pricing available upon request.
• Microblading Semi-permanent eyebrow enhancement technique using a fine blade to create natural-looking, fuller brows, with complimentary consultation.
• Tanning Services (Suncapsule and Airbrush) Suncapsule booth tanning (single visit $24; multi-visit packs of 3/$66, 6/$120, 10/$180) and Airbrush Tanning starting at $40.
• After Hours Party Rental Exclusive after-hours private rental of the salon for girls' nights, bachelorette parties, and birthday celebrations; Friday $125, Saturday/Sunday $150, with custom group beauty packages.
• Boutique (Fashion Accessories) In-salon boutique offering a constantly updated selection of fashion accessories.
• Professional Hair Care Product Retail Retail sale of professional hair care brands including Aluram (vegan coconut water base), Moroccanoil (argan oil), Pai-Shau (tea-infused), Brazilian Blowout (smoothing), Wow (glass-hair finish), Nutrafol (hair thinning supplements), and Alfaparf (hyaluronic acid color).
• Nurse Jen Health and Wellness Services Registered Nurse services offering health and wellness support to clients, provided through the salon and the nursejenrn.com site.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SalonTargetcoreTechnology or IntegrationOnline appointment booking platform integrated into Salon Sorella's website. Clients schedule appointments through the SalonTarget system at salonsorellafranklinma.salontarget.com.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Drybar: Premium blowout-focused salon chain with locations nationwide. Comparable because both businesses center on hair beauty services delivered in a salon setting with a polished, premium positioning and walk-in or appointment bookability.
• Amazing Lash Studio: Lash extension franchise with multiple U.S. locations. Directly comparable because eyelash extensions (classic, hybrid, volume, mega volume, lifts, tints) are a core service at Salon Sorella, delivered by a lash specialist.
• European Wax Center: Hair removal franchise. Waxing (and laser hair reduction) is a meaningful revenue stream for Salon Sorella, putting both in the same hair-removal-service category with similar per-ticket pricing.
• Blo Blow Dry Bar: Multi-location blow-out bar concept. Like Salon Sorella's blowout services, Blo's premium, single-service-focus format is structurally comparable, and both serve a similar client seeking a styled, finished look.

Broad incumbents

• Ulta Beauty: National beauty retailer with in-store salon services. Ulta's retail-plus-service model mirrors Salon Sorella's hair-care product retail + service offering, and Ulta's salon prices compete in the same suburban market.
• Massage Envy: Subscription-based spa franchise for massages and facials. Comparable as a multi-location beauty/wellness operator with skin care services that overlap with the skin care and facial waxing portions of Salon Sorella's menu.
• Great Clips: National walk-in hair salon franchise. Competes for the haircut and styling segment of Salon Sorella's menu (women's, men's, and children's cuts) in the broader Massachusetts market.
• Sephora: National beauty retail chain. Comparable because Sephora sells many of the same prestige haircare brands that Salon Sorella retails (e.g., Moroccanoil-adjacent assortment), creating consumer choice overlap for retail beauty dollars.
• Hand & Stone Massage and Facial Spa: Multi-service spa chain offering facials, massages, and hair removal. Comparable as a broader multi-location full-service beauty/spa operator with overlapping services (skin care, hair removal) and a similar appointment-based model.
• Hair Cuttery: Largest U.S. family hair salon chain with broad geographic footprint. Comparable as a multi-location full-service hair salon operator competing for the same walk-in and appointment-based haircutting market in the region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/salon-sorella

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salon Sorella