Sartorius Croatia-libra Elektronik D.o.o.

What Sartorius Croatia-libra Elektronik D.o.o. does

Sartorius Croatia - Libra Elektronik d.o.o. is a Croatian private limited company founded in 1992 and family-owned by Anica and Ivica Granić, operating as the authorized distribution, service, and technical-support partner for Sartorius AG across Croatia, Slovenia, and Bosnia and Herzegovina, with additional service-partner mandates covering Central and Eastern Europe since 2015 and bioprocess solutions across Europe, Asia, and Africa since 2020. The company sells and services laboratory equipment (balances, pipettes, filtration, microbiological control), bioprocess technology (bioreactors, single-use systems, chromatography, process sensors, media/reagents), and industrial scales from Minebea Intec, and also distributes Eupry wireless environmental monitoring data loggers. Its headquarters in Zaprešić includes an HRN EN ISO/IEC 17025:2017 accredited calibration laboratory (for mass, volume, and temperature), a service area, warehouse, and an educational center hosting the Sartorius Academies for weighing, pipetting, microbiology, and laboratory water.

The business generates revenue from hardware resale, recurring calibration and verification services, on-site service and maintenance contracts, and subscription-based environmental monitoring (Eupry, requiring minimum 3-year terms). The most strategically distinctive revenue line is myScal®, a proprietary calibration management software launched in 2020 that automates calibration of balances, weights, pipettes, and temperature instruments via Ethernet and API integration; myScal® is being actively commercialized internationally via EU-funded trade-fair participation (Analytica Munich, London Lab Live, Future Labs Live, Arab Lab). Customers are primarily pharmaceutical manufacturers, food and beverage companies, and academic/research institutions in the Adriatic and broader European region. The company is extending into new R&D adjacencies through the SPIN consortium OSTEOproDENT project (2025–2028, €4.67M total budget) for dental bone-regeneration biomaterials with University of Zagreb and Genera Research.

Name

Sartorius Croatia-libra Elektronik D.o.o.

Legal name

SARTORIUS CROATIA - LIBRA ELEKTRONIK društvo s ograničenom odgovornošću za proizvodnju, trgovinu i usluge, popravak vaga i elektroničkih aparata i uređaja

Website

https://sartorius.hr

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Sartorius Croatia is a family-owned Croatian authorized distributor and service partner for Sartorius AG, selling laboratory, bioprocess, and industrial-scale equipment across Croatia, Slovenia, and Bosnia and Herzegovina. It also operates an accredited calibration laboratory, distributes the Eupry environmental monitoring system, and develops its own myScal® calibration software.

Ownership category

akta.pro rank

Product category

Laboratory Equipment and Bioprocess Technology Distribution

NAICS

Testing Laboratories and Services (54138)

SIC

Laboratory Analytical Instruments (3826), Services-Testing Laboratories (8734)

akta.pro primary industry

Calibration Services & Standards (Calibration labs, reference standards, traceability services) (IMAGAFAH)

akta.pro secondary industries

Weighing Systems / Onboard Scales Calibration & Certification (TLAKANAN), Refrigerated Transport (Reefer) Temperature Recorder Calibration & Validation (TLAKANAM), Radiological & Hazardous Materials Monitoring (Radiation, Asbestos, Lead) (EUAHACAJ)

Keywords

• Laboratory equipment distribution
• Bioprocess technology solutions
• Accredited calibration services
• Environmental monitoring systems
• Pharmaceutical laboratory supplies

Headquarters

HQ city

Zapresic

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Laboratory Equipment Sales: Sale of high-tech laboratory equipment, consumables, and accessories including balances, pipettes, filtration systems, and microbiological control products from Sartorius AG portfolio.
2. Bioprocess Technology: Sale of bioprocess solutions including bioreactors (single-use and stainless steel), chromatography systems, single-use bags, upstream and downstream processing equipment.
3. Calibration and Verification Services: Accredited calibration services for balances, weights, pipettes, and temperature gauges. Includes legal verification of balances and weights, calibration reports, and IQ/OQ qualification services.
4. Technical Service and Maintenance: Classic service, repairs, preventive maintenance, installation, and qualification services for laboratory and industrial equipment.
5. myScal® Software Solutions: Digital calibration management software (myScal Lab and myScal Industry) sold to laboratories and external users for calibration process automation and management.
6. Educational Services: Professional training programs including Weighing Academy, Pipetting Academy, Microbiology Academy, and Laboratory Water Academy with certification upon completion.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Sartorius Croatia is an authorized Sartorius AG partner that distributes, services, and calibrates high-tech laboratory equipment, bioprocess technology, industrial scales, and bioanalytics devices across Croatia, Slovenia, and Bosnia and Herzegovina. The company also develops and sells its proprietary myScal® calibration management software and distributes Eupry environmental monitoring data loggers, while operating an ISO/IEC 17025 accredited calibration laboratory.

Product overview

Sartorius Croatia offers a comprehensive portfolio of high-tech laboratory equipment, bioprocess technology solutions, calibration services, and environmental monitoring products. The core product lines include Laboratory Equipment (balances, pipettes, filtration, microbiological control), Bioprocess Technology (upstream and downstream processing, bioreactors, single-use bags, chromatography systems, process sensors), the proprietary myScal® calibration management software, Eupry data loggers for environmental monitoring, and Bioanalytics devices (Octet, IncuCyte, iQue, CellCelector). The portfolio is supported by an ISO/IEC 17025 accredited calibration laboratory, service and technical support, laboratory education programs (Sartorius Academies), and temperature mapping services. The company serves pharmaceutical, food, biotechnology industries, and academic institutions across Croatia, Slovenia, and Bosnia and Herzegovina.

Differentiator

Problem solved

Functional benefit

Brands

• myScal®: Innovative software solution for digitalization and automation of calibration procedures for scales, weights, and pipettes. Enables complete automation and digitalization of laboratory business operations. Available in English and German languages.

Products and services

• Laboratory Equipment and Accessories Complete range of laboratory equipment including analytical and precision balances, pipettes, filtration systems, and microbiological control products. Used in pharmaceutical, chemical, food industries and academic research institutions.
• Bioprocess Technology Solutions Fully scalable bioprocess solutions from single-use technologies to stainless steel bioreactors, multi-parallel mini bioreactors, and classic bioreactors and fermenters, enabling complete automation and characterization of bioprocesses at all stages.
• myScal® Calibration Management Software Innovative proprietary software solution for digitization and automation of calibration procedures for balances, weights, pipettes, and temperature measuring instruments. Features API database integration and Ethernet communication with laboratory instruments.
• Eupry Data Loggers and Environmental Monitoring System Danish wireless data loggers for temperature, humidity, differential pressure, and CO2 monitoring. Used in refrigerators, freezers, incubators, storage spaces, and cold chain applications with automated SMS/email alerts and FDA 21 CFR Part 11 compliance.
• Sartorius Bioanalytics Devices (Octet, IncuCyte, iQue, CellCelector) Authorized distribution of Sartorius Bioanalytics devices including Octet (BLI protein analysis), IncuCyte (real-time live cell analysis), iQue (advanced flow cytometry), and CellCelector (cell and colony screening/isolation) systems for research and drug discovery.
• Bioreactors and Fermenters Complete range of bioreactor systems in single-use or stainless steel versions, including multi-parallel mini bioreactors and classic benchtop bioreactors for rapid and reliable process development and characterization at all stages of bioprocess manufacturing.
• Upstream Process Solutions Process solutions for cell lines, media and process development including aseptic sampling, media and buffer preparation, sterile water and buffers for bioprocess manufacturing, single-use bags, and aseptic transfer systems.
• Downstream Process Solutions Cost-effective and robust single-use systems and innovative solutions for efficient downstream processing management, including process filtration, aseptic transfer and sampling, chromatography, tangential flow filtration, storage, and final filling.
• Process Chromatography Systems Modular solutions for batch and intensive processing including fully automated process chromatography systems tailored to purification needs for mAb and recombinant proteins, vaccine production, blood and plasma, and gene therapy vectors.
• Accredited Calibration Laboratory Services HRN EN ISO/IEC 17025:2017 accredited calibration services for balances, weights, pipettes, and temperature measuring instruments, including legal verification of balances and weights. Scope expanded in 2025 to include temperature measurement calibration.
• Service and Technical Support Comprehensive service offerings including classic service and repairs, calibrations, installations, IQ/OQ qualifications, and preventive maintenance for laboratory and bioprocess equipment.
• Sartorius Croatia Academies (Laboratory Education Programs) Professional training programs in laboratory and bioprocess areas including Weighing Academy, Pipetting Academy, Microbiology Academy, and Laboratory Water Academy, conducted by experienced experts with certification upon completion.
• Temperature Mapping Services Temperature mapping studies for refrigerated equipment in GxP-regulated environments using Eupry data loggers to document that equipment maintains temperatures within defined limits for regulatory compliance.
• Cubis® III Laboratory Balance New generation laboratory balance representing advanced laboratory weighing technology from Sartorius, positioning as a premium precision weighing instrument for laboratory and research applications.

Quantifiable outcome

• Minimized manual temperature recording and human error in pharmaceutical monitoring
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, strategic and minor.

• Sartorius AGcoreChannel Partner/ Reseller/ Distributor · 1 January 1994Authorized partner for sales, service, and technical support of Sartorius laboratory equipment and bioprocess technology in Croatia, Slovenia, and Bosnia and Herzegovina since 1994. Serves as authorized service center for Sartorius AG devices and scales. Since 2015, operates as service center for Central and Eastern Europe. Since 2020, serves as Sartorius service partner for bioprocess solutions in Europe, Asia, and Africa.
• Minebea Intec GmbHcoreChannel Partner/ Reseller/ DistributorPartnership for industrial scales, metal detectors, and measuring cells for food and pharmaceutical industries. Products sold and serviced under Minebea Intec brand through partnership agreements.
• EuprycoreTechnology or IntegrationDanish solution provider for automated and continuous environmental monitoring (temperature, humidity, differential pressure, CO2). Eupry data loggers integrated with wireless monitoring systems for pharmaceutical, food, and laboratory applications. Partnership provides temperature mapping and compliance monitoring solutions.
• University of Zagreb - School of MedicinestrategicStrategic or Co-development PartnerResearch partner in OSTEOproDENT project (IP.1.1.03.0040) for development of advanced formulation for alveolar ridge augmentation. Project focuses on developing autologous bone tissue substitute for dental implant procedures.
• Genera Research d.o.o.strategicStrategic or Co-development PartnerResearch partner in OSTEOproDENT project. Also a customer implementing Eupry environmental monitoring systems for OSTEOGROW bone regeneration drug production.
• Dario Bekavac Dental ClinicminorStrategic or Co-development PartnerClinical partner in OSTEOproDENT project for development of dental bone graft substitute formulation.
• SPIN ConsortiumstrategicStrategic or Co-development PartnerConsortium established for OSTEOproDENT project bringing together experts from various fields for research on bone tissue regeneration in dental medicine.
• Fibar Group S.A.minorOthersCompany uses Fibaro brand based on partnership agreements for sale and service of products, though not part of Fibar Group S.A.

Scale indicators7 records

Recent moves13 records

Expansion highlights6 records

Broad incumbents

• Agilent Technologies: Analytical instrument and lab automation provider serving pharmaceutical, food, and academic customers across Europe. Overlaps with Sartorius Croatia's analytical lab equipment and bioprocess analytics through cross-cutting customer relationships rather than direct product competition.
• Sartorius AG: German-listed parent brand whose products Sartorius Croatia distributes. Sartorius AG offers the same laboratory and bioprocess portfolio globally with direct sales, service, and regional offices — overlapping offerings but as part of a much wider global portfolio versus Sartorius Croatia's regional channel role.
• Thermo Fisher Scientific: Broadly diversified life sciences and laboratory equipment giant with overlapping lab balances, pipettes, bioprocess, and analytical instruments. Competes with Sartorius Croatia's portfolio at the equipment level but operates globally with much broader portfolio scope.
• Merck KGaA (MilliporeSigma): Life science tools and bioprocess division of Merck KGaA offering filtration, chromatography, single-use systems, and cell culture media. Overlaps with Sartorius Croatia's bioprocess, filtration, and media portfolio as a larger incumbent serving similar pharmaceutical manufacturers across Europe.

Emerging players

• Repligen: U.S.-based bioprocess-focused supplier of chromatography, filtration, and process analytics products. Overlaps with Sartorius Croatia's bioprocess and process chromatography portfolio for similar biopharma customers but focuses on specific unit-operation niches rather than full bioprocess suites.

Direct peers

• Minebea Intec: German manufacturer of industrial weighing, metal detection, and measuring cell solutions. Sartorius Croatia is an authorized regional partner for Minebea Intec industrial scales, making Minebea both a supplier and a directly comparable competitor in industrial-scale calibration and food/pharma inspection.
• Mettler-Toledo: Global leader in precision balances, industrial scales, and pipettes with a worldwide network of accredited calibration services. Directly comparable to Sartorius Croatia's calibration lab and Sartorius-distributed balance portfolio, and competes for the same regulated-pharmaceutical calibration wallet.
• Cytiva: Global bioprocess equipment and single-use solutions provider (formerly GE Healthcare Life Sciences). Competes head-to-head in upstream/downstream bioprocess, bioreactors, and chromatography — the same core categories Sartorius Croatia distributes and services via Sartorius AG partnership.
• Avantor (VWR): Global laboratory supplies distributor and bioprocess solutions provider. Closest comparable business model to Sartorius Croatia as a multi-brand regional laboratory equipment and consumables distributor serving pharmaceutical and academic customers across European territories.
• Eppendorf: Manufacturer of pipettes, bioreactors, and laboratory consumables competing in the same pharmaceutical/biotech lab equipment category. Overlaps directly with Sartorius Croatia's pipette and bioprocess offerings for the same regulated European customer base.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

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Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sartorius Croatia-libra Elektronik D.o.o.