What Promrisk Ag does

Promrisk AG is a privately held Swiss insurance broker founded in 2001 and headquartered in Glattbrugg (canton of Zürich). The company operates as a neutral, independent broker — analyzing clients' existing insurance portfolios, developing customized insurance concepts, and providing ongoing optimization. Its core service lines are risk and insurance management (Risiko Versicherungsmanagement), insurance solutions (Versicherungslösungen), claims management (Schadenmanagement), and occupational pension advisory under BVG/LPP (Berufliche Vorsorge). Around this core, Promrisk packages industry-specific solutions for association partners, notably AM Suisse (metal construction, agricultural technology, and blacksmithing) and CERUNIQ (flooring and interior finishing), including business liability, property, UVG supplementary accident, motor fleet, and the Allianz building framework contract.

The customer base is overwhelmingly Swiss SMEs, historically originating from 16 PROMEA-affiliated professional associations comprising over 4,000 member firms. Channels are direct and personal: each client is assigned a dedicated customer advisor supported by specialists in occupational benefits, personal insurance, property/asset damage, and surety bonds. The technology layer is modest — a third-party customer portal (portalv2.bayo.ch/promrisk) and a CMS-based website — with no proprietary AI or platform of material scale. Marketing is conducted primarily through the company website, trade publications (e.g., metall magazine), and association referral channels.

Commercially, Promrisk earns revenue from insurance carrier commissions on placements and fees for advisory and portfolio analysis, with multi-year contracts and no publicly disclosed pricing. The company is owned by its two managing directors, David von Mentlen (CEO) and Gilles Hardegger (Deputy CEO), who acquired 100% of shares from PROMEA on May 2, 2022. The team is approximately 12 people, including an apprentice, and the firm operates exclusively in Switzerland.

Name

Promrisk Ag

Legal name

PROMRISK AG

Website

https://promrisk.ch

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Promrisk AG is a Swiss independent insurance broker providing corporate insurance, risk management, and BVG occupational pension advisory to SMEs, predominantly members of AM Suisse and CERUNIQ professional associations in metal construction, agricultural technology, and blacksmithing.

Ownership category

akta.pro rank

Product category

Commercial Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Enterprise Risk Management (ERM) Advisory (BPAHAFAA)

akta.pro secondary industry

Mid-Market Commercial Package (Package Policies) (FSAJAFAB)

Keywords

• Corporate insurance brokerage
• Risk management consulting
• Occupational pension advisory
• Claims management services
• Association insurance solutions

Headquarters

HQ city

Glattbrugg

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Services: PROMRISK operates as a neutral insurance broker providing risk management, insurance solutions, claims management, and occupational pension (BVG) advisory services to Swiss companies. Revenue is generated through commissions from insurance providers and service fees for comprehensive insurance portfolio analysis and optimization.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

PROMRISK AG is a neutral, independent insurance broker that analyzes clients' existing insurance portfolios and designs customized corporate insurance concepts. Its offering spans risk and insurance management consulting, industry-specific insurance placement, claims management support, and occupational pension (BVG) advisory, delivered by personal customer advisors supported by in-house specialists.

Product overview

PROMISK AG operates as a neutral insurance broker offering a portfolio of interconnected advisory and insurance placement services. The core offering consists of four main service areas: Risiko Versicherungsmanagement (risk insurance management), Versicherungslösungen (insurance solutions), Schadenmanagement (claims management), and Berufliche Vorsorge BVG (occupational pension). These are complemented by specialized Verbandslösungen (association solutions) for AM Suisse and CERUNIQ members, providing tailored insurance packages including fleet insurance, property insurance, business liability, and supplementary accident coverage. The company also offers group purchasing power through the Allianz building framework contract. Services are delivered through personal account managers with specialist support in pension planning, personal insurance, property and asset coverage, and surety bonds.

Differentiator

Problem solved

Functional benefit

Products and services

• Risiko Versicherungsmanagement (Risk Insurance Management) Comprehensive risk and insurance management consulting service that analyzes clients' operational risks and develops tailored insurance concepts with balanced premium-to-benefit ratios. Targets Swiss SMEs in metal construction, agricultural technology, blacksmithing, and other industries.
• Versicherungslösungen (Insurance Solutions) Industry-specific corporate insurance solutions for Swiss SMEs, including commercial liability, property, and specialty coverage placement through the firm's neutral brokerage platform.
• Schadenmanagement (Claims Management) Claims management and accompaniment service that supports Swiss SME clients throughout the insurance claims process, from notification through settlement.
• Berufliche Vorsorge BVG (Occupational Pension Advisory) Occupational pension scheme consulting under Swiss BVG/LPP to help employers provide competitive retirement and benefits packages while maintaining regulatory compliance.
• Versicherungslösungen AM Suisse Tailored insurance solutions for members of AM Suisse, the Swiss employers' association for metal construction, agricultural technology, and blacksmiths.
• Versicherungslösungen CERUNIQ Insurance solutions for members of CERUNIQ, the association of leading flooring installation companies and specialist retailers for interior design, bundling liability, accident, property, and fleet coverage.
• Motorfahrzeug-Flottenversicherung (Motor Fleet Insurance) Comprehensive motor fleet insurance for CERUNIQ member companies, covering liability, partial and collision coverage, passenger accident, fleet assistance, and add-ons including park damage, personal effects, and glass damage.
• Sachversicherung (Property Insurance) Modular property and business interruption insurance for CERUNIQ members with options for earnings loss, increased costs, consequential damages, Vorsorgeversicherung for new acquisitions, VirusPlus cyber coverage, InventarPlus all-risk inventory coverage, and theft protection.
• Betriebs-Haftpflichtversicherung (Business Liability Insurance) Business liability insurance placement for CERUNIQ member companies.
• UVG-Zusatzversicherung (Supplementary Accident Insurance) Supplementary accident insurance (UVG/LAA) covering occupational accidents beyond the statutory framework for CERUNIQ member companies.
• Gebäuderahmenvertrag Allianz (Allianz Building Framework Contract) Building framework contract with Allianz offering group insurance rates for member companies; current Version 2026 terms apply.

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered major, core and minor.

• PROMEA PensionskassemajorStrategic or Co-development Partner · 2 May 2022PROMEA is the original parent organization. On May 2, 2022, shares were transferred from PROMEA to management. PROMEA remains a partner pension fund for occupational benefits services.
• AM SuissecoreStrategic or Co-development PartnerAM Suisse is the Swiss employers' association for metal construction, agricultural technology, and blacksmithing. PROMRISK predominantly serves AM Suisse member companies with specialized insurance solutions.
• CERUNIQ (Verband der führenden Verlegeunternehmen und des Fachhandels für Raumausstattung)coreChannel Partner/ Reseller/ DistributorAssociation for leading flooring companies and specialist retailers. PROMRISK provides comprehensive insurance solutions to CERUNIQ members including business liability, UVG supplementary insurance, property insurance, and motor fleet insurance.
• AllianzmajorTechnology or IntegrationAllianz is the insurance provider for the building framework contract (Gebäuderahmenvertrag) offered through PROMRISK. Version 2026 of the contract terms is available.
• SIBAminorOthersSIBA is a quality assurance organization. PROMRISK is a member and verified by SIBA, indicating adherence to quality standards in insurance brokerage.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Marsh Switzerland: Swiss operations of Marsh, one of the world's largest insurance brokers and risk advisers. Overlaps with PROMRISK in commercial insurance placement for Swiss companies but at significantly larger scale and broader scope.
• Aon Switzerland: Swiss arm of global insurance brokerage giant Aon. Competes for the same Swiss mid-market and large corporate insurance accounts, but offers a much broader portfolio of risk, reinsurance, and HR consulting services.
• Willis Towers Watson (WTW): Global advisory and insurance brokerage firm with a Swiss presence serving corporate insurance, risk management, and benefits clients. Comparable in service lines but competes at much larger enterprise scale.

Direct peers

• Swiss Life Select: Swiss broker network affiliated with Swiss Life, distributing insurance, pension, and financial advisory products through tied advisors across Switzerland. Comparable to PROMRISK in serving Swiss SMEs and individuals with multi-line insurance and BVG advisory.
• Howden Switzerland: Growing European mid-market-focused insurance broker with a Swiss office. Competes for similar SME and association-led insurance accounts and shares the model of combining specialist advisors with multi-carrier placement.
• Kessler AG: Zurich-based independent Swiss insurance and risk broker serving corporate and SME clients with similar neutral-broker positioning and industry-specific advisory. Most directly comparable Swiss mid-market broker peer.
• Funk Gruppe: German-headquartered independent insurance broker with DACH-region presence serving mid-market corporate clients with industry-specific risk management. Comparable in independent-broker positioning, mid-market focus, and reliance on personal-advisor model.

Others

• Allianz Switzerland: Major Swiss insurer and PROMRISK's key carrier partner (Gebäuderahmenvertrag). Not a direct competitor but a critical upstream relationship whose commission and underwriting decisions directly shape PROMRISK's economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/promrisk-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Promrisk Ag