Kessler Alair Insurance Services
Kessler Alair Insurance Services is a family-owned independent insurance agency founded in 1923, operating four offices in California and Utah and licensed in 26 states, serving individuals, families, and small-to-medium businesses with personal, commercial, and specialty insurance across a broad panel of carriers.
- Company typePrivate
- Founded1923
- HeadquartersRancho Cucamonga, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Kessler Alair Insurance Services does
Kessler Alair Insurance Services is a privately held, family-owned independent insurance agency founded in 1923 and headquartered in Rancho Cucamonga, California. It operates four physical offices across Southern California (Rancho Cucamonga, Upland, Newport Beach) and Utah (Lehi), and is licensed as an insurance producer in California plus 25 additional states, enabling service of multi-state personal and commercial clients. The agency earns commissions by intermediating between customers and a broad panel of reputable carriers (including Mercury, Progressive, Travelers, Chubb, AIG, MetLife, Nationwide, Safeco, Aetna, Anthem Blue Cross, Blue Shield of California, Kaiser Permanente, CIGNA, United Healthcare, and others), with no proprietary technology platform — the model is fundamentally relationship-driven, supported by a website with online quote forms and a referral program.
The firm's primary customer segments are individuals and families purchasing personal lines (auto, home, life, health) and small-to-medium businesses purchasing commercial lines (business, employee benefits, workers compensation, umbrella), with secondary segments of Spanish-speaking and Portuguese-speaking clients served via multilingual staff. Core products are auto, homeowner, business, health, and life insurance, augmented by specialty lines (motorcycle, condo, earthquake, pet, Mexico car) and financial services (IRAs, annuities, retirement programs). Pricing is quote-based and not publicly disclosed; revenue mechanics rest entirely on carrier commissions. The agency is a member of the ISU Insurance Agency Network and employs over 30 people, the majority with 15+ year tenures, contributing to a relationship-led, low-turnover operating model.
In November 2025, leadership transitioned from Brad Kessler (nearly 50 years as President) to Michael Kessler, signaling continuation of family ownership but with explicit emphasis on innovation, customer service, and expansion. The firm has received multiple Safeco Award of Excellence honors (at least six) and was named a 2012 Best Place to Work by the Daily Bulletin Readers Choice Awards. There is no disclosed external investment, no M&A activity, and no parent company.
Kessler Alair Insurance Services firmographics
Firmographics- Name
- Kessler Alair Insurance Services
- Legal name
- Kessler Alair Insurance Services, Inc.
- Website
- https://kessleralair.com
- Company type
- Private
- Founded year
- 1923
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kessler Alair Insurance Services is a family-owned independent insurance agency founded in 1923, operating four offices in California and Utah and licensed in 26 states, serving individuals, families, and small-to-medium businesses with personal, commercial, and specialty insurance across a broad panel of carriers.
- Ownership category
- akta.pro rank
Kessler Alair Insurance Services industry classification
Industry- Product category
- Independent Insurance Agency Services
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331), Life Insurance (6311), Accident & Health Insurance (6321)
- akta.pro primary industry
- Ancillary & Supplemental Health Products (Accident/Critical Illness/Hospital Indemnity) (HLAEABAJ)
- akta.pro secondary industries
- Healthcare Offices BOP (Medical/Dental/Vet Clinics) (FSAJAFAL), Universal Life (UL) Insurance (FSAIABAB), Group/Employer-Sponsored Critical Illness & Hospital Indemnity (FSAIAKAD), Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident) (FSAIAEAD)
Keywords
Where Kessler Alair Insurance Services is headquartered
LocationHeadquarters
- HQ city
- Rancho Cucamonga
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Kessler Alair Insurance Services business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Insurance Commissions: As an independent insurance agency, Kessler Alair earns commissions from the insurance carriers they represent. They work with multiple reputable and financially sound insurance companies to find the right coverage for each client.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Quote-based personalized insurance pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Kessler Alair Insurance Services product offering
Product offeringCore offering
Kessler Alair Insurance Services is an independent insurance agency that represents multiple insurance carriers to deliver personal and commercial insurance products, including auto, home, business, health, and life insurance, along with employee benefits and financial services. The agency matches customers with appropriate coverage from carriers such as Progressive, Travelers, Safeco, Mercury, AIG, Chubb, Nationwide, MetLife, Aetna, Blue Shield of California, Kaiser Permanente, and others, earning commissions on policies written. Operations are supported through four physical offices in California and Utah plus an online quote request system, with multilingual support in English, Spanish, and Portuguese.
Product overview
Kessler Alair Insurance Services is an independent insurance agency offering a comprehensive portfolio of insurance products and financial services. The core product lineup centers on personal insurance (auto, home, life, and health insurance) and commercial insurance (business insurance and employee benefits). Additional specialized products include motorcycle, condo, earthquake, pet, and Mexico car insurance. Financial services encompass IRAs, annuities, and retirement programs. The agency operates as an independent agency representing multiple insurance carriers, allowing them to match customers with appropriate coverage from various providers.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Insurance California auto insurance coverage; the agency compares rates across multiple carriers to find affordable and complete vehicle coverage for individuals and families.
- Home Insurance Homeowner insurance coverage ensuring properties are properly protected at competitive rates, leveraging multi-carrier comparison.
- Business Insurance Business insurance coverage providing proper protection for business operations, assets, and liabilities, tailored to small and medium business needs.
- Health Insurance Health and medical insurance coverage including Consumer-Directed Solutions, Fee-for-Service Plans, and Managed-Care Plans (HMOs and PPOs).
- Life Insurance Life insurance coverage including term life and whole life policies to protect families and cover final expenses.
- Motorcycle Insurance Specialized insurance coverage for motorcycles.
- Employee Benefits Employee benefit packages including healthcare plans, dental and vision care, COBRA management, 401K administration, and retirement planning.
- Financial Services Financial services including IRAs, Annuities, life and disability insurance, and retirement programs for individuals and businesses.
- Condo Insurance Insurance coverage specifically designed for condominium owners.
- Earthquake Insurance Specialized coverage for earthquake damage to properties.
- Pet Insurance Insurance coverage for veterinary expenses and pet-related incidents.
- Mexico Car Insurance Auto insurance coverage for vehicles traveling into Mexico.
Companies that use Kessler Alair Insurance Services
Customer profileSegments4 records
Ideal customer profiles2 records
Kessler Alair Insurance Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kessler Alair Insurance Services partnerships and signals
Strategic signalPartnerships
27 partnerships are on record, tiered core and minor.
- ISU Insurance Agency NetworkcoreKessler Alair is an ISU Insurance Agency Network member, a network of independent insurance agencies providing collective representation and support.
- Be Perfect FoundationminorThe agency is passionate about supporting the Be Perfect Foundation, which provides support to victims of spinal cord injuries. Kessler Alair participates in fundraising events and community support activities.
- Ace InsuranceminorInsurance carrier represented by Kessler Alair
- AetnaminorHealth insurance carrier represented by Kessler Alair
- AFLACminorSupplemental insurance carrier represented by Kessler Alair
- AIGminorInsurance carrier represented by Kessler Alair
- AlliedminorInsurance carrier represented by Kessler Alair
- Anthem Blue CrossminorHealth insurance carrier represented by Kessler Alair
- Blue Shield of CaliforniaminorHealth insurance carrier represented by Kessler Alair
- ChubbminorInsurance carrier represented by Kessler Alair
- CIGNAminorHealth insurance carrier represented by Kessler Alair
- Delta DentalminorDental insurance carrier represented by Kessler Alair
- GeoVera InsuranceminorInsurance carrier represented by Kessler Alair
- HagertyminorClassic car insurance carrier represented by Kessler Alair
- Health NetminorHealth insurance carrier represented by Kessler Alair
- Kaiser PermanenteminorHealth insurance carrier represented by Kessler Alair
- Lincoln FinancialminorFinancial and insurance carrier represented by Kessler Alair
- MercuryminorAuto insurance carrier represented by Kessler Alair
- MetLifeminorInsurance carrier represented by Kessler Alair
- NationwideminorInsurance carrier represented by Kessler Alair
- ProgressiveminorAuto insurance carrier represented by Kessler Alair
- SafecominorInsurance carrier represented by Kessler Alair
- State Compensation Insurance FundminorCalifornia workers compensation carrier represented by Kessler Alair
- TransamericaminorFinancial services and insurance carrier represented by Kessler Alair
- TravelersminorInsurance carrier represented by Kessler Alair
- United HealthcareminorHealth insurance carrier represented by Kessler Alair
- Zurich InsuranceminorInsurance carrier represented by Kessler Alair
Scale indicators3 records
Recent moves9 records
Expansion highlights5 records
Kessler Alair Insurance Services competitors and assessment
Company assessmentDirect peers
- Leavitt Group: Leavitt Group is a privately held, family-built independent insurance agency network with multi-state operations across the U.S. Very comparable to Kessler Alair in being an independent agency representing many carriers, serving individuals and businesses, and growing through a hub-and-spoke model.
- Heffernan Insurance Brokers: Heffernan is an independent insurance brokerage serving personal and commercial clients across multiple West Coast and U.S. offices. Comparable to Kessler Alair in scope of P&C, benefits, and personal lines with a similar relationship-driven, multi-carrier independent agency model.
- Woodruff-Sawyer & Co. Woodruff-Sawyer is an independent insurance brokerage on the West Coast offering commercial, personal, and employee benefits products through multiple carrier relationships. Matches Kessler Alair's profile of a mid-size, multi-product, multi-office independent brokerage.
- Burns & Wilcox: Burns & Wilcox is a national wholesale/retail independent insurance brokerage representing numerous carriers for personal and commercial lines. Comparable in that Kessler Alair similarly relies on multi-carrier representation for specialty and standard risks.
- RPS (Risk Placement Services): RPS is a wholesale insurance distribution platform placing specialty and standard risks across multiple carriers. Similar to Kessler Alair's role as an independent agent, RPS serves as an intermediary between clients and carrier markets.
Broad incumbents
- Hub International: Hub International is one of the largest North American insurance brokerages, offering P&C, benefits, and personal lines through thousands of offices. Overshadows Kessler Alair in scale but serves the same customer segments through the same independent agency model.
- Arthur J. Gallagher & Co. Gallagher is a global insurance brokerage and risk management firm with operations in commercial, personal, and benefits lines. Comparable in product breadth and customer targets to Kessler Alair but vastly larger and publicly traded.
- Brown & Brown, Inc. Brown & Brown is a large publicly traded insurance brokerage serving commercial and personal lines across the U.S. Overlaps with Kessler Alair's diversified agency model but at significantly greater scale and geographic reach.
Emerging players
- Assurex Global: Assurex Global is an international network of independent insurance and risk management advisors that pools resources, carrier access, and best practices. Like ISU for Kessler Alair, Assurex provides smaller independent brokers the ability to compete with larger national firms.
- Lemonade, Inc. Lemonade is a digital-first, direct-to-consumer insurance carrier operating in homeowners, renters, pet, and auto. It is a direct competitive threat to independent agencies like Kessler Alair by bypassing traditional broker intermediation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Kessler Alair Insurance Services social profiles
Digital presenceKessler Alair Insurance Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kessler Alair Insurance Services leadership team
Management profileNumber of profiles
Profiles3 records
Kessler Alair Insurance Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kessler Alair Insurance Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kessler Alair Insurance Services
What does Kessler Alair Insurance Services do?
Kessler Alair Insurance Services is an independent insurance agency that represents multiple insurance carriers to deliver personal and commercial insurance products, including auto, home, business, health, and life insurance, along with employee benefits and financial services. The agency matches customers with appropriate coverage from carriers such as Progressive, Travelers, Safeco, Mercury, AIG, Chubb, Nationwide, MetLife, Aetna, Blue Shield of California, Kaiser Permanente, and others, earning commissions on policies written. Operations are supported through four physical offices in California and Utah plus an online quote request system, with multilingual support in English, Spanish, and Portuguese.
Is Kessler Alair Insurance Services a public or private company?
Kessler Alair Insurance Services is a private company. It is classified as family owned and is currently operating.
When was Kessler Alair Insurance Services founded?
Kessler Alair Insurance Services was founded in 1923. It employs 11 to 50 people.
Where is Kessler Alair Insurance Services based?
Kessler Alair Insurance Services is headquartered in Rancho Cucamonga, United States, in the North America region.
How does Kessler Alair Insurance Services make money?
One revenue line is on record: insurance Commissions.
Who are Kessler Alair Insurance Services's main competitors?
Direct peers on record are Leavitt Group, Heffernan Insurance Brokers, Woodruff-Sawyer & Co., Burns & Wilcox and RPS (Risk Placement Services). Broad incumbents are Hub International, Arthur J. Gallagher & Co. and Brown & Brown, Inc.. Emerging players are Assurex Global and Lemonade, Inc..
Does Kessler Alair Insurance Services have an API?
No public API is recorded for Kessler Alair Insurance Services.
What industry is Kessler Alair Insurance Services in?
Kessler Alair Insurance Services's product category is Independent Insurance Agency Services. Its primary akta.pro industry code is HLAEABAJ, Ancillary & Supplemental Health Products (Accident/Critical Illness/Hospital Indemnity), with a secondary code of FSAJAFAL, Healthcare Offices BOP (Medical/Dental/Vet Clinics). Its NAICS code is 5242 and its SIC code is 6411.