What Reina Chalets does

Reina Chalets B.V. is a Dutch privately held specialist retailer, importer, and manufacturer of chalets, static caravans (stacaravans), tiny houses, and care dwellings (mantelwoningen), operating from its showterrein in Tinte, South Holland, near Rotterdam. Its product portfolio spans own-brand Reina Chalets models manufactured in-house at the company's own chalet factory, alongside dealer and importer arrangements with Kunert Mobilhomes (importer role in the Netherlands), O'Hara, IRM, and IRM Habitat, plus selected English static caravan brands. The company differentiates on a unique 'middenkamer' central-living-room layout unavailable from other Dutch dealers, and lists 20+ chalets in inventory for immediate delivery alongside a chalet-naar-wens (custom-build) programme. Headcount is undisclosed but appears to be a small founder-led team, with co-owners Bernard and Willemijn Boeve serving as the named customer-relationship principals.

The business operates a hybrid go-to-market: direct-to-consumer sales through the Plaza showterrein with online appointment booking, complemented by B2B project sales to municipalities, holiday parks, and agricultural enterprises. Documented institutional contracts include refugee-housing deliveries to Gemeente Maurik (37 units, 2022), Gemeente Baarn (2 units, 2023), and the Municipality of Eindhoven (10 identical turnkey units delivered within one month in early 2024), as well as a 3-unit seasonal worker housing project in Leende (July 2024). Holiday-park engagements include the phased renovation of Chalet Park de Oude Beuk and a forward-looking 2026 multi-phase Zomersbuiten project in Oude Pekela (Groningen) delivering themed Villa chalets for ownership-based recreation.

Revenue is generated through one-time sale transactions (price range €45,550–€109,500 incl. 21% VAT for published stock units), bundled services including transport, placement, utility connection, and trade-in of existing units, plus accessories such as garden houses and terraces. Channel reach now spans Zuid-Holland, Zeeland, Gelderland, and Groningen in the Netherlands, with select activity into Belgium. The company is unlisted, has no disclosed funding rounds, no parent company, and no evidence of external institutional ownership; it is supported by a 4.6/5 Trustpilot score across 16 reviews.

Name

Reina Chalets

Legal name

Reina Chalets B.V.

Website

https://reinachalets.nl

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Reina Chalets is a Dutch specialist dealer, importer, and manufacturer of chalets, static caravans, tiny houses, and care dwellings, serving private recreation buyers, holiday parks, municipalities (refugee housing), and agricultural employers across the Netherlands and Belgium via its own showroom and factory.

Ownership category

akta.pro rank

Product category

Chalets and Static Caravans

akta.pro primary industry

Luxury Chalets & Ski-In/Ski-Out Homes (THAMAEAD)

Keywords

• Modular chalet manufacturing
• Static caravan dealership
• Mobile home retail
• Custom prefab homes
• Recreational property sales

Headquarters

HQ city

Tinte

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Chalet and stacaravan sales: Reina Chalets generates revenue primarily through the sale of new and pre-owned chalets, stacaravans, and mobilhomes. They are an importer of Kunert Mobilhomes and dealer of O'Hara, IRM, and IRM Habitat brands, as well as various English stacaravans. They also sell their own branded Reina Chalets models.
2. Custom build / chalet naar wens: Revenue is also generated through the custom assembly of chalets to customer specifications, including layout, finishing, materials, kitchen, and bathroom customization. They operate their own chalet factory for custom builds.
3. Accessories and ancillary products: The company sells related products such as garden houses (tuinhuizen/blokhutten), terraces and foundations (opstappen en onderkanten), and offers advice on transport, placement, and connection services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Reina Chalets sells new and pre-owned chalets, static caravans (stacaravans), mobilhomes, care homes (mantelwoningen), and tiny houses, operating as an importer of Kunert Mobilhomes and a dealer of O'Hara, IRM, and IRM Habitat brands. The company also manufactures its own Reina Chalets branded line at an in-house chalet factory, offering fully customized builds (layout, materials, finishes, kitchen, bathroom). Supporting services include transport, placement, utility connection, trade-in of existing chalets, and project advisory for camping and holiday park operators.

Product overview

Reina Chalets is a Dutch specialist retailer offering a diverse portfolio of recreational properties including chalets, static caravans (stacaravans), mobile homes, care homes (mantelwoningen), and tiny houses. The core offering consists of their own Reina Chalets brand alongside dealer relationships with IRM Habitat, IRM, O'hara, and Kunert Mobilhomes. They operate both a stock/inventory model (chalets uit voorraad) and a custom build model (chalets naar wens/maatwerk), allowing buyers to choose from pre-built models or have chalets fully customized to their specifications. Supporting services include transport, placement, connection to utilities, trade-in of existing properties, and business consultancy for camping and holiday park projects. The company maintains a showroom (Reina Chalets Plaza) in Tinte where customers can view available models.

Differentiator

Problem solved

Functional benefit

Brands

• Reina Chalets (own brand): Proprietary chalet brand manufactured in-house at Reina Chalets' own factory, featuring customization options for dimensions, layout, materials, and finish.

Products and services

• Reina Chalets (own brand chalets) Proprietary chalet brand manufactured at Reina Chalets' own factory, featuring modern designs with customizable layout, materials, and finishes; for private buyers, holiday parks, and institutional clients in the Netherlands.
• IRM Habitat Mobilhomes Belgian-manufactured high-quality residential mobilhomes and chalets distributed by Reina Chalets as official dealer in the Netherlands; for private recreation buyers and institutional clients.
• IRM Mobilhomes Reliable, durable, and affordable static caravans distributed by Reina Chalets as official IRM dealer; suitable for year-round or seasonal recreation use.
• O'Hara Chalets Modern French chalets with luxury hotel-inspired design and premium materials, distributed by Reina Chalets as official O'Hara dealer in the Netherlands.
• Kunert Mobilhomes Kunert Mobilhomes imported and distributed by Reina Chalets in the Netherlands, forming part of the multi-brand mobilhome portfolio.
• Stacaravans (Static Caravans) Range of new and pre-owned static caravans in premium and classic configurations, including winter-ready / winter-resistant variants for year-round use.
• Mantelwoning (Care Homes) Garden-placed care homes for informal caregiving situations, allowing a caregiver household to live in close proximity to a family member requiring care.
• Tiny House Compact tiny houses offering a minimalist living solution for buyers seeking smaller-footprint residences.
• Business Projects & Consultancy (Zakelijke Projecten) Dedicated advisory service for institutional and commercial buyers (campings, holiday parks, municipalities, agricultural enterprises) covering chalet procurement, rental field setup, and holiday park development projects.

Quantifiable outcome

• 37 chalets delivered in 2 months for refugee shelter project in Maurik (2022)
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Camping Zomerbuiten, Oude PekelacoreStrategic or Co-development Partner · 1 January 2026Strategic project partnership for 'Zomersbuiten' — a unique recreation project where Reina Chalets delivers chalets for ownership-based recreation on purchaser's own land. The project features themed chalet concepts (Villa Brons/Zilver/Goud/Diamant) with themes (Pluk & Pedal, Veen & Vaart, Noorder Hytte Spa). First phase delivered 2026.
• Kunert MobilhomescoreChannel Partner/ Reseller/ DistributorReina Chalets is a proud importer of Kunert Mobilhomes, offering this brand as part of their product portfolio. As importer, they hold a primary distribution role for this brand in the Netherlands.
• O'HaracoreChannel Partner/ Reseller/ DistributorReina Chalets is a dealer of O'Hara chalets and stacaravans. O'Hara is a French brand known for luxury design, inspired by high-end hotels, with modern aesthetics and high-quality materials.
• IRM / IRM HabitatcoreChannel Partner/ Reseller/ DistributorReina Chalets is a dealer of IRM and IRM Habitat stacaravans and chalets. IRM Habitat follows an ecological principle in manufacturing high-quality accommodation units.
• Mantelwoninginuwtuin.nlminorGTM or Marketing PartnerReina Chalets refers customers to mantelwoninginuwtuin.nl for information about caregiver housing solutions (mantelwoningen/mantelzorgwoningen). This is a related but distinct website operated by the company for caregiver housing marketing.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Others

• Kunert Mobilhomes: German manufacturer of premium mobilhomes for which Reina Chalets is the Dutch importer. Comparable as a supplier and structural counterpart; potential vertical-integration risk if Kunert chose to sell directly into the Netherlands.
• IRM (Groupe IRM): Belgian manufacturer of IRM and IRM Habitat stacaravans and chalets. Currently a supplier/partnership relationship, but as a manufacturer it is a structural counterpart — Reina Chalets distributes IRM in the Netherlands while IRM retains the option to bypass dealers, making IRM a strategically adjacent player in the same value chain.
• O'Hara (Groupe O'Hara): French manufacturer of luxury chalets that supplies Reina Chalets as a Dutch dealer. As a manufacturer of chalets distributed in the Dutch market, O'Hara is a comparable product source whose direct-sales ambitions would compete with Reina Chalets' dealer model.

Broad incumbents

• Trigano: European leader in outdoor leisure equipment and recreational vehicles, including leisure homes, caravans, and mobile homes. Comparable as a broad incumbent in the European leisure-property supply chain that competes structurally for institutional and private chalet demand across the same geographies.
• Portakabin: European modular building manufacturer and dealer serving commercial, education, and healthcare customers with relocatable structures. Comparable as a broader incumbent addressing the institutional/municipal temporary-housing need that Reina Chalets also targets with its turnkey shelter offerings.
• Landal GreenParks: Major Dutch/European holiday-park operator with hundreds of parks across the Netherlands, Belgium, and Germany. Relevant as a chalet-purchasing customer for park inventory and as a broader incumbent shaping the Dutch vacation-property market Reina Chalets serves.
• Roompot: One of the largest holiday park operators in the Netherlands, purchasing chalets and stacaravans for its parks. Comparable because it is both a potential customer of Reina Chalets and a broader incumbent in the Dutch recreational-property ecosystem, sharing the same end-customer (recreation-seeking Dutch families).
• Center Parcs (Pierre & Vacances): European operator of family holiday parks (under Pierre & Vacances Group) with multiple Dutch locations. Comparable as a large-scale buyer/operator of recreational chalets and a dominant incumbent in the same Dutch vacation-property segment.
• Jan Snel (Modulaire Bouw): Dutch modular/prefab building company producing temporary and semi-permanent structures, including housing. Comparable because it competes for the same institutional buyer (municipalities seeking rapid-deployment housing) and offers an adjacent alternative to chalets for emergency and temporary housing needs.

Regional players

• Vacansoleil: European camping and mobile-home holiday provider operating across multiple countries. Comparable as an adjacent player in the camping/vacation-property ecosystem that overlaps with Reina Chalets' customer base (campings buying chalets for rental fleets and private buyers seeking vacation properties).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/reinachalets
• LinkedInlinkedin.com/company/reinachalets

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reina Chalets