Red Inc

What Red Inc does

Red+Company is a Brooklyn-based solo design studio founded by Stefan Killen in 1991, providing book cover and interior design, branding and identity, website design, annual reports, and print/marketing collateral. The studio serves a heterogeneous client base that includes academic and trade publishers (Oxford University Press, Crossroad Publishing, Liturgical Press, Greenwood Publishing, Baker Publishing Group, Hendrickson Publishers, CQ Press, Bluebridge, Continuum, Palgrave/St. Martin's Press), mid-to-large corporations (Sumitomo Chemical, US Navy/Sirona), nonprofit organizations (Cancer Research Institute, Child Aid, Bread for the World, Walt Whitman Initiative), art galleries and cultural institutions (Johnson Lowe Gallery), small businesses, and individual authors, artists, photographers, collectors, and families pursuing self-publishing. The customer list is weighted toward publishing, where the studio claims more than 500 book covers for Crossroad Publishing alone and 100+ each for Liturgical Press and Greenwood Publishing over decades-long relationships.

The studio's product lines span six service categories — Corporate, Mission-Driven, Culture and Arts, Publishing, Small Business, and the newly launched Book Design for Individuals — plus an e-commerce store carrying self-published titles and large-format fine art prints. Production relies on a standard creative stack: Adobe InDesign for layout, Squarespace for website builds, and print-on-demand partners Blurb and Lulu for book manufacturing and fulfillment of both client titles and Red+Company-owned products. The firm has no proprietary software, no API, no AI tooling, and no patent or trademark filings disclosed.

The business operates as a project-based professional services studio with a sales-led, referral-driven go-to-market. Pricing is transparent and unit-based: book design runs $4-$30 per page plus $300-$1,500 cover fees, websites are fixed at $1,000-$2,300, and auxiliary items (one-sheets, sell sheets, press kits, branding, event materials) are priced at $150-$450 each, with consulting and editing at $125-$150/hour. Marketing is portfolio-led via the company website, supplemented by a blog, a quarterly Mailchimp newsletter, and word-of-mouth; there is no formal sales team or paid acquisition. The company is unincorporated, privately held by its founder, and shows no external investment or institutional ownership.

Name

Red Inc

Legal name

Red+Company

Website

https://redandcompany.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Brooklyn-based solo design studio founded in 1991 by Stefan Killen, providing book cover and interior design, branding, website development, and marketing materials. The studio serves academic and trade publishers, corporations, nonprofits, cultural institutions, small businesses, and individual authors and artists pursuing self-publishing.

Ownership category

akta.pro rank

Product category

Graphic Design Services

NAICS

Graphic Design Services (541430)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

akta.pro secondary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Book design services
• Graphic design studio
• Branding and identity
• Website design services
• Self-publishing design

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Design Services (Project-Based): Custom design services for book covers, interiors, branding, websites, and marketing collateral. Projects are scoped and quoted individually based on complexity, page count, and client requirements.
2. Print-on-Demand Product Sales: Studio sells self-published books and fine art prints through the Red+Company store. Products include the Red+Company edition of 'Right Ho, Jeeves' ($16.99 paperback), Pinhole Seascapes magazine ($19.00), and large-format pinhole prints (up to $1,300). Fulfilled through print-on-demand services.
3. Template-Based Book Design: Pre-designed template services for memoirs, novels, poetry collections, and family histories. Includes two rounds of proofing. Clients receive print-ready files for self-publishing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Red+Company is a Brooklyn-based design studio that provides book cover and interior design, branding and identity, website design, annual reports, and marketing collateral for publishers, corporations, nonprofits, cultural organizations, small businesses, and individual authors and artists. The studio also sells self-published books and fine art prints through its online store, fulfilled via print-on-demand services.

Product overview

Red+Company is a Brooklyn-based design studio offering a range of professional design services centered on book design, branding, and visual communication. The primary offerings are Book Design Services for Individuals (self-publishing for authors, artists, families, and collectors), Book Cover Design for Publishers (covers, interiors, and series branding for academic and trade publishers), Corporate Design Services, Small Business Design, Mission-Driven Organization Design, and Culture and Arts Design. The studio also sells self-published print-on-demand products including books and photography prints through its online store. Services span the full production pipeline from concept development and editing through design, printing, and marketing support.

Differentiator

Problem solved

Functional benefit

Products and services

• Book Design Services for Individuals Full-service self-publishing design for individual authors, artists, collectors, and families. Covers book planning, editing, photo preparation, layout, printing guidance, and author marketing materials, with two tiers: Template Designs (streamlined pre-designed layouts) and Custom Designs (fully tailored).
• Book Cover Design for Publishers Design of book covers, interiors, Bible packaging, and series branding for trade and academic publishers across subjects including history, religion, politics, science, self-help, and the arts.
• Corporate Design Services Branding, annual report design, print collateral, and website design for corporate clients, including brand strategy, logo design, and complete corporate identity packages.
• Small Business Design Services Brand identity, logo design, website design, packaging, and promotional materials for small business owners, including Squarespace-based website builds and complete branding packages.
• Mission-Driven Organization Design Visual communication services for nonprofits, foundations, and mission-driven organizations, including branding, campaigns, websites, presentations, and reports, with focus areas including climate, public health, education, and social impact.
• Culture and Arts Design Design services for artists, galleries, curators, and cultural organizations, including exhibition catalogs, artists' books, publications, poster design, and gallery branding.
• Self-Published Book Products Print-on-demand books and merchandise available through the Red+Company store, including a self-published edition of P.G. Wodehouse's 'Right Ho, Jeeves' ($16.99 paperback), pinhole photography publications via Blurb, and large-format prints.

Quantifiable outcome

• 500+ book covers designed for Crossroad Publishing alone over 30+ year relationship
• +4 more outcomes

Named customers28 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Brand Intelligence (Mary Olson)coreStrategic or Co-development PartnerOngoing collaboration with brand strategist Mary Olson for close to 15 years. Together they work on brand strategy, copywriting, web design, and marketing collateral for clients including Sumitomo Chemical, Hudson County Economic Development Corporation, Veterans Farms, and others. The partnership operates as a shared company entity.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Damonza: Damonza is a book cover and interior design service offering both pre-made covers and custom design for self-published and traditionally published authors. Directly comparable to Red+Company's Book Design Services for Individuals line and custom cover offerings.
• MiblArt: MiblArt provides custom and pre-made book cover design, illustration, and formatting services targeted at indie authors and small publishers. Overlaps with Red+Company's individual author book design and cover work.

Others

• Blurb: Blurb is a print-on-demand book and photo-book platform used by Red+Company for photography publications and Pinhole Seascapes magazine fulfillment. Acts as production infrastructure rather than a direct competitor, enabling Red+Company's POD revenue stream.
• Lulu: Lulu is a print-on-demand publishing platform and an explicit fulfillment partner of Red+Company for self-published titles. Functions as enabling infrastructure rather than a competitor, supporting Red+Company's POD-based store products.

Broad incumbents

• Reedsy: Reedsy is a self-publishing marketplace that connects authors with vetted freelance professionals including book designers, cover artists, and editors. Competes broadly with Red+Company's Book Design for Individuals offering, but at significantly larger scale across the full self-publishing workflow.
• 99designs: 99designs operates a crowdsourced graphic design marketplace for logos, book covers, websites, and branding. Competes with Red+Company across multiple service lines (branding, websites, book covers) by aggregating many freelance designers rather than relying on a single principal.
• BookBaby: BookBaby is a self-publishing services company offering book design, printing, distribution, and marketing. Overlaps with Red+Company's book design and POD-enabled product offerings but operates as a much larger, full-stack service provider.
• Canva: Canva is a mainstream self-service graphic design platform used by SMBs, authors, and nonprofits for marketing materials, social graphics, and basic design. Increasingly competes with Red+Company's small-business and mission-driven design offerings by empowering end-users to produce in-house.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/redandcomp
• LinkedInlinkedin.com/company/red-and-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Inc