Digital Arrow Partners

What Digital Arrow Partners does

Digital Arrow Partners, rebranded to TWOSTONE AIvita (株式会社TWOSTONE AIvita) effective June 1, 2026, is a Tokyo-based private subsidiary of TWOSTONE&Sons Group that delivers end-to-end business transformation services to Japanese enterprise clients across four interconnected pillars. The company builds and operates integrated data platforms centered on CDP/DWH technologies (Treasure Data, Snowflake, Google Cloud, AWS, Azure, Databricks), unifies customer, product, sales, and unstructured data into a single business data foundation, and layers AI agent implementation on top using third-party foundation models (Claude, ChatGPT, Gemini, Microsoft Copilot, Llama, Mistral) with RAG and API/RPA connectors that enable natural-language operation for non-engineers. Beyond data and AI, it provides full-funnel marketing execution spanning web, mass media, PR, CRM/MA, and SNS including SEO and AIO (AI Optimization) for generative AI assistant discoverability, and operates an HR support business that connects clients to a 40,000+ marketing professional and IT freelance engineer talent pool via Expert Partners Marketing and Midworks. The go-to-market is enterprise field sales with consulting-led engagements, pricing is custom-quoted rather than publicly disclosed, and the company differentiates itself on data environment preparation as the prerequisite for AI accuracy, supplemented by sovereign cloud (QuantumMesh) and cybersecurity (AKATSUKI) alliances. Geographic scope is concentrated in Japan with the single Shibuya headquarters; no international expansion, no disclosed revenue or headcount, and no external funding rounds were reported.

Name

Digital Arrow Partners

Legal name

株式会社TWOSTONE AIvita

Website

https://darrow-p.com

Company type

Private

Founded year

2023

Operating status

Operating

Short description

TWOSTONE AIvita (formerly Digital Arrow Partners) is a Tokyo-based subsidiary of TWOSTONE&Sons Group that provides Japanese enterprises with integrated business transformation services spanning data platform construction, AI agent implementation, full-funnel marketing, and access to a 40,000+ professional talent pool.

Ownership category

akta.pro rank

Product category

Digital Transformation Consulting

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151), Advertising Agencies (541810)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Data, Analytics & AI Consulting (BPAHAEAF)

akta.pro secondary industries

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), Marketing Automation Platforms & Services (BPAFAFAC), Digital Strategy & Transformation (BPAHAEAA)

Keywords

• Digital marketing services
• Data platform consulting
• AI transformation services
• Marketing talent platform
• Business process automation

Headquarters

HQ city

Shibuya

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Data Management Services: Professional services for building and operating integrated data platforms using CDP/DWH technologies including Treasure Data, Snowflake, Google Cloud, AWS. Covers cloud infrastructure, security, and data governance.
2. AI Transformation Services: AI utilization consulting, AI agent implementation and operational support, internalization support. End-to-end services from requirements definition to PoC design to agent implementation to evaluation and guardrails.
3. Marketing Partner Services: Integrated marketing services spanning planning, buying, creative, and operations across web, mass media, PR, CRM, MA, and SNS channels. Includes SEO and AIO optimization.
4. HR Support Services: Marketing professional talent platform (40,000+ talent) and IT freelance engineer platform connecting businesses with professional resources.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Digital Arrow Partners delivers end-to-end business transformation services across four interconnected pillars: (1) Data Management — integrated CDP/DWH data platform construction and operation on cloud infrastructure; (2) AI Transformation — AI utilization consulting, AI agent implementation and operational support including internalization; (3) Marketing Partner — integrated marketing services spanning planning, buying, creative, and operations across web, mass media, PR, CRM/MA, and SNS channels, including SEO and AIO; (4) HR Support — marketing professional talent platform (40,000+ talent pool via Expert Partners Marketing) and IT freelance engineer platform (Midworks via Branding Engineer). The integrated data platform serves as the foundation enabling AI agents and marketing execution across the four service lines.

Product overview

Digital Arrow Partners (now株式会社TWOSTONE AIvita) offers a unified portfolio of four interconnected service lines for business transformation: (1) Data Management Business builds and operates integrated data platforms centered on CDP/DWH (supporting Treasure Data, Snowflake, Google Cloud, AWS, Azure, Databricks), enabling unified customer, product, sales, and unstructured data integration; (2) AI Transformation Business provides end-to-end AI agent implementation using Claude, ChatGPT, Gemini, Microsoft Copilot with RAG and business system integration, from consulting through internalization; (3) Marketing Partner Business delivers cross-channel marketing execution (WEB, mass media, PR, CRM/MA, SNS) with integrated planning, creative, and SEO/AIO optimization; (4) HR Support Business provides access to approximately 40,000 marketing professionals and IT freelance engineers. The integrated data platform serves as the foundation enabling AI agents and marketing execution, while the four services collectively support business transformation from diagnosis through design, build, and operation.

Differentiator

Problem solved

Functional benefit

Products and services

• Data Management Business (データマネジメント事業) Integrated data platform construction and operation centered on CDP (Customer Data Platform) and DWH (Data Warehouse). Covers domestic cloud, distributed edge computing, and cybersecurity. Enables unified business data platform combining customer data, product data, sales data, and unstructured data. Technology partners include Treasure Data, Snowflake, Google Cloud, AWS, Azure, and Databricks.
• AI Transformation Business (AIトランスフォーメーション事業) AI utilization consulting through implementation and operational support of AI agents directly connected to business operations, including internalization support. Provides autonomous AI agents built on Claude, ChatGPT, Gemini, and Microsoft Copilot with RAG and business system integration. End-to-end service from requirements definition to PoC design to agent implementation to evaluation and guardrails.
• Marketing Partner Business (マーケティングパートナー事業) Full-service marketing including planning, buying, creative, and execution. Crosses web and mass media, covering PR, CRM, MA, and SNS with integrated execution. Includes SEO and AIO (AI Optimization) for both search engine and AI assistant discoverability.
• HR Support Business (人材支援事業) Marketing professional talent platform (Expert Partners Marketing, approximately 40,000 professionals) and IT freelance engineer platform (Midworks by Branding Engineer). Provides professionals capable of judgment, decision-making, and direction for the AI era.

Quantifiable outcome

• Increased sales, LTV, and ROAS
• +3 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

AI capability10 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and supporting.

• QuantumMesh株式会社coreTechnology or Integration · 1 June 2026Strategic collaboration for domestic cloud × distributed edge data center sovereign cloud infrastructure. Supports disaster resilience for earthquake, tsunami, typhoon, heavy rain; ensures data sovereignty from overseas clouds; addresses economic security and industry regulations.
• 了一般社團法人AKATSUKIcoreTechnology or Integration · 1 June 2026Collaboration for data governance design, white hat hacker vulnerability assessment (penetration testing), and SOC operation internalization support. Provides comprehensive data platform security capabilities.
• Treasure DatacoreTechnology or Integration · 1 June 2026Technology partnership for CDP (Customer Data Platform) implementation. Core platform for customer data integration and marketing activation.
• SnowflakecoreTechnology or Integration · 1 June 2026Technology partnership for Data Warehouse implementation. Provides enterprise data warehousing and analytics capabilities.
• Anthropic (Claude)coreTechnology or Integration · 1 June 2026AI technology partnership for Claude-based AI agent implementation and generative AI solutions.
• OpenAI (ChatGPT)coreTechnology or Integration · 1 June 2026AI technology partnership for ChatGPT-based AI agent implementation and generative AI solutions.
• Google Cloud (BigQuery, Vertex AI, Gemini)coreTechnology or Integration · 1 June 2026Multi-service cloud partnership including BigQuery data warehouse, Vertex AI machine learning, and Gemini generative AI capabilities.
• AWS (Redshift, S3, Glue)coreTechnology or Integration · 1 June 2026Cloud infrastructure partnership including Redshift data warehouse, S3 storage, and Glue data integration services.
• Microsoft (Azure, Copilot)coreTechnology or Integration · 1 June 2026Cloud and AI partnership including Azure cloud platform and Microsoft Copilot AI assistant implementation.
• Expert Partners MarketingcoreStrategic or Co-development Partner · 1 February 2024Marketing professional talent platform with 40,000+ talent pool. Part of the HR support services offering, providing access to marketing domain experts for client projects.
• MidworkssupportingStrategic or Co-development Partner · 1 February 2024IT freelance engineer platform provided by group company 株式会社Branding Engineer. Enables access to freelance IT professionals for technology implementation projects.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• NTT Data: Japan's largest systems integrator with substantial data, AI, and digital marketing practices targeting the same enterprise accounts. Represents the dominant domestic incumbent against which AIvita's sovereign-cloud angle is partially positioned.
• Accenture: Global professional services giant with large Data & AI, marketing transformation, and cloud practices that compete for the same enterprise transformation deals in Japan. Overlaps directly with AIvita's data + AI + marketing positioning but at vastly larger scale.
• Fujitsu: Major Japanese SI with enterprise data platform, AI, and digital transformation practices. Competes for similar mid-to-large enterprise transformation mandates with deeper delivery scale and longer client track records.
• Snowflake (Professional Services partners): Data warehouse vendor whose Japan partner ecosystem (including SI firms) builds the same integrated data platforms that constitute AIvita's Data Management pillar. Represents both a technology partner and competitive delivery channel.
• Dentsu: Japan's largest advertising group with significant data, digital transformation, and CX consulting capabilities. Competes for the same marketing transformation wallet while also offering integrated planning and media execution.
• Salesforce (Japan consulting ecosystem): CRM/AI platform vendor with a large Japan SI partner ecosystem delivering data unification, AI agent (Agentforce), and marketing automation engagements that overlap with AIvita's CRM-integrated marketing work.
• Deloitte (Deloitte Digital / Deloitte Consulting): Big Four advisory firm offering enterprise data, AI, and customer transformation services with significant Japanese enterprise presence. Competes for the same board-level transformation mandates AIvita targets.

Direct peers

• KARTE (Plaid): Japan-based customer data and marketing activation platform with its own implementation partner ecosystem. Competes most directly on the CDP-driven marketing personalization layer of AIvita's offering.
• Treasure Data: Japan-origin CDP platform whose own services organization and partner ecosystem build customer data platforms using the same technology AIvita integrates. Closely overlaps on the CDP/DWH layer of the integrated data platform offering.

Emerging players

• GenAi (Generative AI consulting firms in Japan): Emerging Japan-based generative-AI implementation and consulting firms targeting similar mid-market and enterprise AI agent deployments. Closely matches AIvita's AI Transformation pillar but without the integrated data/marketing/HR breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Arrow Partners