RWITL

What RWITL does

RWITL (legal entity Ravenswood IT Limited) is a UK-headquartered insurtech joint venture that develops and deploys AI-assisted insurance systems for carriers, brokers, and managing general agents (MGAs). Incorporated in 2015 as a joint venture between ITL Holdings Limited (UK, est. 1989) and Ravenswood Consulting (Australia, est. 1989), the company operates regional offices in Bridgnorth (European HQ), Melbourne (Australia & New Zealand), Nairobi (Africa & Middle East), and the Caribbean, with live deployments across all four regions.

The core product is AI² (Actually Intelligent Insurance OS), an AI-driven delivery layer trained on rwElements — a proprietary insurance framework containing domain models, underwriting patterns, regulatory structures, and reusable components developed since 2022. AI agents construct tailored insurance systems inside rwElements, which then run as conventional compiled software rather than AI-dependent runtime systems. The product suite includes rwInsure (full lifecycle quoting, policy administration, claims, finance), rwExtend (consumer and broker self-service portals), rwInnovate (MGA proposition launch), and Insurance Ledger Manager (QuickBooks, Xero, Sage integrations). The stack is .NET and React on SQL Server/NoSQL, containerised for AWS or Azure, and combines local AI (Ollama, Hugging Face with Llama/Qwen/DeepSeek) with cloud AI (Claude, ChatGPT, Gemini, Bedrock), supported by custom MCP servers, AI Hooks & Guardrails, RAG grounded in rwElements, and multi-agent orchestration.

RWITL monetises through IP licensing (from £63,000 per annum covering rwElements, AI², and tooling), professional services (from £650 per day for full service design and build), and optional support agreements. Go-to-market is enterprise field sales through regional offices, with named clients disclosed only under NDA. With approximately 60 staff and customer reference cases ranging from single product innovation in under three months to small insurer rapid deployment in 9-12 months, the business is positioned for selective mid-market to enterprise wins, prioritising technical excellence over rapid scaling under its self-funded, no-investor ownership structure.

Name

RWITL

Legal name

Ravenswood IT Limited

Website

https://rwitl.uk

Company type

Private

Founded year

2015

Operating status

Operating

Short description

RWITL builds and deploys AI-assisted insurance systems for carriers, brokers, and MGAs across the UK, Africa & Middle East, Caribbean, and Australia & New Zealand, selling rwInsure, rwExtend, rwInnovate, and the AI² delivery platform via IP licensing and professional services.

Ownership category

akta.pro rank

Product category

Insurance Software Platform

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Software Publishers (5132)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Risk Scoring, Decisioning & Orchestration (rules, ML, workflow) (FSAGAFAF)

akta.pro secondary industries

Regulatory Reporting & Compliance Automation (FinCEN/CTR/SAR, EMIR/MiFID, etc.) (FSAGAFAG), GRC, Policy Management & Controls Testing (SOX/ICFR, audit management) (FSAGAFAM)

Keywords

• Insurance software platform
• AI-driven insurtech
• Policy administration systems
• Insurance broker portals
• Insurance system integration

Headquarters

HQ city

Bridgnorth

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. IP Licence: Licence covering rwElements, AI², and the tooling that powers customer systems. Fee reflects value delivered — not headcount, hours, or legacy maintenance overhead. From £63,000 per annum.
2. Professional Services: Full service design and build — team works directly with customers to design and build insurance platform including product rules, document templates, and workflow automation. Services from £650 per day.
3. Support Services (Optional): Optional support services level agreement fee. Success depends on adding value, not creating dependency.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

RWITL develops and licenses AI² (Actually Intelligent), an AI-driven insurance operating system built on its proprietary rwElements framework. The company sells rwInsure (full insurance platform for quoting, policy administration, claims, finance, and underwriting), rwExtend (consumer and broker self-service portal), and rwInnovate (MGA experimentation and new proposition launch tools). Customers licence the IP and use RWITL's professional services to design, configure, and build tailored insurance systems that they then operate themselves.

Product overview

RWITL offers AI² — a platform-plus-modules architecture for AI-generated insurance systems. The core is rwInsure (full insurance platform for quoting, policy, claims, and finance) and AI² (the AI-driven delivery layer trained on the rwElements framework). Additional modules include rwExtend (consumer/broker self-service portal), rwInnovate (MGA/experiment launch capability), and Insurance Ledger Manager (accounts integration). rwElements serves as the foundational knowledge architecture. The company is a joint venture between UK-based ITL Holdings Limited and Australia-based Ravenswood Consulting.

Differentiator

Problem solved

Functional benefit

Brands

• rwInsure: Full insurance platform covering quoting, policy, claims, and finance. A complete system that serves as the proven insurance platform.
• rwExtend
• rwInnovate
• rwAI²
• rwElements

Products and services

• rwInsure
• rwExtend
• rwInnovate
• AI² (rwAI² / Actually Intelligent Insurance OS)
• Insurance Ledger Manager
• Professional Services — Full Service Design & Build

Quantifiable outcome

• Concept to live in under 3 months (vehicle insurance case study)
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability9 records

Feature16 records

Partnerships

14 partnerships are on record, tiered core, supporting and flagship.

• infobosscoreTechnology or Integration · 1 January 2022Search-based data management and processing platform providing data quality, compliance, and AI-readiness capabilities within AI². Deep platform integration where partner technology becomes native capability. Mark Hobart, CEO of infoboss, provides testimonial praising exceptional software quality and seamless integration.
• Anthropic (Woody AI Agent)coreTechnology or IntegrationAI agent built on Claude Code by Anthropic. Woody works as part of RWITL engineering team — building features, deploying releases, managing infrastructure, and maintaining quality. Woody built the RWITL website and has deployed 47 releases in a quarter.
• AWS (Amazon Web Services)supportingTechnology or IntegrationCloud infrastructure provider. Containerised deployment on AWS. Part of AWS/Azure-ready architecture.
• Microsoft AzuresupportingTechnology or IntegrationCloud infrastructure provider. Containerised deployment on Azure. Part of AWS/Azure-ready architecture.
• CloudflaresupportingTechnology or IntegrationHosting and content delivery network provider. Processes limited data (IP addresses) to deliver the website.
• QuickBookssupportingTechnology or IntegrationAccounting integration through Insurance Ledger Manager. Simple to complex transactions built direct into QuickBooks, eliminating manual re-keying and reconciliation delays.
• XerosupportingTechnology or IntegrationAccounting integration through Insurance Ledger Manager. Cloud accounting platform integration for automated financial transactions.
• SagesupportingTechnology or IntegrationAccounting integration through Insurance Ledger Manager. On-premise accounting platform integration.
• OllamasupportingTechnology or IntegrationLocal AI platform for private on-premise AI. Runs on customer hardware with no data leaving network, fast inference for real-time operations.
• Hugging FacesupportingTechnology or IntegrationLocal AI integration for model deployment. Part of local AI stack alongside Ollama, Open WebUI, and LM Studio.
• GitHubsupportingTechnology or IntegrationSource code collaboration and version control. Part of development toolchain.
• Claude (Anthropic)supportingTechnology or IntegrationCloud AI model for complex reasoning, document analysis, and advanced language tasks. Part of cloud AI integration alongside ChatGPT, Gemini, Google AI Studio, Amazon Bedrock.
• ITL Holdings LimitedflagshipStrategic or Co-development PartnerParent company (est. 1989, UK). Privately owned limited company. Co-founder of RWITL joint venture. Career experience from Sun Alliance Insurance 1989, Policy Master/Sirius/SSP Development Director.
• Ravenswood ConsultingflagshipStrategic or Co-development PartnerParent company (est. 1989, Australia). Privately owned limited company. Co-founder of RWITL joint venture. Major implementation experience at GIO, AMP, Suncorp, Chubb, Munich Re, QBE.

Scale indicators5 records

Recent moves7 records

Expansion highlights3 records

Direct peers

• Socotra: Cloud-native insurance core platform with modern API-first architecture. Comparable because both emphasise configuration over customisation, faster deployment timelines, and modern enterprise technology stacks.
• Majesco: Insurance software platform for P&C and life insurers, MGAs, brokers and digital insurers. Comparable because both serve MGAs, brokers and mid-tier insurers with configurable platforms and product launch capabilities (Majesco L&A and MGA accelerators parallel rwInnovate).
• Applied Systems: Insurance brokerage and agency management software leader. Comparable because the broker/MGA segment RWITL serves via rwExtend overlaps with Applied Epic's brokerage customer base, though Applied focuses on distribution rather than carrier systems.
• Duck Creek Technologies: Cloud-native insurance SaaS platform providing policy, billing and claims for P&C insurers. Comparable because both target mid-market to enterprise insurers seeking modern, configurable core systems with faster deployment than legacy.
• EIS Group: Insurance core platform vendor providing policy admin, claims and digital engagement. Comparable because both sell to insurers seeking modern, API-first platform alternatives to legacy core systems.

Broad incumbents

• Sapiens International: Insurance software vendor offering core platforms for P&C, life and annuities. Comparable because both target insurers across multiple geographies with full-lifecycle policy, claims and reinsurance functionality.
• Guidewire Software: Largest insurance core platform vendor globally serving P&C and life insurers. Comparable because it provides policy admin, claims, underwriting and billing suites that RWITL's rwInsure competes against in enterprise deals.
• Oracle Insurance: Insurance-focused unit within Oracle providing policy admin, claims and analytics. Comparable because both serve global insurers with full-lifecycle processing, though Oracle competes from a much broader application portfolio.
• Insurity: Insurance software and analytics vendor for P&C insurers, MGAs and brokers. Comparable because it targets overlapping customer segments (regional carriers, MGAs) with policy admin, claims and analytics solutions.

Emerging players

• Five Sigma: AI-native claims automation platform for insurers. Comparable because both apply AI and modern architecture to insurance operations, though Five Sigma focuses narrowly on claims where RWITL is broader.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RWITL