Revenue By Hrm

What Revenue By Hrm does

Revenue By HRM is a founder-owned, UK-based boutique consultancy that delivers outsourced hotel revenue management as an embedded extension of the client's commercial team. The firm was founded in 2016 by Georgina Houghton and operates from South Kilworth, Lutterworth, with a team in the 1-10 range. It serves independent, experience-led 4- and 5-star leisure hotels in regional and destination UK locations, including properties with complex revenue mixes spanning rooms, food and beverage, spa, golf, and alternative accommodation.

The company's core technology is the proprietary Commercial Performance Framework, a structured methodology covering commercial baseline, pricing and product strategy, demand and pace management, distribution and visibility, profitability discipline, and trading rhythm. Day-to-day delivery is supported by Daily and Weekly Commercial Performance Snapshots, trend-led demand analysis based on pickup patterns and booking behavior, and segmentation management anchored to system logic such as rate codes. Services are delivered hands-on, with the team executing rate and restriction changes directly inside client PMS and channel manager environments rather than issuing recommendations only.

Revenue By HRM operates a three-service-line model: recurring Outsourced Revenue Management (subscription-style retainer), one-off Revenue Management Auditing (diagnostic), and time-bound Project Work (system implementations and migrations, channel optimization, GDS/corporate distribution, pre- and post-opening setup, interim revenue management cover). Go-to-market is consultative and direct, primarily through exploratory calls, with case-study-led demand generation via the website, LinkedIn, Facebook, and FAQ resources. Pricing is not publicly disclosed and each engagement is tailored to the property. The firm is bootstrapped with no external funding, no parent company, and stated openness to overseas clients where fit is right.

Name

Revenue By Hrm

Legal name

Revenue by HRM

Website

https://revenuebyhrm.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Revenue By HRM is a UK-based boutique consultancy that delivers outsourced revenue management, auditing, and project-based commercial support to independent 4- and 5-star leisure-led hotels, working as an embedded extension of each property's commercial team.

Ownership category

akta.pro rank

Product category

Hospitality Revenue Management Services

akta.pro primary industry

Revenue Management Consulting Tools & Managed RM Services (THALAOAN)

akta.pro secondary industry

Revenue Management & Dynamic Pricing (THALACAE)

Keywords

• Hotel revenue management
• Outsourced revenue management
• Hospitality consulting
• Hotel pricing optimization
• Yield management services

Headquarters

HQ city

City Of London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Outsourced Revenue Management: Ongoing support delivered as an extension of hotel teams, providing hands-on revenue management execution including pricing decisions, distribution management, and demand analysis. Revenue appears to come from professional services fees, likely retainer or subscription-based arrangements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Revenue By Hrm provides outsourced hotel revenue management services to independent hotels in the UK. The firm handles pricing strategy, demand forecasting, and inventory optimization on behalf of hotel operators, enabling them to maximize room revenue without maintaining a dedicated in-house revenue management function.

Product overview

Revenue By Hrm is an outsourced hotel revenue management firm offering three interconnected service lines: Outsourced Revenue Management (ongoing support that protects rate, optimises distribution, and delivers trend-led commercial decision making), Revenue Management Auditing (a structured assessment framework covering pricing, distribution, demand trends, and commercial controls), and Project Work (time-bound support for system implementations, migrations, optimisation, and pre/post-opening setup). The services are designed to be delivered as an extension of the hotel team, with weekly trading calls, daily reporting, and a Commercial Performance Framework that balances revenue, profitability, and sustainable occupancy.

Differentiator

Problem solved

Functional benefit

Products and services

• Outsourced Hotel Revenue Management

Quantifiable outcome

• ADR increased by 13.3% year on year versus 3.6% for the STR submarket class, with RevPAR growth ahead of the market
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• IDeaS Revenue Solutions: IDeaS (a SAS company) provides revenue management software and advisory services to hotels worldwide. It is a direct competitor offering both technology and managed-services revenue management to independent and group hotels.
• Duetto: Duetto is a leading SaaS revenue management platform for hotels. It is a direct competitor addressing the same pricing and demand optimization problem for hotel clients, though delivered as multi-property SaaS rather than bespoke outsourced services for independents.
• Beonprice: Beonprice is a hotel revenue management and pricing platform with strong presence in Europe. It is a direct competitor targeting independent and mid-market hotels with dynamic pricing and demand forecasting capabilities.
• Lighthouse (formerly OTA Insight): Lighthouse provides hotel market intelligence, rate shopping, and revenue management tools. It is a direct competitor in pricing intelligence and RM enablement, used by both independents and chains and adjacent to Revenue By HRM's competitive rate shopping work.
• Hotel Revenue Solutions (HRS): HRS is a German-based hotel distribution and revenue management technology provider serving European hotels. It is a direct competitor in revenue management and channel management, overlapping with Revenue By HRM's pricing and distribution work.
• Atomize: Atomize offers a cloud-based RMS focused on dynamic pricing and demand forecasting for hotels. It is a direct competitor in the revenue management technology space, increasingly serving boutique and independent hotels.

Broad incumbents

• SHR Group: SHR provides hospitality CRM, revenue management, and distribution technology for hotels. It is a broad incumbent in hotel commercial technology with overlapping RM capabilities, typically serving larger hotel groups rather than single independents.
• Cendyn: Cendyn is a large hospitality CRM, RMS, and digital marketing provider serving hotels and groups worldwide. It is a broad incumbent offering revenue management as part of a wider commercial technology and services portfolio overlapping with Revenue By HRM's scope.

Regional players

• HotStats: HotStats provides monthly hotel performance benchmarking and profit management benchmarking primarily across European markets. It is comparable as a UK/Europe-focused hospitality data and benchmarking provider that supports revenue management decisions, though it sells data and benchmarking rather than outsourced RM services.

Emerging players

• Profit Intelligence: Profit Intelligence is a UK-based hospitality profit management and benchmarking firm. It is an emerging player in the same UK independent-hotel commercial support ecosystem, with adjacent revenue and profitability advisory services for boutique and independent hotels.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/revenuebyhrm
• LinkedInlinkedin.com/company/revenue-by-hrm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Revenue By Hrm