Rural Arizona Engagement (RAZE)

What Rural Arizona Engagement (RAZE) does

Rural Arizona Engagement (RAZE) is a 501(c)-style nonprofit civic engagement organization founded in 2020 and headquartered at 381 W Central Avenue in Coolidge, Arizona. Co-founded by Natali Fierros and Pablo Correa after they knocked on roughly 10,000 rural doors during their 2018 state senate campaigns under the Red for Ed movement, RAZE explicitly exists to fill the civic engagement and voter registration gap in rural Arizona, where government and nonprofit infrastructure had historically underinvested. The organization operates across Pinal, Yuma, Cochise, and Coconino counties, with ballot guides additionally covering Mohave and Pima counties, and employs between 11 and 50 staff.

RAZE delivers its mission through a portfolio of community programs rather than a unified technology product. Core programs include RAZE the Vote (voter registration, polling information, ballot guides, and election protection), RAZE Leaders (a free youth leadership fellowship for high school students including Washington D.C. immersion), Protect Our Pueblos (Know Your Rights trainings, a bilingual Rural Migra Watch Hotline at 520-607-0507, and a Rapid Response Network co-run with ACLU of Arizona), Environmental Stewardship (clean energy advocacy, water justice, and opposition to rural data center development), and Building Healthy Futures for Youth (mental health forums with tiered sponsorship). Supporting engagement surfaces include From Ideas to Impact community forums, a statewide Sticker Design Contest for ages 13-23, a Share Your Story platform, a Mascot Name Contest, and the 2025-launched four-part Harvesting Sunlight / Cosechando Luz film series produced with Solar United Neighbors. The technology layer is purely operational: Wix for the public site, ActBlue for online donations, EveryAction for email, and Mobilize.us for event RSVPs.

RAZE is funded almost entirely through individual donations, charitable grants, and event sponsorships; no product or service is sold, all programming is free to participants, and no institutional investors or parent companies are disclosed. Revenue lines include unrestricted ActBlue donations, mailed checks, and tiered event sponsorship (Diamond at $5,000 down to Bronze at $500). The go-to-market motion is community-led grassroots organizing, primarily through door-to-door canvassing, community forums held in rural libraries and community colleges, bilingual earned media partnerships (Conecta Arizona in 2024), and a multi-platform social presence (Facebook, X, Instagram, YouTube). Customer-facing segments are rural Arizona residents, rural immigrant communities, rural youth, and environmental stewardship advocates served through county-embedded organizers who live in the communities they serve.

Name

Rural Arizona Engagement (RAZE)

Legal name

Rural Arizona Engagement

Website

https://raze.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Rural Arizona Engagement (RAZE) is a Coolidge, Arizona-based nonprofit that advances civic engagement, voter registration, immigrant rights, youth leadership, and clean energy advocacy across rural Arizona counties through grassroots organizing, direct program delivery, and bilingual outreach.

Ownership category

akta.pro rank

Product category

Civic Engagement and Community Advocacy

NAICS

Civic and Social Organizations (813410), Social Advocacy Organizations (8133)

akta.pro primary industry

Civic Participation & Leadership Development (Voting, Advocacy, Community Leadership) (EDAAADAL)

akta.pro secondary industries

Civic, Citizenship & Community Engagement Education (EDAAAEAI), Land Use, Indigenous & Community Engagement Policy (EUAMANAL)

Keywords

• Civic engagement
• Voter registration
• Youth leadership
• Environmental stewardship
• Immigrant justice

Headquarters

HQ city

Coolidge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Grants: RAZE operates as a nonprofit organization funded primarily through individual donations and charitable contributions. The organization accepts donations through ActBlue (online), checks by mail, and has sponsorship programs for specific initiatives like the Building Healthy Futures for Youth mental health forum with Diamond ($5,000), Gold ($2,500), Silver ($1,000), and Bronze ($500) sponsorship levels.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Rural Arizona Engagement (RAZE) is a rural Arizona-based nonprofit that runs community civic engagement programs focused on voter participation, immigrant justice, youth leadership development, and environmental stewardship. It organizes named initiatives such as RAZE the Vote, RAZE Leaders, Protect Our Pueblos, Harvesting Sunlight, and Building Healthy Futures for Youth, while also publishing voter-education resources like a Ballot Guide. Services are delivered free of charge to community members in Pinal County and surrounding rural areas.

Product overview

Rural Arizona Engagement (RAZE) is a civic engagement and community organizing nonprofit that operates as a collection of interconnected programs rather than a unified software product. The core offerings include: RAZE the Vote (voter registration and election protection), RAZE Leaders (youth fellowship), Protect Our Pueblos (immigrant defense with hotline and Know Your Rights), Environmental Stewardship (clean energy/water justice with the Harvesting Sunlight film series), and Building Healthy Futures for Youth (mental health forums). Supporting programs include Community Forums, Sticker Design Contest, Share Your Story, Ballot Guide, and Mascot engagement. The organization uses Wix for website hosting, ActBlue for donations, EveryAction for email, and Mobilize.us for events—these are operational tools rather than product integrations.

Differentiator

Problem solved

Functional benefit

Brands

• RAZE the Vote: Voter registration and civic engagement initiative focused on rural Arizona communities
• Protect Our Pueblos
• Harvesting Sunlight / Cosechando Luz
• Building Healthy Futures for Youth
• RAZE Leaders

Products and services

• RAZE the Vote Voter registration, voter education, and civic participation program aimed at increasing electoral engagement among rural Arizona residents, especially Latinx communities.
• RAZE Leaders Youth leadership development program for rural Arizona students, building civic skills, advocacy capacity, and community engagement experience.
• Protect Our Pueblos Environmental and land-use advocacy initiative that mobilizes rural Arizona residents to protect their communities from harmful development and infrastructure siting.
• Harvesting Sunlight Clean energy and solar advocacy program focused on promoting renewable energy solutions and community benefits in rural Arizona.
• Building Healthy Futures for Youth Youth-focused program supporting healthy futures for young people in rural Arizona through education, mentorship, and community engagement.
• From Ideas to Impact Forums Community forum series that convenes rural Arizona residents to discuss local issues and translate community ideas into advocacy and policy impact.
• Ballot Guide Voter-education publication providing rural Arizona voters with information about candidates and ballot measures to support informed voting.
• Data Centers in Rural Arizona Education Campaign Community education and advocacy campaign addressing the environmental, land-use, and quality-of-life impacts of data center development on rural Arizona communities.
• Immigrant Justice Program Program supporting immigrant communities in rural Arizona through advocacy, education, and access to resources related to immigrant rights and justice.

Quantifiable outcome

• 174 attendees at Pinal County Board of Supervisors meeting on La Osa Data Center
• +1 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Conecta ArizonacoreGTM or Marketing Partner · 1 January 2024RAZE partnered with Conecta Arizona in 2024 to serve the Latine Spanish-speaking community with election coverage, sharing compelling stories around community and lived experiences in all rural counties. This media partnership helps reach Spanish-speaking rural voters.
• Solar United NeighborscoreStrategic or Co-development PartnerSolar United Neighbors partnered with RAZE on the Harvesting Sunlight / Cosechando Luz film series, providing guidance and expertise on solar energy adoption in rural communities. The partnership helped highlight how rural Arizonans accessed federal loans and the Inflation Reduction Act for clean energy.
• Page Springs CellarscoreStrategic or Co-development PartnerPage Springs Cellars in Cornville, Arizona served as a featured subject and partner in the Harvesting Sunlight film series, showcasing how REAP grants and the Inflation Reduction Act helped the winery invest in solar energy as part of its sustainability philosophy.
• ACLU of ArizonacoreStrategic or Co-development PartnerACLU of Arizona collaborated with RAZE on free virtual Know Your Rights trainings as part of the Protect Our Pueblos initiative to help immigrant communities understand their rights, support each other, and take action. Completion of this training is required to join the Rapid Response Network.
• One-N-TenminorStrategic or Co-development PartnerOne-N-Ten, a trusted organization serving LGBTQ+ youth, collaborated with RAZE on conversations about healthy movement spaces in rural Arizona. Jax Campos-Peynado served as an LGBTQ+ youth coordinator with One-N-Ten contributing perspectives on creating safe spaces and accountability.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• One Arizona: Statewide civic-engagement coalition that RAZE co-founder Natali Fierros led before returning to RAZE. Directly comparable as a coalition-style voter engagement organization operating in Arizona, but with statewide rather than rural-only scope.
• Voto Latino: National Latino youth-focused civic engagement and voter registration nonprofit. Comparable to RAZE's RAZE Leaders and RAZE the Vote programs in mission and demographic, operating at much larger national scale.
• ACLU of Arizona: Statewide civil liberties organization partnering with RAZE on immigrant-rights training. Comparable on the immigrant-justice dimension (Protect Our Pueblos) but with broader legal-advocacy mandate.
• Mi Familia Vota: National Latino civic engagement organization doing voter registration and voter protection work. Comparable mission and target demographic to RAZE's RAZE the Vote program, but with national rather than rural-Arizona focus.

Direct peers

• Conecta Arizona: Spanish-language media organization serving Latine communities in Arizona, including rural counties. RAZE's media partner for civic content; directly comparable as a bilingual community-engagement platform serving similar demographics.
• Rural Arizona Action: Sister nonprofit co-founded by Natali Fierros and Pablo Correa alongside RAZE. Directly comparable mission around rural Arizona community organizing, with overlapping leadership and donor base.
• Center for Rural Strategies: National nonprofit supporting rural communities through media, policy, and civic engagement. Directly comparable as a rural-focused civic engagement organization with communications-driven GTM, though with broader national scope than RAZE's Arizona-only operations.
• Southwest Organizing Project: Regional community-organizing coalition in the Southwest focused on equity and civic participation. Closely comparable as a multi-issue grassroots organizing entity serving historically underrepresented communities in a similar geography.

Regional players

• Arizona PIRG: Arizona public-interest advocacy group active on consumer and environmental issues. Comparable on the clean-energy and water-justice advocacy work RAZE pursues through its Environmental Stewardship program, though Arizona PIRG operates statewide including urban areas.
• LUPE (La Union del Pueblo Entero): Texas-based community organizing group founded by César Chávez and Dolores Huerta, focused on immigrant and working-class families. Comparable community-organizing model and immigrant-justice focus, though primarily serving the Rio Grande Valley rather than Arizona.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/RuralAZEngage
• YouTubeyoutube.com/channel/UC5AqucHGTWXOgpzDVaqbpVw
• Facebookfacebook.com/RuralAZEngage
• Instagraminstagram.com/ruralazengage
• LinkedInlinkedin.com/company/rural-arizona-engagement

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rural Arizona Engagement (RAZE)