What Schrägstrich Kommunikationsdesign does

Schrägstrich Kommunikationsdesign is a Vienna-based integrated communications design agency founded in 2007 (originally as BÜRO MARKUS/ZAHRADNIK) by Markus Zahradnik-Tömpe. The firm provides an end-to-end design offering spanning corporate design (logo development, visual identity), editorial design (magazines, books, newsletters), graphic design (posters, flyers, catalogs), campaign management (social media content, multi-channel advertising, explainer videos), website design (responsive builds, TYPO3 implementations), event communication, mailing/direct marketing, and corporate publishing (annual and sustainability reports). Deliverables are produced by an interdisciplinary in-house team, with technology partnerships (e.g., ajado for TYPO3 implementation) supplying technical execution where required.

The client base spans three primary segments: enterprises and corporates (e.g., EQOS Gruppe, ERBER Group, NTT DATA Deutschland, BAWAG P.S.K., Compass-Gruppe); Austrian public-sector bodies and government-linked institutions (e.g., Bundesministerium für Land- und Forstwirtschaft, Gesundheit Österreich GmbH, Pensionsversicherung Österreich, Arbeiterkammer, ELGA GmbH, FWF, Umweltbundesamt); and nonprofits/NGOs (e.g., SOS-Kinderdorf, World Vision Österreich, UN Women, neunerhaus, Naturfreunde Österreich). Long-standing engagements include WBV-GPA (since 2008), Naturfreunde (since 2011), and Compass-Gruppe (since 2008), with serial publications (Naturfreund quarterly, SALTO magazine, Soziale Sicherheit, Magazin Momentum, studio!) serving as annuity-style recurring revenue.

Monetization follows a project-based professional services model: fees are negotiated per engagement and remain non-public. Demand generation relies on the firm's 60-plus project portfolio on its website, occasional newsletters, and the bettertogether network. Since early 2023, Schrägstrich has operated as a subsidiary within the bettertogether group, a 30-expert owner-managed Austrian agency consortium that enables joint pitches and full-service corporate publishing offerings. Pricing is not publicly disclosed and no external institutional funding, PE, or VC investment is evidenced. Sustainability practices—FSC-certified recycled paper and stone-dust-infused cover stocks—are positioned as a differentiator in book production.

Name

Schrägstrich Kommunikationsdesign

Legal name

Schrägstrich Kommunikationsdesign GmbH

Website

https://schraegstrich.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Schrägstrich Kommunikationsdesign is a Vienna-based integrated communications design agency founded in 2007. It serves Austrian enterprise, public-sector, and nonprofit clients with corporate design, editorial design, campaigns, websites, and corporate publishing, and operates within the bettertogether group since 2023.

Ownership category

akta.pro rank

Headquarters

HQ city

Breitenfurt Bei Wien

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Design and Communications Services: Project-based fee model for conceptualization and execution of communications design across print and digital media. Services include corporate design, editorial design, campaign management, website development, and corporate publishing. Clients range from enterprises and public institutions to NGOs and cultural organizations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Schrägstrich Kommunikationsdesign is a Vienna-based integrated communications design agency providing corporate design (logo, corporate identity, branding), editorial design (magazines, books, reports), graphic design (print collateral), campaign management, website design, corporate publishing, and event communication. Services are delivered holistically, combining concept, art direction, design execution, and print production. The agency serves enterprise, public sector, NGO, and cultural clients in Austria and has operated since 2007, completing over 1,000 projects.

Product overview

Schrägstrich Kommunikationsdesign is a Vienna-based design agency offering integrated communication design services. Rather than a unified software product, the company provides a portfolio of design services spanning corporate design (logo development, corporate identity, branding), editorial design (magazines, books, corporate publishing), graphic design (posters, flyers, catalogs), campaign management (multi-channel campaigns, social media content, explainer videos), website design (responsive websites, landing pages), and event communication. The services are delivered holistically, with the agency emphasizing that clients receive integrated concept and detailed execution from a single source. The company operates as part of the bettertogether group since 2023.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Design Logo development, corporate identity, and branding services that establish consistent visual identities for organizations across print and digital touchpoints.
• Editorial Design Design services for publications including magazines, newsletters, books, and corporate publishing materials with focus on layout, typography, and visual storytelling.
• Graphic Design Visual communication design services including posters, flyers, catalogs, calendars, and other print collateral for organizations across sectors.
• Campaign Management Integrated campaign development including dialog formats, social media content, explainer videos, and multi-channel advertising campaigns (digital, social, DOOH, print, radio).
• Website Design Website conceptualization, design, and development including responsive implementations, TYPO3-based sites (delivered with technical partner ajado), and landing pages.
• Corporate Publishing Full-service publication production including concept, editorial direction, design, and printing for books, catalogs, annual reports, sustainability reports, and ongoing magazines.
• Event Communication Event concept development, invitation marketing, on-site visual design, and full event production management for product launches, anniversaries, and corporate events.
• Mailing and Direct Marketing Direct mail campaign design and execution including multi-stage mailing actions, newsletters, and digital email campaigns.

Named customers31 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and regular.

• bettertogether groupcoreStrategic or Co-development Partner · 1 January 2023Since the beginning of 2023, Schrägstrich Kommunikationsdesign has been part of the bettertogether group — an owner-managed agency group of approximately 30 experts in strategy, communications, creation, and production. Schrägstrich operates as a subsidiary within this holding structure while maintaining its independent brand and operations.
• bettertogether (PR Agency)coreStrategic or Co-development PartnerSchrägstrich has cooperated closely with the PR agency bettertogether for approximately two years in corporate publishing, producing the FHWien der WKW magazine 'studio!' (since 2016/2017), the SOS-Kinderdorf magazine 'SALTO' (since 2016/2017), the Austrian Pharmacist Association employer branding campaign (since 2023), and the AUSTROMED campaign (autumn 2016). Together they offer the full spectrum from concept and art direction through to ongoing production.
• message (Advertising Agency)regularGTM or Marketing PartnerSchrägstrich collaborated with message agency on multiple projects: Masterinvest brand development (2010), SAP Business by Design mailing campaign, and the Cluster Wien website project for Wirtschaftsagentur Wien. message acts as a lead agency with Schrägstrich providing design execution.
• ajado (TYPO3 Developers)regularTechnology or IntegrationFor the UN Women website redesign (2011), Schrägstrich co-conceived and designed the site with ajado's TYPO3 developers. Schrägstrich handled design and concept while ajado provided technical implementation.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Direct peers

• Moodley Brand Identity: Austrian brand identity and communications design agency of comparable scale, serving enterprise and public-sector clients with integrated corporate design and campaign work, directly competing with Schrägstrich in the same Austrian market.
• KMS Team: German design and brand consultancy specializing in corporate design, brand strategy, and integrated communications; comparable in service focus and client profile to Schrägstrich, with similar mid-market enterprise positioning.
• KISKA: Austrian design and branding agency offering corporate design, product branding, and communications services to enterprise clients; comparable in geographic origin, service mix, and target audience to Schrägstrich.

Broad incumbents

• Serviceplan Group: Europe's largest independent creative agency network, offering integrated corporate communications, campaigns, and design; competes with Schrägstrich for enterprise and public-sector mandates in the DACH region at significantly larger scale.
• Interbrand: Global branding and design consultancy offering corporate identity, brand strategy, and integrated communications; competes with Schrägstrich for multinational clients needing brand and editorial design.
• MetaDesign: Global brand and design consultancy with European roots, offering corporate design, editorial, and digital services to large multinational clients; overlaps with Schrägstrich's enterprise service portfolio at a much larger scale.
• Jung von Matt: Major German-headquartered creative network offering integrated campaigns, brand design, and digital; overlaps with Schrägstrich's campaign and design services but at substantially larger scale and broader geographic presence.
• Landor & Fitch: Major global branding and design firm offering corporate identity, packaging, and brand experience design; comparable service categories to Schrägstrich but at significantly greater scale and geographic reach.

Regional players

• Demner, Merlicek & Bergmann: One of Austria's largest independent creative agencies; while more advertising-led than Schrägstrich, it competes for similar enterprise and public-sector communications budgets in the Austrian market.
• Wirz Communications: Leading Swiss-German creative agency with strong corporate publishing and campaign capabilities; comparable in service scope to Schrägstrich, especially editorial design and integrated campaigns, but operating primarily in the DACH market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/schraegstrichcom

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schrägstrich Kommunikationsdesign