Renault Sincromotors

Name

Renault Sincromotors

Legal name

SINCROMOTORS S.A.

Website

https://sincromotors.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Automotive Dealership Services

NAICS

All Other Automotive Repair and Maintenance (811198)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro industry

PRIMARYTLAKAAAD

Tire & Wheel Services (Mount/Balance/Alignment)

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Automotive Repair & Maintenance (Light-Duty Vehicles)

SECONDARYCRAFAGAI

Automotive Parts & Mobility Recommerce (Parts, Accessories, Bikes/Scooters)

Consumer Products & Retail/E-commerce & Marketplaces/Secondhand/Resale & Recommerce Platforms

Keywords

• Automotive dealership services
• New vehicle sales
• Vehicle maintenance services
• Collision repair services
• Auto parts distribution

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Sales of new Renault vehicles including passenger cars (KWID, Kwid E-Tech, Logan, Sandero Stepway, Captur, Arkana, Megane E-Tech), SUVs (Duster, Duster E-Tech Hybrid, Duster Oroch, Koleos E-Tech Hybrid, Kardian), pick-ups (Alaskan), and utility vehicles (Kangoo, Kangoo Z.E., Kangoo Express, Master, Trafic).
2. Used Vehicle Sales: Sales of pre-owned vehicles including certified 'RENEW by RENAULT' vehicles with warranty and 'Fuera de Estándar' inventory. Multi-brand used car purchasing service also offered.
3. Workshop and Maintenance Services: Certified Renault workshop providing mechanical maintenance, body work, painting, and collision repair. Services include scheduled maintenance programs (10,000km and 20,000km plans) and 'Todo Incluido' all-inclusive maintenance plans covering brakes, suspension, oil changes, timing belts, and batteries.
4. Parts and Accessories Sales: Sales of original Renault parts, Motrio brand parts, and Castrol oils. Online parts catalog with search functionality and wholesale pricing for businesses. Accessories including original parts to maintain vehicle originality and performance.
5. Insurance Services (Sincroseguros): Insurance agency offering SOAT (mandatory liability), comprehensive vehicle insurance, home insurance, and motorcycle insurance. Services include policy quotes, financing options, and claim support. Partnerships with major insurance companies in Colombia.
6. Fleet Services: Dedicated fleet division offering fleet sales, pre-paid maintenance contracts, collision assistance programs, and customized adaptations for business vehicles.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Renault Sincromotors is an authorized Renault dealership in Colombia that sells new and certified pre-owned Renault vehicles (passenger cars, SUVs, electric/hybrid models, pick-ups, and commercial vans) and operates a full-service automotive ecosystem including a certified Renault workshop, a specialized collision repair center, genuine parts and accessories sales, an in-house insurance brokerage (Sincroseguros), a fleet services division, and prepaid maintenance programs. The company operates three physical locations in the Bogotá metropolitan area (Bogotá, Chía, Zipaquirá) complemented by an online catalog, parts search, and digital scheduling tools.

Product overview

Renault Sincromotors is a Renault dealership operating as a multi-service automotive platform in Colombia. The company offers a comprehensive portfolio centered on new and used Renault vehicles across all segments (compact cars, SUVs, electric vehicles, hybrids, pick-ups, and commercial vans), complemented by certified workshop services, collision repair, genuine spare parts and accessories sales, in-house insurance brokerage (Sincroseguros), fleet management services, and structured maintenance programs including pre-paid maintenance packages and all-inclusive plans. The core product line encompasses 16+ Renault vehicle models including the Kwid, Logan, Sandero Stepway, Captur, Duster, Duster Oroch, Koleos, Arkana, Kardian, Alaskan, Kangoo, Kangoo Z.E., Megane E-TECH Electric, Kwid E-TECH Electric, ZOE, Master, and Trafic, supported by digital services including online parts ordering, workshop appointments, test drive scheduling, and payment processing.

Differentiator

Problem solved

Functional benefit

Products and services

• New Renault Vehicles
• Certified Used Vehicles (RENEW by Renault)

Quantifiable outcome

• Over 40 years as Renault dealer with multiple best dealer recognitions
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

One partnership is on record.

• Insurance Companies (unspecified)coreOthersAgreements with the most important insurance companies in Colombia for vehicle collision repair services. Sincromotors handles administrative processes, optimizes repair times, and sources parts directly. Vehicles are sent by insurance companies for repair at Sincromotors collision center. Service includes 1-year warranty on repairs, parts, and paint.

Scale indicators4 records

Recent moves13 records

Expansion highlights5 records

Broad incumbents

• Inchcape PLC: Global automotive distributor and retailer operating across multiple markets with both distribution and retail dealership operations. Comparable as a multi-brand automotive distribution and retail platform, though at much larger scale and geographic diversification.
• Sonic Automotive: US-based automotive retailer operating franchised dealerships and a used vehicle/e-commerce platform (EchoPark). Comparable multi-location dealership model with franchise relationships and integrated service operations.
• AutoCanada: Canadian automotive dealership group with franchised and used vehicle operations across multiple provinces. Comparable multi-location dealer model with new vehicle sales, service, parts, and F&I revenue streams.
• Group 1 Automotive: Major US and UK automotive retailer with 200+ dealerships representing multiple OEM franchises. Comparable as a multi-brand, multi-location franchised dealer group with integrated service and parts operations.
• Lithia Motors: One of the largest automotive retailer groups in North America with hundreds of stores across multiple OEM brands. Comparable in operating franchised dealerships with integrated F&I, service, and parts revenue streams.

Regional players

• Casa Toro: Colombian automotive dealer group with multiple brand franchises and service operations. Comparable in providing integrated sales, service, and parts offerings within the Colombian market.
• Marcali: Colombian automotive dealer group operating multi-brand showrooms and service facilities. Comparable as a regional multi-location automotive retailer serving the Colombian consumer and fleet market.
• Praco Didacol: Major Colombian automotive distributor and dealer group with multi-brand representation. Comparable in operating a multi-service automotive platform (sales, service, parts) within the Colombian market.
• Los Coches: Established Colombian automotive dealer group with multiple brand franchises, service centers, and used vehicle operations. Comparable multi-location dealer model operating in the same Colombian market.

Direct peers

• Autolarte: Authorized Renault dealer in Colombia with multiple showrooms and service centers. Direct competitor for the same brand, same Sofasa manufacturer relationship, and overlapping customer base in major Colombian cities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/renault-sincromotors

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Renault Sincromotors